- Vinaytosh Mishra presented on market research and content marketing strategies. - He discussed what market research is, why it's important, the market research process, and different types of market research. He also covered online market research methodologies. - Mishra then explained content marketing and how creating and distributing valuable content can attract and engage customers. He discussed content strategies, planning, different forms of content, and content distribution channels. - The presentation included information on brand style guides, content calendars, workflow maps, and concluded with a case study on the Coca-Cola Company.