While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people. Plus: 15 Things to Think About for 2010-2011.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
19 ways non-profits can use social media to connect with donorsTim Bete
The complete presentation with audio and video can be viewed here:
http://www.youtube.com/watch?v=I0qhxej2wdA
Even if you're a one-person fundraising department with little time or budget, you can master social media to connect with donors and volunteers. Tim Bete shares what to do if you (1) Don't know how to use social media technology, (2) Don't know what kind of content to create, (3) Don't have time and (4) Don't have money. His presentation will arm you with the tools to make huge strides in your use of social media and overcome the obstacles that hold you back.
Tim Bete is Communication and Fundraising Director for St. Mary Development Corporation, a low-income housing non-profit in Dayton, Ohio (http://www.StMaryDevelpment.org). He's also a freelance marketing consultant for both for-profit and non-profit organizations (http://www.EnergizedCopy.com).
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
19 ways non-profits can use social media to connect with donorsTim Bete
The complete presentation with audio and video can be viewed here:
http://www.youtube.com/watch?v=I0qhxej2wdA
Even if you're a one-person fundraising department with little time or budget, you can master social media to connect with donors and volunteers. Tim Bete shares what to do if you (1) Don't know how to use social media technology, (2) Don't know what kind of content to create, (3) Don't have time and (4) Don't have money. His presentation will arm you with the tools to make huge strides in your use of social media and overcome the obstacles that hold you back.
Tim Bete is Communication and Fundraising Director for St. Mary Development Corporation, a low-income housing non-profit in Dayton, Ohio (http://www.StMaryDevelpment.org). He's also a freelance marketing consultant for both for-profit and non-profit organizations (http://www.EnergizedCopy.com).
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
Visitors and Residents: useful social media in librariesNed Potter
A keynote for the Interlend 2015 Conference. Blog post explaining these slides in more detail at: http://www.ned-potter.com/blog/visitors-and-residents-useful-social-media-in-libraries.
The Digital Natives myth is readily accepted but ultimately damaging. As students (and staff) come into our higher education system, to make blanket assumptions about their abilities with or understandings of technology based only on their date of birth is to do them a disservice.
An alternative way to explore peoples' use of the net is the Visitors and Residents model from Le Cornu and White (first brought to my attention by Donna Lanclos). I find this a proplerly useful way of thinking, which can help us as libraries provide geniunely useful social media for our users, whether they are in Visitor mode or Resident mode.
This presentation explores why the Digital Natives theory is a bust, introduces V&R, looks at the use of YouTube, Instagram, Twitter and Blogs by libraries, and provides links to more detailed papers on Digital Natives, Visitors and Residents, and other insightful viewpoints.
Week 1 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week one of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Shared Language, Social Web Definitions, Social Bookmarking & Collaborative Discovery.
Brickcom mission impossible technology reveal wireless full hd 1080p ip surv...Ali Shoaee
Brickcom mission impossible technology reveal wireless full hd 1080p ip surveillance info tech middle east_dubai_ High Resulation Wireless Surveillance Solution _ info@mecom.ws
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
Creating Compelling Social Media VisualsChris Snider
Visuals work. People are six times more likely to remember information if it’s presented with an image. As social media becomes more and more visual, how do you continue to make your images stand out? This presentation discusses design basics as well as tips, tricks and tools to make sure your visuals are optimized to succeed on social media.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
Visitors and Residents: useful social media in librariesNed Potter
A keynote for the Interlend 2015 Conference. Blog post explaining these slides in more detail at: http://www.ned-potter.com/blog/visitors-and-residents-useful-social-media-in-libraries.
The Digital Natives myth is readily accepted but ultimately damaging. As students (and staff) come into our higher education system, to make blanket assumptions about their abilities with or understandings of technology based only on their date of birth is to do them a disservice.
An alternative way to explore peoples' use of the net is the Visitors and Residents model from Le Cornu and White (first brought to my attention by Donna Lanclos). I find this a proplerly useful way of thinking, which can help us as libraries provide geniunely useful social media for our users, whether they are in Visitor mode or Resident mode.
This presentation explores why the Digital Natives theory is a bust, introduces V&R, looks at the use of YouTube, Instagram, Twitter and Blogs by libraries, and provides links to more detailed papers on Digital Natives, Visitors and Residents, and other insightful viewpoints.
