Dia Washing Powder
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Since 2000, Daia laundry detergent especially powder detergent category is not anonymous among households in Malaysia. The first Daia iconic mascot, Daia Man riding on elephant is a memorable icon that everyone still remembers and relates until today. People also will not miss the catchy tagline from this mascot : 'Use Daia, forget the others!' This tagline is proven a punchy tagline because along the years, Daia managed to garner high market share. Daia laundry detergent has received many awards such as Super Brand award and Brand Equity award for 4 consecutive years. Now it is introduced in Pakistan.
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Marketing plan soap
BRIGHT LIGHT, an urban startup, plans to launch a new soap in rural South India. They will conduct market research to understand dynamics and opportunities. Their marketing plan includes competitive analysis, identifying product portfolio, appropriate packaging and pricing, communication strategy, brand positioning, and sales strategy. BRIGHT LIGHT aims to achieve sales targets, customer goodwill and satisfaction, and maximum profits within five years by focusing on women aged 20-50 from low-income families. The plan involves direct marketing, small stores, wholesalers for distribution and educating villagers to create brand awareness. Progress will be monitored weekly against budgets and deadlines.
Launching new product
This document presents information about a proposed beauty soap product called "ARWA". It discusses the product details such as the brand name, packaging, ingredients, and benefits. The target market is identified as people aged 16-24 who are students and 28-35 who are working professionals from upper and middle class families. The soap contains aloe vera and has a jasmine scent. Market segmentation and positioning focus on the skin-friendly and medicinal properties with no side effects. Competitors in the beauty soap market are also acknowledged.
Detergent industry in india ( heema)
Tide is a detergent brand owned by Procter & Gamble. The document discusses Tide's market analysis and branding strategies in India. It was initially launched as a premium product but later repositioned itself by introducing more affordable options like Tide Naturals to target lower income segments. Tide analyzes competitors and differentiates its products based on price, stain removal, fragrance, and availability. Through innovations and an expanded product line, Tide aims to increase its market share in India's competitive detergent industry.
Ghari detergent ppt
An insight into why Ghari Detergent is a successful product, especially in the rural market of the country, its SWOT analysis, marketing mix, and Michael Porter;s Five Forces Model. Also, a suggestion on a variety of strategies which could be implemented to increase the reach and market share of the product, in reference with the Ansoff Matrix.
P & G ( Procter & Gamble ) Tide :- Marketing Management
This document provides an overview of Procter & Gamble, the multinational consumer goods company founded in 1837. It discusses key details about P&G such as its headquarters, sales, product categories, brands, employees, and leadership. The document also outlines P&G's vision, mission, motto, and focuses on how it addresses consumer concerns with brands like Olay, Pampers, Tide, and Pringles. Additionally, it provides financial information and discusses P&G's market leadership, sustainability efforts, and philanthropic programs in India. A case study on the laundry detergent Tide brand dives into its marketing strategies around product, price, place, and promotion in India.
Surf excel
Hindustan Unilever Limited (HUL) is India's largest FMCG company, formed through mergers and acquisitions since the 1930s. It is 52% owned by Unilever. Surf Excel is HUL's premium detergent brand, launched in 1959. Over the decades, Surf Excel has strengthened its brand through innovations, effective marketing strategies like TV advertisements and children's events. However, it faces threats from competitors and operates in a low-margin detergent sector. The document discusses HUL's history, Surf Excel's marketing strategies and performance analysis metrics like sales growth and EBITDA margins.
Launch of a Soap - Business Plan
The document summarizes a launch plan for a new children's soap brand called "kiddoz". It discusses the market opportunity for a children's soap, introduces the kiddoz product, and outlines marketing strategies including promotional activities, pricing, distribution channels, and financial projections. The plan is to create a new market for 6-12 year olds and gain market share from competitors through an engaging avatar-shaped soap at a slightly premium price point.
Soap Project
The document presents a project from an English class at Colegio La Salle to design a body wash soap company called AASTTEM Softty Heart. The project involved learning about the ingredients, production, marketing, and legal requirements for the soap. It also explored how different school subjects like communications, law, and economics relate to the project. The document outlines the company structure with students in roles like President, Marketing, and Sales Manager. It discusses the product, target audience, and marketing strategies like posters, brochures, TV and radio commercials. Student quotes praise the project for being creative, responsible, and giving business insights.
marketing plan (Soap)
This document provides a marketing plan for a startup organic soap company called Red Orange Organic. It begins with an executive summary that outlines the size and growth of the Indian soap market, as well as Red Orange Organic's target segment. The marketing mix (4Ps) are then discussed, including plans for products tailored to different skin types, distribution through third party distributors, competitive pricing, and large promotional activities. Sales estimates and forecasts are provided that show profitability being achieved within 6 years as expansion occurs. In appendices and references, additional data is presented on consumer preferences and industry research sources.
