A chapter-by-chapter guide to the topics covered, and the case studies contributed, of the Library Marketing Toolkit by Ned Potter. Published by Facet Publishing, and out now.
This PowerPoint contains lists of selected titles and sites that I’m familiar with. (Books, Websites, Reports, Tools, & Blogs) They appear in no particular order, and are not ranked in any way, although I have listed only things that I feel are worth referring to others. All are written in English.
Marketing academic libraries in a web 2 worldNed Potter
A presentation delivered at Oxford Social Media 2011. It's about marketing academic libraries with social media, but most of what it contains applies across the sectors to other library types.
Feel free to embed it! (With attribution.)
Visitors and Residents: useful social media in librariesNed Potter
A keynote for the Interlend 2015 Conference. Blog post explaining these slides in more detail at: http://www.ned-potter.com/blog/visitors-and-residents-useful-social-media-in-libraries.
The Digital Natives myth is readily accepted but ultimately damaging. As students (and staff) come into our higher education system, to make blanket assumptions about their abilities with or understandings of technology based only on their date of birth is to do them a disservice.
An alternative way to explore peoples' use of the net is the Visitors and Residents model from Le Cornu and White (first brought to my attention by Donna Lanclos). I find this a proplerly useful way of thinking, which can help us as libraries provide geniunely useful social media for our users, whether they are in Visitor mode or Resident mode.
This presentation explores why the Digital Natives theory is a bust, introduces V&R, looks at the use of YouTube, Instagram, Twitter and Blogs by libraries, and provides links to more detailed papers on Digital Natives, Visitors and Residents, and other insightful viewpoints.
This PowerPoint contains lists of selected titles and sites that I’m familiar with. (Books, Websites, Reports, Tools, & Blogs) They appear in no particular order, and are not ranked in any way, although I have listed only things that I feel are worth referring to others. All are written in English.
Marketing academic libraries in a web 2 worldNed Potter
A presentation delivered at Oxford Social Media 2011. It's about marketing academic libraries with social media, but most of what it contains applies across the sectors to other library types.
Feel free to embed it! (With attribution.)
Visitors and Residents: useful social media in librariesNed Potter
A keynote for the Interlend 2015 Conference. Blog post explaining these slides in more detail at: http://www.ned-potter.com/blog/visitors-and-residents-useful-social-media-in-libraries.
The Digital Natives myth is readily accepted but ultimately damaging. As students (and staff) come into our higher education system, to make blanket assumptions about their abilities with or understandings of technology based only on their date of birth is to do them a disservice.
An alternative way to explore peoples' use of the net is the Visitors and Residents model from Le Cornu and White (first brought to my attention by Donna Lanclos). I find this a proplerly useful way of thinking, which can help us as libraries provide geniunely useful social media for our users, whether they are in Visitor mode or Resident mode.
This presentation explores why the Digital Natives theory is a bust, introduces V&R, looks at the use of YouTube, Instagram, Twitter and Blogs by libraries, and provides links to more detailed papers on Digital Natives, Visitors and Residents, and other insightful viewpoints.
If you're suffering from information overload when it comes to what's new in technology and Internet resources for children and young adults, join us as we learn what's new in a nutshell.
A Creative Approach to Communicating at a Creative Companyk_draper
Karen Draper and Emily Shem-Tov presented at Internet Librarian 2008 on marketing and communications methods used to spread knowledge of the Information Resource Group\'s services at Adobe.
Let's Get Serious: Promoting Library Online ServicesLesley Williams
Why do libraries have so little success getting the public to use their online subscription products? Is this just a lost cause? Find out what librarians can do as individuals, and in partnership with vendors and regional associations to make library online content findable and appealing to the general public.
Risks and rough edges: Building Genuine Relationships Through Library Social...Ned Potter
A presentation about University of York Library Social Media, delivered at the #LibSocMed online event organised by Royal Holloway University Library.
Images are either CC0 pics or pictures by the library photographer Paul Shields.
Strategies for Successful Teen ServicesJennifer Gal
Workshop for Southern Ontario Library Service – Spring 2013
Teens can be the most elusive library users and teen services often operate with limited staff and resources, presenting unique challenges and opportunities for libraries. Learn strategies for developing successful teen programs and tackling the biggest obstacle of all … getting teens into the library. Gain a better understanding of teens as library users and examine the role brain development plays in shaping teen behaviour. Explore the range of programming options available from book clubs and writer’s workshops to gaming and teen tech programs. Discover why teen services provides an ideal platform to experiment and pilot new ideas and approaches, using technology to enhance and reinvent traditional programs and services.
