Marketing Logistics
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This document provides an overview of marketing logistics. It defines logistics and marketing logistics, and discusses the difference between supply chain and logistics. Marketing logistics involves planning and managing the physical flow of goods from suppliers to customers, including inbound, outbound, and reverse logistics. Improved marketing logistics can provide competitive advantages through better customer service or lower prices, and yield cost savings. The document also discusses the seven R's of logistics management, common logistics functions, modes of transportation, and the role of third-party logistics providers. It explains that the goal of marketing logistics is to provide a targeted level of customer service at the least cost.
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Key measure of the retailer’s success is selling as much merchandise as possible at the highest profit margin.
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Merchandise Planning is "A systematic approach by the retailer, aimed at maximising return on investment, through sales & inventory planning, in order to increase profitability”.
Main goal of Merchandise planning is to maximize the use of assets, and resources a company owns.
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Here are potential answers to the assignment questions:
1. Explain different modes of transportation with their benefits and limitations:
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Introduction
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General Structure and Elements of Logistics
Forms of Logistics Management
Costs in Logistics
Understanding Development of International Logistics
Chain of International Trade Logistics
Functions of International Logistics (Inbound and Outbound Functions)
Logistics Trade Requirement
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International Commercial Terms
Documentation for Export
Get the complete material and assessment exam on the below link.
http://www.vskills.in/certification/Logistics-and-Supply-Chain-Management/Certified-International-Logistics-Management-Professional
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disrtibution channel marketing
The document is a welcome presentation by Manish Kumar, who has an MBA in finance. It introduces Manish Kumar and provides his educational background as having an MBA with a specialization in finance. The purpose seems to be to welcome the audience to a presentation that Manish Kumar will be giving about finance topics given his educational experience in that field.
Residential status
The document discusses residential status and tax incidence in India. It defines the different types of residential statuses - ordinary residential, non-ordinary residential, and non-residential. An individual's residential status depends on the number of days spent in India in the last year and last 4 years. A Hindu undivided family is resident if control and management is in India and non-resident if outside India. Firms and companies are resident if control and management is in India. Tax incidence depends on an entity's residential status rather than citizenship.
Feasibility Study
This document outlines the contents and preparation of a feasibility study report. It discusses the 10 guidelines advocated by UNIDO for feasibility studies, including the scope of the project, cost structure, operations scheduling, and contingencies. It also provides a 10-point checklist for feasibility reports, covering topics like examining public policy, specifying outputs and production techniques, conducting market analysis, specifying raw materials, site selection, layout preparation, and estimating working capital needs. The document serves as an introduction to conducting feasibility studies and preparing feasibility reports.
CURRENCY SWAP & INTREST RATE SWAP
A currency swap involves the exchange of principal and interest payments in one currency for the same in another currency at fixed intervals over the contract period. In a currency swap, counterparties can choose to exchange principal at the start and end of the swap or just exchange interest payments. An interest rate swap is an agreement where one party pays a fixed interest rate on a loan while receiving a floating rate, or vice versa, from the other party in order to reduce exposure to interest rate fluctuations. Common types of interest rate swaps include fixed to floating, floating to fixed, and float to float (basis) swaps. Swaps allow parties to achieve their desired interest rate exposure and are customized over-the-counter agreements.
Personnel finance manish
This document discusses wills and the power of attorney. It defines key terms like testator and beneficiary. It describes different types of wills like holographic and noncupative wills. It provides guidance on preparing a will, including considering assets and beneficiaries, choosing executors, and drafting the will. It notes that a will determines who will ultimately own assets, while a nomination determines who initially receives assets. A codicil can be used to make minor changes to a will.
Performance appraisal
Performance appraisals are used to evaluate employee work and provide feedback for improvement. Manish Kumar from GJUS&T presented on the topic of performance appraisals. The presentation likely discussed the purpose and process of conducting performance reviews to assess an employee's performance over a set time period.
Money laundering ppt
Money laundering is the process of making illegally-gained proceeds (i.e. "dirty money" from criminal activity such as drug trafficking) appear legal (i.e. "clean"). It allows criminals to maintain control over their proceeds and ultimately provide a legitimate cover for the source of their income. This document appears to be a presentation on the topic of money laundering given by Manish Pannu, a student with the ID number 16104001 in an MBA-F program.
