If you are looking to take the guesswork out of knowing who your customers are and understanding the positive financial impact of knowing where they are in their journey with your brand, the alwaysOn marketing hub is for you.
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
Panel Discussion: Create a 360-degree view of your customers journey to engag...Dave Chaffey
This document summarizes a presentation on creating a 360-degree view of the customer journey to engage customers with the right message at the right time. It discusses reviewing customer touchpoints across the lifecycle to identify gaps and optimize engagement. It also addresses using insights to drive growth, satisfaction and loyalty through content marketing, digital transformation programs, and marketing technology governance. The presentation aims to provide strategies for using data and insights to improve engagement and growth.
Innovating digital 2020 : Digital Marketing trendsDave Chaffey
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Panel discussion: Create data-driven personalised experiences at moments that...Dave Chaffey
This document summarizes a panel discussion on creating personalized customer experiences using data. The panel was hosted by Dr. Dave Chaffey, co-founder of Smart Insights, and included discussions on opportunities for personalization across the customer journey, developing personalization capabilities, integrating personalization data with 360-degree customer insights, and how AI and machine learning can support personalization goals. The panel addressed questions from attendees on topics like leveraging the customer lifecycle, developing an optimal marketing technology stack, linking testing and AI approaches, and barriers to wider adoption of AI technologies.
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
Panel Discussion: Create a 360-degree view of your customers journey to engag...Dave Chaffey
This document summarizes a presentation on creating a 360-degree view of the customer journey to engage customers with the right message at the right time. It discusses reviewing customer touchpoints across the lifecycle to identify gaps and optimize engagement. It also addresses using insights to drive growth, satisfaction and loyalty through content marketing, digital transformation programs, and marketing technology governance. The presentation aims to provide strategies for using data and insights to improve engagement and growth.
Innovating digital 2020 : Digital Marketing trendsDave Chaffey
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Panel discussion: Create data-driven personalised experiences at moments that...Dave Chaffey
This document summarizes a panel discussion on creating personalized customer experiences using data. The panel was hosted by Dr. Dave Chaffey, co-founder of Smart Insights, and included discussions on opportunities for personalization across the customer journey, developing personalization capabilities, integrating personalization data with 360-degree customer insights, and how AI and machine learning can support personalization goals. The panel addressed questions from attendees on topics like leveraging the customer lifecycle, developing an optimal marketing technology stack, linking testing and AI approaches, and barriers to wider adoption of AI technologies.
This document provides steps for taking B2B marketing automation to the next level. It discusses creating a lifecycle engagement plan, integrating content marketing, starting with simple campaigns and multi-step welcome sequences, adding targeting and segmentation, getting frequency right through nurturing, adding lead scoring and grading, and using machine learning and predictive analytics in the future. The overall aim is to provide guidance on advanced uses of marketing automation to engage prospects and customers at different stages of the buyer journey.
The document discusses the essentials for a successful website experience. It emphasizes using a holistic approach that incorporates search engine optimization, content marketing, social media, and reputation management. Specifically, it stresses the importance of building a strong website foundation, creating engaging content on a regular basis, being active on key social media platforms like Facebook and Twitter, and monitoring your online brand reputation. The overall message is that maximizing website success requires an integrated strategy across these different areas.
2018 digital marketing trends - Dave ChaffeyDave Chaffey
This document summarizes digital marketing trends for 2018, including applications of artificial intelligence (AI) and machine learning in marketing, accelerated mobile pages (AMPs), progressive web apps (PWAs), and conversion rate optimization (CRO) and personalization. It discusses using AI for conversational interfaces, automated copywriting, and different marketing AI options. It also addresses being ready for the European General Data Protection Regulation (GDPR) and ePrivacy initiative through reviewing customer lifecycles, capability gaps, and personalization techniques.
Creating more relevant, more responsive more value Event-triggered EmailsDave Chaffey
Created for the International Email Marketing Summit, this webcast explains the options for creating more relevant automated emails - one of the biggest missed opportunities in Email marketing. It covers the types of emails and how to optimise them using the CRITICAL framework we use in the Smart Insights Guide to Email Marketing.
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV.
In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.
Learn Advance Digital Marketing Courses in Nagpur. Digital Marketing Institute in Nagpur and Navi Mumbai. Digital Marketing Classes in Nagpur & Navi Mumbai.