Week 1 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week one of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Shared Language, Social Web Definitions, Social Bookmarking & Collaborative Discovery.
Brickcom mission impossible technology reveal wireless full hd 1080p ip surv...Ali Shoaee
Brickcom mission impossible technology reveal wireless full hd 1080p ip surveillance info tech middle east_dubai_ High Resulation Wireless Surveillance Solution _ info@mecom.ws
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2011-12 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in San Antonio, Nov. 17, 2012.
Meh to Epic: Learn from Online PacemakersLogan Aimone
An overview of the website category of NSPA’s signature award, The Pacemaker, with examples from the 2011 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in Anaheim, Calif., April 2011.
Engaging the Online Reader through Social MediaLogan Aimone
Learn how journalists are using social media to engage their audiences -- both to gather information and to promote content. Presented at AEJMC Gateway Teach-in for scholastic journalism educators, Aug. 9, 2011.
What You Need To Know Digital Signage 2011KaraTarantino
Here\'s a guide for budgeting, planning, and implementing digital signage in hospitals and healthcare facilities. It\'s what you really need to know...
An overview of NSPA’s signature award, The Pacemaker, with examples from the 2009-10 finalists and winners, presented at the JEA/NSPA National High School Journalism Convention in Kansas City, Mo., November 2010.
Vericom\'s ChannelCare digital signage helps improve quality and patient safety by delivering consistent and visually engaging communications to nurses and other direct care providers.
Webinar by @LasaICT and @Watfordgap on 11 November 2014. Top tips to help charities and non-profits make better use of social media
Watch the webinar at: https://vimeo.com/112268090
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Social media marketing for the tourism industryMatt Granfield
An overview of social media marketing theories, practices and case studies for the tourism industry by respected Australian marketing writer Matt Granfield.
More Than Both Sides — Redefining Objectivity Spring 2024Logan Aimone
Objectivity has been the gold standard in journalism. But whose objectivity? As journalists debate their role — especially when it comes to race — the traditional definition of “objective” must evolve beyond detached stenography and performative balance. Learn how increasing standards of fairness and transparency can improve credibility and trust.
More Than Both Sides — Redefining Objectivity 23c.pdfLogan Aimone
Objectivity has been the gold standard in journalism. But whose objectivity? As journalists debate their role — especially when it comes to race — the traditional definition of “objective” must evolve beyond detached stenography and performative balance. Learn how increasing standards of fairness and transparency can improve credibility and trust.
Storytelling for Reader Understanding 2023.3.pdfLogan Aimone
Updated for Fall 2023: Modern journalism requires a shift in focus toward helping the reader understand a story. These tools to help increase understanding won’t require more words on the page. Editors and advisers who want to make a difference starting today should use this.
One rule for digital news media: Images attract eyes. If you want your audience to look at the content, an image on every story is the way to go. Learn six types of website featured images to make your site look interesting. Photographers, web editors, other editors and advisers should attend.
More Than Both Sides — Redefining Objectivity 23.pdfLogan Aimone
Objectivity has been the gold standard in journalism. But whose objectivity? As journalists debate their role — especially when it comes to race — the traditional definition of “objective” must evolve beyond detached stenography and performative balance. Learn how increasing standards of fairness and transparency can improve credibility and trust.
Storytelling for Reader Understanding 2023.pdfLogan Aimone
Modern journalism requires a shift in focus toward helping the reader understand a story. These tools to help increase understanding won’t require more words on the page. Editors and advisers setting goals and planning for next school year should use this.
Storytelling for Reader Understanding 2020Logan Aimone
Revised for 2020: Modern journalism requires a shift in focus toward helping the reader understand a story. Discover a variety of tools to help increase understanding that don’t require more words on the page.
Modern journalism requires a shift in focus toward helping the reader understand a story. Discover a variety of tools to help increase understanding that don’t require more words on the page.
Guidelines from national associations set expectations for website pages to be more than just endless text pasted from the print edition. Learn techniques to enhance story pages, serve the reader and increase time spent on the site. Your site can be improved in minutes.