Tide Marketing Proposal
This document provides an analysis of Tide detergent's campaigns in the US and India. It discusses Tide as a flagship brand of P&G known globally for over 60 years. The challenges it faces include intense competition, price wars, and low market share in some markets. The document outlines a strategic analysis of Tide in the US and India, examining the external environment, internal strengths and weaknesses, and provides a marketing plan comparison between the two countries. It proposes a new campaign for India targeting rural women ages 18-54 with communication objectives of making people aware of a new washing method and associating Tide with effective and cloth-friendly washing.
Tide Market analysis
This document provides a market analysis of Tide detergent in India. It discusses the social, technological, economic, ecological, political/legal environments and how Tide positions itself within these. A SWOT analysis finds Tide's strengths are its market leadership, quality and reputation, while weaknesses include strong competitors. The analysis also covers Tide's target demographics, product mix, and life cycle. It evaluates Tide using frameworks like the 4Ps, Maslow's hierarchy, and the Ansoff matrix to understand how Tide markets to consumers in India.
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...
Porter's Five Forces, Porter's Generic Strategies, STP, Perceptual Map for all of the following.
1) Surf Excel vs. Ariel,
2) Nirma vs. Wheel,
3) Tide vs. Ghari
This .ppt originally contained video but I had to remove them due to size issues.
This presentation links all the above mentioned brands with Porter's 5 forces model and Porter's Generic Strategies.
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Tide naturals pgp30292 tushita suri_bm section b_individual project
Tide naturals pgp30292 tushita suri_bm section b_individual project
How to Manufacture Detergents Powder, Active Ingredients for Detergents, Surf...
How to Manufacture Detergents Powder, Active Ingredients for Detergents, Surf...
P & G ( Procter & Gamble ) Tide :- Marketing Management
P & G ( Procter & Gamble ) Tide :- Marketing Management
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...
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zhen jing SS2018 HIGH FAST SUEDE PRODUCT BRIEF
Zhen Jing Leather provides several types of high performance suede with various advantages:
- High Fast suede delivers unique physical properties, superior characteristics, and fashionable colors appealing to athletic brands and everyday lifestyle.
- Kidder Fast suede is specifically engineered for children's safety with industry certifications and testing for heavy metals and chemicals.
- Upsacle performance suede has a pure silky, soft satin hand feel and is made from best graded raw materials.
- Washed Out performance suede has a retro, vintage washed look appealing to teens while maintaining softness and nap after washing.
Clasico Brands - ASEAN/ Philippines
This document provides an overview of Clásico Brands, a boutique personal and home care organization. It operates across various continents with state-of-the-art production facilities. The company offers a range of personal care, hair care, oral care, home care, and bath & hygiene products under its own brands as well as global licensee franchises. Clásico Brands is driven by a dynamic team from over 30 nationalities to deliver innovative, high-quality products at affordable prices through a flexible approach.
Korean natural neutral soap
The biggest advantages of PROPRE’s natural neutral soap manufacturing process are its purchasing of various raw materials necessary for soap production, it has red ginseng soap, eggplant soap, peanut soap, mushroom soap, honey soap, and bamboo salt soap, at low cost, and its combining of various natural herbal ingredients, such as red ginseng, eggplant, and castanea crenata shell, to eliminate the need for chemical components. PROPRE Korean natural neutral soap products are differentiated by technology that does not degrade even when exposed to water for a long time.
Chemical comparison ppt
The document provides a history of soap and compares three popular bar soap brands: Dove, Irish Spring, and Zest. It discusses the origins of soap in ancient Babylon and Rome. It also outlines the key ingredients in each brand and how they differ. Dove contains more moisturizing oils, making it the most expensive. Irish Spring relies on fragrance with drying ingredients. Zest dissolves quickly with no special properties. The document concludes different soaps suit different preferences but notes environmental and health concerns with traditional hard soaps.