Tips for Adopting or Changing Technology TodayCyndy McDonald
For most people, choosing a new technology ranks right up there with getting a tooth pulled. It is not fun. How do you set up your criteria? How do you narrow the choices? How do you know you made the right choice? These and other questions will be addressed in this session by Cyndy McDonald and Katie Andersen, two technology geeks.
Amber McMillan is a digital marketing student at Full Sail University pursuing a Bachelor's degree with an expected graduation date of 2022. She helps marketing agencies grow their clients' businesses through well-researched, captivating content. The document outlines Amber's personal brand exploration, including her background, ideal career paths, skills, goals, competitors, and plan to develop her professional network and skills.
The document provides an overview of digital marketing for a garment company called Masco Group. It discusses Masco's presence on key social media platforms like LinkedIn, Facebook, YouTube, and Instagram. It analyzes Masco's competitors' social media strategies and provides examples of content published by Masco in October and September 2021. Upcoming content topics for November and December 2021 are outlined. The document also acknowledges challenges like needing dedicated design support and avoiding unofficial pages/spam content. It aims to expand Masco's digital reach and online presence through paid social campaigns, website optimizations, and search engine efforts.
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
A quick summary of digital marketing trends 2014-2015christinebombal
The document discusses 10 global digital marketing trends: 1) the rise of social media marketing, 2) location-based marketing that uses devices' GPS, 3) the growth of content marketing over promotional messaging, 4) increased use of video marketing and visual content, 5) cross-screen marketing across devices, 6) convergence of paid, owned and earned media, 7) real-time marketing that reacts immediately to events, 8) increasing competition in digital advertising, 9) greater use of mobile devices, and 10) improved measurement of digital marketing campaigns. The key trends are the rise of social media, location-based personalized advertising, content marketing replacing ads, and cross-screen experiences across devices.
Digital Marketing in Higher Education - 5 Strategic Success FactorsDave Chaffey
This short, 15 min keynote to the Association of Business Schools uses examples from outside the Higher Education sector to highlight 5 key strategic success factors for Digital Marketing.
Covering the 5 pillars for future success in marketing based on a research report from HubSpot and Smart Insights - https://offers.hubspot.com/the-future-of-marketing-2019
A webinar from Dave Chaffey for the Smart Insights 2020 Digital Priorities
Structured approach to building personaswww.mcoach.in
persona is an archetype of various stakeholders involved in business like audience, prospect, deciders, influencers, product, customers and users.A persona has several components like day in life, outlook, objectives, motivations, obstacles, lookouts, engagements, economic perspectives.
Social media campaigns - 10 ingredients and examples for effective campaignsDave Chaffey
The document outlines 10 key ingredients for successful integrated social media campaigns according to Dave Chaffey. The ingredients are: 1) having a big engaging idea, 2) connecting the idea to campaign goals, 3) supporting content foraging, 4) focusing on persona pain and gain, 5) including SEO, 6) maintaining campaign momentum, 7) repurposing content, 8) targeting influencers, 9) integrating paid, owned, and earned media, and 10) jumping on trends in real time. The document provides examples and discussion of each ingredient.
This study analyzed 154 hospital admissions of pediatric patients with urinary tract infections to determine the appropriateness of antimicrobial therapy. The results found that 49.6% of cultures grew Escherichia coli, which showed 57.1% susceptibility to ceftriaxone. Cefazolin showed 86.1% susceptibility against cultures of Escherichia coli and 75% susceptibility against all urinary cultures. The study concludes that cefazolin can be used as initial therapy for otherwise healthy pediatric patients with urinary tract infections but not for those with complicated medical histories, and therapy should be escalated or de-escalated based on culture sensitivities.
In this presentation we discuss social media definition, social media landscape, social media facts and statistics in 2013, professional use of social media, use of Social Media in research and strategies for putting social media in practice, and lastly challenges, guidelines & regulations. Prepared by Yazan Kherallah
This document provides steps for taking B2B marketing automation to the next level. It discusses creating a lifecycle engagement plan, integrating content marketing, starting with simple campaigns and multi-step welcome sequences, adding targeting and segmentation, getting frequency right through nurturing, adding lead scoring and grading, and using machine learning and predictive analytics in the future. The overall aim is to provide guidance on advanced uses of marketing automation to engage prospects and customers at different stages of the buyer journey.
