This document discusses various concepts in marketing, including market segmentation, market structure, and types of markets. It defines markets and explains that the market can be segmented into different groups. There are four main types of market structures - perfect competition, monopolistic competition, oligopoly, and monopoly. Each has different characteristics around the number of sellers, entry barriers, products, and information. The goal of market segmentation is to divide the market into homogeneous groups to better allocate resources and increase marketing efficiency.
403 Competing in Global Markets Unit 1ashishjaswal
This presentation covers the following points:
1.Introduction to the curriculum
2.International Marketing Concepts
3.Reasons For Entering Global Markets
4.INTERNATIONAL MARKETING ORIENTATION
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This presentation would cover the following:
• Objectives of pricing
• Factors affecting pricing decisions
• Terms of sale used in international transaction
• Major pricing methods and practices in international
• Discuss pricing process and strategy
• Concept of transfer pricing and methods
• Types of conter trade
• The pricing angles and issues in counter trade
Global firms plan, operate and coordinate their activities on a worldwide basis.The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
It operates in more than one country and captures R & D, production, logistical, marketing, and financial advantages not available to purely domestic competitors.
Market coverage strategy is determined by the external and internal factors. Accordingly, the market coverage strategy includes: concentrated marketing strategy, undifferentiated marketing strategy, and differentiated marketing strategy. It is for the company to decide whether the whole market has to be covered with a single marketing mix or does different markets need a separate marketing mix.
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International Marketing Management - Product & Pricing DecisionsSOMASUNDARAM T
Products for consumers in global markets: product development; product adaptation; analyzing product components for adaptation; product standardization; marketing of services; product development; quality; products and culture; marketing consumer services globally; brands in international markets; Products and services for businesses: demand in global business to business markets; quality and global standards; business services; trade shows' crucial part of business to business marketing; relationship markets in business to business context
Global pricing framework; pricing basics; marginal cost pricing and its importance; transfer pricing; counter trade; systems pricing; pricing and positioning; price quotation; INCO terms; preparation of quotations.
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The PPT presents at length the idea of dealing with competition. Includes Porter's 5 Force model. Segment rivalry. Various examples and relevant cases are included.
403 Competing in Global Markets Unit 1ashishjaswal
This presentation covers the following points:
1.Introduction to the curriculum
2.International Marketing Concepts
3.Reasons For Entering Global Markets
4.INTERNATIONAL MARKETING ORIENTATION
mkt 571 new,uop mkt 571 new,uop mkt 571 new complete course,uop mkt 571 new entire course,mkt 571 final exam guide new 2018 new,uop mkt 571 new week 1,uop mkt 571 new week 2,uop mkt 571 new week 3,uop mkt 571 new week 4,uop mkt 571 new week 5,uop mkt 571 new week 6,uop mkt 571 new tutorials,mkt 571 new assignments,mkt 571 new help
This presentation would cover the following:
• Objectives of pricing
• Factors affecting pricing decisions
• Terms of sale used in international transaction
• Major pricing methods and practices in international
• Discuss pricing process and strategy
• Concept of transfer pricing and methods
• Types of conter trade
• The pricing angles and issues in counter trade
Global firms plan, operate and coordinate their activities on a worldwide basis.The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way.,
It operates in more than one country and captures R & D, production, logistical, marketing, and financial advantages not available to purely domestic competitors.
Market coverage strategy is determined by the external and internal factors. Accordingly, the market coverage strategy includes: concentrated marketing strategy, undifferentiated marketing strategy, and differentiated marketing strategy. It is for the company to decide whether the whole market has to be covered with a single marketing mix or does different markets need a separate marketing mix.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc
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International Marketing Management - Product & Pricing DecisionsSOMASUNDARAM T
Products for consumers in global markets: product development; product adaptation; analyzing product components for adaptation; product standardization; marketing of services; product development; quality; products and culture; marketing consumer services globally; brands in international markets; Products and services for businesses: demand in global business to business markets; quality and global standards; business services; trade shows' crucial part of business to business marketing; relationship markets in business to business context
Global pricing framework; pricing basics; marginal cost pricing and its importance; transfer pricing; counter trade; systems pricing; pricing and positioning; price quotation; INCO terms; preparation of quotations.
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The PPT presents at length the idea of dealing with competition. Includes Porter's 5 Force model. Segment rivalry. Various examples and relevant cases are included.
This presentation covers the following Aspects:
• Market-types of market
• Market segmentation
• Market segmentation strategies
• Target market strategies
• Positioning and its strategies
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. Markets
• Markets are a group of potential buyers with
needs and wants and the purchasing power to
satisfy them.