Fragrances And Aromatic Chemicals By Veera Fragrances Private Limited
This document provides contact and location information for Veera Fragrances Pvt. Ltd., an ISO 9001:2008 certified fragrance company located in Delhi, India. It lists the company's customer care number and website. The document also includes a chairman's message about the company's philosophy and growth from a trading unit to a manufacturer. Finally, it provides a brief company profile, describing the company's products, research and development capabilities, and commitment to quality and customer satisfaction.
Nirma company analysis
Nirma is an Indian conglomerate based in Ahmedabad, Gujarat that manufactures soap, detergents, and other products. It was founded in 1969 by Karsanbhai Patel and has grown to over 15,000 employees and annual revenue of Rs. 3504 crores. The document provides an overview of Nirma's history and growth, key leaders, product lines including soaps and detergents, competitors, and a SWOT analysis. It describes Nirma's rise in India through affordable product prices and expanding offerings to target various consumer segments.
Axe deodorant
The document introduces a new line of organic deodorants from Axe called Botanical Essence, Tea Green, Ambre Essentiel, and Melvita Roses. It describes the key natural ingredients in each product. The document also outlines Axe's mission, vision, objectives, target markets, promotional strategies, and organizational structure.
Green Surfactants Powerpoint New Italy
- Colonial Chemical is a 20-year-old surfactant company that manufactures and sells green, safe, and innovative surfactants worldwide.
- Their strategy is to create a series of surfactants from renewable resources that are mild, natural, and safe for personal care formulations and the environment.
- They offer a line of naturally derived surfactants called Poly Suga that are made from plants like coconuts, corn, and sunflowers. These are mild, biodegradable alternatives to traditional surfactants.
Park avenue project report
This document provides information about Gautam Singhania, the Chairman and Managing Director of The Raymond Group. It discusses his career history joining the family business in 1986 and becoming Chairman in 2000. It also includes summaries of Raymond Group companies, brands, products, and management team. Finally, it discusses the deodorant market in India and provides a competitive analysis of major brands.
Stephenson personal-care-brochure
Stephenson Personal Care is a fifth-generation family business that has been making soap since 1856. They manufacture a wide range of specialty bases for the personal care industry using high quality ingredients. Their product range includes melt and pour soap bases, extruded soap noodles, liquid soap bases, and specialty ingredients that are certified organic, RSPO sustainable palm, and fair trade.
Proveda Herbals Pvt. Ltd., Delhi, Herbal Products
Exporter and Supplier of Anti Bacterial Face Cleanser, Clean Touch Hand Sanitizer, Essential Basil Face Wash, Essential Vit Face Wash, Herbal Astringent, Exfoliating Facial Scrub, Marine Mineral Face Scrub.
Role of Soap based and synthetic or syndets bar
#Skin cleansers generally come in one of two types: soap-based and synthetic detergents, or syndets. While the latter can effectively maintain the native skin structure, function and integrity, the former tends to negatively affect the skin by causing barrier disruption, lipid dissolution and pH alteration.
#Importance of cleansing,General mechanism of soap and syndet bars,Properties of soap and syndet bars,Difference between soap and syndet bars,Manufacturing methods,Types of soaps,Advantages and disadvantages
Private Label Proposal
Sólas Naturals produces hand-poured soy candles and soaps made from natural ingredients. They offer a private label program where companies can brand the candles and soaps with their own logo. The document provides details on pricing, packaging options, scent choices, and the health and environmental benefits of soy versus paraffin products. It also introduces the company founders and their commitment to sustainability and employing adults with limited workforce access.
Pearl Car Care - No. 1 Global Supplier of High Performance Car Care Products
Factory-Direct Professional Waterless Car Wash & Detailing Products Shipped to you anywhere in the world! Why Pearl? The short answer is that the products work really well. We also go way beyond our role of “product supplier”. We help, advise and asset you the entire way. We have decades of experience and work with 1000’s of people in they industry.
Industrial Visit Report of COCACOLA
The document summarizes an industrial visit report submitted by a student to Vidyasagar University about a visit to Diamond Beverages Pvt Limited, a Coca-Cola bottling plant. The report provides an overview of the company, including its history and products. It describes the objectives of the visit which were to understand the company's operations, processes, departments and management techniques. It also outlines the activities during the visit, which involved touring facilities, observing production processes and attending a presentation. The main competitors of Coca-Cola like PepsiCo, Nestle and Red Bull are also discussed.
