This document discusses strategies for libraries to effectively utilize social media and web 2.0 technologies for marketing and outreach. It emphasizes engaging patrons through conversation rather than just broadcasting information, being present where patrons are online, and positioning libraries as guides who can help patrons navigate new technologies and information. The key is demonstrating how the library can help patrons achieve their goals.
This is a call to arms for libraries, inspired loosely by the famous SHIFT HAPPENS deck. Feel free to embed it anywhere and everywhere, with attribution.
Come on people! This is libraries' time!
Visitors and Residents: useful social media in librariesNed Potter
A keynote for the Interlend 2015 Conference. Blog post explaining these slides in more detail at: http://www.ned-potter.com/blog/visitors-and-residents-useful-social-media-in-libraries.
The Digital Natives myth is readily accepted but ultimately damaging. As students (and staff) come into our higher education system, to make blanket assumptions about their abilities with or understandings of technology based only on their date of birth is to do them a disservice.
An alternative way to explore peoples' use of the net is the Visitors and Residents model from Le Cornu and White (first brought to my attention by Donna Lanclos). I find this a proplerly useful way of thinking, which can help us as libraries provide geniunely useful social media for our users, whether they are in Visitor mode or Resident mode.
This presentation explores why the Digital Natives theory is a bust, introduces V&R, looks at the use of YouTube, Instagram, Twitter and Blogs by libraries, and provides links to more detailed papers on Digital Natives, Visitors and Residents, and other insightful viewpoints.
This PowerPoint contains lists of selected titles and sites that I’m familiar with. (Books, Websites, Reports, Tools, & Blogs) They appear in no particular order, and are not ranked in any way, although I have listed only things that I feel are worth referring to others. All are written in English.
This is a call to arms for libraries, inspired loosely by the famous SHIFT HAPPENS deck. Feel free to embed it anywhere and everywhere, with attribution.
Come on people! This is libraries' time!
Visitors and Residents: useful social media in librariesNed Potter
A keynote for the Interlend 2015 Conference. Blog post explaining these slides in more detail at: http://www.ned-potter.com/blog/visitors-and-residents-useful-social-media-in-libraries.
The Digital Natives myth is readily accepted but ultimately damaging. As students (and staff) come into our higher education system, to make blanket assumptions about their abilities with or understandings of technology based only on their date of birth is to do them a disservice.
An alternative way to explore peoples' use of the net is the Visitors and Residents model from Le Cornu and White (first brought to my attention by Donna Lanclos). I find this a proplerly useful way of thinking, which can help us as libraries provide geniunely useful social media for our users, whether they are in Visitor mode or Resident mode.
This presentation explores why the Digital Natives theory is a bust, introduces V&R, looks at the use of YouTube, Instagram, Twitter and Blogs by libraries, and provides links to more detailed papers on Digital Natives, Visitors and Residents, and other insightful viewpoints.
This PowerPoint contains lists of selected titles and sites that I’m familiar with. (Books, Websites, Reports, Tools, & Blogs) They appear in no particular order, and are not ranked in any way, although I have listed only things that I feel are worth referring to others. All are written in English.
A stripped down version of a presentation I gave to students in Latvia - it's a fantastic time to be shaping the profession of librarianship, so this slide-deck is about the world and the way it's changing, trends for the future, and how to make the most of being a librarian.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people. Plus: 15 Things to Think About for 2010-2011.
Curious about Facebook, but don’t know where to start? Hastings College’s Perkins Library has been using its Facebook group page for a year and a half to spread the word about the library’s programs and services. Susan Franklin, Public Services Librarian at Perkins Library, will share how the library developed its Facebook presence and how this social networking tool is being used to inform, invite, announce, network and connect Perkins Library with its community.
NCompass Live - March 25, 2009.
Risks and rough edges: Building Genuine Relationships Through Library Social...Ned Potter
A presentation about University of York Library Social Media, delivered at the #LibSocMed online event organised by Royal Holloway University Library.
Images are either CC0 pics or pictures by the library photographer Paul Shields.
Mobile content and multiscreen viewing behavior isn't really new -- but it is different. Following basic editorial, writing and overall content strategy best practices will put you in the right direction.