Segmentation, Targeting, and Positioning
The document discusses the three steps of target marketing: market segmentation, targeting, and positioning. It defines market segmentation as dividing a market into distinct groups with distinct needs and characteristics. The major bases for segmenting consumer and business markets are then described, including geographical, demographic, psychographic, and behavioral factors. The document also explains how companies identify attractive market segments using measures like segment size and growth. It outlines strategies for targeting segments, such as undifferentiated, differentiated, concentrated, and micromarketing. Finally, it defines positioning as a product's place in consumers' minds relative to competitors and discusses how companies choose positioning strategies based on competitive advantages.
UNDERSTANDING CONSUMER & INDUSTRIAL MARKETS
This document provides an overview of consumer and industrial markets. It defines a market as a meeting place for buyers and sellers, whether a physical location like a shop or online platforms. Consumer markets involve individuals purchasing for personal use, while industrial markets involve organizations purchasing goods and services for production. Consumer buyer behavior refers to how individuals make purchasing decisions based on marketing stimuli like product, price, place and promotion, as well as other economic, technological, political and cultural forces. Industrial market behavior involves business-to-business sales and longer, more complex sales processes that emphasize relationship building between buyers and sellers.
RATIO ANALYSIS training report
This document provides an overview of ratio analysis for assessing the financial position and performance of a company. It begins with introducing ratio analysis and its uses. Then it discusses different types of ratios - liquidity ratios, leverage ratios, activity ratios, and profitability ratios. For each type, it explains the important ratios calculated under that category. For key ratios like current ratio, debt-equity ratio, inventory turnover ratio, it provides the formula to calculate them as well as guidelines on the ideal ratios. The document serves as a comprehensive guide to ratio analysis and interpreting various financial ratios.
SECONDARY DATA
This document discusses secondary data - data originally collected by someone other than the user. It defines secondary data and lists common sources like censuses and government/organizational records. The purposes of secondary data are extracting relevant information, fact finding, model building, and data mining. Criteria for evaluating secondary data include specifications, error, currency, objectives, nature, and dependability. Secondary data is advantageous as it is economical, time saving, and helps focus primary data collection. However, disadvantages are that secondary data may not fit the research factors and accuracy is unknown. Secondary data can be used to identify problems, better define problems, develop research approaches, formulate research designs, and help interpret primary data.
Entrepreneurship: An Indian case
This document provides an overview of entrepreneurship in India, including definitions, examples of famous Indian entrepreneurs, and advice for starting a business. It begins with definitions of entrepreneurship and an entrepreneur. It then discusses the history and current situation of entrepreneurship in India. Examples are given of emerging Indian entrepreneurs like the founders of Flipkart, Ola, Zomato, and Paytm. The document also outlines qualities of successful entrepreneurs, methods for starting a business, raising funds, government policies, and challenges faced by entrepreneurs.
HUMAN RESOURCE PLANNIG
Human resource planning is important for organizations to effectively manage their workforce. It is affected by both external factors like the job market and internal factors such as the company's goals and strategies. The human resource planning process involves forecasting workforce needs, recruiting qualified candidates, and developing current employees.
derivative ppt
This document provides an overview of options and options strategies. It discusses that options can be used to protect investments, increase income, buy equities at lower prices, and benefit from price movements without owning the underlying asset. The benefits of options include orderly markets, flexibility, leverage, and limited risk for buyers. Several strategies are then described in detail, including covered calls, married puts, bull/bear call/put spreads, protective collars, long straddles/strangles, butterfly spreads, iron condors, and iron butterflies. Each strategy is outlined in 1-2 sentences.
Boumals theory of sales maximisation
- Baumol's theory of sales maximization proposes that managers primarily aim to maximize sales revenue rather than profit.
- The static model of sales maximization assumes a single time period horizon and that firms will produce up to the point where marginal revenue equals marginal cost, even if this leads to profits below the minimum acceptable level, in order to maximize sales.
- The model is extended to include advertising, suggesting that sales-maximizing firms will spend more on advertising than profit-maximizing firms to further increase sales revenue.
Capital budgeting
This document provides an overview and introduction to Delhi Metro Rail Corporation Ltd (DMRC). It discusses the history and development of metro systems globally and in India. It then summarizes the key details about DMRC, including that it was established in 1995 as a joint venture between the central and Delhi governments to implement a metro system in Delhi. The document also outlines DMRC's vision, organization structure, funding sources, and provides introductions to concepts like capital budgeting and investment decision rules.
real state investment
The document appears to be an introduction for a presentation. It lists the presenter as Manish, who is pursuing an MBA in Finance. No other details are provided about the topic or content of the presentation.