The document discusses the essentials for a successful website experience. It emphasizes using a holistic approach that incorporates search engine optimization, content marketing, social media, and reputation management. Specifically, it stresses the importance of building a strong website foundation, creating engaging content on a regular basis, being active on key social media platforms like Facebook and Twitter, and monitoring your online brand reputation. The overall message is that maximizing website success requires an integrated strategy across these different areas.
2018 digital marketing trends - Dave ChaffeyDave Chaffey
This document summarizes digital marketing trends for 2018, including applications of artificial intelligence (AI) and machine learning in marketing, accelerated mobile pages (AMPs), progressive web apps (PWAs), and conversion rate optimization (CRO) and personalization. It discusses using AI for conversational interfaces, automated copywriting, and different marketing AI options. It also addresses being ready for the European General Data Protection Regulation (GDPR) and ePrivacy initiative through reviewing customer lifecycles, capability gaps, and personalization techniques.
Creating more relevant, more responsive more value Event-triggered EmailsDave Chaffey
Created for the International Email Marketing Summit, this webcast explains the options for creating more relevant automated emails - one of the biggest missed opportunities in Email marketing. It covers the types of emails and how to optimise them using the CRITICAL framework we use in the Smart Insights Guide to Email Marketing.
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV.
In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.
Learn Advance Digital Marketing Courses in Nagpur. Digital Marketing Institute in Nagpur and Navi Mumbai. Digital Marketing Classes in Nagpur & Navi Mumbai.
Tips for Adopting or Changing Technology TodayCyndy McDonald
For most people, choosing a new technology ranks right up there with getting a tooth pulled. It is not fun. How do you set up your criteria? How do you narrow the choices? How do you know you made the right choice? These and other questions will be addressed in this session by Cyndy McDonald and Katie Andersen, two technology geeks.
Amber McMillan is a digital marketing student at Full Sail University pursuing a Bachelor's degree with an expected graduation date of 2022. She helps marketing agencies grow their clients' businesses through well-researched, captivating content. The document outlines Amber's personal brand exploration, including her background, ideal career paths, skills, goals, competitors, and plan to develop her professional network and skills.
The document provides an overview of digital marketing for a garment company called Masco Group. It discusses Masco's presence on key social media platforms like LinkedIn, Facebook, YouTube, and Instagram. It analyzes Masco's competitors' social media strategies and provides examples of content published by Masco in October and September 2021. Upcoming content topics for November and December 2021 are outlined. The document also acknowledges challenges like needing dedicated design support and avoiding unofficial pages/spam content. It aims to expand Masco's digital reach and online presence through paid social campaigns, website optimizations, and search engine efforts.
Top social media trends for 2020 with Matt NavarraSmart Insights
We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends.
Social media trends can be fleeting, but some stick around and become pillars of the social media world.
We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.
Here's what will be covered:
- 3 key trends for 2020
- Discover the next generation of social, technology, and marketing
- Campaign inspiration from leading brands
Digital Trends for 2022 with specific focus on:
- The Evolution of Digital Marketing
- Digital Customer Experiences X Data Driven Strategies
- Strategic Content Marketing - PR, Thought Leadership and SEO
- Mixed Reality is the New Reality
- The Talent War is just beginning…
Digital Marketing is an alternative terms for online marketing or e-marketing. There is no difference between online marketing and digital marketing but a few experts also make a few difference between both type marketing as they have said that digital marketing bears of virtual products but online marketing carries virtual and physical products. Business and marketing has been redirected to online presence either physical or digital products because World Wide Web has become common household name around the globe. Normally customers and clients check their needs online either physical products or digital products.
A quick summary of digital marketing trends 2014-2015christinebombal
The document discusses 10 global digital marketing trends: 1) the rise of social media marketing, 2) location-based marketing that uses devices' GPS, 3) the growth of content marketing over promotional messaging, 4) increased use of video marketing and visual content, 5) cross-screen marketing across devices, 6) convergence of paid, owned and earned media, 7) real-time marketing that reacts immediately to events, 8) increasing competition in digital advertising, 9) greater use of mobile devices, and 10) improved measurement of digital marketing campaigns. The key trends are the rise of social media, location-based personalized advertising, content marketing replacing ads, and cross-screen experiences across devices.
Digital Marketing in Higher Education - 5 Strategic Success FactorsDave Chaffey
This short, 15 min keynote to the Association of Business Schools uses examples from outside the Higher Education sector to highlight 5 key strategic success factors for Digital Marketing.