Collaboaration tools for non profit agenciesmewren
IBM Open Doors presentation as part of the IBM Centenial Cellebrations. Covers suggested free and low-cost collaboratoin tools for non-profit organizations
Social Media has been hailed as the silver bullet of grassroots marketing. Circumvent aging advertisement models and talk directly to your community? The only cost is your time? Fabulous! It can be like that, but it takes some very specific strategy to achieve that kind of success. At Transparent Language, we've built our Social Media following to nearly 3 million fans on Facebook alone. Our blogs receive over 200,000 visitors each month, and our YouTube videos have been viewed more than 2 million times. And we built most of it, not with a large team or budget, but with a single dedicated staff member. Truly grassroots.
The lessons we've learned along the way can benefit our library clients, too. In this slide deck, a follow-up to @LorienGreen's presentation at NELA 2014, we present our "secret sauce".
In this month's news, I talk about Google's new tablet, ereaders that watch you, an introduction to maker spaces, and the latest on DRM and ebooks. Tune in!
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
Slides from a presentation to the Publicity Club of Chicago, June 17, 2020. See video of that session here: https://www.youtube.com/watch?v=4H6wRPPCC08
Enhancing your research impact through social mediaNicola Osborne
Slides accompanying the presentation/training session on 18th January 2018 for the University of Edinburgh Postgraduate Law Conference 2018 (#eplc17). More on the conference can be found at: http://www.lawphdconference.ed.ac.uk/.
A stripped down version of a presentation I gave to students in Latvia - it's a fantastic time to be shaping the profession of librarianship, so this slide-deck is about the world and the way it's changing, trends for the future, and how to make the most of being a librarian.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people. Plus: 15 Things to Think About for 2010-2011.
Curious about Facebook, but don’t know where to start? Hastings College’s Perkins Library has been using its Facebook group page for a year and a half to spread the word about the library’s programs and services. Susan Franklin, Public Services Librarian at Perkins Library, will share how the library developed its Facebook presence and how this social networking tool is being used to inform, invite, announce, network and connect Perkins Library with its community.
NCompass Live - March 25, 2009.
Risks and rough edges: Building Genuine Relationships Through Library Social...Ned Potter
A presentation about University of York Library Social Media, delivered at the #LibSocMed online event organised by Royal Holloway University Library.
Images are either CC0 pics or pictures by the library photographer Paul Shields.
Mobile content and multiscreen viewing behavior isn't really new -- but it is different. Following basic editorial, writing and overall content strategy best practices will put you in the right direction.
Collaboaration tools for non profit agenciesmewren
IBM Open Doors presentation as part of the IBM Centenial Cellebrations. Covers suggested free and low-cost collaboratoin tools for non-profit organizations
Social Media has been hailed as the silver bullet of grassroots marketing. Circumvent aging advertisement models and talk directly to your community? The only cost is your time? Fabulous! It can be like that, but it takes some very specific strategy to achieve that kind of success. At Transparent Language, we've built our Social Media following to nearly 3 million fans on Facebook alone. Our blogs receive over 200,000 visitors each month, and our YouTube videos have been viewed more than 2 million times. And we built most of it, not with a large team or budget, but with a single dedicated staff member. Truly grassroots.
The lessons we've learned along the way can benefit our library clients, too. In this slide deck, a follow-up to @LorienGreen's presentation at NELA 2014, we present our "secret sauce".
In this month's news, I talk about Google's new tablet, ereaders that watch you, an introduction to maker spaces, and the latest on DRM and ebooks. Tune in!
Every day brands create content with the hopes that it will "go viral". The prospect of a massive amount of earned media (i.e. free impressions) is provocative, but how realistic is it? In order to create content that people will share we must understand certain undeniable truths that are grounded in who we are as humans and how we interact with each other.
This presentation will uncover why, how, and when people share using psychological, neurological, and biological truths. I will then apply these truths to a simple set of principles that will help improve the likelihood that the content you are creating is more sharable. It might not go viral, but more people will see it.
See video from Austin here: https://www.youtube.com/watch?v=twe5KL84BCY
Slides from a presentation to the Publicity Club of Chicago, June 17, 2020. See video of that session here: https://www.youtube.com/watch?v=4H6wRPPCC08
Enhancing your research impact through social mediaNicola Osborne
Slides accompanying the presentation/training session on 18th January 2018 for the University of Edinburgh Postgraduate Law Conference 2018 (#eplc17). More on the conference can be found at: http://www.lawphdconference.ed.ac.uk/.
Public library social media policy #osm11michaelstead
Presentation delivered at Bodleian Libraries' Oxford Social Media Day 2011 on Thursday 8 September 2011.
All statements represent the author's own opinion and don't represent the views of any organisation with which he is affiliated.
