The document provides a list of potential thesis topics for BScBA students in international business. It includes topics for thesis projects with specific companies and organizations, as well as more general topics in various fields of international business such as international management, strategic management, marketing, business culture, accounting and finance, human resources, and economics. Some example topics listed are an internationalization plan for promoting a Finnish agricultural software product in EU markets, competitive analysis of a business center's competitors, and lifestyle tourism development in a Finnish region.
A Definitive List of 100 Bachelor Thesis TopicsBachelor Thesis
If you need interesting topic for your Bachelor thesis, check this definitive list of 100 Bachelor thesis topics. http://www.bachelorthesis.biz/bachelor-thesis-topics/
The document is a bachelor's thesis that develops a marketing plan for HELP JSC, a healthcare services company in Vietnam. It includes an introduction to the company, a review of marketing plan components, research methodology used, an analysis of HELP's market and services, and recommendations. The aim is to provide HELP with a comprehensive marketing framework to help future development.
Mainly the project manager should have the abilities to understand and describe easily. Another challenge is that the roles and responsibilities that these are different from company to company. You will get more information please visit here http://www.mbadissertation.org/sample-paper-on-organizational-behaviour
MBA Dissertation: "Investigation into Programmatic Marketing as a More Effici...Isman Tanuri
This is my 15k-word MBA dissertation entitled "An Investigation into Programmatic Marketing as a More Efficient, Responsible and Financially Prudent Digital Marketing Practice of the Future"
Do contact me if you want a summary overview in person. I can be paid in excellent coffee.
Completed in Oct 2014
Check a comprehensive list of MBA dissertation topics on various fields. Start your MBA thesis with a great topic. Visit: http://www.mbadissertation.org/
This is the dissertation conducted by Mahinya Aman, in partial fulfillment of the requirement for the Degree of Bachelor of Human Resources Management of Tumaini University Dar es Salaam College, Tanzania
The FMCG sector has been one of the significant contributors to the accelerated growth of the
Retail Industry in India. The new wave of consumerism has seen the introduction of new formats and new
brands. Brands that carry a retailer’s name or are created by a retailer under a brand name exclusively to be
sold only in its stores are known as store brands.
This study examines the effect of the trademark on consumer behavior of consumers of air conditioners in Sudan, in order to know the dimensions of the trademark that affect consumer behavior in Sudan, and provide information to companies on the dimensions of the trademark that affect the purchasing decision of the customer and contribute to customer satisfaction. The study adopted descriptive analytical method using a sample of 230 individuals who consume air conditioners in Sudan. The results showed that there is a positive significant relationship between the trademark of air conditioning and consumer behavior as well as a positive significant relationship between the trademark name of air conditioning and consumer behavior and finally there is a positive significant relationship between the trademark logo and consumer behavior.
A Definitive List of 100 Bachelor Thesis TopicsBachelor Thesis
If you need interesting topic for your Bachelor thesis, check this definitive list of 100 Bachelor thesis topics. http://www.bachelorthesis.biz/bachelor-thesis-topics/
The document is a bachelor's thesis that develops a marketing plan for HELP JSC, a healthcare services company in Vietnam. It includes an introduction to the company, a review of marketing plan components, research methodology used, an analysis of HELP's market and services, and recommendations. The aim is to provide HELP with a comprehensive marketing framework to help future development.
Mainly the project manager should have the abilities to understand and describe easily. Another challenge is that the roles and responsibilities that these are different from company to company. You will get more information please visit here http://www.mbadissertation.org/sample-paper-on-organizational-behaviour
MBA Dissertation: "Investigation into Programmatic Marketing as a More Effici...Isman Tanuri
This is my 15k-word MBA dissertation entitled "An Investigation into Programmatic Marketing as a More Efficient, Responsible and Financially Prudent Digital Marketing Practice of the Future"
Do contact me if you want a summary overview in person. I can be paid in excellent coffee.
Completed in Oct 2014
Check a comprehensive list of MBA dissertation topics on various fields. Start your MBA thesis with a great topic. Visit: http://www.mbadissertation.org/
This is the dissertation conducted by Mahinya Aman, in partial fulfillment of the requirement for the Degree of Bachelor of Human Resources Management of Tumaini University Dar es Salaam College, Tanzania
The FMCG sector has been one of the significant contributors to the accelerated growth of the
Retail Industry in India. The new wave of consumerism has seen the introduction of new formats and new
brands. Brands that carry a retailer’s name or are created by a retailer under a brand name exclusively to be
sold only in its stores are known as store brands.
This study examines the effect of the trademark on consumer behavior of consumers of air conditioners in Sudan, in order to know the dimensions of the trademark that affect consumer behavior in Sudan, and provide information to companies on the dimensions of the trademark that affect the purchasing decision of the customer and contribute to customer satisfaction. The study adopted descriptive analytical method using a sample of 230 individuals who consume air conditioners in Sudan. The results showed that there is a positive significant relationship between the trademark of air conditioning and consumer behavior as well as a positive significant relationship between the trademark name of air conditioning and consumer behavior and finally there is a positive significant relationship between the trademark logo and consumer behavior.
Technological advances and the increased promulgation of information have made digital life a reality for many individuals in Taiwan. Statistics from a recent Internet-based investigation in Taiwan show that the number of female Internet users and use of online messenger services have gradually increased over the past three years. Additionally, over 66% of Internet users regularly use online messenger software and 18% of 25-year-olds purchase financial services and real estate online. Based on these statistics, it was asserted that Taiwanese consumers are increasingly drawn to purchasing hi-tech products.
This thesis examines how product quality and product evaluation mediate the relationship between corporate identity and purchase intention of electronic gadgets among young consumers in India. The study reviews literature on consumer behavior and the factors that influence purchase intention, including brand image, product design, corporate identity, perceived quality, and country of origin. The study aims to understand how these factors directly or indirectly impact purchase intention and propose a model of their relationships. A survey was conducted to collect data and structural equation modeling was used to analyze the relationships between variables. The findings provide insight into what drives young consumers' purchase of electronic gadgets in India and suggestions for marketers.