Covering the 5 pillars for future success in marketing based on a research report from HubSpot and Smart Insights - https://offers.hubspot.com/the-future-of-marketing-2019
A webinar from Dave Chaffey for the Smart Insights 2020 Digital Priorities
Structured approach to building personaswww.mcoach.in
persona is an archetype of various stakeholders involved in business like audience, prospect, deciders, influencers, product, customers and users.A persona has several components like day in life, outlook, objectives, motivations, obstacles, lookouts, engagements, economic perspectives.
Social media campaigns - 10 ingredients and examples for effective campaignsDave Chaffey
The document outlines 10 key ingredients for successful integrated social media campaigns according to Dave Chaffey. The ingredients are: 1) having a big engaging idea, 2) connecting the idea to campaign goals, 3) supporting content foraging, 4) focusing on persona pain and gain, 5) including SEO, 6) maintaining campaign momentum, 7) repurposing content, 8) targeting influencers, 9) integrating paid, owned, and earned media, and 10) jumping on trends in real time. The document provides examples and discussion of each ingredient.
This study analyzed 154 hospital admissions of pediatric patients with urinary tract infections to determine the appropriateness of antimicrobial therapy. The results found that 49.6% of cultures grew Escherichia coli, which showed 57.1% susceptibility to ceftriaxone. Cefazolin showed 86.1% susceptibility against cultures of Escherichia coli and 75% susceptibility against all urinary cultures. The study concludes that cefazolin can be used as initial therapy for otherwise healthy pediatric patients with urinary tract infections but not for those with complicated medical histories, and therapy should be escalated or de-escalated based on culture sensitivities.
In this presentation we discuss social media definition, social media landscape, social media facts and statistics in 2013, professional use of social media, use of Social Media in research and strategies for putting social media in practice, and lastly challenges, guidelines & regulations. Prepared by Yazan Kherallah
An Updated presentation of the management of severe sepsis including best evidence for fluid resuscitation, vasopressors, blood pressure target, steroid replacement, blood transfusion and other moralities.
Susanna Esposito (president WAidid) - Infections and vaccines in pediatricsWAidid
Slideset presented by professor Susanna Esposito, president WAidid, in occasion of the 25th ECCMID held last April in Copenhagen. The slideset was used to support professor Esposito top paper in paediatric infectious diseases
New perspectives in the treatment of multidrug-resistant tuberculosis - Profe...WAidid
The slideset offers an overview of MDR-TB: the epidemiology, the efficacy of the available treatments, and the new perspectives in the management of the pathology.
The slideset underlines, moreover, the existence of a free cost online instrument developed by ERS together with WHO to help clinician from all Europe to manage difficult-to-treat TB cases: TB Consilium.
This lecture discusses principles of selecting antifungal agents in the intensive care unit in the treatment of suspected candidasis or confirmed fungemia.
This presentation discusses the latest evidence for blood transfusion triggers in the intensive care unit of various clinical condition including severe sepsis, GI bleed, post surgical cases, and post cardiac surgery among other cnditions
In this presentation we discuss social media definition, social media landscape, social media facts and statistics in 2013, professional use of social media, use of Social Media in research and strategies for putting social media in practice, and lastly challenges, guidelines & regulations. Prepared by Yazan Kherallah
Optimizing antimicrobial therapy for hospitalized pneumonia: Focus on PK/PD p...WAidid
Professor Blasi slideset is about the optimization of antimicrobial therapy for pneumonia and it underlines how the appropriate early antibiotic therapy reduces mortality rates in patients with bloodstream infection.
KOOP 085 posters Raptor ISPOR Sweden v5.0Goran Medic
An economic evaluation was conducted of levofloxacin inhalation solution (LIS) compared to tobramycin in dry powder (TIP) and aztreonam lysine inhalation solution (AZLI) for treating chronic Pseudomonas aeruginosa lung infection in cystic fibrosis patients in Sweden. A Markov model was developed to estimate costs and quality-adjusted life years over 3 years, 5 years, and lifetime. The results found that over all time horizons, LIS was dominant compared to TIP, with lower costs and higher QALYs from a societal perspective. From a healthcare perspective, LIS was cost-effective compared to TIP.