From rubrics to points to checklists, grading is a necessary part of every journalism classroom. Discover a range of grading philosophies to help you build a grading system reflecting your values and priorities while balancing external demands.
Nine areas in which the student newspaper should seek to improve campus life and play a role in the development of the students and other members of the school community
Updated for 2016 // From the sea of gray text to the photo collage, we've all seen bad layouts. Gain reliable tips to improve any printed page. Bring your ugly layouts — or even your beautiful ones — and watch as Logan adds or subtracts to the design, making chicken salad out of, well, you know.
1. Print, Pixels & People
Ideas for today’s
student journalist
Logan Aimone, MJE, executive director
National Scholastic Press Association
2. Let’s start
with a quiz!
Keep score at your seat,
or just keep track in your head.
If you’re really techy, you’ll add
your points on your iPhone.
Print, Pixels & People
3. 1. Mobile
5 points: You have a Web-enabled
mobile device (BlackBerry, iPhone,
etc.)
3 points: You have a cellphone with
text message capability (that you use)
1 point: Cellphones can do that? Yours
is just for actual phone calls.
0 points: No cellphone.
+3 Bonus if you have a Web-enabled
phone and an iPad
Print, Pixels & People
4. 2. E-mail
5 points: You check your e-mail
account(s) on your computer, iPad and
phone.
3 points: You use only a computer to
access e-mail.
1 point: You have to print your
e-mails to file them.
0 points: No e-mail.
+1 if you’re on Gmail.
-1 if you still use AOL.
Print, Pixels & People
5. 3. Microblogging
5 points: You have a Twitter account
and regularly send tweets.
3 points: You set up a Twitter account
but never send tweets.
1 point: You have at least heard of
Twitter.
0 points: You think the only “tweets”
are from birds.
+1 Bonus: You Tweet from your phone,
or if you know and use TwitPic.
Print, Pixels & People
6. 4. Curated Links
5 points: You have an account on
Delicious, Digg, StumbleUpon,
Publish2 or another social
bookmarking site.
3 points: You’ve seen these sites.
1 point: You’ve forwarded a link.
0 points: You thought curating was for
museums.
Print, Pixels & People
7. 5. Social Network
5 points: You’re a Facebook expert
(pages, groups, photos, links, apps).
3 points: You’ve seen these sites.
1 point: Your main Facebook activity is
Farmville or Mafia Wars.
0 points: No active Facebook.
+1 if you manage a fan page or a group.
-1 if you only have MySpace.
Print, Pixels & People
8. 6. Websites
5 points: You own your own domain
name and manage the site.
3 points: You’ve dabbled online with
HTML or WordPress.
1 point: You are mainly a user, not a
creator online.
0 points: You think the Internet is a
“series of tubes.”
+1 if you access on your phone.
Print, Pixels & People
9. 7. Flickr
5 points: You have a Flickr account and
post images regularly.
3 points: You’ve browsed Flickr.
1 point: You know Flickr exists.
0 points: You think this is about
candles and wonder why it’s
misspelled.
+5 if you know about Creative
Commons and have abided by a CC
license.
Print, Pixels & People
10. 8. Video
5 points: You’ve created and uploaded
a video to YouTube or another site.
3 points: You’ve watched multiple
YouTube videos.
1 point: You’ve maybe seen a couple
videos online.
0 points: You didn’t know YouTube
was an online video source.
+1 if you have seen the Old Spice ads.
+5 if your question was in one.
Print, Pixels & People
11. 9. Miscellaneous
Bonus Points:
+2 if you use RSS feeds
+2 if you read Mashable.com
+2 if you have at least one app for news
+2 if you have at least one app for
lifestyle
+2 if you’re on LinkedIn
+2 if you’ve made a Google Map
+2 if you use Google Docs
Print, Pixels & People
12. Scoring
35+: Impressive! You’re techy. You
probably already tweeted your score.
25-34: Not too shabby. You’ll probably
update your Facebook about this later.
11-24: You’re somewhat techy, but you
could to kick it up a notch. Ask your
friends how.
10 and under: Time to start living in
the 21st century.
Print, Pixels & People
15. Print
• Although it has faced challenges from
broadcast media, it remains the most
common, widespread and portable form of
mass media.
• It’s relatively inexpensive, portable and
accessible.
