mkt 571 new,uop mkt 571 new,uop mkt 571 new complete course,uop mkt 571 new entire course,mkt 571 final exam guide new 2018 new,uop mkt 571 new week 1,uop mkt 571 new week 2,uop mkt 571 new week 3,uop mkt 571 new week 4,uop mkt 571 new week 5,uop mkt 571 new week 6,uop mkt 571 new tutorials,mkt 571 new assignments,mkt 571 new help

1. MKT 571 Final Exam Guide (New, 2019) NEW
Check this A+ tutorial guideline at
http://www.mkt571assignment.com/mkt-571-
final-exam-guide-new-2018-new
www.mkt571assignm
ent.com
For more classes visit
http://www.mkt571assignment.com
MKT 571 Final Exam Guide (New, 2019) NEW

2. 1. A fundamental and distinctive mode of
expression that appears in a field of human
endeavor is called a_.
• style
• theme
• trend
• pattern
www.mkt571assign
ment.com
2. A firm should use undifferentiated
marketing to promote its products when:
• the market shows several natural
segments.
• it wants to appeal to multiple market
segments. ---not sure

3. it wants to customize its products for each
consumer.
all consumers have roughly the same wants
and preferences.
3. The marketing department of StyleWheel Inc., a
manufacturer of luxury cars, initiates intensive
marketing efforts prior to the launch of a new
model. Three months into the launch of the new
■ ■ ■ m wm ___ _ ___ _ __■
model, the department decides to assess the
shortterm effects of its marketing activities.
Which of the following is a reliable measure of
performance
for this purpose?
• Perceived quality • Market share • Customer
awareness
Shareholder value

4. 4. ..........is the first step a firm should take while
setting the price for a product.
• Determining demand • Selecting the pricing
objective • Selecting a pricing method
Estimating cost
www.mkt571assienm
ent.com
5. Business markets differ from consumer
markets
in that:
• in business markets, purchasing is often
executed through intermediaries.
• the total demand for many goods and services
in business markets is elastic.

5. buying decisions in business markets
are subject to multiple influences.
in business markets, a marketer
typically deals with several smaller
buyers.
6. Which of the following best describes the term
product system?
• It is a set of variants that are developed for a
single product.
• It is a group of products that perform a similar
function and belong to a single product
class.
• It refers to a set of products available only to
high-income consumers.

6. It refers to a set of different but related items
that operate in a compatible manner.
7. The width of a company's product mix
refers to:
• the extent to which the different product
lines in the mix are related in terms of end
use.
• the number of variants offered for each
product in a product line.
MMM rYiKT-w i^mynmi->nt mm
• the number of different product lines
carried
by the company.
the total number of items in the product mix.8. Nowadays, a_is being appointed by
many firms so as to place the marketing
function on a more equal footing with the
functions performed by other C-level
executives.

7. chief marketing officer
finance manager chief
information officer
marketing manager
I ■ P ^ A •
9. In which of the following stages of
a product life
m m w m mm m m ^7 vz7 1 v■ ■ ■ ■ ■ ■ w m m m
cycle are profits nonexistent?
• Introduction
• Maturity
• DeclineGrowth

8. 10. Which of the following statements is true of
personal communications channels?
• Their influence on purchase decisions is
significant when products are purchased
frequently.
• Their effectiveness derives from
individualized presentation and feedback.
• They are often less effective than mass
I II--W I
www.n communication channels.
nt.com
They include public relations, advertising, and
sales promotions.11._refers to the capacity to satisfy
humanity's needs without harming future
generations.
Profitability

9. Sustainability
Accountability
Durability
12. Fashion Vista Designers, a firm that sells
designer clothes, has outlets in four countries. In
each country, it offers clothes that suit the climatic
conditions of the country and match the cultural
sensibilities of the local population. The marketing
department of Fashion Vista often releases
advertisements that show regional celebrities
endorsing the company's products. In this
scenario, which of the following types of market
segmentation does Fashion Vista employ?
• Geographic segmentation
• Psychographic segmentation
• Demographic segmentation

10. Behavioral segmentation
13. Which of the following is a difference
between business markets and consumer
markets?
• In business markets, buyers usually
purchase products through intermediaries,
whereas in consumer markets, buyers
usually
purchase products directly from manufacturers.
requirements of individual business customers,
whereas suppliers in consumer markets are
seldom expected to do so.
• In business markets, the total demand for
goods and services is significantly affected by price
changes, whereas in consumer markets, the total
demand for goods and services is not significantly
affected by price changes.

