10 c's and environment of online marketing
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Online marketing is highly recommended for any kind of companies nowadays. In order to start the online marketing activity, one has to understand the basic 10c's for online marketers. Also they are supposed to know the environment around the organization to act according to the changes happening.
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
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This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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10 c's and environment of online marketing
- 2. 10 c’s for Internet Marketers
- 3. Customer Customer is the central focus for any marketing driven company. Software that are emerging helps in connecting the millennial generation better. Wind et al (2002) have observed ‘a new hybrid customer’ emerging who wants to ‘call,click and visit’ organizations, and basically wants the best of the physical world and virtual world.
- 4. Corporate culture A visionary individual who recognises the potential of the internet and promotes the benefit at senior level may champion the internet cause. Grasp the nettle: Exploiting the internet and use digital tools as a first mover Follow the leader: Based on the market needs. If a customer demands a new channel. Stand firm: Resisting the adoption of internet.
- 5. Convenience Freedom, flexibility and convenience. Change in life style – longer working hours, increasing divorce rate, mobility of people, and increased nuclear family. This helps B2B as well as B2C
- 6. Competition Fast and unpredictable changes happen in business due to online presence. Internet have brought in more transparency. Price comparison sites educate and empower customers. How do they get competition? - Discussion
- 7. Answer Traditional companies moving online New online only entrants in domestic market New online entrant from overseas Competition form newly formed online alliances and partnership Competitors introducing or eliminating channels of distribution Revitalised traditional business http://www.pricedekho.com/, http://www.junglee.com/
- 8. Communications Receivers are active and they need the right information to be sent. Junk mail or Snail mail ( images) or SPAM is a problem. Email marketing Chat rooms 60 secs vs 6 mins.
- 9. Consistency Matching physical and virtual world. To create a brand identity and brand reassurance
- 10. Creative content Updating contents that can help SEM/ SEO Creating Site stickiness FAQs to support the customer
- 11. Customisation Mass customisation – in terms of communication. Relevant customisation – when it comes to product
- 12. Coordination Real time dissemination of information require coordination from all the departments
- 13. Control Test events and marketing is possible with the measurement/ responses given by customer. Web analytics help the organisation to monitor the activity of the customer.
- 14. Marketing Environment Micro and Macroenvironment factors Micro level: Suppliers – here it’s the information exchange platform to connect with suppliers Distributors – No intermediation or reintermediation at low cost Stakeholders – mail exchanges to communicate with all levels Competitors – National and global
- 15. Macro environment Societal Technological Economical Political
- 19. “The scale and pace of change is still accelerating, and the nature of the Internet—who uses it, how, and for what— is changing rapidly too. Developing G-20 countries already have 800 million Internet users, more than all the developed G-20 countries combined. Social networks reach about 80 percent of users in developed and developing economies alike. Mobile devices—smartphones and tablets—will account for four out of five broadband connections by 2016.”