Experienced professional with a diverse portfolio in project management, sales/marketing, analytics, and information technology that can envision, plan and deliver on time and on budget. Strong communication and leadership skills make for a well-liked team player willing to go the extra mile to see a project to completion

1. Summary
Experienced professional with a diverse portfolio in project management, sales/marketing, analytics, and
information technology that can envision, plan and deliver on time and on budget. Strong communication
and leadership skills make for a well-liked team player willing to go the extra mile to see a project to
completion.
Professional Work History
TouchCommerce, Agoura Hills, CA June 2016 - Present
TouchCommerce was acquired by Nuance in late 2016, and is a website based, omni-channel, customer
conversion and retention strategy
Digital Optimization Strategist II:
Reporting to the team lead for the following:
 Analyze and optimize client’s website for TouchCommece’s omni-channel chat solution software
 Collaborate with clients and internal support teams to define engagement strategies. Identify
optimization opportunities such as product placement of Nuance’s products and services, as well as
recommend general site changes/enhancements
 Track client’s performance on a weekly basis to derive insights and define best practices
 Travel to customer’s sites and present data-driven PowerPoint slides that inform on the performance
of the client’s program, as well as generate actionable insights
 Analyze changes in client’s customer behavior in order to deliver necessary insights for technology
performance enhancements
 Collaborate with other departments within Nuance to drive projects to completion. Projects include
new advertising slogans, graphics, placement of chat icons, and advertisement incentives
Technicolor, Camarillo, CA March 2014 – April 2016
Technicolor, is a world-wide technology leader in the media and entertainment sector servicing major motion
picture studios such as Warner Bros., Disney, and Lionsgate, as well as XBOX game clients like Microsoft,
Bethesda Game Studios, and Activision Publishing
Production/Sales Analyst (Technicolor’s Home Entertainment Services (HES) & Global
Logistics (TGL))
Reporting to North America’s Senior Vice President of Sales for Technicolor’s HES and TGL departments
for the following duties:
 RFP (Request for Pricing) – lead and administrator
 Liaison for internal and external business units
 Assisted 12+ division managers in sales and management projects
 Analyzed and preprocessed sales information through the implementation of Excel Pivot
Tables/spreadsheets
 Created Excel Pivot Table forecasting solution for TGL and HES used to update senior
management; solution based on forecast plus actuals methodology
 Updated and enhanced market share reports; enhancements included automation plus visual
representation of data
 Worked with and trained TGL’s sales personnel on the use and functionality of primary reporting
package Salesforce.com
 Coordinated and gathered XBOX forecasting information from CSRs (customer service
representatives)
 Conducted regular market research for Microsoft’s XBOX products including gaming consoles and
game trends
 Conducted bi-weekly meetings to inform senior management on the current XBOX landscape
Life Technologies, Carlsbad, CA November 2010 - November 2013
Life Technologies is a global bio-technology company providing innovative products in the fields of scientific
research, genetic analysis and applied sciences - acquired in 2013 by Thermo Fisher Scientific
Sr. Associate Sales Analyst
5244 Laurel Park Drive
Camarillo, CA 93012
truaxmark@gmail.com
(805) 312-5944-CellMark Truax
Mark Truax (1 of 2)

2. Reporting to the Analytics Manager, supported the North American sales department, and led initiatives to
improve territory profitability as well as salesforce effectiveness
 Transitioned from contractor status to a full-time employee in April 2011
 Awarded 2012 Life Technologies Bronze Award recognizing outstanding performance and ongoing
innovation
 Managed a group of 4 employees for the reporting of American Recovery and Reinvestment (AARA)
funding
 Supported 50+ sales executives for both Canada and United States
 Responsible for weekly/monthly/ad-hoc data mining and analysis of complex multi-region sales
transactions with supporting documentation in Excel Pivot Tables and PowerPoint presentations for
a strategic look into accounts for market, product, and pricing trends
 Conducted one-on-one territory deep dives on a monthly and weekly basis in order to uncover lost
business opportunities and new market trends
 Conducted phone and WebEx one-on-one meetings with sales force to train them on critical
business systems such as IBM Cognos, Oracle Siebel, Apple iPad, and Excel PivotTables
 Worked with Life Technologies’ training department to produce IBM Cognos online training videos
for use by the sales’ teams, as well as other internal departments
Project Manager (Worked as a contractor for Life Technologies under the agency of PRO Unlimited)
Reporting to the Chief Compliance Officer
 Streamlined 2010 Employee Protocol Tracking for 10,000+ global Life Technology employees.
Within 30 days brought workforce into compliance with SOX rules, mitigating fines and penalties for
the business
 Developed and implemented global Life Technologies’ 2011 Employee Compliance Protocol and
orchestrated the production of an all web-based platform designed to save on printing costs, and
give employees immediate access to the Protocol
 Managed a team of 8 through the implementation of Securimate, a web-based SaaS model vendor
that shapes and drives anti-corruption third-party compliance programs. With this program Life
Technologies performed third-party due diligence of domestic and foreign distributors
 Initiated research and design for iPad application for Employee Protocol system
 Managed and coordinated a team of 30+ Ombudsmen in Life Technologies Ombudsman Program
A+ Teaching Materials, Murrieta, CA May 1992 – November 2010
A+ Teaching Materials was a $4.3M retail chain that provided educational supplies to schools and districts
General Manager
Reporting to the owner, oversaw company's operations including online sales and advertising for four
separate locations
 Promoted to General Manager in 2007 overseeing all store locations
 Created and ran online sales and advertising at www.aplusteaching.com; within 6 months of its
inception, store revenue increased by 3%
 Developed custom HTML specials and marketing campaigns using phpList (open source newsletter
and email marketing software) and other open source tools that tied into online store architecture
 Coordinated the migration to an all-inclusive on line advertising agenda; migration saved 90% across
the board on all advertising expenses as well as increased the frequency of advertising by 85%
Computer Skills
CRM Oracle Siebel, IBM Cognos (8 and 10), Microsoft Office Suite, HTML, Adobe Photoshop,
Camtasia Screen Recording & Video Editing Software, SalesForce.com, SQL
Education
BS, Computer Information Systems, CA State University, San Bernardino Magna Cum Laude, 3.9 GPA
BA, Marketing, CA State University, San Bernardino Cum Laude, 3.5 GPA
Beta Gamma Sigma, Honor Society for AACSB Accredited Business Programs
Mark Truax (2 of 2)