Microbiological Basics and Antimicrobial Susceptibility TastingsYazan Kherallah
Presents the basic concepts of microbiology including colony morphology, blood agar and hemolysis, Cellular Morphology and Arrangement, staining, Antibiotic Killing Curves, and Antimicrobial Susceptibility Testing. Prepared by Yazan Kherallah.
Managment of Resistant Gram Negative InfectionsYazan Kherallah
This document discusses the management of resistant gram-negative infections. It describes various beta-lactamases produced by gram-negative bacteria and their antibiotic resistance profiles. Treatment options for infections caused by extended-spectrum beta-lactamase (ESBL) producing, AmpC, carbapenemase and oxacillinase organisms include beta-lactam/beta-lactamase inhibitor combinations, fluoroquinolones, cefepime, tigecycline, carbapenems and colistin. Carbapenems have good activity against most resistant gram-negatives but ertapenem use may select for resistance. Tigecycline and colistin maintain activity against many multid
Managment of Resistant Gram Negative InfectionsYazan Kherallah
This presentation discuuses the treatment options among: β-lactam/ β-lactamase inhibitor eg cefoperazone/sulbactam
Fluoroquinolone
Cefepime
Tigecycline
Carbapenem
Colistin
For the management of Resistant Gram Negative Infections
Pharmacokinetic dosing of aminoglycosides aims to achieve high peak concentrations for efficacy while minimizing toxicity. The volume of distribution and half-life determine dosing frequency, with the goal of peaks above minimum inhibitory concentrations and troughs below toxic levels. Dosing is calculated using equations relating the dose, volume of distribution, elimination rate constant, and desired concentration changes over time.
Therapeutic indications
Tavanic is indicated in adults for the treatment of the following infections (see sections 4.4 and 5.1):
• Acute bacterial sinusitis
• Acute exacerbations of chronic bronchitis
• Community-acquired pneumonia
• Complicated skin and soft tissue infections
For the above-mentioned infections Tavanic should be used only when it is considered inappropriate to use antibacterial agents that are commonly recommended for the initial treatment of these infections.
• Pyelonephritis and complicated urinary tract infections (see section 4.4)
• Chronic bacterial prostatitis
• Uncomplicated cystitis (see section 4.4)
• Inhalation Anthrax: post exposure prophylaxis and curative treatment (see section 4.4)
Tavanic may also be used to complete a course of therapy in patients who have shown improvement during initial treatment with intravenous levofloxacin.
Consideration should be given to official guidance on the appropriate use of antibacterial agents.
This presentation focuses on appropriate selection of antibiotics in the ICU and discusses different strategies to optimize this selection with the aim to decrease resistance and improve appropriateness.
Demand generation is the process of creating awareness and interest in a company's products or services through marketing efforts to generate qualified leads. It involves multiple tactics like content marketing, social media promotion, email marketing, and lead generation to build a brand and attract potential customers. An effective demand generation system is strategic, comprehensive, and focuses on creating value for the audience through free resources, content, and engagement over social media to gradually build trust and generate long-term demand. Testing different tactics and analyzing results is important to optimize the demand generation process.
Local Search Marketing Presentation - Nick Landers - Commerce Lex @330Nick Landers
Tangible and clear strategies to help promote local businesses online in 2016. We identify the following strategies:
1. Mastering online appearance
2. New digital buying cycle
3. Analytics to increase opportunity
4. Avoiding fragmented marketing
5. Local Mobile Social
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
The power to predict can give sales teams an “unfair advantage”. Predictive analytics can help your business-to-business (B2B) sales team leapfrog the competition and reduce the time from initial contact to sales closure. Tracking sales velocity is a good way to pinpoint where your sales and marketing execution fails to engage customers. Deals that drag on waste valuable sales resources and make it challenging for sales leadership to prepare accurate revenue forecasts. High-performing sales teams improve sales velocity and achieve competitive advantage using turn-key predictive analytics applications. Predictive models can be very powerful and profitable, even if they just give you a small edge in determining which option to choose or path to take. In this DxContinuum webinar with guest Forrester Research, learn best practices for how your organization can improve sales velocity with predictive analytics.
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptxA2digital
: In simple words, Lead Generation/Lead generation marketing is the process of getting people interested in your business and gradually converting them through your pipeline into paying customers. Some people see lead generation as a big email blaster and an intrusive salesperson. However, today these techniques are no longer successful.