WhoAmI.com - marketing yourself and your skills onlineJo Alcock
Presentation about personal branding, including tips for developing brand values and an elevator pitch. Also covers ways of utilising social media to express your personal brand.
Presentation abstract and details:
Many librarians use social media to market our libraries, but what about marketing ourselves as librarians? As we make the necessary shift from marketing our products to marketing our services, it becomes increasingly important to market ourselves and our skills, both to our current and potential library users and as a way of establishing ourselves within the profession. This session will introduce the value of having a personal brand, and discuss ways of utilising social media to express your brand.
The session will begin with an introduction to marketing and a discussion about why librarians need to market themselves (and who to). Each participant will then identify their strengths, and develop a personal 30 second elevator pitch before we move on to consider elements of each person’s individual brand. The session will conclude with tips and advice to bring it all together and to help convey your personal brand through social media.
Information Literacy And Digital Literacy: Life Long Learning InitiativesFe Angela Verzosa
Lecture presented at PAARL's National Summer Conference on the theme “Finding the Library’s Place in the 2.0 Environment” to be held in Puerto Princesa City, Palawan, Philippines on April 23-25, 2008
UX at York: starting small and scaling up (#nclxux)Ned Potter
A timeline of our ethnography and design work at the University of York, encompassing four UX (User Experience) Projects. Includes the changes we've made to services and space as a result of the fieldwork we've undertaken, and our strategy for dissemination.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
This presentation provides various definitions of marketing and and analysis of those. It also features the 7 P's in marketing, steps in marketing the library services, on what medium is best to be used and more ;)
Make fans & influence people using Facebook & other social media (NTRLS TechN...Arlington Public Library
Libraries exist to connect with people and help them to connect with their world. Social media gives us new tools to help carry out that mission by allowing us to be more engaging, conversational and playful. Arlington Public Library staff wants people to see the library subconsciously as their trusted smart friend who steers them toward ideas and resources which they might not encounter on their own. Learn how to broaden your patron base and deepen connections by putting a human face on your institution.
Objectives: Recognize ways social media can help promote library services; Identify tools for library fans which can multiply a library’s message; Examine social media's promise for delivering personalized customer service; Acquire practical tips and tricks for connecting with library fans and for handling administrative tasks.
A library social media manifesto | #VALA2022Ned Potter
My talk for the #VALA2022 conference in Melbourne. Watch the full video of it here: https://youtu.be/rkLFM2SddCM
This is inended to apply to all sectors of librarianship, and is potentially relevant to all non-profits. Discussing purpose, personality, coordination, empathy and analytics - to refresh and re-energise your organisational social media and marketing.
If you want to book a marketing or social media workshop for your organisation, get in touch at www.ned-potter.com
Learn how your small business can leverage social media to meet your marketing and sales goals. Includes information on choosing a platform, creating content, and five basic rules for social media success.
This is the presentation I gave at the GO Topeka EMBD's Small Business Breakfast Buzz on Feb. 18, 2015. For the complete workbook from this session, please find the slideshow entitled Social Media Basics for Small Business
Chances are, you've heard a lot about Web 2.0. But often, important questions go unanswered. Which services are actually worth putting effort into? How can you sell these ideas to administrators and staff? What (successful) examples are out there as models? Get answers to these questions and maximize your library's involvement on the Web.
Web 2.0: The Stuff That Matters (OPLIN)Laura Solomon
Chances are, you've heard a lot about Web 2.0. But often, important questions go unanswered. Which services are actually worth putting effort into? How can you sell these ideas to administrators and staff? What (successful) examples are out there as models? Get answers to these questions and maximize your library's involvement on the Web.
Amplification is about catching bigger waves
What blogs do you read?
Most corporate blogs are • Boring • Bland • Safe What kind of blogs do you read? • Opinionated • Surprising • Have a point of view • Teach you something
What is Content Marketing?
How important is content marketing? Content wins for most effective strategy; but it’s also the hardest to implement
Amplification = content x channel
What is Amplification?
Example: Catching the wave in 2013 Original post: 2011
What is Amplification?
Section Two: Research
Start with People
People first The first question you need to ask is: “who do I want to reach?” Section Two Every good product, website, campaign, and piece of writing starts with people in mind.
How do you choose your audience?
Technique #2: draw a venn diagram
Our target audience is: __________________
Finding pain
Section Two When you understand your audience’s pain you’ll be able to better define their problem.
Example: pjrvs.com
Focus on their needs
Observe people in their habitat
Where do people hang out?
