The document discusses the concepts of eBusiness and how it has evolved from static websites for marketing to more complex implementations that integrate business processes. It defines eBusiness as the strategic use of digital technologies to accelerate organizational goals through continuous optimization of value propositions. It also discusses different models for business-to-business and business-to-consumer ecommerce interactions and how value chains are shifting to value networks in the digital economy.

1. eBusiness Discussion Document “ Introduction/Education”

2. Hierarchy of Web Interactions Start ‘Simple’ and evolve to support strategy Complexity of Implementation Business Value Provided Marketing presence Static pages; searchable site One-way communication Extend to more customers Simple Secured access for external partners Exchange information with customers Multimedia; Database applications Interactive Link business process within supply chain Integration with internal systems Administrative automation Financial transactions Collaborative environments Integrative

3. eBusinesses Concepts What Is eBusiness?

4. eBusinesses Concepts What Is eBusiness? eCommerce is a set of technologies, integrated applications, and multi-enterprise business processes that link enterprises and individuals together. e commerce deals with using the Internet, digital communications and IT applications to enable the buying/selling process. eBusiness is not only about “technology” or “e-commerce.” eBusiness involves the continuous optimization of an organization's value proposition and value-chain position through the adoption of digital technology and the use of the Internet as the primary communications medium. eBusiness is the strategic use of electronic communication and information technologies to accelerate the achievement of organizational goals.

5. eBusinesses Concepts CRM & Marketing 1/1

6. eBusinesses Concepts CRM & Marketing 1/1 Customers Relationship Management and Marketing 1/1. Differentiation Innovation Convenience Adaptability Listening New Products Bundling Reduce Cost Customer Service ACQUIRE ENHANCE RETAIN

7. eBusinesses Concepts CRM & Marketing 1/1 Customer Needs Customers Acquire New Customer Relationship Retain and Enhance Customer Relationship Mass Mar keting 1 / 1

8. eBusinesses Concepts Web Pages?

9. eBusinesses Concepts Web Pages Web Pages. Static pages at the beginning with Marketing Presence Purposes. Business Statement declaration (Mission, Vision, Objectives, Organization chart) One-way communication, using e-mail as a complement General and basic public services. Current/Next generation involves two-ways communication (Exchange information with customers)

10. http://www.nestle.com.br

12. eBusinesses Concepts Hubs, Portals?

13. eBusinesses Concepts Hubs, Portals Internet business may be established along the lines of two product categories: Products - these sites are called Hubs: Vertical Hub: Is a narrowly defined marketplace of buyers and sellers who are in a similar industry. Farmers and agricultural suppliers: all are in a similar industry and may be able to buy and sell from and to each other . Horizontal Services: Is a service that operates across a variety of vertical hubs Weather information: both the agricultural and hospitality industries are dependent about this information and would use such a service even though neither industry works together .

14. http://www.mercador.com.br/

15. eBusinesses Concepts Hubs, Portals Information - these sites may be called Portals . Portal Sites: offer "market intelligence" information. They Pull together public and proprietary information from multiple sources. A financial portal could offer information on several exchanges and indexes as well as proprietary market commentary .

17. eBusiness Concepts Vertical versus Horizontal eServices Source: Kellogg ebusiness

18. eBusinesses Concepts B2C Versus B2B?

19. eBusiness Concepts B2C Versus B2B B2C Connecting consumers to information, products, and services they want. Amazon, eTrade, NetFlowers, Mp3 B2B Improving the efficiency of buyer-seller transactions in business markets Cisco, TNTLogistics, e-steel, Dell, e-stamp

22. The Realities of the Networked World The half-life of ideas, information and knowledge Smart people everywhere have global access to information The 2-3 top players in an industry are likely to come to similar conclusions by looking at the same data eBusiness is like a Sunday afternoon NFL football game The ultimate competitive advantage comes from four things: rapid learning, rapid cycle execution, hassle-free partnering processes, and “step-ahead” service models

23. Survival In The Net Economy Requires . . . Vision Agility Speed Innovation Customer-Focus

24. Value Chains Move to Value Networks Value Chain Your Company e Alliance Customer Customer Customer Customer Customer Supplier Supplier Supplier Supplier Supplier Suppliers Customers Networked Value Web e Market Suppliers Customers Your Company

25. The eBusiness Challenge A view of the new eBusiness world Conventional processes no longer achieve results because their assumptions no longer apply Stability Single cause-effect 1-to-1 relationships Predictable direction Rapid change; speed Multi-directional interactions Networked relationships Parallel Development Paths Conventional Assumptions eBusiness Environment

26. The eBusiness Environment More ways that the eBusiness world is truly new Pure speed : Interactions and transactions can occur instantly. New products and services can appear in a matter of days. Total access : The Internet obliterates the limits of geography, time, and market reach. Low cost: The economics of electronic transactions are vastly different. Customer control : The customer controls the interaction and can readily comparison shop. Interactivity: The Internet is two-way, individually addressable communication, allowing for interactive, real-time communication with customers, suppliers, regulators, citizens- individual but on a mass scale Lower barriers : Entry barriers have “virtually” disappeared. Agile eBusiness competitors can grow fast. Size carries less weight. Interdependence : In electronic markets all the players in a value network are interconnected. Proliferation of eBusiness models : There’s no limit to the number of ways to play in electronic markets. Scalability: The Web allows you to grow your capacity or simply respond to a growing number of customers at virtually no incremental cost

27. eBusiness in Well-Established Companies Overview of Market Learnings (based on research of 50+ Fortune 500 firms) Few clear-cut examples of success in eBusiness by well established firms (except for high-tech companies), although some traditional firms really “get it”. Conventional measures of success (revenue, operating margin, and market share) are not the only indicators of success in this new economy. Big rewards for early entry in order to gain market share & obtain best alliance partners for credibility An emerging factor in a firm’s ability to form new alliances, create cutting edge partnerships, and close market-dominant acquisitions is the firm’s stock appreciation potential - the new deal-making currency Customers have broader options (including price comparison, increased competitive offerings, and the ability to self-bundle product and services to uniquely meet their needs). Innovators are looking beyond their own value chain . Market leaders are deploying multiple, flexible business models in an expanded Value Web in order to provide customer-centric solutions.

28. Redefining the Value Chain Producers and Verticals in the Agriculture Industry

29. Direct link to existing customers Passive sales process - only buyers who know the company visit site Costs borne by vendor; drain on IT resources The eBusiness Environment the Seller-Driven Model No comparative sourcing Limited data Useful if committed to single vendor PROS CONS Seller Buyer Example:

30. The eBusiness Environment the Buyer-Driven Model Good venue for selling perishable inventory Reduction of pricing power; Betrand Theory Limited selection due to seller reluctance Scale required Fulfillment compromised Buyer “controls” price PROS CONS Seller Buyer Example:

31. The eBusiness Environment the Neutral Exchange Model Equilibrium pricing Largest buying community Accurate transaction- based market data Direct, low-risk channel Lower sales cost Exposure to comparison shopping Equilibrium pricing Best selection One-stop shopping Best-in-class service as benchmark PROS CONS Seller Buyer Example:

32. Benefits From An Exchange LESS: sales and marketing costs reliance on agents BETTER: production planning and strategy due to increased market knowledge and global reach LESS: transaction time and search costs reliance on agents BETTER: sourcing and strategy due to increased market knowledge and global reach Buyers Sellers

33. Common Themes 4 Speed is essential!!! “ Internet Time” It’s not about technology, It’s about business!!!!