Chances are, you've heard a lot about Web 2.0. But often, important questions go unanswered. Which services are actually worth putting effort into? How can you sell these ideas to administrators and staff? What (successful) examples are out there as models? Get answers to these questions and maximize your library's involvement on the Web.

1. Web 2.0: The Stuff That Really Matters Laura Solomon, MCIW, MLS Library Services Manager OPLIN [email_address] SLIDES ARE AT http://www.slideshare.net/OPLIN

3. Why you can’t ignore Web 2.0 any more web 2.0 Web 2.0 Web 2.0

8. Libraries are not intruders

10. Be prepared. (It’s rough out there.)

12. So which to choose?

14. TOO MUCH !!!!!!!!

17. General social networking

18. Broadcast your library.

19. Microblogging with a macro reach

20. Pew on Twitter…

21. Twitter: doing it right

23. The dark side of social media Be careful of what you say.

24. Getting buy-in from administration

25. Helpful stats

26. Accentuate the negative

27. Tout the competition

28. Recommend more than one platform

29. Explain brandjacking

30. Have a proposal ready

31. Measuring ROI

35. Real world examples

41. Web 2.0: The Stuff That Really Matters Laura Solomon, MCIW, MLS Library Services Manager OPLIN [email_address] SLIDES ARE AT http://www.slideshare.net/OPLIN