This is a facts & figures overview of the Digital Scholarship Training offered by the Library & IT Services at the University of York over the last 18 months.
We've found the academic community (specifically academics, postgraduate researchers and support staff) extremely receptive to the workshops, which cover themes such as Twitter (for teaching and for research), blogging, the presentation tool Prezi, and Google Apps for Education.
If you work in a library or IT department at a Higher Education institution and have relevant expertise in this area, find a way to deliver it to the people who want it!
This presentation looks at what works and what doesn't (and the research to support this) for public speaking and presentation-design.
This is an expanded version of the Good Slides Matter presentation from the LibMarketing account.
If you're suffering from information overload when it comes to what's new in technology and Internet resources for children and young adults, join us as we learn what's new in a nutshell.
A Creative Approach to Communicating at a Creative Companyk_draper
Karen Draper and Emily Shem-Tov presented at Internet Librarian 2008 on marketing and communications methods used to spread knowledge of the Information Resource Group\'s services at Adobe.
Let's Get Serious: Promoting Library Online ServicesLesley Williams
Why do libraries have so little success getting the public to use their online subscription products? Is this just a lost cause? Find out what librarians can do as individuals, and in partnership with vendors and regional associations to make library online content findable and appealing to the general public.
Risks and rough edges: Building Genuine Relationships Through Library Social...Ned Potter
A presentation about University of York Library Social Media, delivered at the #LibSocMed online event organised by Royal Holloway University Library.
Images are either CC0 pics or pictures by the library photographer Paul Shields.
Strategies for Successful Teen ServicesJennifer Gal
Workshop for Southern Ontario Library Service – Spring 2013
Teens can be the most elusive library users and teen services often operate with limited staff and resources, presenting unique challenges and opportunities for libraries. Learn strategies for developing successful teen programs and tackling the biggest obstacle of all … getting teens into the library. Gain a better understanding of teens as library users and examine the role brain development plays in shaping teen behaviour. Explore the range of programming options available from book clubs and writer’s workshops to gaming and teen tech programs. Discover why teen services provides an ideal platform to experiment and pilot new ideas and approaches, using technology to enhance and reinvent traditional programs and services.
This is a facts & figures overview of the Digital Scholarship Training offered by the Library & IT Services at the University of York over the last 18 months.
We've found the academic community (specifically academics, postgraduate researchers and support staff) extremely receptive to the workshops, which cover themes such as Twitter (for teaching and for research), blogging, the presentation tool Prezi, and Google Apps for Education.
If you work in a library or IT department at a Higher Education institution and have relevant expertise in this area, find a way to deliver it to the people who want it!
This presentation looks at what works and what doesn't (and the research to support this) for public speaking and presentation-design.
This is an expanded version of the Good Slides Matter presentation from the LibMarketing account.
What is UX and how can it help your organisation?Ned Potter
An overview of User Experience techniques. No longer just web usability testing, there's a new much more human movement in UX. This presentation outlines the key components, with examples: ethnography, and human-centred design.
My keynote from the LIANZA conference in New Zealand, #SHOUT15.
This is a library marketing manifesto, focusing on how to be heard above the clamour of everyday life. How can libraries get engagement?
1. We will be community orientated
2. We will do what people need, but market what they want
3. We will cater for library novices and library experts
4. We will keep things simple
5. We will coordinate our marketing into campaigns
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
6 really useful things to make your academic life easierNed Potter
1st year undergraduate workshop presentation for the Department of Film, Theatre & Television, at the University of York, as part of the Library's academic skills training.
A stripped down version of a presentation I gave to students in Latvia - it's a fantastic time to be shaping the profession of librarianship, so this slide-deck is about the world and the way it's changing, trends for the future, and how to make the most of being a librarian.
UX at York: starting small and scaling up (#nclxux)Ned Potter
A timeline of our ethnography and design work at the University of York, encompassing four UX (User Experience) Projects. Includes the changes we've made to services and space as a result of the fieldwork we've undertaken, and our strategy for dissemination.
A presentation from the #BLA15 Conference about introducting annual action plans and meetings at an academic library.
The library uses these reports to focus activity for the upcoming year, and build a stronger partnership between the library and each academic department. It's something both parties have found beneficial.
