SlideShare a Scribd company logo
E- Marketing Prepared by: Miss Faezah Othman
Introduction to the Resources of Electronic Marketing Chapter 1
Introduction  ,[object Object],[object Object],[object Object],[object Object]
Marketer Enters the Online Age ,[object Object],[object Object],[object Object],[object Object]
Benefits and Satisfaction Enhanced through E-marketing ,[object Object],[object Object],[object Object]
Listening to the Consumer Speak ,[object Object],[object Object],[object Object]
The Logic and Consistency of the Marketing Process ,[object Object],[object Object],[object Object]
The Importance of E-Marketing Resources in Business Today ,[object Object],[object Object],[object Object],[object Object]
Con’t ,[object Object],[object Object],[object Object]
Business Situations for Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Con’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Con’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Con’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Con’t ,[object Object],[object Object],[object Object],[object Object]
Is E-Commerce for large or Small Companies? ,[object Object],[object Object],[object Object]
What Electronic Marketing Tools are Shaping the Future? ,[object Object],[object Object],[object Object],[object Object]
Categories of E-Marketing: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Marketing Resources, Strategic or Tactical? ,[object Object],[object Object]
Con’t ,[object Object],[object Object]
Navigating through a World of Change ,[object Object],[object Object],[object Object]
Thank you

More Related Content

What's hot

01 introduction to e-marketing
01   introduction to e-marketing01   introduction to e-marketing
01 introduction to e-marketing
rizwan1001
 
Information technology marketing
Information technology marketingInformation technology marketing
Information technology marketinganas1119
 
E-Marketing and CRM in digital world.
E-Marketing and CRM in digital world.E-Marketing and CRM in digital world.
E-Marketing and CRM in digital world.
Anubha Rastogi
 
E marketing-global scenario
E marketing-global scenarioE marketing-global scenario
E marketing-global scenario
jainarchi
 
Information technology in marketing
Information technology in marketingInformation technology in marketing
Information technology in marketing
shrinivas kulkarni
 
1 introduction of E- Marketing
1   introduction of E- Marketing1   introduction of E- Marketing
1 introduction of E- Marketing
ali Ibrahim
 
Information Technology and Marketing
Information Technology and MarketingInformation Technology and Marketing
Information Technology and Marketing
James Barber
 
360° customer capture
360° customer capture360° customer capture
360° customer capture
Retail ERP Solution
 
Email Marketing Conclusion
Email Marketing ConclusionEmail Marketing Conclusion
Email Marketing Conclusion
temporarycrease72
 
Ecommerce Today: Successes and Failures
Ecommerce Today: Successes and FailuresEcommerce Today: Successes and Failures
Ecommerce Today: Successes and Failures
Chirag Parmar
 
Role of it in marketing tikeswer naik
Role of it in marketing tikeswer naikRole of it in marketing tikeswer naik
Role of it in marketing tikeswer naik
Tikeswar Naik
 
CRM at play in Flipkart
CRM at play in FlipkartCRM at play in Flipkart
CRM at play in Flipkart
PRIYAJNVCTC
 
Epic Guide to Omnichannel Marketing and Commerce
Epic Guide to Omnichannel Marketing and CommerceEpic Guide to Omnichannel Marketing and Commerce
Epic Guide to Omnichannel Marketing and Commerce
Alex Senn
 
Digital Revenue Engine: Campaigns + Content = Revenue
Digital Revenue Engine: Campaigns + Content = RevenueDigital Revenue Engine: Campaigns + Content = Revenue
Digital Revenue Engine: Campaigns + Content = Revenue
edynamic
 
e-Marketing strategy
e-Marketing strategye-Marketing strategy
e-Marketing strategy
Rune Haugestad
 
Be Like Bezos 2 - The Future Omnichannel Brand Economy
Be Like Bezos 2 - The Future Omnichannel Brand EconomyBe Like Bezos 2 - The Future Omnichannel Brand Economy
Be Like Bezos 2 - The Future Omnichannel Brand Economy
Revel Partners
 
E marketing vtu notes
E marketing vtu notesE marketing vtu notes
E marketing vtu notes
KSSEM
 
Stampwood 8 Steps Whitepaper Layout
Stampwood 8 Steps Whitepaper LayoutStampwood 8 Steps Whitepaper Layout
Stampwood 8 Steps Whitepaper LayoutNatalie King
 

What's hot (20)

01 introduction to e-marketing
01   introduction to e-marketing01   introduction to e-marketing
01 introduction to e-marketing
 
Information technology marketing
Information technology marketingInformation technology marketing
Information technology marketing
 
E-Marketing and CRM in digital world.
E-Marketing and CRM in digital world.E-Marketing and CRM in digital world.
E-Marketing and CRM in digital world.
 
