This is a companion presentation to the full Planning, Marketing and Assessment document for the East High Word Cafe learning commons project.

1. East High School’s Word! Café:
An Outcome-Based Approach
Prepared by
Julianne Marron Wise
Syracuse University
April 28, 2011

2. Agenda
 Traditional vs. Outcome-Based Approach
 Strategic Perspective (Where are we going?)
 Goals
 Intermediate Outcomes
 Long-Term Outcomes
 Tactical Plan Highlights (How do we get there?)
 Project Plan
 Marketing Plan
 Assessment Plan
 Questions?
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3. Traditional Outputs vs.
Outcome-Based Approach
 Traditional Library Service
 Focus on outputs of the service that impact the library
 “How will our new café service impact library usage?”
 Pro – Relatively easy to measure
 Con – Library-centric rather than user-centric
 Outcome-Based Service
 Focus on outcomes of the service that meet user and
stakeholder needs
 “How will our new café service ultimately benefit the user
and the stakeholder?”
 Pro – Results driven from user perspective will become
powerful advocacy tools for the service and the library
 Con – Proactive approach requires more upfront analysis and
planning to ensure user and stakeholder needs are at the
center of the project
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4. Strategic Perspective: Goals
 Goal 1: Foster a welcoming library environment
 Goal 2: Improve students’ literacy and citizenship skills
 Goal 3: Positively impact the school’s culture
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5. Strategic Perspective:
Intermediate Outcomes
 Priority 1: After six months of implementation, 20%
more students perceive the café as a welcoming
place (safe, comfortable environment to relax,
socialize and study) than did pre-implementation.
 Priority 2: After six months of implementation, 20% of
regular (2 times/week) library patrons enlarge social
circle by developing four to six new school
connections through the café.
 Priority 3: One year post-implementation, 20% more
correct responses to Word! Café Daily Discount
Question are tallied when compared to responses
tallied one quarter post-implementation.
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6. Strategic Perspective:
Long-Term Outcomes
 Priority 4: After two years of implementation, library
truancy rate decreases by 50%.
 Priority 5: After two years of implementation, library
security call rate for incidents in the library
decreases by 50%.
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7. Strategic Perspective:
Mission Statement (p. 7)
“…serve as the hub of
intellectual activity at the
school”
(Apponequet Regional
High School)
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8. Tactical Plan Highlights:
Project Risks (pp. 12-13)
Risk Risk Trigger Risk Mitigation
Student truancy Teacher Involve Security
increases as complaints about in rules/policies
students go to the truancy logged development.
library café with school media Assess library
instead of class specialists; patrons randomly
observation to determine if
they are truant.
Frequent student Student Involve Students
checks to complaints about in rules/policies
determine truancy truancy checks development.
status adversely logged with Seek input
impacts school media specifically on
welcoming specialists. how to alleviate
environment for truancy problem.
students
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9. Tactical Plan Highlights:
Project Risks (pp. 12-13)
Risk Risk Trigger Risk Mitigation
Increased Incidents Involve Security
freedom and requiring security in space design
usage results in in the library and rules/policies
increased need increase by 5% development.
for security over the course of Assess rate of
assistance in the a month necessary
library security
involvement
monthly.
Word! Café Schedule slips by Actively manage
construction 10%. construction
experiences schedule.
delays rendering Develop
space unusable contingency plan
for extended for space
period. constraints.
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10. Tactical Plan Highlights:
Project Risks (pp. 12-13)
Risk Risk Trigger Risk Mitigation
Students are Users complain to Check-in with
unable to afford school media coffee workers to
beverages specialists about determine if they
prices. Users have heard
complain to complaints about
student coffee pricing. Survey
workers about students to
prices. determine
appropriate
pricing.
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11. Tactical Plan Highlights:
Project Risks (pp. 12-13)
Risk Risk Trigger Risk Mitigation
Users experience Nurse contacts Involve nurse,
health problems staff with dietician in menu
due to increased concerns. design. Consider
consumption of also offering
sugary, healthy, non-
caffeinated drinks caffeinated
beverages.
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12. Tactical Plan Highlights:
Budget Items (pp. 16-18)
Start-Up Costs Maintenance
 Project management  Increased staffing costs
 User needs survey  Supplies
 Design plans  Goods
 Builder selection  Ongoing marketing
 Resources  Repair and replacement
 Collection development
 Marketing launch
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13. Tactical Plan Highlights:
Action Plan (pp. 18-21)
Planning Executing
 Determine budget  Construction
 Obtain funding  Resource acquisition
 Create library  Conduct training on
advisory board equipment, policies, rules
 Verify user needs  Test Run
 Develop policies  Launch
 Design space
 Plan with builders
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14. Tactical Plan Highlights:
SWOT Analysis (p. 22)
Strengths Weaknesses
• creates excitement/interest •need features with broader
•another learning environment appeal
•new reason to go to library •physical space too confining to
•offers space for collaborative support design plan
learning •ongoing maintenance significant
•Rules of Conduct buy-in
untested
•introduction of food and drink
may result in dirty library
Opportunities Threats
•expansion of new services •loss of maintenance funding
aligned with café •vandalism/misuse
(entertainment) •traditional library users
•clubs or teams could use space negatively impacted
•could expand into other areas
of floor plan if well-received
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15. Tactical Plan Highlights:
Marketing Messaging (pp. 29-30)
Collaborate @your library
Your opinion matters @your library
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16. Tactical Plan Highlights:
Marketing Tools (pp. 30-32)
 Word! Café Daily Discount Question
 Website optimized for mobile services
 Active Twitter account
 Morning announcements
 Press release to school newspaper
 Market space to faculty committees/departments
for after hours meetings
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17. Tactical Plan Highlights:
Assessment Plan – Outcome 1 (38–40)
Outcome: After six months of implementation, 20%
more students perceive the café as a welcoming
place (safe, comfortable environment to relax,
socialize and study) than did pre-implementation.
Assessment: Conduct surveys of randomly
selected school community members pre- and
post-implementation.
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18. Tactical Plan Highlights:
Assessment Plan – Outcome 2 (40–42)
Outcome: After six months, 20 % of regular (2
times/week) library patrons enlarge social circle
by developing four to six new school connections
through the café.
Assessment: Conduct surveys of library users
post-implementation. Conduct focus groups to
identify how to foster further connection-building.
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19. Tactical Plan Highlights:
Assessment Plan – Outcome 3 (42–44)
Outcome: At one year post-implementation, 20%
more positive responses to Word! Café Daily
Discount Question are tallied when compared to
responses tallied one quarter post-
implementation.
Assessment: Café staff tally correct and incorrect
responses to questions. Increases in both are
good outcomes.
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20. Tactical Plan Highlights:
Assessment Plan – Outcome 4 (44–46)
Outcome: After two years of implementation,
library truancy rate decreases by 50%.
Assessment: Track library usage monthly pre- and
post-implementation. Tally number of students
written up in the library for truancy each month
pre- and post-implementation. Determine rate by
dividing monthly tally by monthly usage.
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21. Tactical Plan Highlights:
Assessment Plan – Outcome 5 (46–48)
Outcome: After two years of implementation,
library security call rate for incidents in the library
decreases by 50%.
Assessment: Track library usage monthly pre- and
post-implementation. Tally number of library
security calls each month pre- and post-
implementation. Determine rate by dividing tally
by usage.
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22. Questions?
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