STAT BI Corp was established in 2008, started initially as a B2B & Technology marketing database compiling company. As our business evolved we added hundreds of clients, with growing marketing needs.
To meet our client expectations, we welcomed experienced marketers to our team; adding further services to our business. By 2011 STAT BI Corp became an end-to-end marketing solutions company with a wide range of marketing solutions:
• Marketing Database
• Key Account Profiling
• Content Marketing / Whitepaper Syndication
• Lead Generation
• Appointment Setting
STAT BI CORP – A better way to go to market
From established industry titans to the innovative start-ups disturbing the status quo, Technology leaders come to STAT BI CORP for the best in performance-based account intelligence, lead generation and appointment setting. Our team of highly skilled and experienced sales professionals provides the customized, scalable, real-time support that sales and marketing teams need to crack open new markets, land priority accounts, and unearth the most viable opportunities.
We don’t just claim to be the best at what we do; We prove it!
STAT BI Corp was established in 2008, started initially as a B2B & Technology marketing database compiling company. As our business evolved we added hundreds of clients, with growing marketing needs.
To meet our client expectations, we welcomed experienced marketers to our team; adding further services to our business. By 2011 STAT BI Corp became an end-to-end marketing solutions company with a wide range of marketing solutions:
• Marketing Database
• Key Account Profiling
• Content Marketing / Whitepaper Syndication
• Lead Generation
• Appointment Setting
STAT BI CORP – A better way to go to market
From established industry titans to the innovative start-ups disturbing the status quo, Technology leaders come to STAT BI CORP for the best in performance-based account intelligence, lead generation and appointment setting. Our team of highly skilled and experienced sales professionals provides the customized, scalable, real-time support that sales and marketing teams need to crack open new markets, land priority accounts, and unearth the most viable opportunities.
We don’t just claim to be the best at what we do; We prove it!
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
See the differences between these to marketing methods and how major shopping sites are utilizing more individualized marketing solutions to drive customer engagement
Personalised Search Marketing - The Drum 2016Lee Mason
This document discusses the increasing personalization of paid search marketing. It begins by describing how search marketing has traditionally focused on targeting ads based on keywords but is now evolving to personalize ads using additional data. Examples of early personalization efforts include mobile-specific ad copy and search remarketing based on previous site visits. The key development discussed is Google's addition of location data to ad customization templates in late 2015. This allows advertisers to dynamically adjust ad copy based on a user's location within a single campaign, avoiding issues of low search volumes that splitting campaigns by location could cause. The document argues this represents a shift from targeting to true personalization. It provides examples of how location and other publicly available data could be used to create
The document provides a history of digital marketing from the 1980s to present day, outlining major technological developments and how they have shaped the evolution of digital marketing practices over time. It then discusses several important current digital marketing strategies and tactics like inbound marketing, lead generation, email marketing, social media, and analytics. Finally, it emphasizes the importance of taking a customer-centric, data-driven approach to digital marketing going forward.
Make Your Marketing Automation Strategy the "Rock Star" of Your Sales Lead Ge...David Clemen
This slide presentation accompanies this this session https://youtu.be/lNDZbD3kSy4 and explores how any company that is generating and tracking leads should utilize—and continually optimize—marketing automation. The panel offers strategic insight and best practices on such topics as…
- Strategies for scoring and mapping your lead flow to build an effective sales pipeline
- What information should reside in your marketing automation system
- Aligning relevant content to “personas” to optimize lead nurturing and engagement
With a well thought out strategy, companies can improve lead generation, engagement and conversion—making marketing automation the “Rock Star” of your organization.
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
The promotional campaign for a hearing center gave away a free pair of hearing aids. This generated over 280 marketing leads who provided their contact information and 65 requests for consultations. Tactics included digital ads, social media posts, and a custom sweepstakes page where entrants could complete a survey with contact and qualification questions. The campaign successfully grew the business's email list and scheduled sales consultations as objectives.
This document outlines an ORM (online reputation management) plan. It includes sections on SEO (search engine optimization) and SMO (social media optimization). The proposal scope involves explaining ORM concepts, importance of a clean online profile, past success rates, and costs. Services proposed include on-page and off-page SEO, social media marketing across platforms like Facebook, Twitter, and LinkedIn, and guaranteed positive results within 90 days.