This document discusses the advantages and disadvantages of implementing e-marketing strategies in emerging countries. It begins by defining e-marketing and how it differs from traditional marketing by having fewer geographical boundaries and costs. While e-marketing provides extensive customization possibilities and global reach, it also increases competition and relies heavily on internet technology infrastructure, which is still developing in many emerging markets. The document concludes that a balanced approach combining e-marketing and traditional marketing techniques may be most effective given the opportunities and challenges of marketing in emerging country contexts.
The Role of Marketing in today's Enterprises: A Cross-Cultural Comparison -- ...Sven Tuzovic
The purpose of this study is to explore the role of marketing in today’s enterprises and examines the antecedents of the marketing department’s influence and its relationship with market orientation and firm performance. Countering the frequent claim in an anecdotal and journalistic work that the role of the marketing department diminishes, the findings of this study show that across different geographic regions and firm sizes, strong marketing departments improve firm performance and that they should continue to play an important role in firms.
The document summarizes a presentation on the macro marketing environment. It discusses the key factors in the macro environment including economic, political, cultural, technological, demographic and natural elements. It defines the macro environment as large, uncontrollable forces that influence organizational decision making. Some specific points mentioned include the growing Indian rural population, changing family structures with more nuclear families, the increasing role of women, and laws that regulate business in India. The objectives of understanding the macro environment are also outlined.
The document discusses emerging trends in marketing and service industries. It identifies 10 principles of new marketing, including recognizing consumer power and focusing on customer point of view. New trends in market research like using internet and new techniques are also covered. The document discusses the current environment and socio-economic trends, as well as emerging consumption trends like consumer empowerment.
This document summarizes chapter 3 of a marketing textbook. It discusses analyzing a company's internal microenvironment including top management, suppliers, marketing intermediaries, customer markets, competitors, and publics. It also analyzes the external macroenvironment including demographic, economic, natural, technological, political, and cultural forces. Marketers must understand how these environmental factors influence customers and marketing opportunities and respond either reactively, proactively, or by watching and adapting to changes.
Dissertation report on switching behavior of consumer Pinkey Rana
Dissertation report on “To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
Online dating apps as a marketing channel a generational approachYing wei (Joe) Chou
This document discusses using online dating apps as marketing channels and how different generations perceive marketing on these platforms.
The study analyzed reactions from 411 users of the dating app Tinder after a marketing campaign. It found generally positive acceptance of the campaign, especially among Generation Z users. However, statistical analysis showed no significant differences in reactions between Generations X, Y and Z.
The document reviews literature on social media marketing and how different generations respond to online ads. Younger generations are more receptive due to being "digital natives" but can be suspicious of marketing tactics. The study aims to provide insights into using dating apps for marketing and whether audience generation affects acceptance of such ads.
This document discusses a study on the effectiveness of social media marketing for promoting new products in technology industries. It includes a literature review on social media marketing and marketing in technology industries. The methodology section notes that the study will examine case studies of Lenovo and Fitbit on Facebook and Twitter through secondary research and statistical data analysis. The goal is to determine if social media can successfully promote new technology products.
E marketing dalam prespektif UKM , Studi literaturUdin Msm
This document provides a literature review of research on e-marketing published between 2003 and 2010. It identifies the main research areas covered, including e-business, e-commerce, internet marketing, and mobile marketing. The review found many studies on e-commerce but few on e-marketing adoption in small businesses. It used Hanson's internet marketing framework to systematically review 365 studies across marketing, business, and information systems journals. The review aims to identify gaps, evaluate methodologies, and provide guidance for future e-marketing research.
The factors that influence the E-commerce sales in the tourism industry. An i...Guido Tirone
This thesis examines factors that influence e-commerce sales in the tourism industry through a study of Brazil, China, Russia, and the United States. The researcher identifies demographic, cultural, e-trust, and consumer behavior factors and develops a model relating them to online sales. Surveys of over 1,000 consumers are analyzed to determine the impact of variables like income, gender, and website quality on purchases and website visits. Results vary between countries and indicate cultural factors significantly affect online shopping behavior. The findings can help companies optimize marketing, understand cultural differences, and improve their websites to increase sales.
MBA Dissertation on Digital Convergence authored in 2010.
This Dissertation scored a distinction rank of 73%- one of the top marks in the University (in a class of 84 students)
Martin Vargas Healthcare Innovation ResumeMartin Vargas
This document is a resume for Martin P. Vargas, an entrepreneur seeking to shape healthcare's future through innovation. It summarizes his experience leading transformational change as a community leader, at Walmart and various startups. Key accomplishments include awards for innovation, strategy development and raising over $150 million. The resume highlights strengths in driving innovation, communication, team leadership and strategic use of analytics.
The document provides an overview of corporate innovation hubs and programs. It discusses internal innovation approaches like innovation teams, labs, and intrapreneurial programs. It also explores external concepts such as hackathons, incubators, accelerators, and entrepreneur-in-residence programs. The document focuses on corporate innovation hubs in the San Francisco Bay Area and why companies establish outposts in major innovation clusters like Silicon Valley. It examines factors for companies to consider such as roles, governance, team formation, and evaluating success. The goal is to provide background for Finnish companies reviewing innovation strategies and potential benefits of a San Francisco presence.
In this era of globalization, the companies follow to achieve performance based on the relationship
between national culture and new product launch – as an essential field for academic research and managerial
practice. Through the literature review, we attempt to provide a clarification of this relationship considering the
consumers’ perception on national product originated from Romania. The research conducted in this paper
focused on Romanian consumers’ perception of their national products. Through a qualitative study, we explore
the importance of country-of-origin on consumers’ decision to buy a new product, as well as their motives to
prefer a Romanian product or a foreign one. The findings suggest that a favorable country image is essential in
triggering the buying intention and that Romania still has a long path to go in order to establish a positive image
in the minds of its targeted segment of consumers.
The document discusses the macro environment factors that influence marketing decisions. The macro environment includes demographic, economic, socio-cultural, natural, technological, and political-legal factors. Demographic factors relate to population characteristics that influence demand. Economic factors impact purchasing ability and include income levels, economic conditions, and credit availability. Socio-cultural factors are cultural beliefs and customs that marketing must be sensitive to. Technological factors require marketers to keep up with new technologies and innovations. Political and legal factors consist of government regulations and policies marketers must follow.
