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Inf. Marketing

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Kishor Satpathy
Kishor Satpathy

The presentation made during the INDEST Workshop & SIS 2008 Conference held at IIM Indore during 4-6 Dec 08.

EducationBusinessTechnology
1 of 18
E-MARKETING OF INFORMATION PRODUCTS AND SERVICES: A CHANGING SCENARIO OF TRADITIONAL LIBRARIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object]
Definitions ,[object Object],[object Object],[object Object]
Concept of Marketing in LIS ,[object Object],[object Object]
Review of Literature ,[object Object],[object Object]
The Marketing Process Capture value from users for betterment Build relationship & create users delight Create an integrated marketing program that imparts superior value Initiate a user driven marketing strategy Analysis of the users requirements
Marketing of LIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Marketing ,[object Object]
E-Marketing in Libraries ,[object Object]
Marketing Through Blogs ,[object Object],[object Object],[object Object],[object Object]
E-Portal ,[object Object],[object Object]
Mobile Technology ,[object Object]
E-mail ,[object Object]
Promotional Activities ,[object Object],[object Object]
Cont.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Suggestions for Improvement of LIPS ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object]

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Inf. Marketing

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  • 7. The Marketing Process Capture value from users for betterment Build relationship & create users delight Create an integrated marketing program that imparts superior value Initiate a user driven marketing strategy Analysis of the users requirements
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