• What is the impact on the school
community when printed media are
eliminated?
• What content should be printed?
Print, Pixels & People
17. Pixels
• While the printed page has been the
dominant medium in scholastic
journalism, online publishing has started
to take off.
• More student newspapers — and even
magazines and yearbooks — are turning to
the Web for a variety of reasons.
Print, Pixels & People
18. Pixels
• The Internet allows for instant publishing
of content rather than the infrequent
publication of print.
• Compared to the expense of printing an
edition of the newspaper, a Web site is
dramatically less expensive — maybe even
free.
• However, websites can be hard to manage
and inaccessible to many.
Print, Pixels & People
20. People
• Ultimately, it’s the content that matters.
• You and your staff need to answer this
question:
• What is the most appropriate format to
use to tell this story?
Print, Pixels & People
21. Putting it
together
What does today’s
student journalist
need to think about?
Print, Pixels & People
22. Convergence
• The term convergence means a “coming
together” — and that’s what you have
available to you today.
• Members of Generation Y (that’s you!) are
comfortable with and operating in a
converged media environment.
Print, Pixels & People
23. Convergence
• Online tools allow a media staff to combine
multiple media to deliver content in the
most appropriate format: text, audio,
images or video.
• Online networks like MySpace, Facebook,
YouTube, Delicious, Flickr and Twitter
allow users to build a community and to
customize and share content.
Print, Pixels & People
24. Convergence
• Are you and your staff positioned to tell the
story in multiple formats?
• Why not?
Print, Pixels & People
25. Social Media
• Because teens are comfortable in this
environment, you need to shift your focus
to take advantage of where your readers/
viewers are.
• Engage your readers in a way that helps
them (they get news) and helps you (you
get tips for more news).
Print, Pixels & People
26. Social Media
• Do you have any idea how big of an impact
social media are having on every aspect of
our lives?
• Let’s watch a short video and see…
http://www.youtube.com/watch?
v=sIFYPQjYhv8
(Social Media Revolution 2, May 5, 2010
Print, Pixels & People
27. Social Media
• A few highlights from the video:
• Nearly all of you (96%) are on a social
network.
• That’s the #1 Web activity.
• More than 500 million people are on
Facebook. (More on that in a minute.)
• Fastest-growing segment is women 55-65
(that’s your mom or grandma!).
Print, Pixels & People
28. Social Media
• More highlights from the video:
• 80% of Twitter use is by mobile device.
• That’s instant discussion, good or bad.
• Studies show Wikipedia is more accurate
than Encyclopedia Brittanica.
• But that’s not an excuse for using it as
your sole source.
Print, Pixels & People
29. Social Media
• More highlights from the video:
• 78% of people trust peer
recommendations. Only 14% trust ads.
• 25% of Americans watched a short video
in the last month on their phone.
Print, Pixels & People
30. Facebook
• In June 2009, the average United States
user spent an average of 4 hours, 39
minutes on the site per month (~9 minutes
per day), according to Nielsen Media.
• In January 2010, the average U.S. user
spent more than 7 hours per month (~14
minutes per day) on Facebook.
• That’s more time on Facebook than on
Google, Yahoo!, YouTube, Microsoft,
Wikipedia and Amazon — combined.
Print, Pixels & People
31. 15 Things to Think
About This Year
Improving your operation
in 2010-2011
Print, Pixels & People
32. 1. Be excellent
• It probably goes without saying, but I’ll say
it anyway: Strive for excellence.
• Excellence isn’t settling for pretty good.
• Good enough is not good enough.
• Set goals to improve with each edition or
deadline.
Print, Pixels & People
33. 2. Get out there
• You can’t really get a story unless you get
out and talk to people. In person.
• Yes, in person!
• You can always tell the difference when a
writer has observed and interviewed in
person.
• E-mail or chat interviews fill a need, but
they are not as effective as being there.
Print, Pixels & People
34. 3. Find stories
• Establish a solid beat system in place to
gather the routine news.
• Expect that each beat will yield some briefs
and longer stories.
• Demand enterprise from reporters (editors,
too). That means digging around to find
something newsworthy and writing it in a
compelling, interesting and useful way.
Print, Pixels & People
35. 4. Show us
• Probably the most widely read (and most
liked) stories are those that tell interesting
stories about people.