Pestelpestel analysis mc donaldspolitical factorsincreasing interssuser562afc1
The document analyzes McDonald's using various strategic frameworks. A PESTEL analysis identifies political, economic, social, technological, environmental and legal factors impacting McDonald's. A Five Forces analysis finds bargaining power of consumers and competition among rivals are strong forces. Financial ratios show McDonald's had a 2% revenue increase in 2019 with a current ratio of 0.98 and return on assets of 12.68%.
This document summarizes the key elements of a thesis that used ethnographic methods to inform the design of a gamified system for domestic energy conservation. It outlines the background, research focus, methods, findings, contributions, limitations, and further research. The research used telephone interviews and in-home observation to develop player personas, scenarios, and stages of mastery to inform the player focus section of a gamification architecture. The analysis was informed by ethnomethodology. Key findings were that ethnographic data can be used to construct design tools and provide empirical research for gamification. Limitations included a small convenience sample and little prior research in this area.
Underground designing of an Urban SpacePreyan Mehta
A Undergraduate thesis done for the submission process. The thesis report revolves around the idea of Building Underground, why should we design Underground structures, what is Underground Architecture, advantages of Underground architecture, a guide to basic underground architecture with a Design example and it's analysis. The report has a smooth narration of topics:
Abstract -1
Acknowledgement - 2
Table of content - 3
Chapter 1(Introduction) - 5
Chapter 2(Literature Review) - 8
Chapter 3(Case Studies) - 17
Chapter 4(Site analysis and programme) - 30
Chapter 5(Design solution) - 39
Chapter 6(Observations and Conclusions) - 63
Chapter 7(Design Appraisal) - 74
Architect's vision - 79
Works Cited - 80
List of figures - 83
Appendix - 84
Technological advances and the increased promulgation of information have made digital life a reality for many individuals in Taiwan. Statistics from a recent Internet-based investigation in Taiwan show that the number of female Internet users and use of online messenger services have gradually increased over the past three years. Additionally, over 66% of Internet users regularly use online messenger software and 18% of 25-year-olds purchase financial services and real estate online. Based on these statistics, it was asserted that Taiwanese consumers are increasingly drawn to purchasing hi-tech products.
This thesis examines how product quality and product evaluation mediate the relationship between corporate identity and purchase intention of electronic gadgets among young consumers in India. The study reviews literature on consumer behavior and the factors that influence purchase intention, including brand image, product design, corporate identity, perceived quality, and country of origin. The study aims to understand how these factors directly or indirectly impact purchase intention and propose a model of their relationships. A survey was conducted to collect data and structural equation modeling was used to analyze the relationships between variables. The findings provide insight into what drives young consumers' purchase of electronic gadgets in India and suggestions for marketers.
This document discusses the advantages and disadvantages of implementing e-marketing strategies in emerging countries. It begins by defining e-marketing and how it differs from traditional marketing by having fewer geographical boundaries and costs. While e-marketing provides extensive customization possibilities and global reach, it also increases competition and relies heavily on internet technology infrastructure, which is still developing in many emerging markets. The document concludes that a balanced approach combining e-marketing and traditional marketing techniques may be most effective given the opportunities and challenges of marketing in emerging country contexts.
The Role of Marketing in today's Enterprises: A Cross-Cultural Comparison -- ...Sven Tuzovic
The purpose of this study is to explore the role of marketing in today’s enterprises and examines the antecedents of the marketing department’s influence and its relationship with market orientation and firm performance. Countering the frequent claim in an anecdotal and journalistic work that the role of the marketing department diminishes, the findings of this study show that across different geographic regions and firm sizes, strong marketing departments improve firm performance and that they should continue to play an important role in firms.
The document summarizes a presentation on the macro marketing environment. It discusses the key factors in the macro environment including economic, political, cultural, technological, demographic and natural elements. It defines the macro environment as large, uncontrollable forces that influence organizational decision making. Some specific points mentioned include the growing Indian rural population, changing family structures with more nuclear families, the increasing role of women, and laws that regulate business in India. The objectives of understanding the macro environment are also outlined.
The document discusses emerging trends in marketing and service industries. It identifies 10 principles of new marketing, including recognizing consumer power and focusing on customer point of view. New trends in market research like using internet and new techniques are also covered. The document discusses the current environment and socio-economic trends, as well as emerging consumption trends like consumer empowerment.
This document summarizes chapter 3 of a marketing textbook. It discusses analyzing a company's internal microenvironment including top management, suppliers, marketing intermediaries, customer markets, competitors, and publics. It also analyzes the external macroenvironment including demographic, economic, natural, technological, political, and cultural forces. Marketers must understand how these environmental factors influence customers and marketing opportunities and respond either reactively, proactively, or by watching and adapting to changes.
Dissertation report on switching behavior of consumer Pinkey Rana
Dissertation report on “To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
Online dating apps as a marketing channel a generational approachYing wei (Joe) Chou
This document discusses using online dating apps as marketing channels and how different generations perceive marketing on these platforms.
The study analyzed reactions from 411 users of the dating app Tinder after a marketing campaign. It found generally positive acceptance of the campaign, especially among Generation Z users. However, statistical analysis showed no significant differences in reactions between Generations X, Y and Z.
The document reviews literature on social media marketing and how different generations respond to online ads. Younger generations are more receptive due to being "digital natives" but can be suspicious of marketing tactics. The study aims to provide insights into using dating apps for marketing and whether audience generation affects acceptance of such ads.
This document discusses a study on the effectiveness of social media marketing for promoting new products in technology industries. It includes a literature review on social media marketing and marketing in technology industries. The methodology section notes that the study will examine case studies of Lenovo and Fitbit on Facebook and Twitter through secondary research and statistical data analysis. The goal is to determine if social media can successfully promote new technology products.
