The document outlines a course on library marketing. The objectives are to introduce students to marketing theory and practice as applied to libraries. Students will learn how to conduct a marketing campaign, choose appropriate strategies, segment markets, and develop a marketing plan. The course covers topics like strategic marketing, market segmentation, cultural programming, and using websites for marketing. Students complete assignments involving market segmentation, marketing cultural activities, and developing a full marketing plan. The course uses lectures, practical work, discussions and presentations to cover the material over 12 weeks.