6 Must-Haves For Your Marketing Automation Platform
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The document discusses the key features needed for an effective marketing automation platform. It lists 6 must-haves: 1) lead scoring to track customer interests and participation, 2) progressive profiling to gradually learn about customers, 3) automatic communication features to strategically engage customers, 4) an easy-to-use interface, 5) flexibility for different teams, and 6) integration of social media and mobile technology. The document also promotes ITVibes as a company that can help write compelling content to position clients as experts and engage customers.
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6 Must-Haves For Your Marketing Automation Platform
- 1. itvibes.com itvibes.com/linkedin © 2016 ITVibes, Inc. All rights reserved. Material may not be reproduced or distributed in any form without permission. MUST-HAVES FOR YOUR MARKETING AUTOMATION PLATFORM
- 2. 2 9/20/2016 These days, consumers know they have the power. They are being given – and using – new tools and methods to learn about and research products and services. Here, we give you 6 must- haves for your marketing automation platform
- 3. 3 9/20/2016 Lead scoring allows you to better understand a prospective customer’s actions by tracking their movements in and out of the funnel. It tracks leads’ activities and monitors their level of interest and participation. Lead Scoring Capabilities 1
- 4. 4 9/20/2016 Progressive profiling is about gradually getting to know a lead. After you’ve learned a certain amount of information about your lead, a call-to-action can automatically present itself to the customer. Personalization 2
- 5. 5 9/20/2016 Automatic communication features are essential to a successful marketing platform. It’s very important that you listen to their activity and communicate strategically. Automatic Communication 3
- 6. 6 9/20/2016 A key to any website is having it be user-friendly. Your focus needs to be on learning as much as you can about your leads and current customers without getting frustrated with the software. User-friendly 4
- 7. 7 9/20/2016 Choosing a comprehensive and unified system helps marketing and sales because they are all seeing the same information in the same way, which means communication between departments and colleagues is consistent and clear. Flexibility For Everyone 5
- 8. 8 9/20/2016 Marketing automation software can use social media and can be used with mobile technology Social & Mobile Integration 6
- 9. 9 9/20/2016 ITVibes Can Help Irrespective of the purpose why you are writing your content, your goal is to make it compelling so that it can be read. Compelling content will inspire your readers to take the action you need them to take.
- 10. 10 9/20/2016 ITVibes Can Help Are you in search of a compelling and persuasive content that will portray you as an expert in your field or niche? Do you need an engaging content for your business? Let ITVibes do the writing for you.