Marketing Chapter 07
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This chapter discusses the internet as a valuable marketing tool. It explores the various roles the internet can serve for marketing, such as customer service, advertising, and sales promotion. The chapter also covers how to develop an internet marketing strategy, including setting objectives, identifying target audiences, designing websites, and establishing marketing mix decisions. It considers challenges of internet marketing, such as corporate resistance to change and assessing performance.
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- The chapter will cover topics like online consumer profiles, digital marketing approaches, internet technologies that support marketing, and the costs and benefits of online advertising.
- Key terms are defined and teaching suggestions are provided to help instructors effectively teach the concepts in the chapter.
Web technology and e commerce ppt
This document provides an overview of a course on web technology and e-commerce. It discusses topics that will be covered like the growth and potential of the internet, web protocols and technologies, web commerce models, e-marketing, online payment systems, and web design. It also provides learning outcomes and summaries of key concepts for several of the topics, such as the history and evolution of the internet, e-commerce models, online payment methods like debit and credit cards, and e-customer relationship management.
Emarketing 2011.1
The document discusses how marketers can use the internet to identify, anticipate, and satisfy customer requirements. It provides examples of how websites and email can help achieve these goals through marketing research, evaluating customer demand, and ensuring customer satisfaction online. The document also lists several goals that companies should set for their digital channels and strategies.
E Commerce Basics
This document discusses e-commerce (electronic commerce). It defines e-commerce as the buying and selling of goods and services over electronic networks, primarily the Internet. It describes the different models of e-commerce including business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), and consumer-to-consumer (C2C). It also discusses the necessary technologies and infrastructure to support e-commerce such as networks, web servers, electronic catalogs, and payment systems.
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1. Digital environments integrate electronic devices for communication and content sharing globally.
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Virtual Financial Group ! E-Business Model
Virtual Financial "The New Frontier in Financial Services" provides a proven game plan for success for entrepreneurs from all walks of life with the freedom to live anywhere you please in the USA or Anywhere! We give you the system, support, freedom & business to turn your Dreams into Reality!
242031463 e-marketing-ch-1
The document discusses key concepts related to e-marketing. It defines the Internet as the physical network that links computers globally, consisting of network servers and communication links. Wireless communications refer to electronic transactions using mobile devices. A browser is software used to locate and display web content. A domain name uniquely identifies a website. A URL is a reference to an Internet resource. A web server delivers web pages. Cookies store user information to personalize web pages. Clickstreams record user web interactions. Blogs are websites with chronological posts. E-marketing differs from traditional marketing in its lower costs, trackable results, global reach, and ability to personalize and engage customers 24/7 across multiple devices. E-commerce involves electronic exchanges
Introduction to digital marketing
a curtain raiser to a course on digital marketing and e-commerce as an elective in the area of marketing
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For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
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Giridhar Meka - https://www.linkedin.com/in/giridharmeka
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- 7. Internet and Virtual Reality Unlimited Geographic Access Technology Applications to All Fields Internet Access Data Warehousing Networks Basics Information Processing Domain Names .com .edu .gov Internet Intranet Xtranet
- 10. Potential Marketing Roles for the Internet Projecting an Image Customer Service Channel Relations Purchasing & Inventory Management Information Gathering &d Sharing Data-Base Development Continuous Interactivity and Feedback Advertising & Sales Promotion Selling Multichannel Marketing
- 11. Benefits of E-Marketing Communicability Time Rapid, global interactivities and communications Information Global possibilities Timeliness Focus/tailored approach Long-term goals Delivery Dynamism/flexibility Cost efficiencies Values
- 13. Goal Setting 1. Setting Objectives Feedback Enumerate Qualitative and Quantitative Objectives Attract New Customers and Improve Customer Service Build Loyalty Among Existing Customers Grow Market Share Improve Communications
- 14. Six Types of Internet Consumers 2. Identify the Target Audience Newbie Shoppers Reluctant Shoppers Frugal Shoppers Strategic Shoppers Enthusiastic Shoppers Convenience Shoppers
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- 21. Converting Information to Knowledge The Internet is a bridge to the new economy . Information Technology Knowledge