Research examples: where would you find managers?
What are you looking for? BIG problems trends pain points frustrations
Observing trends
Yesterday I saw this tweet:
He’s tweeting about this site: The Grid
He’s not happy about it
A lot of other designers don’t like it either
I go to Designer News:
Where have I seen this before?
What’s the trend we’re observing? Designers are feeling threatened.
This takes time. Collect and organize your research.
Sample research I’m using an app called keeeb.com to track trends.
Listen
Focus on your audience’s biggest problems
Organize your research • Record your findings • Organize them into groupings • Identify a big pain / issue / topic you could focus on You grow an audience by targeting a topic people care about!
Section Three: Writing & Promotion 3
Write for your audience
Writing viral content is hard.
Great, shareable content…
Why do people share content?
Types of content
Amplify your content
Which train are you going to hitch your content to? Your own small network Someone else’s big network
Effects of amplification
Two types of amplifiers: 1
How do you build relationships with influencers?
How do you earn the right to on online communities? Add value Hacker News Designer News Product Hunt
Target the right networks
Coordinate your efforts
Example 1: Groovehq
Coordinate your launch
The game plan
A note on Hacker News, Designer News, Product Hunt, Reddit…
It typically takes about 20-30 minutes for a story to slip off the "New Submissions" page. That's your window to get enough votes to appear on the front page.
The algorithm on News Sites favours new content
Can you game the system?
Timing is important
Social Media 202 for journalists: Using SM as a research toolRobin J Phillips
Social Media 202 for Journalists: Using Social Media as a Research tool.
This was part of a Social Media series for journalists presented by Robin J Phillips, Web managing editor of BusinessJournalism.org.
The series was presented over three days for the Reynolds Center for Business Journalism.
Robin J. Phillips presents "Social Media 202," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism.
For more information, please visit businessjournalism.org.
Library 2.0: Jump start your library with blogging and TwitterNathan Wright
We prepared this presentation for the staff at Drake University's Cowles Library. They recently launched a blog but wanted to see more engagement happening, as well as learn about Twitter as an outreach, sharing and communications tool.
You’re Not A Dog: How Lawyers Can Put Their Best Foot Forward OnlineRocket Matter, LLC
As famous New Yorker cartoon goes, “On the Internet, nobody knows you’re a dog.” But as a lawyer, “being a dog” may cost you your two most valuable assets, your reputation and your license.
Further, as the web continues to “go social”, web users will become better at identifying dogs. Let’s talk about how you can put your best foot forward online in an ethical, as well as, effective manner.
This slide deck is courtesy Gyi Tsakalakis, of AttorneySync.com. Gyi has been helping lawyers understand how to put the web to work for their practices since 2008. A former practicing attorney, Gyi is a law firm web strategist and owner at AttorneySync.
For those who already tweet, but want to grow their network and get more out of the platform. Particularly relevant if you're in the academic environment, but applicable to all sectors.
There is a more detailed version of this presentation, which was used as part of the Becoming a Networked Researcher suite of workshops at the University of York, elsewhere on this Slideshare account.
Connecting and Communicating in the New Media Landscape – all the tools you need to succeed in the world of Twitter, Facebook, Linked in and more.
Also visit: http://masstrafficleads.com
Engaging with Readers in the Web 2.0 era – social media, mobile devices & eBooksClayton Wehner
Presentation delivered to the Public Libraries South Australia Conference by Clayton Wehner of Blue Train Enterprises, at the Adelaide Entertainment Centre on Tuesday
Running Academic Library induction as a marketing campaignNed Potter
A presentation at the #pprgconf18 event, where the University of York Library won an award for our marketing campaign.
The slides centre on our efforts to reimagine library orientation as a proper marketing campaign, and how this worked well for getting key messages across to new students.
What is UX and how can it help your organisation?Ned Potter
An overview of User Experience techniques. No longer just web usability testing, there's a new much more human movement in UX. This presentation outlines the key components, with examples: ethnography, and human-centred design.
My keynote from the LIANZA conference in New Zealand, #SHOUT15.
This is a library marketing manifesto, focusing on how to be heard above the clamour of everyday life. How can libraries get engagement?
1. We will be community orientated
2. We will do what people need, but market what they want
3. We will cater for library novices and library experts
4. We will keep things simple
5. We will coordinate our marketing into campaigns
What is the most popular activity in the UK? The answer may surprise you. Ned Potter
A comparison between how often we visit the cinema, the church, A&E - and one other cultural institution which we visit several times more than we visit the theatre and football matches combined...