What is the most popular activity in the UK? The answer may surprise you. Ned Potter
A comparison between how often we visit the cinema, the church, A&E - and one other cultural institution which we visit several times more than we visit the theatre and football matches combined...
This presentation has been made public domain - please feel free to use it however you'd like, including remixing or repurposing it without the need for attribution.
A series of 10 small tips for anyone leading a session of instruction.
Divided into Session Structure, Tablet as Teaching Assistant, Hand-Outs and Materials, there's a mix of things to make your life easier as the teacher or trainer, and your delegate's lives easier.
Associated blog post explaining each one in more detail at bit.ly/10TinyTips.
The 4 Most Important PowerPoint RULES for Successful PresentationsNed Potter
There are a million and one tips and tricks for using PowerPoint effectively, but what REALLY matters most? This presentation takes the 4 most important changes you can make to your presentations and explains simply how to go about them.
The focus is on use of images, making one point per slide, not using bullet points, and keeping things simple. Each of the rules is backed up by actual research, into multimedia learning principles, conducted at the University of California.
There's also several useful sites linked to, including 5 fantastic image resources, and a great place to download fonts.
See the associated blogpost for this slidedeck at http://www.ned-potter.com/blog/the-4-most-important-powerpoint-rules-for-successful-presentations.
If you're interested in more presentation tips, have a look at the other presentations on this Slideshare account, or head over to www.ned-potter.com/blog, where I've also written extensively about Prezi.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
The technologies and people we are designing experiences for are constantly changing, in most cases they are changing at a rate that is difficult keep up with. When we think about how our teams are structured and the design processes we use in light of this challenge, a new design problem (or problem space) emerges, one that requires us to focus inward. How do we structure our teams and processes to be resilient? What would happen if we looked at our teams and design process as IA’s, Designers, Researchers? What strategies would we put in place to help them be successful? This talk will look at challenges we face leading, supporting, or simply being a part of design teams creating experiences for user groups with changing technological needs.
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Powerpoint presentation on the Top 10 Library Marketing Resources by LIS 2830 students Kimberly Collett, Wendy Coolidge, Kirsten DeMoss, Judith Jones, Kim McGrath, and Jill Morse (Spring 2011).
Entrepreneurial library article_emerging_trends_conference_ken_chad_december2014Ken Chad Consulting Ltd
Writing in Library Journal in August 2010, Eric Hellman noted: “Libraries are so valuable that they attract voracious new competition with every technological advance.” The failure of libraries and library vendors to successfully create systems that meet the full range of legitimate user needs is a major concern. Ken Chad reviews the competitive and strategic imperatives that should lead libraries to a more user focussed approach. Fortunately there are some pragmatic and useful tools that libraries, working with vendors and/or developers, can use to help them develop or acquire better products services. Ken Chad briefly outlines the 'Jobs-To-Be-Done' (JTBD) method which is widely used in business and he has adapted for use in libraries
Branding the Library: Reinventing the Library's ImageTamikoBrown2
Libraries have changed adding makerspaces, collaborative
spaces, and teaching students to become curators of information. Now we need to use Social Media to share with the learning community and the world how the library has changed.
Similar to A preview of the Library Marketing Toolkit (20)
A library social media manifesto | #VALA2022Ned Potter
My talk for the #VALA2022 conference in Melbourne. Watch the full video of it here: https://youtu.be/rkLFM2SddCM
This is inended to apply to all sectors of librarianship, and is potentially relevant to all non-profits. Discussing purpose, personality, coordination, empathy and analytics - to refresh and re-energise your organisational social media and marketing.
If you want to book a marketing or social media workshop for your organisation, get in touch at www.ned-potter.com
Running Academic Library induction as a marketing campaignNed Potter
A presentation at the #pprgconf18 event, where the University of York Library won an award for our marketing campaign.
The slides centre on our efforts to reimagine library orientation as a proper marketing campaign, and how this worked well for getting key messages across to new students.
More about this project: http://bit.ly/ozBNv8.
A quick re-cap of the amazing Buy India a Library Project, that ran in early 2010. We crowd-sourced enough money in 2 weeks to build a library in Mysore, as well as some mobile libraries to travel round Africa. The power of social media FTW!
Stop Breaking The Basic Rules of PresentingNed Potter
Blog post at http://bit.ly/hGhaFK. Some people are confident public speakers, other people get nervous. Either way, you still see a lot of people breaking the most basic rules of presenting, and those presentations would be a lot better if they didn't.