• Your school and community are full of
these stories.
• Localize national issues with the stories of
people around you.
Print, Pixels & People
36. 5. Get a Web site
• There’s really no excuse today for not
having at least a basic Web site.
• Basic: You could post a PDF version of the
printed paper.
• Advanced: You could update news
throughout the school day.
• An online presence opens up a new
universe of multimedia opportunities.
Print, Pixels & People
37. 6. Get social
• MySpace and Facebook accounts are free.
Interact with readers by posting links to
stories and by getting tips from readers.
• With 60 million Facebook status updates
daily, you can monitor what’s happening
or ask them to let you know about events
occurring outside school (or at school but
not known).
• Let readers submit photos, letters, etc., to
you through these pages.
Print, Pixels & People
38. 7. Start Tweeting
• Twitter is a free “microblogging” site that
works in 140-character messages.
• As you gather “followers” you will be able
to pass along messages to a wide group of
people. That means instantly informing
your followers when news happens (sports
scores, lockdown, free burritos at
Chipotle).
• Use hashtags (#word) to label and search.
Print, Pixels & People
39. 8. Get Delicious
• Delicious.com is a social bookmarking site
that is, guess what, free.
• You can post links there that will be useful
to others.
• The links can be labeled and sorted in a
number of ways.
• This is a way to enhance content beyond
the printed page.
• You can also see what others bookmarked.
Print, Pixels & People
40. 9. Use Flickr
• Flickr is an online image-sharing service.
Yep, it’s free for a basic account.
• You can make your images available for
people to browse.
• Through a Creative Commons license, you
can get images to use (free and legal!).
Print, Pixels & People
41. 10. Use YouTube
• YouTube is a solution to upload videos.
• It might be blocked on your school’s
computers.
• However, it’s not blocked on mobile devices
or at home, which is where most people
will probably access the videos anyway.
• If you need a site to get by school filters, try
SchoolTube.com instead.
Print, Pixels & People
42. 11. Do multimedia
• With a Web site, not only can you update
news and information as frequently as you
want, you can improve the content.
• The newspaper can showcase one or two
images from an event. Online, you can
have dozens — with audio and captions.
• Yearbook staffs can promote the book
through “sneak peeks” or extras that are
posted online.
Print, Pixels & People
43. 12. Be the #1 source
• Be serious about being the top information
source for all things about your school.
• If someone wants to know a fact, score,
date, record, time or whatever — be the
place they turn for that information.
• Own sports stats, especially JV and lower
squads.
• Scoop the local paper. Doesn’t it feel good
when that happens?
Print, Pixels & People
44. 13. Do fewer…
• Horoscopes and advice columns
• Superficial columns (carpe diem,
senioritis, slow drivers, etc.) that could be
in any year
• Double-truck stories on “hot topics” that
aren’t tied to a news event. Make sure you
have a news peg if you’re committing that
much space.
Print, Pixels & People
45. 14. Follow the law
• Obey copyright.
• Only use “fair use” images or get
permission. Flickr lets you search for
Creative Commons images.
• Use copyright-free music unless you pay
a royalty.
• Saying it’s “for education” doesn’t let you
off the hook.
• Know privacy rules.
• Know your rights.
Print, Pixels & People
46. 15. Remember…
• Your role on campus is to inform and
enlighten your audience.
• You have a responsibility — an obligation,
even — to take that seriously and to do it
well.
• Your audience needs you to tell them the
things no one else will tell them.
Print, Pixels & People
48. Print
Keep doing it.
• It’s perfect for long stories.
• People can pick it up and take it with
them.
• It’s permanent. (You can’t tape a Web page
in your scrapbook.)
Print, Pixels & People
49. Pixels
Get more digital.
• It’s instant.
• You build a community.
• Readers expect you to be online.
• If you don’t someone else will.
Print, Pixels & People
50. People
It’s always about them.
• Whether in print or online, it’s the story
that matters most.
• Find the platform that is most appropriate.
• Converge multiple platforms to
experiment.
• Be excellent.
Print, Pixels & People
51. Thanks!
Twitter: @NSPA
Facebook:
National Scholastic
Press Association
Any questions?
Print, Pixels & People