This presentation has been made public domain - please feel free to use it however you'd like, including remixing or repurposing it without the need for attribution.
A presentation from the #BLA15 Conference about introducting annual action plans and meetings at an academic library.
The library uses these reports to focus activity for the upcoming year, and build a stronger partnership between the library and each academic department. It's something both parties have found beneficial.
The 4 Most Important PowerPoint RULES for Successful PresentationsNed Potter
There are a million and one tips and tricks for using PowerPoint effectively, but what REALLY matters most? This presentation takes the 4 most important changes you can make to your presentations and explains simply how to go about them.
The focus is on use of images, making one point per slide, not using bullet points, and keeping things simple. Each of the rules is backed up by actual research, into multimedia learning principles, conducted at the University of California.
There's also several useful sites linked to, including 5 fantastic image resources, and a great place to download fonts.
See the associated blogpost for this slidedeck at http://www.ned-potter.com/blog/the-4-most-important-powerpoint-rules-for-successful-presentations.
If you're interested in more presentation tips, have a look at the other presentations on this Slideshare account, or head over to www.ned-potter.com/blog, where I've also written extensively about Prezi.
This is a facts & figures overview of the Digital Scholarship Training offered by the Library & IT Services at the University of York over the last 18 months.
We've found the academic community (specifically academics, postgraduate researchers and support staff) extremely receptive to the workshops, which cover themes such as Twitter (for teaching and for research), blogging, the presentation tool Prezi, and Google Apps for Education.
If you work in a library or IT department at a Higher Education institution and have relevant expertise in this area, find a way to deliver it to the people who want it!
A series of 10 small tips for anyone leading a session of instruction.
Divided into Session Structure, Tablet as Teaching Assistant, Hand-Outs and Materials, there's a mix of things to make your life easier as the teacher or trainer, and your delegate's lives easier.
Associated blog post explaining each one in more detail at bit.ly/10TinyTips.
6 really useful things to make your academic life easierNed Potter
1st year undergraduate workshop presentation for the Department of Film, Theatre & Television, at the University of York, as part of the Library's academic skills training.
This presentation looks at what works and what doesn't (and the research to support this) for public speaking and presentation-design.
This is an expanded version of the Good Slides Matter presentation from the LibMarketing account.
A preview of the Library Marketing ToolkitNed Potter
A chapter-by-chapter guide to the topics covered, and the case studies contributed, of the Library Marketing Toolkit by Ned Potter. Published by Facet Publishing, and out now.
More about this project: http://bit.ly/ozBNv8.
A quick re-cap of the amazing Buy India a Library Project, that ran in early 2010. We crowd-sourced enough money in 2 weeks to build a library in Mysore, as well as some mobile libraries to travel round Africa. The power of social media FTW!
Stop Breaking The Basic Rules of PresentingNed Potter
Blog post at http://bit.ly/hGhaFK. Some people are confident public speakers, other people get nervous. Either way, you still see a lot of people breaking the most basic rules of presenting, and those presentations would be a lot better if they didn't.
Thank you from Buy India a Library - we did it! Ned Potter
We raised nearly four thousand dollars in 2 weeks, via Twitter, to Build a Library in a book-free zone in India, plus no less than FOUR mobile libraries in Africa.
Here is how.
Thank you!
Launch of LISNPN, at CILIP's New Professionals Conference. LISNPN is the Library & Information Services New Professionals Network, and is pronounced to rhyme with "Miss En Pee En"...
the importance of an online presence: entering the world of blogs and bloggingNed Potter
Presentation from my workshop at the CILIP New Professionals Conference, July 2010. Aimed primarily at Information Professionals who are new to blogging or want to start, but most of it is applicable to all.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
3. ... a direct successor to „web 1‟ or whatever
you want to call the rest of the internet. There
are still plenty of useful and active sites which
aren‟t web 2.
4. …an approach. People consume Web 2 in new
and different (non-passive) ways. Web 2
applications are typically characterised by
interaction, sharing, collaboration, interoperab
ility, uploading – in short they are
participatory.
It‟s not a broadcast, it‟s a conversation.
5. ... a poster featuring details of a new database.
That’s advertising.
It‟s not an online campaign about a new service.
That’s promotion.
It‟s not an article in the paper about the librarian.
That’s publicity. (If the article is about the librarian welcoming
a celebrity to the library, that‟s PR.)