This is a call to arms for libraries, inspired loosely by the famous SHIFT HAPPENS deck. Feel free to embed it anywhere and everywhere, with attribution.
Come on people! This is libraries' time!
Thank you from Buy India a Library - we did it! Ned Potter
We raised nearly four thousand dollars in 2 weeks, via Twitter, to Build a Library in a book-free zone in India, plus no less than FOUR mobile libraries in Africa.
Here is how.
Thank you!
Launch of LISNPN, at CILIP's New Professionals Conference. LISNPN is the Library & Information Services New Professionals Network, and is pronounced to rhyme with "Miss En Pee En"...
the importance of an online presence: entering the world of blogs and bloggingNed Potter
Presentation from my workshop at the CILIP New Professionals Conference, July 2010. Aimed primarily at Information Professionals who are new to blogging or want to start, but most of it is applicable to all.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2. The Toolkit is a book I’ve been
writing during 2011, for Facet
Publishing, on pretty much all
aspects of marketing libraries.
It covers Public, Academic and
Special Libraries, and Special
Collections and Archives too.
5. The Toolkit covers those important
marketing tools every library should
have, explained and contextualised
with advice on how to use them well.
It’s extremely practical, with tons of
ideas easily applied to your own library
6. It covers marketing with social media
and other new platforms in depth.
It demystifies strategic marketing and
explains the process of creating a
marketing plan.
It gives guidance for marketing on
every budget, including plenty that can
be done with no cost at all.
7. Best of all, the Library Marketing Toolkit has an
unparalleled list of case study contributors from the UK, the
US, Canada, Australia, New Zealand and Singapore.
This includes 26 of the most respected, forward-thinking
and innovative marketers in the information profession,
from organisations like the British Library, the National
Archive, New York Public Library, JISC, and Cambridge
University, providing a mix of expert advice and details of
best practice at their own institutions.
9. The Introduction contains a plea for libraries to market
themselves and an examination of why this is
important, and details of the book and the case
studies.
The Introduction also emphasises that marketing should
not be a dirty word in libraries. Marketing libraries is not
like marketing shampoo – no one is stretching the
boundaries of truth or trying to hoodwink the public.
Library marketing is outreach.
You can download the whole chapter for free, via
CILIP's website (PDF).
10. This chapter introduces some important ideas which
underpin the techniques and tools described in the rest
of the book: in particular, the need to market benefits
rather than features.
11. Marketing is more successful when it happens as part
of a constantly renewing cycle.
The aim of this chapter is to demystify the process of
strategic marketing, simplifying it into seven key stages
with advice on how to implement each one. Particular
emphasis is put on dividing your audience and
potential audience into segments, and marketing
different messages to each group.
12. There are case studies from strategic marketing guru
Terry Kendrick, on all aspects of marketing strategy;
ace library consultant Rebecca Jones on running focus
groups and getting feedback from users and non-
users; and Library Journal marketing writer Alison Circle
on the importance of measuring in strategic marketing.
13. A library’s brand is the sum total of everyone else’s
perception of it – we can’t control this, but we can
attempt to influence it. The chapter looks at branding
your library with a high quality visual identity, designing
promotional materials, and even library merchandise.
14. In the case studies Jessica Wykes provides expert
advice on design on a shoestring and producing high
quality printed publications; Katy Sidwell takes the
reader through the University of Leeds’ hugely
successful “Sshhh…!” bag merchandising campaign;
and Stephen Pinfield discusses marketing a converged
Library and IT Service.
15. Closely related to the previous chapter, this section
looks at the design, layout and decor of the library and
how this can influence the way it is used. There is also
some insightful information on what tangible benefits
there are to redesigning and refurbishing library
premise
16. There are two case studies in this chapter: firstly Kevin
Hennah, Library Consultant, discusses visual
merchandising and library design; then Fiona Williams
takes the reader through the successful results of York
Explore’s recent renaming, rebranding, and
refurbishment process
17. This chapter covers the fundamentals of online
marketing: the library website (including Search Engine
Optimization), its mobile version, library apps, and
successfully marketing with e-mail.
18. The chapter features three case studies, starting with
library tech blogger extraordinaire David Lee King, who
talks about the 7 essential elements for an awesome
library website; multi-award winning Aaron Tay
discusses mobile websites and apps; and Alison
Walbutton gives great advice on how to make
marketing with email work
19. The development of social media is arguably the most
important thing to happen to marketing this century,
and more and more libraries are making use of various
platforms to talk directly to their audience. Your users
and potential users are using tools like Facebook and
Twitter, so this chapter gives step by step instructions on
setting up library presences on these platforms, and
then on taking them to the next level. It also covers
blogs and Google +.
