1. KOMAL SHAH
225 East 36th Street Apt. 20G, New York, NY 10016
310-809-5912 ∙ komal.shah73@gmail.com
Innovative purchasing and retamerchandising, professional with 15+ years of experience positively impacting
corporate performance. Support multi-million dollar goals, drive teams toward top level corporate objectives
and maximize bottom line results. Expert at analyzing organizational and client requirements against market
conditions and developing industry specific go-to-market strategies.
PROFESSIONAL EXPERIENCE
Gogotech New York, New York October 2014 – Current
$150 million e-commerce player with 350 employees
Vice President of Merchandising (2014 to current)
Online retailer of computers, consumer electronics, personal care/fitness, and more. Reporting directly to the CEO,
my key accomplishments include improved reporting systems, increasing inventory management controls, adding
35+ new dropship vendors, increasing vendor MDF funds and launching several new product categories including
luggageand baby products. I managed a staff of buyers in the US and India with on hand inventories of $16 million
with average turns of 12. Sponsored an executive project to establish EDI capabilities in-house for Drop shipping.
IWC New Orleans, Louisiana August 2009 – June 2014
Umbrella organization supporting 5 separate entities with a focus on wholesale
Vice President of Operations (2009 to 2014)
International Wholesale Club (IWC) is Louisiana's largest cash and carry supplier, with over 120,000 sq. ft. of
warehouse space, servicing independently-owned/operated convenience stores, restaurants, gas stations, and
tobacco retailers. I managed day to day customer interactions and assisted in the creation of a mobile application
to enhance purchasing capabilities for delivery customers, while also focusing on driving down organizational
expense by negotiating product costs and tackling accounts receivable issues.
D-LINK US Fountain Valley, California April 2007 – August 2009
$1.3B networking hardware manufacturer with 300 employees
Director, Channel Promotions & Programs (2007- 2009)
Oversaw channel promotions and programs to drive sales of networking hardware, wireless, and storage products.
Re-built channel programs, while driving to re-establish D-Link as a channel leader. Designed and implemented e-
tail/distribution/channel promotions. Drove print and internet marketing vehicles to promote the D-Link message to
resellers, distributors, and end-users. Launched an on-line Bid Desk and managed an online ecommerce web-site.
PC MALL Torrance, California October 1995 – April 2007
$1.1B direct market reseller of technology products with 1,400+ employees
Senior Director, Purchasing (2006- 2007)
Managed $35M of on-hand inventory and over 300.000 additional skus available in a Virtual Warehouse model.
Managed distributor relationships, direct manufacturer terms and negotiations with a staff of 21 buyers onsite and
assistant buyers located remotely. Led the launch of phase 2 of custom-built purchasing applications.
Operational Highlights:
● Led inventory turn improvement by improving business logic for purchasing application while cutting aged
inventory over 40% using marketing and promotions.
● Boosted department SLAs to sales & advanced them to a 95% 4 hour response via an online tool.

2. General Manager – OSRP, LLC (2005-2006)
Selected to open an offshore subsidiary in Manila, Philippines. Moved to Manila to serve as the sole US officer in
charge of launching an office which served as a call center and back office operation. In under 14 months, hired and
led a teamof 350+ employees that interacted with every US department from sales to accounting.
Operational Highlights:
● Improved website merchandising which helped increase sales by 150% in just 12 months.
● Established a tacticalaffiliate/SEO/SEM implementation plan, oversaw web site properties and operations
for 300,000 SKUs, enhanced efficiencies by improving product content and establishing pricing rules
● Directed two 600 square meter building expansions
Senior Director of Marketing (2004-2005) & Director of Product Management (2000-2004)
Accelerated the company’s networking hardware, storage, printer, monitor and peripherals category growth via
development and implementation of innovative market penetration strategies. Managed the team’s overall
operations, which included a $1-2M quarterly marketing budget, $10M on-hand inventory monthly, as well as
product pricing, category analysis and vendor negotiations. Boosted profitability, margins and attachrates and met
or exceeded procurement profitability expectations. Led the launch of phase 1 of custom-built purchasing software
applications.
Operational Highlights:
● Managed a teamof 10 Vendor Product Champs, Purchasing Managers, and Product Content Managers.
● Boosted sales from $110M to $187M in 3 years within the networking hardware and storage categories.
● Managed the P&L and a $300+ million revenue goal for the product categories of: LAN & WAN & security
hardware, wireless, power, cabling, storage, printers, scanners, LCDs, consumer electronics, & peripherals.
● Increased overall sales of enterprise storage from 1% to 4% of overall company sales in fewer than 3 years.
● Responsible for the product content for 200,000+ skus.
● Redesigned the company intranet site in 2001 to focus on sales and marketing tools.
Director of Marketing - eLinux.com (1999-2000)
Developed the business plan/model for eLinux.com, an online and inbound sales subsidiary focused on selling Linux
solutions to the SMB and Fortune 1000. Hired a marketing department to capture sales through print, online
marketing and strategicmanufacturer/community relationships. Participated in trade shows and improved vendor
relationships to foster visibility of Linux in the IT world.
Operational Highlights:
● Rocketed sales by 600% through a strategic partnership between Compaq and Linux.
● Created a specialized 68-page Compaq/eLinux.com catalog that fostered aggressive sales.
Category Manager - (1998-1999) & Buyer (1997-1998)
Managed the overall purchasing and marketing functions for the networking hardware products division. Played a
significant role in the category’sgrowth to 6% of total sales. Boosted sales through strategicmarketing initiatives for
partners such as Cisco, 3Com, Netgear, Linksys, and others. Drove initiatives focused on value-added services and
ROI in the areasof website sales, catalogsand direct mail. Managed product procurement: pricing, negotiations,
inventory, technical pricing and bidding.
Operational Highlights:
● Produced inventory turns that moved from 7 to 15 turns in one year.
● Drove sales to $28M in the consumer, corporate, SMB and government/education areas.
● Advanced sales across the categorywhile cutting staff from 5 to 1 through consolidation.
● Developed a strategic plan that focused on growth, sales, training and marketing. Devised an innovative
sales/networking hardware training program, a 30 day “boot camp” initiative focused on hardware selling
techniques for more than 200 sales reps.
EDUCATION
Bachelor of Political Science 1995: Loyola University; Chicago, Illinois