And it‟s definitely not a piece of A4 coloured paper with
something written about the library in Comic Sans.
That’s just awful.
6. ... an ongoing conversation with your target
audience, which combines
promotion, publicity, PR, and advertising in an
organised, strategic way, using interactive
online tools to speak directly to the people
who matter and LISTEN to what they have to
say.
7. ... an opportunity to find out about your
patrons and potential patrons, go to where
they are already, interact with them, tell them
about stuff they might find useful, listen to
what they want, and ultimately demonstrate
to them how you can help them get from A
to B a little easier.
8.
9. You can divide them by type:
... students ...
... academics ...
... researchers ...
... senior university types ....
... the local community ...
... other libraries and institutions ...
10. Or what about dividing them by their needs?
... general information about the library ...
... the kind added value we provide via Info Lit etc...
... to master the world of academia ....
... to scrape a 2:1 ...
... to hit their REF targets...
... to complete their research whilst raising small children...
11. Or even their information-seeking behaviour?
... immersive books and journals ...
... the article level universe ...
... the paragraph level universe ...!
... the off-site searcher of electronic resources ....
... the on-site browser of paper stock ...
12.
13. Make sure the tail isn‟t wagging the dog.
There‟s no point in signing up for a new social
media platform unless you know why you‟re
going to be on there, and how you‟re going to
use it.
When you create an online presence, it should
have goals and a purpose. That’s what
makes this marketing.
14. “Inspire lifelong learning by asking and
answering questions that encourage
patrons to challenge their assumptions .”
New York Public Library | Social Media Strategy
15. “It’s better to do one thing properly than
to end up with lots of sad, neglected
profiles all over the web.”
Frances Taylor | Marketing Manager, Business & IP Centre, British Library
16. In theory it‟s good to create, launch and assess your social
media profiles one at a time, to ensure each one works and
doesn‟t end up as a dead end. In practice the accounts often
work together, so it‟s not always practical to take a „step by
step‟ approach.
Whatever happens, only launch begin using a web 2 platform
in your library‟s name if you can commit to running it well
over a sustained period. Dud accounts do more harm than
good.
17. Because Web 2 is all about dialogue, the tone you use in
marketing your services needs to be conversational. Many
institutional accounts begin rather stiffly – that‟s okay, but
they do need to relax and become more informal over time.
In most cases, the tone you should be aiming for is:
Informal but not overly familiar; friendly but not overly
personal; colloquial but grammatically, syntactically and
orthographically* correct.
just cause ur using social media dont think that means
u should b using txt speak!
*Orthographically basically means „spellingly‟...
18. It‟s a conversation, remember? Imagine how many focus
groups you‟d need to set up to get the kind of access social
media provides! Utilise this, and get people‟s opinions.
“Our approach to social media is to make sure that we
spend as much time following and listening to other
people as posting information about ourselves.
When organisations only post information about
themselves on Twitter it can be very off-putting. I use
the analogy of going to a party – you wouldn’t stand in
a corner of the room and shout at people. It’s exactly
the same on Twitter. You need to ensure that you’re
interested in the people that you follow, and that you
engage with them.”
Frances Taylor | British Library
19. Marketing works best with a blend of old and new
media, the two worlds working together.
“I see social media as one piece of a larger
puzzle. Often I will run campaigns that involve
the full marketing mix, including press, e-
newsletters and e-flyers, the website, advertising
campaigns, working with partners, etc. By using
a range of media, you can ensure that your
campaigns have maximum impact.”
Frances Taylor | British Library
20. In my opinion, library use of Web 2 platforms should be
aiming to accomplish this:
Add value in order to increase engagement in
order to deliver key messages to a wider
audience.
In other words, make your twitter feed (or whatever)
more interesting so more people follow you, so that
more people then get the really important messages
you want to market about your library.
21.
22. ... you have a captive audience ...
... you know quite a lot about them already ...
... they have (relatively) common needs ...
All of this should put you at a huge
advantage.
23.
24. Half the battle with marketing is knowing
what you want to say. (The other half is
saying it in a way which has the most
impact.)
Ask yourself what your library wants to
communicate with the various stakeholders
we‟ve discussed.
25. Is your aim to promote manage the library‟s
reputation, to increase general awareness of
its existence, to promote specific content, to
advertise events and training courses, to
make people aware of the services you offer?
(It’s probably all of the above.)
26.
27. Sometimes, libraries and librarians seem
obsessed by process.
Instead, we need to focus on
outcomes, aspirations, and benefits.