E marketing dalam prespektif UKM , Studi literaturUdin Msm
This document provides a literature review of research on e-marketing published between 2003 and 2010. It identifies the main research areas covered, including e-business, e-commerce, internet marketing, and mobile marketing. The review found many studies on e-commerce but few on e-marketing adoption in small businesses. It used Hanson's internet marketing framework to systematically review 365 studies across marketing, business, and information systems journals. The review aims to identify gaps, evaluate methodologies, and provide guidance for future e-marketing research.
The factors that influence the E-commerce sales in the tourism industry. An i...Guido Tirone
This thesis examines factors that influence e-commerce sales in the tourism industry through a study of Brazil, China, Russia, and the United States. The researcher identifies demographic, cultural, e-trust, and consumer behavior factors and develops a model relating them to online sales. Surveys of over 1,000 consumers are analyzed to determine the impact of variables like income, gender, and website quality on purchases and website visits. Results vary between countries and indicate cultural factors significantly affect online shopping behavior. The findings can help companies optimize marketing, understand cultural differences, and improve their websites to increase sales.
MBA Dissertation on Digital Convergence authored in 2010.
This Dissertation scored a distinction rank of 73%- one of the top marks in the University (in a class of 84 students)
Martin Vargas Healthcare Innovation ResumeMartin Vargas
This document is a resume for Martin P. Vargas, an entrepreneur seeking to shape healthcare's future through innovation. It summarizes his experience leading transformational change as a community leader, at Walmart and various startups. Key accomplishments include awards for innovation, strategy development and raising over $150 million. The resume highlights strengths in driving innovation, communication, team leadership and strategic use of analytics.
The document provides an overview of corporate innovation hubs and programs. It discusses internal innovation approaches like innovation teams, labs, and intrapreneurial programs. It also explores external concepts such as hackathons, incubators, accelerators, and entrepreneur-in-residence programs. The document focuses on corporate innovation hubs in the San Francisco Bay Area and why companies establish outposts in major innovation clusters like Silicon Valley. It examines factors for companies to consider such as roles, governance, team formation, and evaluating success. The goal is to provide background for Finnish companies reviewing innovation strategies and potential benefits of a San Francisco presence.
In this era of globalization, the companies follow to achieve performance based on the relationship
between national culture and new product launch – as an essential field for academic research and managerial
practice. Through the literature review, we attempt to provide a clarification of this relationship considering the
consumers’ perception on national product originated from Romania. The research conducted in this paper
focused on Romanian consumers’ perception of their national products. Through a qualitative study, we explore
the importance of country-of-origin on consumers’ decision to buy a new product, as well as their motives to
prefer a Romanian product or a foreign one. The findings suggest that a favorable country image is essential in
triggering the buying intention and that Romania still has a long path to go in order to establish a positive image
in the minds of its targeted segment of consumers.
The document discusses the macro environment factors that influence marketing decisions. The macro environment includes demographic, economic, socio-cultural, natural, technological, and political-legal factors. Demographic factors relate to population characteristics that influence demand. Economic factors impact purchasing ability and include income levels, economic conditions, and credit availability. Socio-cultural factors are cultural beliefs and customs that marketing must be sensitive to. Technological factors require marketers to keep up with new technologies and innovations. Political and legal factors consist of government regulations and policies marketers must follow.
Pestelpestel analysis mc donaldspolitical factorsincreasing interssuser562afc1
The document analyzes McDonald's using various strategic frameworks. A PESTEL analysis identifies political, economic, social, technological, environmental and legal factors impacting McDonald's. A Five Forces analysis finds bargaining power of consumers and competition among rivals are strong forces. Financial ratios show McDonald's had a 2% revenue increase in 2019 with a current ratio of 0.98 and return on assets of 12.68%.
This document summarizes the key elements of a thesis that used ethnographic methods to inform the design of a gamified system for domestic energy conservation. It outlines the background, research focus, methods, findings, contributions, limitations, and further research. The research used telephone interviews and in-home observation to develop player personas, scenarios, and stages of mastery to inform the player focus section of a gamification architecture. The analysis was informed by ethnomethodology. Key findings were that ethnographic data can be used to construct design tools and provide empirical research for gamification. Limitations included a small convenience sample and little prior research in this area.
Underground designing of an Urban SpacePreyan Mehta
A Undergraduate thesis done for the submission process. The thesis report revolves around the idea of Building Underground, why should we design Underground structures, what is Underground Architecture, advantages of Underground architecture, a guide to basic underground architecture with a Design example and it's analysis. The report has a smooth narration of topics:
Abstract -1
Acknowledgement - 2
Table of content - 3
Chapter 1(Introduction) - 5
Chapter 2(Literature Review) - 8
Chapter 3(Case Studies) - 17
Chapter 4(Site analysis and programme) - 30
Chapter 5(Design solution) - 39
Chapter 6(Observations and Conclusions) - 63
Chapter 7(Design Appraisal) - 74
Architect's vision - 79
Works Cited - 80
List of figures - 83
Appendix - 84
The document discusses internationalization processes for firms in developed and developing countries. For developed countries, internationalization is typically an evolutionary process as firms gradually increase foreign commitments over time, leveraging technological and size advantages. The example of Greek telecom company OTE S.A. is provided. For developing countries, patterns of internationalization differ, and examples of Indian conglomerate Tata Group expanding abroad through both organic and inorganic growth are described. The conclusion compares internationalization strategies between developed and developing country firms.
International Entrepreneurship - Internationalization theoriesSenthilKumar Mukund
This document provides an overview of an international entrepreneurship module focusing on internationalization strategies and lessons from emerging markets. The module objectives are to understand relationships between internationalization strategies and how timing of entry impacts entry mode and market selection. The document outlines various internationalization strategy concepts like timing of entry, entry mode, market selection, and level of mimicry. It discusses how these concepts are related and influence each other. Key lessons from research on emerging markets are presented, such as firms being more likely to delay entry and use lower mimicry strategies in emerging versus developed markets.
This document outlines the four stages of internationalization for companies: 1) Domestic companies focus only on their home market. 2) International companies begin expanding abroad in an ethnocentric manner by extending their domestic strategies. 3) Multinational companies adopt a polycentric orientation by adapting their marketing to local overseas operations. 4) Global companies recognize similarities across markets allowing them to develop global strategies combining extension, adaptation, and creation to gain scale economies worldwide.
