POSITIONING
COMPONENTS OF POSITIONING
MARKET POSITIONING MAP
5 EASY STEPS FOR BRAND POSITIONING
REAL EXAMPLES OF MARKET POSITIONING MAP
TYPES OF MARKET POSITIONING
PRODUCT POSITIONING PROCESS
APPROCHAES TO POSITIONING STRATEGY
POSITIONING
COMPONENTS OF POSITIONING
MARKET POSITIONING MAP
5 EASY STEPS FOR BRAND POSITIONING
REAL EXAMPLES OF MARKET POSITIONING MAP
TYPES OF MARKET POSITIONING
PRODUCT POSITIONING PROCESS
APPROCHAES TO POSITIONING STRATEGY
Marketing mix-Types-4 p's,7p's-scope and Importance.ranjith13004
Pure marketing starts with Marketing strategies.a base of marketing strategy to achieve a target market is discussed in marketing mix.A Power point which consists of all information's about what a marketing mix is and what are all its types and how it can be used effectively.
Meaning & Definition of Marketing of Services
Characteristics & Classification of Services
Service Marketing Mix
Paradigm Mix in Service Marketing
Difference Between Product Marketing & Service Marketing
Strategies of Service Marketing
(As Per Syllabus of AKTU in MBA)
Marketing mix-Types-4 p's,7p's-scope and Importance.ranjith13004
Pure marketing starts with Marketing strategies.a base of marketing strategy to achieve a target market is discussed in marketing mix.A Power point which consists of all information's about what a marketing mix is and what are all its types and how it can be used effectively.
Meaning & Definition of Marketing of Services
Characteristics & Classification of Services
Service Marketing Mix
Paradigm Mix in Service Marketing
Difference Between Product Marketing & Service Marketing
Strategies of Service Marketing
(As Per Syllabus of AKTU in MBA)
This presentation gives a brief information about the Seven P's.
The four P's are also know as the traditional P's and the other three P's are known as the modern or extended P's.
This is related to the marketing mix of Kentucky Fried Chicken The 7p's of KFC is being done here. Full data search done recently and the figures are collected through the internet.
Proven Menu Engineering Techniques - 2017 Mid America Restaurant ExpoReturn On Ingredients
Presentation by Mark Kelnhofer, MBA, International Speaker and Author, "Proven Menu Engineering Techniques". It was presented on Monday, 01/30/2017, at the Mid America Restaurant Expo in Columbus, Ohio.
Using accurate recipe costing, learn how to effectively make decisions about your menu that affect your bottom line. Citing examples, see how decisions being made on partial or incomplete data can decrease your profitability. Learn about the flaws of the traditional dog/star methods. Review the menu layout and eye gaze studies. Drive your menu for profitability!
5 Easy Steps To Get Started With Customer ProfilingKapture CRM
Find out how customer profiling can be a great asset to your business. Learn using simple steps on how to get started.
Here are a few easy steps that will help your business effectively manage customer profiling
1. Know your business
2. Identifying the customer
3. Conduct frequent surveys
4. Create customer personas
5. Keep profiles updated
If you are looking to take the guesswork out of knowing who your customers are and understanding the positive financial impact of knowing where they are in their journey with your brand, the alwaysOn marketing hub is for you.
Enhance your brand protection strategy with our cutting-edge Brand Monitoring Service. Safeguard your online reputation and intellectual property with real-time monitoring and comprehensive reporting. Stay ahead of potential threats and protect your brand integrity with Securium Solutions.
Today there is a lot of buzz around customer experience. Many companies have realized that investments in customer experience improvement is important not just because it helps to boost the bottom lines of their businesses but because it takes at least 4 to 6 times more cost to acquire a new customer than to retain an existing customer.
Life cycle marketing for the automotive services industryCatalyst
Whether your goal is to increase ticket size, boost cross-sell, get customers to visit more often, or all the above, an effective life cycle marketing strategy can deliver the competitive difference you want.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2.
Introduction
Product
Price
Place
Promotion
People
Process
Physical evidence
Content
5 April 2016 2
3.
7 P’s is known as an extended marketing mix.
This is generally using in the service industry.
Introduction
5 April 2016 3
4.
The product in service marketing mix is intangible in
nature.
Service products cannot be measured and also it
won’t be owned to any one.
Online banking
Prepaid cards
Current & fixed accounts
Product
5 April 2016 4
5.
Pricing in case of services is rather more difficult
than in case of products.
Pricing is important to gain profit for the business.
Free of charge to open accounts
Interest rates
Competitive based strategy
Price
5 April 2016 5
6.
Place in case of services determine where is the
service product going to be located.
HSBC having both physical & electronic channels.
Banks and ATM machines are physical channels .
Online banking is an electronic channel.
Place
5 April 2016 6
7.
Promotion is an important part in 7 P’s.
It’ll create the brand name of the business in the
consumers mind.
People used to buy the products by this.
T.V advertisements
Online advertisements
Bill boards
Hand bills
Sales promotions
Promotion
5 April 2016 7
8.
People are one of the elements of service marketing
mix. People define a service.
Employees are the first once who make contact with
the customers.
In service marketing, people can make or break an
organization.
employees behavioral patterns towards the customers.
People
5 April 2016 8
9.
Service process is the way in which a service is
delivered to the end customer.
Their procedures are tested before the launch of the new
current account package.
Bank personnel are to conduct a test to determine how
efficient and effective front line staffs.
Process
5 April 2016 9
10.
It is generally recognized that physical evidence can
be subsidized into two components.
peripheral evidence which can be possessed by the
consumer but has little independent value.
essential evidence, which cannot be possessed by the
consumer but has independent value.
The peripheral evidence is the prepaid card
The essential evidence includes bank branches, cash
machines, posters and brochures.
Physical Evidence
5 April 2016 10