This document discusses marketing of library products and services. It begins with an introduction and objectives. It then discusses the concept of marketing and how it can help address financial crises faced by libraries and improve their image. The document outlines the key elements of a marketing mix, including products, services, pricing, promotion and more. It describes various library products and services that can be marketed, as well as methods for promotion. Challenges of marketing for libraries are also examined, and the document concludes that marketing is important for libraries to understand user needs and remain successful.