20. Three amazing case studies come from firstly Frances
Taylor at the British Library and how they use several
social media platforms in their marketing, Kathy Saeed
of New York Public Library on their amazing use of
Twitter, and Sue Lawson on Manchester Library’s
excellent Facebook marketing.
21. There are plenty of new technologies which don’t
come under the umbrella of social media, but which
still make for exciting marketing possibilities. This
chapter contains advice on marketing with video,
using image-sharing sites, deploying QR codes and the
new wave of location-aware mobile applications such
as Foursquare.
22. Two case studies in this chapter, from Aaron Tay and
Justin Hoenke. Aaron rounds up various Web 2.0 tools
such as live-reference chat, and Justin talks about
marketing to teens using technology
23. This section covers collaborating with people and
reaching people, including Word of Mouth Marketing,
one of the single most important tools in the library
toolkit. Other topics covered include reaching remote
users, marketing to multicultural communities, elevator
pitches, and cross-promotion.
24. In this chapter there are three case studies, the first
from journalist Rob Green on how to utilise the media
in marketing your library; Oriana Acevedo provides
some much-need guidance on marketing to multi-
cultural communities; and Joanna Wood discusses
reaching remote users, on a budget.
25. Internal stakeholders often hold the purse-strings to our
libraries, so marketing successfully to them is absolutely
essential. The first part of this chapter covers language,
telling stories, using statistics, marketing upwards and
communicating your message well. The second part
covers marketing with internal stakeholders, such as a
parent company within whose branding guidelines you
must promote the library.
26. Rosemary Stamp, Director of Stamp Consulting,
provides the first case study of this chapter, on
delivering key messages to internal stakeholders; Andy
Priestner of Cambridge University covers the
importance of marketing upwards and generally
getting things done; and Susan Moore talks about
marketing within the strict branding guidelines of a
parent organisation.
27. We are all library advocates now as the industry and
profession face difficult times. This chapter looks at how
to utilize library advocacy in general to market your
library in particular, and also covers the echo chamber
problem and ‘Trojan Horse advocacy’.
28. We are all library advocates now as the industry and
profession face difficult times. This chapter looks at how
to utilize library advocacy in general to market your
library in particular, and also covers the echo chamber
problem and ‘Trojan Horse advocacy’.
Elizabeth Elford provides the case study for this
chapter, on advocacy and marketing.
29. Many of the techniques and strategies described in the
previous chapters apply equally to marketing special
collections and archives, but these areas come with specific
challenges of their own. Covered here are marketing digital
collections, promoting ancient materials with modern
methods, mounting displays and exhibitions, tapping into
cultural events at a national level and harnessing the power
of crowds to develop and market your collections. Some of
these ideas and techniques are applicable across the
board, so the chapter isn’t designed to be read only by
those working in special collections and archives
30. There are four case studies from real experts in the field – Lisa
Jeskins of the Archives Hub lays out the basic principles of
promoting an archive service; Caroline Kimbell at The
National Archive focuses on digitisation and ‘the halo
effect’; Alison Cullingford discusses the University of
Bradford’s successful 100 Objects campaign; and Ben
Showers of JISC talks about harnessing crowd-sourcing as a
marketing tool
31.
32. …features supporting webpages with further reading and
links for all chapters, plus Essential Tools and Resources,
presentations, more information about the contributors, and
a blog to cover all the newest developments in library
marketing.
There are also brand-new case studies which were written
after the book was completed, from the likes of the Bodleian
Library at Oxford, and The UnLibrary.
33.
34. In the UK it has just been released, in other countries such as
the US and Canada, Australia & New Zealand, India, Japan,
the Middle East, the Far East, Eastern Europe, Spain &
Portugal, Holland & Belgium and the rest of Europe, it’ll be
out shortly.
You can click here to buy in the US, via Amazon.com, or if
you're in Canada you can click to buy via Amazon.ca or in
the UK you can click here to order via Amazon UK.
Alternatively, go straight to Facet Publishing’s website to
order a copy there.
35.
36. Main background image by SophieG*
- see the original at
http://www.flickr.com/photos/12804795@N06/3880940774/
Front slide image, by Visualologist,
used by permission – see the original at
http://www.flickr.com/photos/visualogist/3200391521/sizes/z/in/photostream/