E marketing-global scenario
E marketing-global scenarioE marketing-global scenario
E marketing-global scenario
 
Information technology in marketing
Information technology in marketingInformation technology in marketing
Information technology in marketing
 
1 introduction of E- Marketing
1   introduction of E- Marketing1   introduction of E- Marketing
1 introduction of E- Marketing
 
E marketting
E markettingE marketting
E marketting
 
Information Technology and Marketing
Information Technology and MarketingInformation Technology and Marketing
Information Technology and Marketing
 
360° customer capture
360° customer capture360° customer capture
360° customer capture
 
Email Marketing Conclusion
Email Marketing ConclusionEmail Marketing Conclusion
Email Marketing Conclusion
 
Ecommerce Today: Successes and Failures
Ecommerce Today: Successes and FailuresEcommerce Today: Successes and Failures
Ecommerce Today: Successes and Failures
 
Role of it in marketing tikeswer naik
Role of it in marketing tikeswer naikRole of it in marketing tikeswer naik
Role of it in marketing tikeswer naik
 
CRM at play in Flipkart
CRM at play in FlipkartCRM at play in Flipkart
CRM at play in Flipkart
 
Epic Guide to Omnichannel Marketing and Commerce
Epic Guide to Omnichannel Marketing and CommerceEpic Guide to Omnichannel Marketing and Commerce
Epic Guide to Omnichannel Marketing and Commerce
 
Digital Revenue Engine: Campaigns + Content = Revenue
Digital Revenue Engine: Campaigns + Content = RevenueDigital Revenue Engine: Campaigns + Content = Revenue
Digital Revenue Engine: Campaigns + Content = Revenue
 
e-Marketing strategy
e-Marketing strategye-Marketing strategy
e-Marketing strategy
 
E-marketing
E-marketingE-marketing
E-marketing
 
Be Like Bezos 2 - The Future Omnichannel Brand Economy
Be Like Bezos 2 - The Future Omnichannel Brand EconomyBe Like Bezos 2 - The Future Omnichannel Brand Economy
Be Like Bezos 2 - The Future Omnichannel Brand Economy
 
E marketing vtu notes
E marketing vtu notesE marketing vtu notes
E marketing vtu notes
 
Stampwood 8 Steps Whitepaper Layout
Stampwood 8 Steps Whitepaper LayoutStampwood 8 Steps Whitepaper Layout
Stampwood 8 Steps Whitepaper Layout
 

Similar to Chapter 1

Guest intelligence
Guest intelligenceGuest intelligence
Guest intelligence
Stavros Thomas
 
How to Achieve World Class Customer Experience through Insightful IT
How to Achieve World Class Customer Experience through Insightful IT How to Achieve World Class Customer Experience through Insightful IT
How to Achieve World Class Customer Experience through Insightful IT
Bobhallahan
 
Digital Engagement_OmniChannels_Analytic
Digital Engagement_OmniChannels_AnalyticDigital Engagement_OmniChannels_Analytic
Digital Engagement_OmniChannels_AnalyticRavinderen Nair
 
Technology Trends to Maximize Customer Engagement.pdf
Technology Trends to Maximize Customer Engagement.pdfTechnology Trends to Maximize Customer Engagement.pdf
Technology Trends to Maximize Customer Engagement.pdf
Ciente
 
E-business application in the Supermarket sector
E-business application in the Supermarket sectorE-business application in the Supermarket sector
E-business application in the Supermarket sector
Manish Ragoobeer
 
E marketing
E marketingE marketing
E marketing
Shakun Soin
 
Parke - Siebel Magazine Cover Story
Parke - Siebel Magazine Cover StoryParke - Siebel Magazine Cover Story
Parke - Siebel Magazine Cover Story
Shep Parke
 
Ies - Complete solutions
Ies - Complete solutionsIes - Complete solutions
Ies - Complete solutionsDaniel Szabo
 
Advanced digital marketing for Retail for Omnichannel businesses
Advanced digital marketing for Retail for Omnichannel businessesAdvanced digital marketing for Retail for Omnichannel businesses
Advanced digital marketing for Retail for Omnichannel businesses
Chakrapani Anumula
 
Digital Marketing.ppt
Digital Marketing.pptDigital Marketing.ppt
Digital Marketing.ppt
Vadivarasan
 
Intranet Solutions_Sales & Marketing
Intranet Solutions_Sales & MarketingIntranet Solutions_Sales & Marketing
Intranet Solutions_Sales & MarketingGene Ferro
 
A Framework for Digital Business Transformation
A Framework for Digital Business TransformationA Framework for Digital Business Transformation
A Framework for Digital Business Transformation
Cognizant
 
Suresh chandra ebusiness
Suresh chandra ebusinessSuresh chandra ebusiness
Suresh chandra ebusiness
Suresh Chandra
 
A framework-for-digital-business-transformation-codex-1048
A framework-for-digital-business-transformation-codex-1048A framework-for-digital-business-transformation-codex-1048
A framework-for-digital-business-transformation-codex-1048
Beta-Research.org
 
e commerce and e business, introduction..
e commerce and e business, introduction..e commerce and e business, introduction..
e commerce and e business, introduction..
AmmarUjjain
 