Introduction to a graduate thesis in architecture- culmination of design program- for the undergraduate course B.Arch in India. It gives a broad outlay & fundamental understanding of the thesis program for the final year students.
The document discusses concepts related to developing export markets and internationalization for small and medium enterprises (SMEs). It provides definitions for key terms, barriers and benefits to exporting and internationalization. The document also includes case studies of several SMEs that successfully expanded into international markets and developed export activities. It concludes with recommendations for SMEs to identify business needs, develop export strategies, and conduct market research when internationalizing.
This document provides an outline for writing an architectural thesis. It lists the typical chapters and sections that should be included, such as an abstract, introduction, literature review, research design, architectural research, conclusions and recommendations, design proposal, and research appraisal. The introduction chapter would include topics like the background, problem statement, objectives, and methodology. The literature review chapter summarizes previous authors' works. The research design chapter describes how data will be collected and analyzed. Architectural research presents case studies and data analysis. The design proposal chapter details the master planning and design development process.
This document provides guidance for architecture students on developing their thesis projects. It discusses choosing a topic area and specific problem to address. Suggested problem areas include developing new projects, improving existing knowledge, or comparative studies. Criteria for selecting a topic include the student's interests and capabilities. The document also provides questions to help propose a project to interpret the chosen topic. It emphasizes that the thesis should integrate the student's learning and justify their graduation. The thesis process involves research, data analysis, site analysis, programming, design development, and translation of the design into a structure or guidelines.
The document discusses the background and objectives of using video surveillance systems in schools. It provides context on the history and development of surveillance cameras. Specifically, it outlines safety concerns in schools that surveillance could address, like the example of a shooting at a Philippine university. The conceptual framework shows installing surveillance equipment as an input, monitoring and analyzing footage as the process, and creating a safer learning environment as the output. Overall the document introduces the topic of incorporating surveillance technologies into school security systems.
Cats should be subject to leash laws because as natural wanderers they pose risks to local wildlife populations and safety hazards in areas with vehicle traffic.
The document discusses women's empowerment in India. It provides definitions of empowerment from the World Bank and others. It outlines the five components of women's empowerment and discusses women's status and empowerment across various areas in India such as education, employment, political participation, and access to resources. Challenges facing women in India are highlighted through various statistics. Government and non-government programs and policies aimed at promoting women's empowerment are also summarized.
IBM Module 1.pptxbshhdhhsnbgdhirgduisjdjudubhavyacsreddy
This document provides an overview of international business and the international business environment. It discusses key concepts like globalization, international business, and the factors that drive companies to operate globally. It also outlines some criticisms of globalization. Additionally, it examines the different elements of culture that comprise the international business environment, such as language, religion, values and beliefs. The document aims to introduce students to the field of international business.
IE Business School Master in Management Application - Olivia(Pei Wen), LuOlivia Lu
The document is an application by Olivia Lu for a Master in Management program. She wants to specialize in integrated marketing communications for an international FMCG firm like Unilever or P&G. The greatest challenges facing the FMCG industry are constantly changing consumer needs and adapting to volatile economic factors. Technological innovation, different cultures and regions, policies and regulations also present challenges. Olivia believes her observation, communication, and relationship building skills along with her international experience would allow her to contribute as a marketing coordinator, product manager, or on an international team.
Importing, Exporting and SourcingWhat’s this chapter aboutMalikPinckney86
Importing, Exporting and Sourcing
What’s this chapter about?
Important aspects of importing, exporting and sourcing
Key influencers for import, export and sourcing decisions
Multinational vs. Global Strategy
Companies engaged in international business activities can approach the market using either a multinational or a global strategy.
Export selling vs. Export marketing
Multinational strategy
A strategy of adapting products and their marketing strategies in each national market to suit local preferences.
Global strategy
A strategy of offering the same products using the same marketing strategy in all national markets.
Benefits and Drawbacks
Multinational strategy
Benefits
Drawbacks
Global strategy
Benefits
Drawbacks
Monitor and respond quickly to changes in buyer preferences
Inability to exploit scale economies
Costs savings from scale economies
Knowledge sharing
Only simple modifications to product features can be implemented
The Exporter “Must Do” List
Gain in depth understanding of the target market.
Conduct marketing research and identify market potential.
Make strategic decisions concerning 4Ps (marketing mix).
Expanding the “Must Do” List
Logistics
Packaging, transportation, etc.
Legal Procedures
Contracts, customs procedures, tariffs, etc.
After-sales service
Product discontinuation, parts availability, product repair, etc.
Sales Promotions
Advertising
Foreign Market Intelligence
Competition
Government Influence on Trade
Governments have long intervened in the trade of goods and services for political, economic and cultural reasons.
Encouraging Exports
Subsidies, tax breaks, export financing, etc.
Discouraging Imports
Tariffs, quotas, embargo, local content requirements, etc.
Encouraging Exports (Example)
Encouraging Exports (Example)
Discouraging Imports
Can you think of examples?
Sourcing
What is sourcing?
What makes it so important?
In class discussion!
Factors that Affect Sourcing
Factory costs and conditions (land, labor, etc.)
Logistics
Infrastructure
Political risk
Exchange rates / currency convertibility
On Wednesday
Licensing, Investment, and Strategic Alliances (Part 1)
Segmenting, Targeting and Positioning
What’s this chapter about?
Important aspects of STP marketing
STP Marketing
Segmenting
Dividing a market based on demographics, lifestyles, behavioral measures etc.
Targeting
Selecting the most appropriate market(s)
Positioning
Target marketing messages using the 4Ps
Market Segmentation
Market segmentation is the division of consumer markets into meaningful and distinct groups.
Why is Market Segmentation important?
Marketers can better define consumer needs.
Decision makers can define objectives and allocate resources accurately.
Competitive advantage.
Segmentation Base …
is a group of characteristics that is used to assign segment members.
Demographics
Psychographics
Needs
Behavioral
Demographic ...
