The document discusses marketing strategies and the importance of the 4 P's of marketing - product, price, place, and promotion. It emphasizes that to be successful, all 4 P's must be addressed and that understanding customers is key. Several specific strategies are proposed for different projects, including brand building, media planning, data collection, and sales training. The importance of implementation and follow up is stressed for any marketing strategy to be effective.

1. The mark of Value
A small presentation about Market Survey
By Joyappa Achaiah

3. 4 P’S OF Marketing
 These 4 P’s play a major role in promoting a Product , As in our
case Real estate Industry People go By Construction quality ,
Price , Marketing promotion & Place of Construction Attracts
More & more customer
 When Product is good , Price will not be a issue , When product &
Price supports Promoting this will not be a problem & When
product , price & Promotion is good Place will not make any
difference .
 In total All 4 p’s play a major role in Promoting a business to next
level In competitive market .

4. 1.Understand Customer
2.Analyse Market
3.Analyse Competition
4.Define Market mix

5. Every modern business will appreciate, in intellectual
terms, how important its customers are to it. At a
practical day-to-day functional level, however, the
depth of involvement can be quite different. A
superficial knowledge of a customer may easily pass
for expertise where no other evidence can be shown,
and all customers for a given product or service may
tend to be lumped together, regardless of their
individual identifying characteristics. Few businesses
have developed effective methodologies for gathering
quality data from their customers and communicating it
to staff.

6. A Beautiful Project located in Off bannergatta road
Very posh & high tech design with all Major amenities
Inbuilt with Luxury . Surrounded by major IT &
industrial hub like Bannergatta , E-city ,
Available 24 Flats ready to occupy .
Need to Put hoardings from MG road to Bannergatta
At least 6 Till our project , Which will support our new
Project APAS Because APAS is launching soon , To
make this a Grand launch Valmark has to Create brand
name .

7.  Paper add will support our Enquiry date if given at
least 1 Adv in a month , As amoda Sales is Nearing
completion , Our next Concentration will be APAS &
ASTA .
 Along with amoda & ananda Promoting APAS &
ASTA For time Through hoardings will Definitely
create Brand Awareness

8.  As previously Informed we Have Marketing gap here ,
This gap has to be filled with Hoardings at least 4 (2
Around manyatha & 2 Around Hebbal Flyover)
 Promotional Activities near Manyatha & Near by
Malls
 Proper Data management & follow up of clients
 Flexibility in showing the Project on Both Saturday &
Sunday
 Already A survey has been made & This above
Strategies will definitely improve sales by 70%-100%
As on Our average sales

9.  As told in my previous presentation , Strategies for APAS
has to be done in a different way , The customer bas will be
entirely different as like Abodh , Amoda & Ananda .
 We have identify right customers to promote our project
 Media planning has to be done
 Getting data's of top management has to be done
 NRI Mail campaigner has to be Considered important
 Sales planning has to be done
 Brand awareness need to be created
 Identifying correct marketing resource
 Strategic planning
 Uniformity in Data maintainance is very necessary .

10.  Our Mobile network Coverage is not good &
Connectivity to customers is really not up to the mark
 Many customers have issue reaching to us & Feels that
our response is not good .
 A system in Abodh is very necessary for mentioning &
sending report on daily basic .
 Paramantra is supporting Good , but some small
Updates have to made , which has been previously
discussed with Them .
 Sales training has to be provided to entire team , which
increase productivity in forms of sales no & Interaction
with customers
 Changes in Website About Address , Some spelling
Mistakes & New project Launch Details

11.  Recent research provides strong evidence that customer
satisfaction is one of the few reliable indicators of a
business' future profitability. Consequently, there are
compelling reasons to ensure that customers are
satisfied with the range of services and products on
offer.
 It has also been noted that customer perceptions, both
good and bad, are effective stimuli to better
performance throughout the organisation. Coupled with
the Customer Focus methodology, the voice of the
customer can be a major driver of continuous
improvement.

12. The goal of marketing analysis is to determine the attractiveness of
market & to understand its evolving opportunities & threat as they
relate to the strength & weekness of Business
Denitions of marketing analysis :
 Market size
 Market growth area
 Market profitability
 Industry Cost structure
 Market trends
 Customer servey
 Key success factors

13.  To become the best does not mean copying what competitors are
doing today, or did yesterday. It requires creativity and innovation
- anticipating tomorrow's trends before they become today's
normality - keeping several steps ahead of competitors.
 To outwit your competitors you need to know what they are doing
 To outmanoeuvre them, you need to know in which direction they
are going
 To outflank them, you need to be faster, and better so that you can
overtake them, keep in front of them, and be the best.

14. effective marketing strategy, which encompasses:
product, price, placement (distribution) and promotion.
When it's a consumer-centric marketing mix, it has
been extended to include three more Ps: people,
process and physical evidence, and three Cs: cost,
consumer and competitor. Depending on the industry
and the target of the marketing plan, marketing
managers will take various approaches to each of the
four Ps.

15.  Identify potential customer product
 Identify correct marketing resource
 Brand awareness Creation
 Media planning
 Strategy planning
 Getting data's From Market
 Personalized invitation for top management
 Sales planning
 Implementing strategies on right direction
 Creating a professional relationship with customers

16.  Qualify Prospect and Understand the Business
 Conduct Needs Assessment, Cost/Benefit Analysis and Define
Specifications
 Identify Logistics to Advance the Sal
 Present Value Proposition
 Implement Account Management or Recycling Process

17. Any marketing strategy or sales strategy to get its
shape & work in right directions , It has to be
implemented in correct format & Has to be followed
up .
If this is practiced with out fail , Any sales &
marketing plan will get its tract .
Regards
JA (Joyappa Achaiah )