11. Purchasing decisions in business markets are
made by the end user, whereas purchasing
decisions in consumer markets are made by a
buying committee.
14. Which of the following measures reflects the
short-term results of a firm's marketing efforts?
• Perceived quality
• Customer awareness
www.rum/iHssiynme
nt.com
• Sales turnover
Market share
15._refers to the activity of designing a
company's product and image so that they
occupy a distinctive place in the minds of the
target
market.
Targeting

12. Segmentation
Positioning
Customizatio
n
16._is the process of maximizing customer
loyalty by cautiously handling detailed
information about customers and all customer
touch points.
www.r* Product modification
it.com
• Customer cloning • Customer relationship
management Enterprise resource planning
17. The_encompasses the actors engaged
in producing, distributing, and promoting a
product or a service.

13. legal environment
demographic environment
natural environment task
environment
18._divides the market into units such as
nations, states, regions, cities, or neighborhoods.
WWW*
• Behavioral segmentation •
Demographic segmentation
Psychographic segmentation
Geographic segmentation ;.com
19. In the context of the value chain,_is a
primary activity that involves bringing
materials
into the business.

14. operations
• inbound logistics • technology development
marketing
20._refers to a marketing strategy in which
a firm tries to cater to all customer groups with
all the products they might require.
NNW
rrikT'w i3^i8nmpnr r
om
• Multiple segment specialization • Single-
segment concentration • Individual marketing
Full market coverage
21. Entities that assist in the distribution
process of a product but neither take title to
goods nor

15. engage in the negotiation of purchases or sales
are
called_.
• agents
• merchants
• jobbers facilitators
22. Which of the following statements is true of a
sharing economy?
• An organization's trust and reputation have
little role in determining its place in a sharing
economy.
A sharing economy is primarily the result of
two activities, harvesting and divesting.

16. • Self-policing mechanisms are typically
absent in most platforms that form part of a
sharing-related business.
In a sharing economy, an individual
experiences the benefits of being both a
consumer
and a producer.
23. Which of the following statements is true of
fads?
A 11 Ai ml/tf71 nrrirmmnnt rr
W They usually satisfy a strong customerm
need.
They tend to win over only a limited
following.
They have a long acceptance cycle.
They last for several
generations.

17. 24. The_refers to the core business
process in which an organization
researches, develops, and introduces novel,
high-quality products quickly and within
the firm's budget.
• customer acquisition process
• customer relationship management
process
wwv
new-offering realization process
■ v^ *
fulfillment management process
25. When marketers combine an existing
brand with a new brand, the product is called a_
• sub-brand
• parent brand
• master brand
family brand

18. 26._is a period in a typical product life
cycle characterized by rapid market acceptance
and significant profit improvement.
• Introduction • Growth
Decline
27._seeks to create brand awareness
among consumers and communicate to them
about new products or new features of
existing
products.
• Informative advertising • Reinforcement
advertisingReminder advertising

19. Persuasive advertising
28. A customer-focused presents a strong,
convincing reason why the target market
should purchase a product or service.
29. A company that interacts with its customers
to
get product ideas should:
• engage the right customers in the right
way.
• allow all its customers to participate in the
value proposition
value network
project objective
mission statement
product-design process.

20. focus solely on its lead users.
prohibit customers from innovating
products without its consent.
30._is one of the methods used to develop
ideas for a new product in which each feature of an
existing product is noted and modified.
• Attribute listing
WWW.* Morphological analysis t.com
• Mind mapping
Reverse-assumption analysis