The document discusses the importance of Web 2.0 and social media for libraries, emphasizing that patrons expect libraries to engage with them through social platforms. It provides insights on how to obtain administrative support, measure return on investment (ROI), and navigate the potential pitfalls of social media use. Real-world examples and strategies for successful implementation are also presented.

1. Web 2.0: The Stuff That Really Matters Laura Solomon, MCIW, MLS Library Services Manager OPLIN [email_address] SLIDES ARE AT http://www.slideshare.net/OPLIN

2. Web 2.0: Why you can’t ignore it any more Where your library probably needs to be How to get buy-in from administration How to measure ROI Real world examples

3. Why you can’t ignore Web 2.0 any more web 2.0 Web 2.0 Web 2.0

4. Patrons want you there 93% think your library should have a presence in social media 85% believe that your library should interact with them via social media 56% say they feel a stronger connection with and better served by companies when they can interact with them in a social media environment

5. “ Social media is the new customer service. “ --Ben McConnell, Church of the Customer blog

6. Potential to reach your library’s two hardest-to-reach demographics

7. “It's as simple as this - people want help and information where they are, not where they have to trek to. “ --Stephen Abrams

8. Libraries are not intruders

9. It comes down to listening and responding. PR is no longer a monologue. It’s a conversation.

10. Be prepared. (It’s rough out there.)

11. “ The direct, unfiltered, brutally honest nature of much online discussion is black gold…Texas tea to companies that want to spot trends or find out what customers really think.” -The Economist, March 11, 2006

12. So which to choose?

14. TOO MUCH !!!!!!!!

16. “Don’t friend me!”—David Lee King Who are you trying to connect with? What message do your friends send?

17. General social networking

18. Broadcast your library.

19. Microblogging with a macro reach

20. Pew on Twitter…

21. Twitter: doing it right

22. What about blogging? “ Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug.” – Paul Boutin, Wired

23. The dark side of social media Be careful of what you say.

24. Getting buy-in from administration

25. Helpful stats

26. Accentuate the negative

27. Tout the competition

28. Recommend more than one platform

29. Explain brandjacking

30. Have a proposal ready

31. Measuring ROI

32. What are we measuring? Quantitative Qualitative

33. Quantitative Questions: Are we currently part of conversations about our library? How are we currently talked about versus other libraries? Were we able to: Build better relationships with our key audiences? Participate in conversations where we hadn’t previously had a voice? Move from a running monologue to a meaningful dialogue with patrons? Qualitative example: Measuring conversation “ How to Measure Social Media ROI for Business”-- July 31st, 2008 | by Aaron Uhrmacher http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/

34. Quantitative You could measure: Number of friends/followers/connections in a given period # of people subscribed to your feeds (Feedburner.com) # of people bookmarking your library’s online content (Delicious.com) # of people favoriting your YouTube videos Quantitative example: Measuring metrics “ How to Measure Social Media ROI for Business”-- July 31st, 2008 | by Aaron Uhrmacher http://mashable.com/2008/07/31/measuring-social-media-roi-for-business/

35. Real world examples

41. Web 2.0: The Stuff That Really Matters Laura Solomon, MCIW, MLS Library Services Manager OPLIN [email_address] SLIDES ARE AT http://www.slideshare.net/OPLIN