This document discusses licensing content internationally and provides tips on how to do so successfully. It outlines the traditional model of licensing brands and content both domestically and internationally. It explains how licensing opportunities are increasing as the definition of "content" broadens to include more digital and mobile formats. The document also notes the financial and brand advantages of licensing content internationally, such as accessing new markets and revenue streams. Finally, it provides advice on how to select markets and partners, including analyzing market factors and choosing partners based on both strategic and cultural fit.