This document discusses international product policy and planning. It begins by outlining the international product life cycle, from innovation in developed countries to import competition from developing countries. It then discusses standardization versus adaptation of products for international markets. The document also covers international marketing segmentation and influences on international marketing plans and budgets, including internal factors like finances and external factors like competitor actions. It concludes that international product policy and planning is crucial for successful global marketing operations and requires adapting products to meet customer needs in different markets.
(1) Globalization has increased opportunities for international trade and access to new markets. More countries are open to trade which allows for greater market expansion possibilities.
(2) Advances in technology like the internet have made it easier for companies to identify, research, and reach customers in other countries. Communication and transportation barriers have lowered.
(3) Economic growth in emerging markets is creating many new customers overseas, driving demand for foreign goods and services. As the middle class expands globally, more consumers can afford imported products.
Global aspects of marketing - Unitedworld School of BusinessArnab Roy Chowdhury
The document discusses key concepts related to global marketing. It defines global marketing as coordinating marketing activities across countries to satisfy organizational and societal goals. Some benefits include lower costs and consistent branding, while challenges include differences in customer needs and legal/administrative procedures across markets. It also outlines various strategies companies use for internationalization like exporting, licensing, and joint ventures. Effective global marketing requires balancing local and global priorities.
Global marketing involves coordinating marketing activities across countries to create value for organizations and societies. It is conducted globally rather than domestically. Key elements include advantages like lower costs and consistency, and disadvantages like differences in customer needs. Internationalization allows access to new markets and ideas but faces cultural and political barriers. Decisions involve which markets to enter and how. Challenges include varying legal, economic, and socio-cultural environments. Effective global marketing requires balancing local and global concerns.
The document discusses the evolution of marketing from a production orientation to a sales orientation to today's market orientation. It outlines key elements of modern marketing, including identifying customer needs and segments, gaining competitive advantages, and aligning all business processes to achieve marketing objectives and maximize performance. Finally, it notes some criticisms of marketing and questions whether its benefits outweigh the costs in different contexts over time.
Global marketing involves adjusting marketing strategies to adapt to different countries and reconcile global differences and opportunities to meet worldwide objectives. It includes planning, positioning, and promoting products internationally. International marketing extends products or services into other countries through exporting or foreign investment, then developing appropriate marketing mixes. Global marketing requires understanding local and global customer needs to maintain an optimal balance of cost, customization, and control across markets.
This document provides information about getting fully solved assignments from an assignment help service. It lists the contact email and phone number and provides details on the programs, subjects, credits, and marks for the International Marketing assignment. It includes the 6 questions asked in the assignment around topics like management orientations, culture, market research, market segmentation, short notes on e-marketing and spot rates, and pricing and costing of an export product. Students are advised to answer all questions and provide approximately 400 word answers for 10 mark questions.
Fourth seminar for my Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx
This document discusses various topics related to international product planning and marketing, including:
1. It defines what a product is and distinguishes between national, local, and international products. It also notes that a product is not the same as a brand.
2. It describes the new product development process and identifies sources for new product ideas such as customers, competitors, and employees. It also discusses establishing an international new product department.
3. It covers topics like product segmentation, positioning, adoption, and standardization for international markets. It also discusses differences between standardizing and modifying products for international markets.
4. The document concludes with sections on marketing services internationally, factors that influence transfer pricing between subsidiaries
International Marketing in India- Concepts, Opportunities and ChallengesIRJET Journal
This document discusses international marketing concepts, opportunities, and challenges in India. It begins with an abstract that outlines how globalization has led firms to conduct international marketing. It then discusses how international marketing has benefited consumers by diversifying product availability regardless of location. The document notes that international marketing strategies must be tailored to different regions and account for varied customer behaviors. It also explores similarities and differences between domestic and international marketing. The document aims to understand core concepts of international marketing, related challenges and opportunities in India, and examine the scope of international marketing in the country. It uses exploratory research based on secondary sources to analyze international marketing and meet stated objectives around defining key aspects of the topic.
This document discusses key concepts in marketing including markets, needs and wants, the marketing mix, target markets, positioning, segmenting customers, and marketing management philosophies. It also addresses challenges in business today like liberalization, technology advances, and globalization. International marketing is defined and the differences between domestic, international, and global marketing are outlined.
This document outlines the key topics and learning outcomes covered in a Global Business course, which examines the implications of globalization on business structure, functions, and management. The course focuses on how globalization impacts businesses in areas such as operations, management strategies, and social responsibilities. Students learn about topics like global trade trends, transnational corporations, and managing global operations. Assessment involves short answer questions and case study analyses of real businesses operating internationally. Suggested teaching methods include class discussions, research projects, debates, and guest speakers.
The document discusses opportunities for associations to think globally and act locally by leveraging regional opportunities. It provides examples of successful approaches taken by other associations, such as running regional conferences and workshops, raising local brand awareness, and growing local membership and sales. It also discusses common barriers such as lack of regional experience and obstacles that can be overcome with tools like customer segmentation, market analysis, and adapting products to local needs.
Esa Matikainen & Kari Mikkelä: Supporting the Business Ecosystem – Internatio...Kari Mikkelä
This document discusses supporting the internationalization of Finnish digital learning businesses through understanding their business ecosystem. It describes the ecosystem map of key stakeholders in the emerging cluster of Finnish eLearning companies. The map includes customers, training organizations, public organizations, authorities, financers, company owners, personnel, content partners/competitors, technology partners/competitors, support services, media, and traditional distributors. Understanding this ecosystem can help science parks support companies and identify their own role in promoting ecosystem development and the internationalization of small companies.
Introduction To be successive in the global market,.docxvrickens
Introduction
To be successive in the global market, each organization need to have a global marketing mix and global mindset. In other words, multinational and national organizations require structuring their process such that they meet the global standards to compete effectively with others. The initiative considers marketing within an integrated economy, which is stateless and with minimal restrictions. According to De Mooij (2018), global marketing involves understanding the different cultural paradoxes to achieve global competitiveness. Although the state of globalization is low for developing countries, the developed countries are making well-integrated markets. The global marketing activities must be integrated at a global level (Gillespie, & Riddle, 2015). One critical consideration is that there is a need to address the forces of globalization and localization. As a marketer, there is the need to think strategically since the global market present different challenges, and as such, the need to respond decisively to the competitive market. The marketing strategies need to be defined to enhance cost reduction to achieve profitability at the worldwide market. From the performance of different multinational companies, it is clear that real change has been taking place within the business planning focus (Gluck, Kaufman, &Walleck, n.d.). In the marketing, initiative organization needs to be committed to building a strong brand name, which will be recognized worldwide to overcome these barriers.
