The document discusses strategies for engaging a target audience for a film project. The target audience is defined as 15-35 year olds interested in drama and thrillers. Character and story elements were designed to appeal to this group, focusing on a celebrity dealing with paparazzi and a personal scandal. Marketing strategies included creating social media accounts to promote the film and generate buzz. A film poster was also designed to advertise the film and intrigue audiences. The goal was to have a compelling unique selling point to set the film apart from similar genres and tempt audiences to see it.