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Library 2.0: Jump start your library with blogging and Twitter

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Nathan Wright
Nathan Wright

We prepared this presentation for the staff at Drake University's Cowles Library. They recently launched a blog but wanted to see more engagement happening, as well as learn about Twitter as an outreach, sharing and communications tool.

Technology
1 of 25
LIBRARY 2.0 JUMPSTART YOUR LIBRARY WITH BLOGGING & TWITTER Nathan T. Wright & Hillary Brown / Lava Row
The Challenge. ,[object Object]
Why should libraries have a blog in the first place? ,[object Object],[object Object],[object Object],[object Object],* From the 2007 OCLC report Sharing, Privacy and Trust in Our Networked World
How to gauge a successful blogging initiative ,[object Object],[object Object],[object Object]
This post had 3 comments. What made it work? http://library.drake.edu/blogs/spending-too-much-time-facebook
What made it work? ,[object Object],[object Object],[object Object]
This post had 0 comments. Why is no one chiming in? http://library.drake.edu/blogs/new-trial-database-cambridge-histories-online
Why is no one chiming in? ,[object Object],[object Object],[object Object]
Hints for creating engaging blog content ,[object Object],[object Object],[object Object],[object Object]
More hints for creating engaging blog content ,[object Object],[object Object],[object Object],* Check out Flip Cams at http://www.theflip.com
Got writer’s block? It happens. Here are some specific content ideas. ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: tomsaint11 via Flickr.com
Develop a commenting moderation policy ,[object Object],[object Object],[object Object],[object Object]
IN SUMMARY… Blogs are conversations , not one-way streets.
Source: Gapingvoid.com
Thinking outside the blog ,[object Object],[object Object],[object Object],[object Object]
What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).
An example of the 140-character limit:
Twitter Explained: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting started on Twitter: ,[object Object],[object Object],[object Object],[object Object]
How libraries are using Twitter: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Nebraska Library Commission ,[object Object],[object Object]
Case Study: Waubonsee Community College Todd Library ,[object Object],[object Object],[object Object]
Case Study: Grand Rapids Public Library ,[object Object],[object Object]
Some amazing Library 2.0 resources: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
twitter: @nathantwright twitter: @hillabean [email_address] [email_address] http://www.lavarow.com http://www.slideshare.net/nathantwright

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Library 2.0: Jump start your library with blogging and Twitter

  • 1. LIBRARY 2.0 JUMPSTART YOUR LIBRARY WITH BLOGGING & TWITTER Nathan T. Wright & Hillary Brown / Lava Row
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  • 5. This post had 3 comments. What made it work? http://library.drake.edu/blogs/spending-too-much-time-facebook
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  • 7. This post had 0 comments. Why is no one chiming in? http://library.drake.edu/blogs/new-trial-database-cambridge-histories-online
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  • 13. IN SUMMARY… Blogs are conversations , not one-way streets.
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  • 16. What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).
  • 17. An example of the 140-character limit:
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  • 25. twitter: @nathantwright twitter: @hillabean [email_address] [email_address] http://www.lavarow.com http://www.slideshare.net/nathantwright