9/4/2014 Marketing Management 2
3. Markets
• The market can be defined as an economic
entity because in most cases, a market is
characterized by a dynamic system of
economic forces including supply, demand,
competition, and government intervention..
9/4/2014 Marketing Management 3
4. Market Structure
• Market structure is the number of firms
producing identical products which are
homogeneous.
9/4/2014 Marketing Management 4
5. Market Structure
• The types of market structures include the
following:
Monopolistic competition
Oligopoly
Monopoly
Perfect competition
9/4/2014 Marketing Management 5
6. Perfect competition
• A theoretical market structure that features
no barriers to entry, an unlimited number of
producers and consumers, and a perfectly
elastic demand curve.
9/4/2014 Marketing Management 6
7. Basic structural characteristics
• Infinite buyers and sellers - An infinite
number of consumers with the willingness
and ability to buy the product at a certain
price, and infinite producers with the
willingness and ability to supply the product at
a certain price
9/4/2014 Marketing Management 7
8. Basic structural characteristics
• Zero entry and exit barriers - A lack of entry
and exit barriers makes it extremely easy to
enter or exit a perfectly competitive market.
• Perfect information - All consumers and
producers are assumed to have perfect
knowledge of price, utility, quality and
production methods of products
9/4/2014 Marketing Management 8
9. Basic structural characteristics
• Zero transaction costs - Buyers and sellers do
not incur costs in making an exchange of
goods in a perfectly competitive market.
• Profit maximization - Firms are assumed to
sell where marginal costs meet marginal
revenue, where the most profit is generated.
9/4/2014 Marketing Management 9
10. Basic structural characteristics
• Homogenous products - The qualities and
characteristics of a market good or service do
not vary between different suppliers.
• Property rights - Well defined property rights
determine what may be sold, as well as what
rights are conferred on the buyer
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11. Monopolistic competition
• Monopolistic competition is a type of
imperfect competition such that many
producers sell products that are differentiated
from one another as goods but not perfect
substitutes (such as from branding, quality, or
location).
9/4/2014 Marketing Management 11
12. Monopolistic competition
• In monopolistic competition, a firm takes the
prices charged by its rivals as given and
ignores the impact of its own prices on the
prices of other firms
9/4/2014 Marketing Management 12
13. Monopolistic competition
• Monopolistically competitive markets have
the following characteristics;
There are many producers and many
consumers in the market, and no business has
total control over the market price.
Consumers perceive that there are non-price
differences among the competitors' products
9/4/2014 Marketing Management 13
14. Monopolistic competition
There are few barriers to entry and exit.
Producers have a degree of control over price
The long-run characteristics of a
monopolistically competitive market are
almost the same as a perfectly competitive
market
9/4/2014 Marketing Management 14
15. Monopolistic competition
• There are six characteristics of monopolistic
competition (MC):
Product differentiation
Many firms
Free entry and exit in the long run
9/4/2014 Marketing Management 15
16. Monopolistic competition
Free entry and exit in the long run
Independent decision making
Market Power - Market power means that the
firm has control over the terms and conditions
of exchange.
Buyers and Sellers do not have perfect
information (Imperfect Information)
9/4/2014 Marketing Management 16
17. Oligopoly
• Oligopoly - is a market form in which a market
or industry is dominated by a small number of
sellers (oligopolists). Oligopolies can result
from various forms of collusion which reduce
competition and lead to higher costs for
consumers.
9/4/2014 Marketing Management 17
18. Oligopoly
• With few sellers, each oligopolist is likely to be
aware of the actions of the others. The
decisions of one firm therefore influence and
are influenced by the decisions of other firms
9/4/2014 Marketing Management 18
19. Oligopoly
• Strategic planning by oligopolists needs to
take into account the likely responses of the
other market participants.
9/4/2014 Marketing Management 19
20. Characteristics
• Profit maximization conditions: An oligopoly
maximizes profits by producing where
marginal revenue equals marginal costs
• Ability to set price: Oligopolies are price
setters rather than price takers.
9/4/2014 Marketing Management 20
21. Characteristics
• Entry and exit: Barriers to entry are high.
barriers to entry often result from government
regulation favoring existing firms making it
difficult for new firms to enter the market.