Powering Customer Experience through Hyperautomation.pdf
Powering Customer Experience through Hyperautomation.pdfPowering Customer Experience through Hyperautomation.pdf
Powering Customer Experience through Hyperautomation.pdf
aNumak & Company
 
Herramientas administrativas para organizaciones de ingenieria
Herramientas administrativas para organizaciones de ingenieriaHerramientas administrativas para organizaciones de ingenieria
Herramientas administrativas para organizaciones de ingenieria
Wilmer G Ramos
 
The Evolution of Business Development: Embracing Digital Transformation
The Evolution of Business Development: Embracing Digital TransformationThe Evolution of Business Development: Embracing Digital Transformation
The Evolution of Business Development: Embracing Digital Transformation
AccountSend.com
 
Frame work of e commerce
Frame work of e commerceFrame work of e commerce
Frame work of e commerceTej Kiran
 
Building Next-Gen Enterprise Using Digital Transformation
Building Next-Gen Enterprise Using Digital TransformationBuilding Next-Gen Enterprise Using Digital Transformation
Building Next-Gen Enterprise Using Digital Transformation
NIIT Technologies
 

Similar to Chapter 1 (20)

Guest intelligence
Guest intelligenceGuest intelligence
Guest intelligence
 
How to Achieve World Class Customer Experience through Insightful IT
How to Achieve World Class Customer Experience through Insightful IT How to Achieve World Class Customer Experience through Insightful IT
How to Achieve World Class Customer Experience through Insightful IT
 
Digital Engagement_OmniChannels_Analytic
Digital Engagement_OmniChannels_AnalyticDigital Engagement_OmniChannels_Analytic
Digital Engagement_OmniChannels_Analytic
 
Technology Trends to Maximize Customer Engagement.pdf
Technology Trends to Maximize Customer Engagement.pdfTechnology Trends to Maximize Customer Engagement.pdf
Technology Trends to Maximize Customer Engagement.pdf
 
E-business application in the Supermarket sector
E-business application in the Supermarket sectorE-business application in the Supermarket sector
E-business application in the Supermarket sector
 
E marketing
E marketingE marketing
E marketing
 
Parke - Siebel Magazine Cover Story
Parke - Siebel Magazine Cover StoryParke - Siebel Magazine Cover Story
Parke - Siebel Magazine Cover Story
 
Ies - Complete solutions
Ies - Complete solutionsIes - Complete solutions
Ies - Complete solutions
 
Advanced digital marketing for Retail for Omnichannel businesses
Advanced digital marketing for Retail for Omnichannel businessesAdvanced digital marketing for Retail for Omnichannel businesses
Advanced digital marketing for Retail for Omnichannel businesses
 
Digital Marketing.ppt
Digital Marketing.pptDigital Marketing.ppt
Digital Marketing.ppt
 
Intranet Solutions_Sales & Marketing
Intranet Solutions_Sales & MarketingIntranet Solutions_Sales & Marketing
Intranet Solutions_Sales & Marketing
 
A Framework for Digital Business Transformation
A Framework for Digital Business TransformationA Framework for Digital Business Transformation
A Framework for Digital Business Transformation
 
Suresh chandra ebusiness
Suresh chandra ebusinessSuresh chandra ebusiness
Suresh chandra ebusiness
 
A framework-for-digital-business-transformation-codex-1048
A framework-for-digital-business-transformation-codex-1048A framework-for-digital-business-transformation-codex-1048
A framework-for-digital-business-transformation-codex-1048
 
e commerce and e business, introduction..
e commerce and e business, introduction..e commerce and e business, introduction..
e commerce and e business, introduction..
 
Powering Customer Experience through Hyperautomation.pdf
Powering Customer Experience through Hyperautomation.pdfPowering Customer Experience through Hyperautomation.pdf
Powering Customer Experience through Hyperautomation.pdf
 
Herramientas administrativas para organizaciones de ingenieria
Herramientas administrativas para organizaciones de ingenieriaHerramientas administrativas para organizaciones de ingenieria
Herramientas administrativas para organizaciones de ingenieria
 
The Evolution of Business Development: Embracing Digital Transformation
The Evolution of Business Development: Embracing Digital TransformationThe Evolution of Business Development: Embracing Digital Transformation
The Evolution of Business Development: Embracing Digital Transformation
 
Frame work of e commerce
Frame work of e commerceFrame work of e commerce
Frame work of e commerce
 
Building Next-Gen Enterprise Using Digital Transformation
Building Next-Gen Enterprise Using Digital TransformationBuilding Next-Gen Enterprise Using Digital Transformation
Building Next-Gen Enterprise Using Digital Transformation
 

Recently uploaded

Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
Filing Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideFiling Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed Guide
YourLegal Accounting
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
Henry Tapper
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
Naaraayani Minerals Pvt.Ltd
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 

Recently uploaded (20)

Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
Filing Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideFiling Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed Guide
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 

Chapter 1