Ad. New Deodorants
Yıldırım A.Ş. is a Turkish company established in 1989 that produces personal care products. In 2011, they launched a new deodorant brand called 1618. 1618 comes in roll-on, stick, and spray forms and targets women consumers. It contains natural ingredients like ambergris and has no alcohol or pigments. Yıldırım aims to expand 1618's market share in Turkey and become a leading deodorant brand through television advertising and product placement.
Insecticide Chalks by M k-incorporation
Large production capacity has helped us in dealing with the bulk demands in the most efficient manner within the assured time frame. Custom centric approach has helped in winning the trust of our valuable customers. Wall Mart India and Vishal Retails Pvt. Ltd. are some of our valuable customers associated with us over a long period of time.
Soaps and syndetbars
1. Soap is produced through a chemical reaction between fatty acids and alkalis like sodium hydroxide or potassium hydroxide. This process is known as saponification.
2. The major steps in soap manufacturing are saponification, glycerin removal, soap purification, and finishing. In saponification, fats and oils react with alkalis. Glycerin is then removed from the soap.
3. Syndet bars, also known as soap-free soaps, use synthetic surfactants like sodium cocyl isethionate that are derived from oils or fats. They tend to be milder and less irritating than traditional soap.
Deo analasis
The document analyzes the deodorant market and provides recommendations to improve sales of the Engage brand. It finds that Engage has 18% market share in the selected beat but could target more women. It provides insights into brand features and market shares. Analysis of outlet stock and sales identifies opportunities to increase facings, provide testers, and use promotions tailored to different outlet types like grocery stores and cosmetic shops to boost Engage sales.
Personal care brochure
Umang Pharma is the leader of manufacturing in Blue Cellulose Spheres, Soft Pearly Orange Color Spheres, We supply Color Surprise Spheres, Exfoliators, Color Lustrous Dust Particles, and other Cosmetic related Products.
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Fragrances And Aromatic Chemicals By Veera Fragrances Private Limited
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Pearl Car Care - No. 1 Global Supplier of High Performance Car Care Products
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Dia Washing Powder
- 2. GROUP ORANGE
- 3. Slogan Look good Smell good Be clean
- 5. Product specification Brand Name: DAIA Smell: With flower perfume Color: White powder Packing size: from 125 g to 4 kg
- 6. HISTORY Since 2000, Daia laundry detergent especially powder detergent category is not anonymous among households in Malaysia. The first Daia iconic mascot, Daia Man riding on elephant is a memorable icon that everyone still remembers and relates until today. People also will not miss the catchy tagline from this mascot : 'Use Daia, forget the others!' This tagline is proven a punchy tagline because along the years, Daia managed to garner high market share. Daia laundry detergent has received many awards such as Super Brand award and Brand Equity award for 4 consecutive years. Now it is introduced in
- 7. Features Magical Crystal formula: formulation of magical crystal perfume via its own R&D technology. The daia fragrance will stay longer. Brightening function: makes colored cloth much brighter Softening function: makes cloth softer and more comfortable Environmentally friendly: free from contamination, public irritation and phosphorous
- 8. AVAILABLE IN 4 VARIANTES
- 9. Advantages New increasing formula ----- New Daia Powder Detergent comes with a new formulation via its own R&D technology. This technology makes new daia fragrance stay longer and more well rounded performance . Purification capability is strong. Easy removes the surface and inner stains. Innovative and efficient formula, live with two- ion, easy to remove the sweat, blood, sauce stains, chocolate stains, fruit stains, bird stains and other stubborn Easy cleaning and making colored cloth much brighter. Can used effectively in hot or cold water. When in warm water, the stain especially the sweat, blood, sauce stains, chocolate stains, fruit stains, bird stains and other stubborn stains will be easier to remove. It can make the whites whiter and colors brilliant. High foam detergent powder: This is a common type of washing powder, its main ingredient is sulfonate, the former alkali capacity, suitable for washing cotton, linen fabric, which is acidic, suitable for washing silk, wool.
- 10. Market Players
- 11. PRICE COMPARISION DETERGEN T NAME DAIA SURF EXCEL ARIEL BRITE TIDE PRICE 205 RP 290 RP 234 RP 250 RP 210 RP USER RATING 4.2 4.0 3.8 3.1 3.7