Treasury role in International Banking and global scenario
1. CCIL is an institution that clears outright and repo trades on a guaranteed basis, handling products like government securities, repos, forex spots, and forwards. It has introduced an FX trading platform called FX Clear that enables straight through processing.
2. CLS operates the largest multicurrency cash settlement system to mitigate settlement risk for FX transactions, settling payments in 17 major currencies. Settlement risk is recognized as one of the most significant systemic risks to participants in the FX market.
3. Nostro accounts are foreign currency accounts a bank maintains with correspondent banks, while vostro accounts are rupee accounts maintained by foreign banks in India. Mirror accounts maintained by banks replicate transactions in nostro accounts.
Deman forecasting ppt 1
This presentation discusses demand forecasting techniques. It introduces demand forecasting and its importance for production planning, new product launches, capacity expansion, and industry entry. There are two types of demand forecasts: short-term and long-term. The presentation covers several common methods for demand forecasting, including consumer surveys, expert opinions, market experiments, time series analysis, and econometric methods. Each method is then described in more detail.
Training report on working capital
This document provides an overview and analysis of the working capital management of A2IT Soft Pvt. Ltd from 2014-2016. The company has negative working capital over this period due to higher current liabilities than current assets. Inventory levels increased each year but the current ratio is below standard, indicating potential liquidity issues. To improve its financial position, the company should focus on increasing profits, collecting receivables faster, and reducing current liabilities.
More from Manish Kumar (20)
Treasury role in International Banking and global scenario
Treasury role in International Banking and global scenario
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
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Yes, It's Your Fault Book Launch Webinar
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The underlying dynamics fueling sales and marketing misalignment
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Marketing Logistics
- 1. WELCOM E
- 3. •The science of Planning, Organizing & Managing activities that provide Goods & Services. LOGISTICS? •Logistics means having the right thing at the right place, at the right time.
- 4. • Marketing logistics ─ also called physical distribution─involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit. MARKETING LOGISTICS? • That is, it involves entire supply chain management managing upstream and down stream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.
- 5. Difference b/w supply chain & logistics Transforming raw materials into products, and getting it to customers Movement of materials in whole supply chain Supply chain Logisti cs
- 6. NATURE OF MARKETING LOGISTICS • Marketing logistics involves not only outbound logistics (moving products from the factory to resellers and ultimately to customers) but also inbound logistics (moving products and materials from suppliers to the factory) and reverse logistics (reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers).
- 7. IMPORTANCE OF MARKETING LOGISTICS First, companies can gain a powerful competitive advantage by using improved logistics to give customers better service or lower prices. Second, improved logistics can yield tremendous cost savings to both a company and its customers. Third, the explosion in product variety has created a need for improved logistics management. Finally, more than almost any other marketing function, logistics affects the environment and a firm’s environmental sustainability efforts. Companies today are placing greater emphasis on logistics for several reasons.
- 8. Seven R’s of LogisticsMost popular concepts of Logistics Management is the concept of Seven R’s.
- 9. Logistic FunctionsFollowing areas of logistics management, contribute to an integrated approach to logistics
- 10. AIR RAI L WATER ROAD PIPELIN E Supply Chain
- 14. Third-party logistics (3PL) provider is an independent logistics provider that performs any or all of the functions required to get a client’s product to market.
- 16. Logistics GoalsLogistics share the goal of supply chain management, to meet the customer’s requirement
- 17. Logistics Goals Some companies state their logistics objective as providing maximum customer service at the least cost. Unfortunately, no logistics system can both maximize customer service and minimize distribution costs. The goal of marketing logistics should be to provide a targeted level of customer service at the least cost. A company must first research the importance of various distribution services to customers and then set desired service levels for each segment.
- 18. Given the market logistics objectives, the company must design a system that will minimize the cost of achieving these objectives. Each possible market logistics system will lead to the following cost: M=T+FW+VW+5 Where, M= total market logistics cost of proposed system T= total freight cost of proposed system FW= total fixed warehouse cost of proposed system VW= total variable warehouse costs(including inventory) of proposed system S= total cost of total sales due to average