Help drive business growth and long-term sustainability and infrastructure through:
Connecting the dots between product, sales, marketing, and technology
Defining a strategic product-market fit and go-to-market strategy
Strategic sales enablement
Deploy and maximize use of technology and marketing automation
April 2016 - Auto Dealer Monthly - Your E-commerce Director: In-house vs Outs...Matt Childers
The document discusses the role of an ecommerce director in automotive dealerships and whether it is better to hire this position in-house or outsource it. An ecommerce director is responsible for maximizing a dealer's digital advertising spending, increasing online and social media leads, and overseeing their digital marketing efforts. While outsourcing provides benefits like reduced training costs and access to industry experts, some dealers prefer managing this key position internally to maintain more control and customization over their digital strategies. The choice depends on the individual dealership's needs and preferences.
This document provides an overview of strategies for perfect preparation in marketing, including increasing new business, pitching to customer personas, creating buyer personas, mapping the buying stages, and using marketing automation and landing pages. It discusses obtaining customer permission, understanding different customer types through personas, conducting research to develop personas, and how automation can be used to have ongoing digital conversations with customers at each stage of the buying process. The document also compares different automation platforms like Mailchimp and Marketo and landing page tools to engage customers.
Should publishers sell direct-to-consumer: challenges + opportunitiesDominique Raccah
Direct to consumer is not for every book publisher. As publishers grapple with the decision of direct to consumer, what are the things to consider? What are the needs? What are the advantages? What are the investments that need to be made?
If you choose not to sell direct, what can you do so you are not at a disadvantage? This talk, given at IDPF 2016, discusses some of the pros and cons, the decision-making process, thinking through your value proposition, examples of book publishers selling directly, the data implications, as well as a Sourcebooks case study.
Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the F...Tinuiti
In today’s rapidly evolving digital landscape, it’s crucial to be where your audience is, and we’re here to show you how.
Join us in this transformative session. We’ll explore essential tactics for building awareness from the channels normally thought of as bottom of the funnel. Discover how to implement diverse approaches across conversion-driven channels and critically position your brand to capture audiences higher up in the funnel. Uncover where your audience actively seeks information and lean into awareness-building campaigns there. Seize this opportunity to drive your brand’s awareness and make this holiday season one for the books. Don’t miss out!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Friday, November 4, 2016Property of Web Decisions LLC,2
Web Decisions is a Data Management Service Provider
• Founded in 2002 and headquartered in Greensboro NC.
• Senior Management with 25+ Years of Marketing Database
Experience.
• Hyper-focused on the Retail / Catalog / eCommerce Industry.
• 50+ Employees and Growing - Inc. 5000 List in 2012, 2013, 2014,
2015, and 2016.
3. Friday, November 4, 2016Property of Web Decisions LLC,3
Our Leadership Team
Tom Newkirk
Chairman
Kim Addington
CEO
Seth Coleman
Managing Director
Information Technology
Phil Jewison
Managing Director
Customer Engagement
Lisa Eldredge
Managing Director
Customer Engagement
Mike Browning
Board Member
Scot Thomas
Board Member
John Filipoff
Managing Director
Operations
Jeremy Bunton
Managing Director
Database Development
George Bardenheier
President
Jim Calhoun
Managing Director
Strategic Partnerships
4. Friday, November 4, 2016Property of Web Decisions LLC,4
We Help Companies Grow Their Business
5. Friday, November 4, 2016Property of Web Decisions LLC,5
Our Data Management Services Components
6. Friday, November 4, 2016Property of Web Decisions LLC,6
alwaysOn is a marketing hub that
enables a single view of the customer,
tracks the customer journey, and
provides seamless data exchange with
all marketing channels for companies
of all sizes.
Our Platform as a Service (PaaS)
Turns All-Channel Marketing On
7. Friday, November 4, 2016Property of Web Decisions LLC,7
And In Days or Weeks,
We Can Turn All-Channel Marketing On For You
The alwaysOn marketing hub is built around a time-
tested, “best practices” data model and data
connectors that are a product of 25+ years of
experience building marketing databases for retailers.
The system is deployed quickly, painlessly, and without
going through the grid of building a custom marketing
database from scratch.
8. Friday, November 4, 2016Property of Web Decisions LLC,8
The Right
Data
Single
View of
the
Customer
Customer
Lifecycle
Tracking
All-
Channel
Marketing
Improving
Customer
Experience
Growing
Your
Business
The alwaysOn Marketing Hub is an End to End Data
Management Solution That Produces Results
9. Friday, November 4, 2016Property of Web Decisions LLC,9
Unlike many data management platforms in the
marketplace today, the alwaysOn marketing hub treats
brick-and-mortar purchases as important as online
purchases.