Globalization has changed the way of doing business, especially in developed countries such as the US. Managers need to be oriented to other cultures in their way of doing business to achieve alternative benefits. The ability to adapt and use the style which is most acceptable to the particular country market is a characteristic of having a global mindset. The world economies have been transformed significantly, and hence, all organizations need to be proactive in using diversity. For leaders to influence the multicultural world and business environment, they need to have a global mindset. The unicultural lens that initially helped employees to interpret and understand their surroundings is now a critical obstacle in performing business today, especially in the developed countries (Javidan, 2010 May 19). This paper is based on the discussion of global marketing strategies, globalization, and the need to have a global mindset. A global strategy such as a global mindset and global marketing strategies are crucial for survival in the current international market since there is a critical transformation of the worldwide economies through global connectedness.
(2) Global Marketing Mix
The global marketing strategies refer to the initiatives to coordinate the marketing efforts from different regions of the world. For all the elements of the marketing mix such as product, place, price, and promotion, the marketer reconsider the need to include ch ...
This document provides an overview of the course "International Marketing". It introduces the key concepts that will be covered across 7 modules. The course aims to develop skills for identifying, analyzing, and solving problems in international marketing theory and practice. The modules will cover topics such as the social and cultural environment of global markets, global advertising, marketing channels and distribution, marketing information systems, segmentation, targeting, positioning, and e-marketing in an international context. The document provides a brief outline of the contents that will be included in each module.
Write a five to seven (5-7) page paper in which you1. Compare a.docxambersalomon88660
The document outlines the requirements for a 5-7 page paper on various topics related to policing, including comparing eras of policing, skills taught in police training, defining community policing, and examining elements of community policing implementation. It requires at least 4 quality references in APA or school-specific format and specifies formatting guidelines.
Write a five to seven (5-7) page paper in which you1. Compare a.docx
Selected thesis topics 2013 2014
1. Selected Thesis Topics for BScBA students
Bachelor´s Thesis 2013-2014
Please use this list of the fields of International Business for thesis work and potential thesis topics when choosing and informing us the field of
your thesis + the thesis topic in the form Indication of Interest Area for Thesis 2013-2014.
Part 1. Thesis topics for companies and other organizations
We have first listed the thesis projects that are available to do for companies and organizations. If you are interested in these projects, please
mark the topic to the Indication of Interest Area form the same way than any other topic. It should be noted that the students selected to do the
thesis from these topics must be motivated and committed for the work. Please do not contact these organizations yourself before the
selection process has been completed for all students. More information on topics can be asked from Mari Syväoja or Tomi Heimonen.
Organization:
Thesis
Biofenno
projects for
(www.biofenno.fi)
companies
and
organizations
Selected Thesis Topics for companies and organizations
Internationalization plan
Plan how to take and promote product Tuovi Tuotevirtakirjanpito to EU markets. Tuovi
Tuotevirtakirjanpito is a stock and feed recording program for organic farmers. It produces
necessary stock and feed reports for annual inspection. Also stock balance reporting benefits farm
managements. Because Tuovi Tuotevirtakirjanpito complies with all the regulations EU has set for
organic farmers, it has possible markets in EU.
Aalto School of
Competitive environment of Small Business Center
Business,
The Aalto Small Business Center wants to produce an analysis of their competitive environment in
Small Business Center
terms of areas of expertise, product segments etc. in order to differentiate themselves from their
(www.
competitors and to clarify their strategic areas of competence. The thesis would focus on the
pienyrityskeskus.aalto.fi) production of competitor analysis.
Mikkeli Region Business Lifestyle Tourism in Mikkeli Region
Development Centre
Developing Lifestyle tourism in Mikkeli Region:
Miset Ltd
- Benchmarking the best countries/destinations of Lifestyle Tourism
- Japan and China as a target markets – market research in the point of view of Lifestyle Tourism
(www.miset.fi)
- New products and services
- Marketing, marketing channels and target groups
2. Part 2. Other thesis topics related to International Business
General Business Area
Subfield of General Area
Selected Thesis Topics in the Subfield
International Business/
Management
Global Management
Leadership development in a Global context
Skill development for international leadership personalities
Career opportunities of international managers
Bilingual skills as a career improvement tools
The impact of multinationals on host countries
Access to higher education in Finland. An international comparison
How can cross-cultural conflicts be solved?
Companies policies to deal with cross-cultural conflict
Coaching as a tool to improve cross-cultural knowledge
Developing effective cross-cultural training seminars
Short time assignments
Choosing the best market entrance strategy for an event management company
How should a manager motivate his/her employees?
A study of the development and present state of motivational theory.
What leadership style should a manager use?
What is the relationship of organizational design to employee (or group member)
satisfaction?
The use of future information (or scenario thinking) for strategic management: a case study
of a company
Testing business strategy with scenarios – case or general
Roadmap of developing the value chain of local food business
Bias in decision making
How is the topic of "implementation strategy" related to the success of an organization?
How important is the concept of control to strategic management?
Emotional intelligence
Organizational stress and management
Executive coaching
When should an organization use an internal vs. external change agent?
How are norms formed?
How can a manager help develop organizational norms to increase productivity?
