If you are looking to take the guesswork out of knowing who your customers are and understanding the positive financial impact of knowing where they are in their journey with your brand, the alwaysOn marketing hub is for you.

1. 1
Presented By
Web Decisions
on October 24, 2016
alwaysOn
Marketing Hub
the next generation…

2. Friday, November 4, 2016Property of Web Decisions LLC,2
Web Decisions is a Data Management Service Provider
• Founded in 2002 and headquartered in Greensboro NC.
• Senior Management with 25+ Years of Marketing Database
Experience.
• Hyper-focused on the Retail / Catalog / eCommerce Industry.
• 50+ Employees and Growing - Inc. 5000 List in 2012, 2013, 2014,
2015, and 2016.

3. Friday, November 4, 2016Property of Web Decisions LLC,3
Our Leadership Team
Tom Newkirk
Chairman
Kim Addington
CEO
Seth Coleman
Managing Director
Information Technology
Phil Jewison
Managing Director
Customer Engagement
Lisa Eldredge
Managing Director
Customer Engagement
Mike Browning
Board Member
Scot Thomas
Board Member
John Filipoff
Managing Director
Operations
Jeremy Bunton
Managing Director
Database Development
George Bardenheier
President
Jim Calhoun
Managing Director
Strategic Partnerships

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We Help Companies Grow Their Business

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Our Data Management Services Components

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alwaysOn is a marketing hub that
enables a single view of the customer,
tracks the customer journey, and
provides seamless data exchange with
all marketing channels for companies
of all sizes.
Our Platform as a Service (PaaS)
Turns All-Channel Marketing On

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And In Days or Weeks,
We Can Turn All-Channel Marketing On For You
The alwaysOn marketing hub is built around a time-
tested, “best practices” data model and data
connectors that are a product of 25+ years of
experience building marketing databases for retailers.
The system is deployed quickly, painlessly, and without
going through the grid of building a custom marketing
database from scratch.

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The Right
Data
Single
View of
the
Customer
Customer
Lifecycle
Tracking
All-
Channel
Marketing
Improving
Customer
Experience
Growing
Your
Business
The alwaysOn Marketing Hub is an End to End Data
Management Solution That Produces Results

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Unlike many data management platforms in the
marketplace today, the alwaysOn marketing hub treats
brick-and-mortar purchases as important as online
purchases.
Anytime a customer is interacting with your brand, the
system is designed to ingest the information whether the
customer is calling, opening an email, browsing your
website, clicking on an ad, shopping, or navigating a social
network.
Knowing Everything About Your Customer Is Invaluable

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The alwaysOn marketing hub performs postal address
hygiene, address element corrections, and address
standardization because this is essential for bringing in
offline data and eliminating duplicates.
It also has a built-in, proprietary application for persistent
person and household identity resolution that enables a
“realistic” single view of the customer.
Marketing to a Person is Your First Step for Growing The Business.

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The alwaysOn marketing hub provides customer
lifecycle tracking dashboards with visualizations for
immediately measuring the impact of your marketing
efforts.
Out of the box, at any point in time, you will be able to
see how many customers are classified as Aware, Try It,
Like It, Love It, or Left You customers.
Understanding Your Customers is Vital for Your Business Strategy

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The alwaysOn marketing hub provides the ability to build
single view customer profiles and audiences that can be
quickly deployed across all of your marketing channels.
Optionally included is an enterprise-grade campaign
management tool that is integrated with the alwaysOn
marketing hub and allows you to orchestrate messaging
from a single console.
All-Channel Marketing is Crucial in Today’s Marketplace

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When your customer communication is consistent,
relevant to the customer journey, and delivered at the
right time and in the right marketing channel, you are
on your way to improving the customer experience.
And most importantly, the alwaysOn marketing hub
gives you the means to influence customers to move
from Aware to Try It to Like It to Love It customers
and the financial rewards are substantial.
Message Timing and Relevance is Key
to Improving Your Customers’ Experience

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A new customer that buys twice in 12 months (Like
It), in the following 12 months, this customer will
spend 3-4 times as much as a new customer that
only buys once in 12 months (Try It).
A Like It customer that goes on to buy in the
following 12 months (Love It), will then spend 2
times as much in the next 12 months.
Customer Disposition is Highly Predictable of
How Much a Customer Will Spend

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By moving 10% more Try It customers to Like It
customers, you can generate 25% in incremental
revenue.
By moving 10% more Like It customers to Love It
customers, you can generate 18% in incremental
revenue.
The alwaysOn Marketing Hub Give You the Ammunition
to Substantially Grow Your Business

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The alwaysOn marketing hub will help you grow
your business by taking the guesswork out of
knowing who your customers are and where they
are in their journey with your brand.
You will gain the business intelligence and means
to improve the customer experience by driving
customer engagement in all marketing channels.
In a matter of days or weeks and with a minimal
set-up fee, we can get you started. If you continue
with the platform, the set-up fee will be waived.
We Can Get You Started Today

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• Fast deployment, minimal investment, proof-of-concept, nothing to lose.
• Elimination of customer information silos or a legacy marketing database.
• Realistic single view of the customer including proprietary linkage of
offline and online transactions.
• Multiple points in time, customer life-cycle tracking.
• Sophisticated, yet easy deployment of custom audiences to all of your
marketing channels.
• Dashboards providing quick and measurable results of your all-channel
marketing efforts and the financial impact of accelerating your customers’
journeys.
Benefits of the alwaysOn Marketing Hub

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Office Locations
Greensboro, NC (Headquarters)
303 Pisgah Church Rd.
Suite 2A
Greensboro, NC 27455
Schaumburg, IL
155 W Central Rd.
Schaumburg, IL 60195
Call Us Today @ 336-450-2090