28. We describe features when we should be
describing results.
We describe products when we should be
describing services.
We talk about searching when we should be
talking about finding.
29. No one cares how we do things. They just
care how the things we do will effect their
working lives.
No one should have to work out how we can
help them. The responsibility is ours, to
identify their needs, and explain how we can
help them in language they can identify with.
32. Like Stephen Abram says, Beauty Salons are
called Beauty Salons because beauty is what
they help you achieve. (In theory...) They‟re
aren‟t called Ugly Salons or even Becoming
Beautiful Salons.
33.
34. The answer is Product, Price, Place and Promotion.
Where are the
PEOPLE?
35. Let’s market services more, and products less.
Let‟s promote ourselves, as librarians. Let‟s allow a little
personality.
It‟s the PEOPLE who separate libraries from other more
straightforward sources of information. Luckily, Web 2 tools
are personal, so we can start to redress the balance.
36.
37. Twitter is the first platform I‟m covering, for two
reasons:
1) Although more library users are on Facebook, they
seem to be prefer interacting with the library on
twitter in a lot of cases.
2) Twitter users are much more influential than those
on any other networks.
“What happens on Twitter, doesn‟t stay on Twitter”
- thenextweb.com
38. Don‟t be afraid to add personal touches to your twitter
page – even though it‟s an institutional account, people
know they‟re dealing with individuals.
Try adding pictures of the tweeters to your
twitter’s profile page’s wallpaper, or editing the
bio to end with “On duty: [insert currently rota’d
tweeter here...]”
39. It‟s easy to set up searches for your twitter account, which
you can then „save‟ and re-access easily.
Set up a search on the name of your library, so you can
monitor (and if necessary respond to) what‟s being said by
people who aren‟t using your full @ twitter handle.
Set up a geo-locational search, of people using the term
'Library‟ within 1 mile of your site‟s post-code. (This is
surprisingly easy to do, just go to Advanced Search.)
Respond to people who you think could do with your help or
input, otherwise don‟t go overboard on @ replying to people
who aren‟t directly addressing you.
40. Sometimes human error creeps in and the person
tweeting gets mixed up between their personal and
institutional accounts.
When this happens, respond
quickly, honestly, and apologise with the
appropriate level of seriousness.
41. There are a million-and-one twitter tools out there which
analyse your account. Stick to the ones which provide
actionable results.
• http://www.twocation.com to find out where your followers
are based. (Significant overseas followers might vary the
times you tweet information.)
•http://tweetstats.com/ to find out what percentage of your
tweets are @ replies or RTs. (This gives you an idea of how
interactive your account really is.)
•http://klout.com/ to find out your influence. (Don‟t get
caught up with your overall score, but use Klout to track your
„Network Influence‟ and „Amplification Probability‟.)
42. Research shows student expectations are morphing – they
now expect interactions with the library to take place across
platforms like Facebook. This is not the same world into
which 1001 ill-advised library MySpace accounts were born. If
a study about Facebook was written before 2010, it has
limited value – attitudes are changing so quickly.
Your students ARE on Facebook.
So: “...you might reach new people, or you might reach the
same people in a different way.”
-Helen Murphy | University of Cambridge
43. Your Facebook account should, if possible, compliment
your main website (so users find value in both) but also
lure in new patrons who wouldn‟t otherwise engage
with the library.
It needs to be informal, engaging, and if possible it
needs to have a purpose of its own.
44. Rescue Buried Treasure
A million and one useful services may be on your
library‟s website, but the launches have been and gone
and they‟re now mainly forgotten about. Draw your
users‟ attentions back to useful things that would
otherwise be hidden to most.
Ask questions
“Don‟t just link to a new service. Say: „here‟s a new
service from the library - have you tried it, and what
did you think?‟”
Sue Lawson | Manchester Libraries
45. Pull in Content
If time is limited, it‟s straightforward to populate your
FB page with content from elsewhere in the library –
RSS feeds from a library blog, your twitter feed, events
calendar and so on (and you can use Yahoo! Pipes to
aggregate several feeds into one)
Embed a Search
Get an OPAC search on there so people can find stuff in
your library without having to leave your page (and
maybe add a JSTOR one where subject appropriate)
46. Great design is important, but remember the vast
majority of people interact via the Wall.
Keep in mind people use Facebook ALL DAY. This
changes how you approach your strategy – you can
feed into their daily activity, rather than having to hit
them with all the key messages at once.