• Number of firms: "Few" – a "handful" of
sellers. There are so few firms that the actions
of one firm can influence the actions of the
other firms
9/4/2014 Marketing Management 21
22. Characteristics
• Product differentiation: Product may be
homogeneous or differentiated (automobiles)
• Perfect knowledge: Oligopolies have perfect
knowledge of their own cost and demand
functions but their inter-firm information may
be incomplete. Buyers have only
unsatisfactory knowledge as to price, cost and
product quality
9/4/2014 Marketing Management 22
23. Characteristics
• Interdependence: The distinctive feature of an
oligopoly is interdependence. Oligopolies are
typically composed of a few large firms. Each
firm is so large that its actions affect market
conditions
9/4/2014 Marketing Management 23
24. Characteristics
• Therefore the competing firms will be aware
of a firm's market actions and will respond
appropriately.
9/4/2014 Marketing Management 24
25. Characteristics
• Non-Price Competition: Oligopolies tend to
compete on terms other than price.
advertisement, and product differentiation are
all examples of non-price competition
9/4/2014 Marketing Management 25
26. Quick Reference to Basic Market
Structures
Market
Structure
Seller Entry
barriers
Seller
Number
Buyer
Entry
barriers
Buyer
Number
Perfect
Competitio
n
No Many No Many
Monopolist
ic
competitio
n
No Many No Many
9/4/2014 Marketing Management 26
27. Quick Reference to Basic Market
Structures
Market
Structure
Seller
Entry
barriers
Seller
Number
Buyer
Entry
barriers
Buyer
Number
Oligopoly Yes Few No Many
Monopoly Yes One No Many
9/4/2014 Marketing Management 27
28. Market segmentation
• With growing diversity in the tastes of modern
consumers, firms are taking note of the
benefit of servicing a multiplicity of new
markets.
9/4/2014 Marketing Management 28
29. Market segmentation
• The market segmentation and corresponding
product differentiation strategy can give a firm
a temporary commercial advantage. Most
market segmentations are the techniques
used to attract the right customer.
9/4/2014 Marketing Management 29
30. Market segmentation
• Due to limited resources, a firm must make
choices in servicing specific groups of
consumers.
9/4/2014 Marketing Management 30
31. Market Segmentation
• Market segmentation can be defined as the
process of dividing a market into different
homogeneous groups of consumers
9/4/2014 Marketing Management 31
32. Market Segmentation
• Market segmentation pertains to the division
of a set of consumers into persons with similar
needs and wants. Market segmentation allows
for a better allocation of a firm's finite
resources.
9/4/2014 Marketing Management 32
33. Objectives of segmentation
• To reduce risk in deciding where, when, how,
and to whom a product, service, or brand will
be marketed.
• To increase marketing efficiency by directing
effort specifically toward the designated
segment in a manner consistent with that
segment's characteristics.
9/4/2014 Marketing Management 33
34. Product differentiation
• The process of creating perceived differences
between the product of one firm and that of
its rivals so that some customers value it more
9/4/2014 Marketing Management 34
35. Target
• A person (or group of people) that a person or
organization is trying to employ or to have as a
customer, audience etc.
9/4/2014 Marketing Management 35
36. Market segmentation
• Market segmentation is a twofold process that
includes:
Identifying and classifying people into
homogeneous groupings, called segments
Determining which of these segments are
viable target markets
9/4/2014 Marketing Management 36
37. The Segmented Market
• The premise of segmenting the market
theorizes that people and/or organizations can
be most effectively approached by recognizing
their differences and adjusting accordingly.
9/4/2014 Marketing Management 37
38. The Segmented Market
• By emphasizing a segmentation approach, the
exchange process should be enhanced, since a
company can more precisely match the needs
and wants of the customer.
9/4/2014 Marketing Management 38
39. The Segmented Market
• While product differentiation is an effective
strategy to distinguish a brand from
competitors', it also differentiates one product
from another.
9/4/2014 Marketing Management 39
40. The Segmented Market
• The objective is to sell more product, to more
people, more often. The problem is not
competition; the problem is the
acknowledgment that people within markets
are different and that successful marketers
must respond to these differences.
9/4/2014 Marketing Management 40
41. Choosing a Target Market from within
a Defined Segment
• While it is relatively easy to identify segments
of consumers, most firms do not have the
capabilities or the need to effectively market
their product to all of the segments that can
be identified. Rather, one or more target
markets (segments) must be selected.
9/4/2014 Marketing Management 41
42. Choosing a Target Market from within
a Defined Segment
• A company selects its target market because it
exhibits the strongest affinity to a particular
product or brand. It is in essence the most
likely to buy the product.
9/4/2014 Marketing Management 42
43. Psychographic segmentation
The division of the market into subsets
according to consumers' lifestyle, personality,
values and social class
9/4/2014 Marketing Management 43