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An Economic Gardening Project in Michigan: Libraries as Strategic Partners in Local Economic Development Efforts Barbara Fails  –  MSU Land Policy Institute Liz Kudwa  –  Capital Area District Library Laura Leavitt  –  MSU Business Library Nicolette Sosulski  –  Portage District Library MLA Annual Conference  –  November 4, 2009
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Economic Gardening” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Michigan Pilot Program Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Client – Coach - Researcher The Process Pre-qualify clients ID need for information Research and report  Develop strategies The Research Customers Competitors Markets Trends
Coach Community Librarian Coach Service Providers Coach EG Consultant Public Data Sources MSU  MLA Community Model Pilot Program Service Delivery Model
Key Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Christine Hamilton-Pennell, Michigan Train the Trainer presentation, September 2008,  http://www.growinglocaleconomies.com .
Key Question 1 ,[object Object],[object Object],[object Object],[object Object]
Key Question 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Question 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Question 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EG Case Study 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EG Case Study 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities for MI Libraries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Join Us! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s start the conversation….any questions?

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An Economic Gardeing Project in Michigan: Libraries as Strategic Partners in Local Economic Develoment Efforts

  • 1. An Economic Gardening Project in Michigan: Libraries as Strategic Partners in Local Economic Development Efforts Barbara Fails – MSU Land Policy Institute Liz Kudwa – Capital Area District Library Laura Leavitt – MSU Business Library Nicolette Sosulski – Portage District Library MLA Annual Conference – November 4, 2009
  • 2.
  • 3.
  • 4.
  • 5. Client – Coach - Researcher The Process Pre-qualify clients ID need for information Research and report Develop strategies The Research Customers Competitors Markets Trends
  • 6. Coach Community Librarian Coach Service Providers Coach EG Consultant Public Data Sources MSU MLA Community Model Pilot Program Service Delivery Model
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Let’s start the conversation….any questions?

Editor's Notes

  1. The Small Business Administration’s 2006 Report to the President devotes an entire chapter to the benefits of economic gardening, an entrepreneurial approach to economic development first pioneered in Littleton, Colorado Now let’s talk a little about economic gardening, one community approach to supporting local entrepreneurs. If we could sum up the EG approach in one phrase, it would be, “It’s about entrepreneurs.” It’s entrepreneurs who create the new jobs. What is an entrepreneur? [ask audience] Our definition of an entrepreneur is someone who “perceives an opportunity and creates and grows an organization to pursue it.” EG seeks to grow local entrepreneurs rather than luring companies into the region. The focus is on providing local companies that have external markets (i.e., those outside the region) with strategic information so they can grow and become more competitive, thus bringing more wealth and jobs into the region. It requires community collaboration across agencies—leveraging and coordinating all the assets within a community to support its entrepreneurs. It is a long-term commitment about how a community spends its resources; it doesn’t necessarily provide returns within the parameters of election or political cycles. It takes time to grow an economy, just as it does for a garden! Nevertheless, economic gardening as an approach has a proven return on investment, as we will see with the impact data from the City of Littleton
  2. Why did we choose to work with libraries? Christine Hamilton-Pennell pushing libraries Expanded role for libraries…. Economic development Call to action to libraries…
  3. Regional and Local Libraries collaborate to supply the necessary information? Revenues < $1,000,000 In business for at least 1 year Growth-oriented Willing to act on research findings from the EG services Willing to participate in project assessment How we worked: Team of researchers Local librarian MSU business librarian, MSU market analysts MLA business librarians Pilot access to MSU licensed databases Shared files Reports and communication with client
  4. At this point, the librarian has a role in teaching research skills and helping the patron understand that there may not be exact information on his question out there
  5. woodworking company product: moulding/historical replications of moulding; wood flooring   goal: expand/grow business - get new customers enter new markets with existing product   Librarian role: research suggested new markets Residential - single family homes:  Find communities/ neighborhoods with historical districts Commercial - historical sites: list of Michigan historical sites   Look at all kinds of organizations that would be involved in historic preservation. State historic preservation office Historical societies Architects   What resources did I use to do this? Databases: ReferenceUSA websites: michigan.gov (SHPO info), Michigan Historic Preservation Network (www.mhpn.org), Natl Park Svc (www.nps.gov), Census (www.census.gov)   How long did this take me? about 40 hours... 40 hours includes...about 20 hours of research and 20 hours of analysis
  6. Cutting tools company current product: cutting tools made out of carbide and other types of very strong materials   goal: expand/grow business - get new customers enter new markets with existing product   Librarian role: research suggested new markets     What resources did I use to do this?   How long did this take me? about 40 hours... 40 hours includes...about 20 hours of research and 20 hours of analysis