Use the Insights tool (essentially analytics) to learn
more about your users, and adapt the content
accordingly.
47. Institutional blogs are a great way to communicate with
patrons in a way which is less formal than via press release
or the main website, but which is still the library imparting
information in a way it can control.
Blogs can actually be fairly broadcast orientated (setting up a
blog to document progress on a library refurb, for example)
or they can be more conversational (asking questions of the
readers, soliciting feedback on new services, encouraging
discussion between subscribers and so on).
48. Put a number on it
For whatever reason, a post entitled “5 tips for doing X” will
get more views than the same post entitled “Guide to X”
Ask a question
Blogs are a rare opportunity for libraries to give their patrons
ownership of something. Ask a question, either in the title of
the post or at the end, and give them a voice via the
comments section.
Use the hashtag in the title
If your post is about a particular event or theme which has
accompanying twitter hashtag, use the actual tag in the title
of the post. That way every time someone tweets a link to
it, a wider audience will have a chance to read the post.
49. Get out there
Comment on other blogs AS your institutional blog – people
are happier to engage with you if you‟re engaging with
others, plus it‟ll link back to your blog.
Make sure you’re listed
Have you registered your blog anywhere? It‟s a lot easier for
Google to find it if you tell Google it exists; same goes for
other search engines. Also, stick a link on the UK Library
Blogs wiki.
Most importantly, make it infinitely shareable
Your patrons should never have to think for more than half a
second about how to share your blog – whether via
Twitter, Facebook, email, or whatever pertinent platform.
50. If you know that you‟re about experience a spike in traffic
(for example because of a presentation in which you give the
URL, or an article appearing with a link to the blog) then
make sure there is something absolutely mint displayed on
the front-page, to lure the new readers in and hook them...
Now is not the time for your most recent post to be an
apology about building works!
51. Youtube
Do not make a video UNLESS IT IS GOOD! Simple and
well executed beats ambitious and ropey every time.
Flickr
A great opportunity to allow users to have some
ownership of library content – allow them to upload
their pictures to a particular collection, curate a
collection of user pictures around a particular subject
area, or crowd-source information about obscure stuff
in your archives.
52. Wikis
Vastly overrated as tools for engagement!
Slideshare
Vastly underrated as a tool for engagement!
LinkedIn
Essential for business libraries. But for
everyone: follow your academic staff.
53.
54. By the end of next year, the majority of internet access will
come via mobile devices rather than PCs.
By the end of the decade, ALL phones will be smart-phones.
(So you‟ll have one whether you want one or not...)
People’s whole lives will be organised via their
mobiles, so they’ll expect the library to be there too.
55. “An awesome library website needs to reach into peoples
pockets and purses … via a mobile website. If your customers
really value your library and its services, they will put you on
their speed dial, add you to their Facebook friends list, and
ReTweet the events you're holding next week. Create a
mobile-friendly website, and your customers can do these
things while at home, while standing in a long grocery store
line, or during a quick break at work.”
David Lee King | Digital Branch & Services Manager, Topeka and Shawnee
County Public Library
56. “I‟ve just become Mayor of Being Really Annoying!” ... but
geolocational apps are here to stay, and will only become
more prevalent.
It‟s worth bearing in mind your library is likely „on‟
FourSquare already, whether or not you‟ve set up a
FourSquare account.
57. Libraries are becoming early adopters of new platforms. This
is great – not least because it allows us to market via
them, and also market our abilities with them to our patrons.
The key is not the technologies or platforms
themselves, it’s about positioning ourselves within
those them, and within the wider narrative.
58. It‟s not about saying “Hey the library is an expert in
FourSquare!” – it‟s about saying “The librarians know about
new trends and technologies, come to us and we‟ll guide you
through it!” and then when FourSquare (or any other
geolocational social media app, or anything else) goes
mainstream, our patrons and customers already have as in
mind as potential experts.
59.
60. Leather background:
http://www.flickr.com/photos/chrysti/2250220
661/sizes/l/in/photostream/
This background:
http://www.flickr.com/photos/maxfwilliams/3
296799591/sizes/l/in/photostream/
The quotes in this presentation are from Case
Studies included in The Library Marketing
Toolkit by Ned Potter, to be published in 2012.
Background images are from Chrysti and MaxfWilliams via Flickr Creative Commons
61. Email me: ned@thewikiman.org
Follow me: @theREALwikiman
Read me: www.thewikiman.org
Pre-order me!
(Click the book
for more details)
(Via Facet Publishing, or Amazon... )