Strategic Management
3. International Business/
Management
Knowledge Management
Operations Management and
Logistics
Innovation Management
Network and Relationship
Management
Corporate Social Responsibility
Internationalization process
Knowledge challenges faced by first time CEOs
Developing competitive intelligence systems of specific company
The models of world class operations today
Purchasing: New solutions to managing the power imbalance in supplier-customer
relations (SME context)
Supply chain case study from published documentation
The Airbus A380 sourcing fiasco
Application of sustainability principles to public water supplies-preparing the criteria that a
company could apply to create a “road map” for sustainability project
Disruption of logistics by fast production methods (e.g. 3D printing)
Assessing multi-channel strategies for new and existing products
Product innovation strategies
Case study of a company which is developing and introducing a new product
Product-, process-, service- and organizational innovations development and exploitation
challenges in MSME and large firms context
Managing product development and commercialization projects
Virtual consumer communities and new product development
Virtual teams
Relationship management
How are group norms developed and what effect do they have on productivity?
Is cohesiveness good or bad?
What is the interaction of group dynamics on group leadership and productivity?
Corporate social responsibilities of global companies
Corporate social responsibility in the food supply chain
Internationalization process as a strategic change process in SMEs/MNEs/Service
institutions
Challenges of internationalization process in diverse fields
Internationalization as a strategic growth possibility
Internationalization plans via different international operation modes (franchising,
licensing, joint-ventures, alliances, exporting)
Internationalization strategy for a fast growing SME (born global)
Export strategy for a local producer of special made steel
International market selection for a producer of high quality honey
4. International Business/
Marketing
International Marketing
Strategic Marketing Management
Consumer Behavior
Branding and Promotion
Environmental and Ethical
Marketing
Marketing to different cultures within country (e.g. Russian speakers in Finland)
International market entry strategies
Developing of a marketing mix for SME when entering specific international markets
Low budget marketing strategies for SME in their internationalization process
Developing customer relationship marketing in a company consumer’s attitudes
and loyalty towards a specific service/product
A marketing view of transforming news into entertainment
Market orientation, service orientation and innovation in Finnish Museums
Developing a comprehensive marketing plan
Consumer reactions to Western advertising
Consumer behavior in Japan/China/Korea
Incentives and antecedents of consumer boycotts
The role of store environment and atmospherics in consumption experiences
The enactment of consumer’s identities in experiences of contemporary art
A narrative analysis of consumers’ reactions to experiences of contemporary art
The depiction of consumers’ attachment and detachment to experiences of art. A qualitative
research employing the methodology of collage.
Survey of customer satisfaction of companies
Effect of later discover low price on consumer negative emotions, repurchase
intention, VOM
How people negotiate their identity when bodily change occurs?
Conflicting behavioral responses through luxury consumption in the face of
self-concepts threats
What luxury value perceptions drive Finnish consumers buying behavior?
Positioning of brands B-to-B branding
Social media and brand perception
Co-creation and crowdsourcing in brand management
Transferability of brand image across product categories
Response of young consumers on gender stereotypes of global brands
Identifying and analyzing brand development strategies
Developing brand equity in cross-cultural contexts
Role of attitude functions in luxury brand purchase
Effect of brand origin misclassification on consumer practices
How prevention or promotion focused consumer process information?
Green marketing
5. International Business/
Marketing
Sales Management
Entrepreneurial marketing
E-marketing issues
International Business/
Business Culture and
Communication
Business Culture
Business Communication
International Business/
Accounting and Finance
International Business/
Human Resources
Managerial Accounting
Taxation
Financial Management
Financial Markets
Human Resource Management
Human Resource Policies and
Practices
International Business/
Economics
Microeconomics
Macroeconomics
Developing selling process of a company
Developing key account management in a company customer loyalty and satisfaction as
a basis of product/service development
International sales force strategies
How to implement entrepreneurial marketing in a small enterprise?
How entrepreneurial marketing comes up in marketing management of SME?
How to develop e-marketing/digital advertising in a company?
Retro marketing, social media and branding
Examining drivers of virtual goods purchase in MMORPGs
Design management: corporate image / product image of an international company
How should an organization develop its managers to best perform in different cultures?
How static are different cultures?
What are the impacts of gender on management development in different cultures?
Nonverbal communication
Language learning as a tool
Communication of environmental issues
Marketing communication plan for a company
Methods of used to determine the pricing of a product
Corporate tax payments of foreign-owned vs. domestic companies
Financial risk management of firms
Short-term finance and related management challenges
Recent development of global financial markets
What are job specifications and what is its importance to HRM?
What are the different methods of job recruiting and which should be used when?
How should an employee be rewarded (including compensation)?
Development of IHRM strategies
Foreigners at work in HR practices in Finland
How to develop competences of foreign employees to achieve the companies´ goals
Development of a cross cultural training program to ease the cultural shock
Development of IHRM function roles
Development of different IHRM practices
Expatriate management
What are the drivers of productivity in organic farming?
Asset price inflation: A monetary perspective
Labor productivity: US v EU
Peak oil and the development of alternative sustainable energy sources
6. International Business/
Entrepreneurship
Internationalization of SMEs
Strategic Entrepreneurship
Entrepreneurship and
Performance
Social Entrepreneurship
Entrepreneurship Policy and
Support
Entrepreneurial Processes
International Business/
Regional Development and
Area Studies
Regional Development Policies
Asia
Europe
Russia
Born Global firms
Internationalization challenges of MSMEs
Small firm growth strategies
The impact of innovation on small firm growth
Social capital, networks and relationship management in SMEs
Small firm growth and innovation
Entrepreneurial attitudes and motivation on performance
The impact of networks on small firm success
The concept of the Social Entrepreneurship
Business acceleration
Different business accelerator models
Eco-System of high-growth entrepreneurship
National system of entrepreneurship
Start-up process
Developing a business plan
Modern business concepts of renewable energy
Evaluation of National Arctic strategies
The utilization of locality as a competitive advantage in global food business
The future of food – wild cards and weal signals of changing food consumption
The effectiveness of the international response to climate change
Should developing countries adopt nuclear energy as an alternative energy source?
Cooperatives as a business model to produce renewable energy – case wind energy
Chinese Management Styles
Trade and investment opportunities between Finland and China
Korean Management Styles
Modern Japanese Management
Language as a barrier for European expatriates in Asia
Which emotional knowledge can expatriates gain during their overseas assignment?
Family relocation and its challenges
What is the future for the Euzone?
Market entry for Finnish SME from the timber industry into Russia
Cross-cultural differences between Belorussia and Russia including
implications for business