- Vinaytosh Mishra has an extensive educational background including a B-Tech in electronics from IIT-BHU, an MBA in marketing and operations, and postgraduate qualifications in statistics, computing and digital marketing. - The agenda for the session includes discussing digital marketing, permission based marketing, the long tail theory, rethinking marketing, branding in the digital age, consumer decision journeys and a case study on Nike's digital strategy. - Traditional interruptive marketing is becoming less effective due to factors like ad-blocking, while permission based marketing through content and relationships is growing in importance. Developing a digital strategy requires understanding the environment, business, customers, competition and consumer decision making process