Anytime a customer is interacting with your brand, the
system is designed to ingest the information whether the
customer is calling, opening an email, browsing your
website, clicking on an ad, shopping, or navigating a social
network.
Knowing Everything About Your Customer Is Invaluable
10. Friday, November 4, 2016Property of Web Decisions LLC,10
The alwaysOn marketing hub performs postal address
hygiene, address element corrections, and address
standardization because this is essential for bringing in
offline data and eliminating duplicates.
It also has a built-in, proprietary application for persistent
person and household identity resolution that enables a
“realistic” single view of the customer.
Marketing to a Person is Your First Step for Growing The Business.
11. Friday, November 4, 2016Property of Web Decisions LLC,11
The alwaysOn marketing hub provides customer
lifecycle tracking dashboards with visualizations for
immediately measuring the impact of your marketing
efforts.
Out of the box, at any point in time, you will be able to
see how many customers are classified as Aware, Try It,
Like It, Love It, or Left You customers.
Understanding Your Customers is Vital for Your Business Strategy
12. Friday, November 4, 2016Property of Web Decisions LLC,12
The alwaysOn marketing hub provides the ability to build
single view customer profiles and audiences that can be
quickly deployed across all of your marketing channels.
Optionally included is an enterprise-grade campaign
management tool that is integrated with the alwaysOn
marketing hub and allows you to orchestrate messaging
from a single console.
All-Channel Marketing is Crucial in Today’s Marketplace
13. Friday, November 4, 2016Property of Web Decisions LLC,13
When your customer communication is consistent,
relevant to the customer journey, and delivered at the
right time and in the right marketing channel, you are
on your way to improving the customer experience.
And most importantly, the alwaysOn marketing hub
gives you the means to influence customers to move
from Aware to Try It to Like It to Love It customers
and the financial rewards are substantial.
Message Timing and Relevance is Key
to Improving Your Customers’ Experience
14. Friday, November 4, 2016Property of Web Decisions LLC,14
A new customer that buys twice in 12 months (Like
It), in the following 12 months, this customer will
spend 3-4 times as much as a new customer that
only buys once in 12 months (Try It).
A Like It customer that goes on to buy in the
following 12 months (Love It), will then spend 2
times as much in the next 12 months.
Customer Disposition is Highly Predictable of
How Much a Customer Will Spend
15. Friday, November 4, 2016Property of Web Decisions LLC,15
By moving 10% more Try It customers to Like It
customers, you can generate 25% in incremental
revenue.
By moving 10% more Like It customers to Love It
customers, you can generate 18% in incremental
revenue.
The alwaysOn Marketing Hub Give You the Ammunition
to Substantially Grow Your Business
16. Friday, November 4, 2016Property of Web Decisions LLC,16
The alwaysOn marketing hub will help you grow
your business by taking the guesswork out of
knowing who your customers are and where they
are in their journey with your brand.
You will gain the business intelligence and means
to improve the customer experience by driving
customer engagement in all marketing channels.
In a matter of days or weeks and with a minimal
set-up fee, we can get you started. If you continue
with the platform, the set-up fee will be waived.
We Can Get You Started Today
17. Friday, November 4, 2016Property of Web Decisions LLC,17
• Fast deployment, minimal investment, proof-of-concept, nothing to lose.
• Elimination of customer information silos or a legacy marketing database.
• Realistic single view of the customer including proprietary linkage of
offline and online transactions.
• Multiple points in time, customer life-cycle tracking.
• Sophisticated, yet easy deployment of custom audiences to all of your
marketing channels.
• Dashboards providing quick and measurable results of your all-channel
marketing efforts and the financial impact of accelerating your customers’
journeys.
Benefits of the alwaysOn Marketing Hub
18. Friday, November 4, 2016Property of Web Decisions LLC,18
Office Locations
Greensboro, NC (Headquarters)
303 Pisgah Church Rd.
Suite 2A
Greensboro, NC 27455
Schaumburg, IL
155 W Central Rd.
Schaumburg, IL 60195
Call Us Today @ 336-450-2090
Editor's Notes
Edit Notes
This is Intro Version #2 – Use for specific company presentations