1. Leon Coleman
3421 West Polk Street Chicago, Illinois 60624 • (773)875-7258 mobile • leoncoleman@gmail.com
Summary
Effective marketing specialist/analyst, product manager, and client relations manager. My areas of expertise are business
development, brand marketing, reporting and analyzing sales and statistical data, event planning, creative writing, presentations,
and sales/customer support.
Employment
MOTOROLA SOLUTIONS - Chicago, Illinois December 2013 to Present
Marketing Operations Analyst
Support North America Channel Marketing programs and act as project manager to related applications (Accessory Incentive
Program, Co-Branding Wizard, Co-Op and MDF, Customer Touch, and quarterly promotions). Report and analyze data
for these programs annually, quarterly, and ad-hoc and share results with Sales & Marketing VP’s and product group
managers. Create and maintaining dashboards displaying marketing results for all channel marketing programs. Work
cross-functionally with Sales & Marketing, Finance, IT, and external Vendors when troubleshooting or resolving
discrepancies on a daily basis.
• Conducted an audit surrounding the trimester promotion, and the results of my analysis unveiled $25k in fraudulent
submissions from certain partners.
• Restructured a 14 year old Accessory Incentive Program generating over 100M in sales. Executed an intense research
project, including YOY cost anaylsis, forcasting models, and internal/external qualitative interviews with Inside Sales
and Partners to support new program recommendations.
BLOOMINGTON FLEX BASKETBALL – Bloomington, Illinois December 2012 to May 2013
Corporate Sponsorship Sales Manager (Contract – 1 Year) November 2011 to April 2012
Developed partnerships with local businesses in efforts to acquire sponsorship for the inaugural and the consecutive PBL (Premier
Basketball League) season. Worked conjointly with companies to customize creative and effective ways to connect
brands to consumers during sporting events. Assisted with game day coordination of fan interaction and entertainment.
• Generated $15k in sponsorship revenue during the first season, and $35k during the second season.
BEATS BY DRE ELECTRONICS – Santa Monica, California February 2011 to July 2011
Marketing Consultant (Contract – 6 Months)
Assisted in managing marketing projects with a constant view of the project schedule and budget. Responsible for SEO
initiatives and creation of social media content relative to the brand. Created marketing decks detailing objectives,
strategy, and the attack plan for potential event opportunities. Conducted various research projects for comprehensive
preparation and planning for all major music or sporting events brand related. Developed project recaps highlighting key
results and presented the analysis to executives. Interacted with talent, such as athletes, artists, producers, and deejays to
leverage the brand.
• Helped increase Facebook fans from 200k to over 500k and Twitter followers from 25k to 35k.
VODAFONE GLOBAL ENTERPRISES - Walnut Creek, California August 2010 to January 2011
Sales Coordinator (Contract – 6 Months)
2. Analyzed revenue assurance spreadsheets for VGE Global Account Managers (GAMS) across all accounts to identify
inconsistencies in VGE product connections. Proactively reached out to the National Account Managers (NAMs) to
confirm or correct data and collaborated with GAMs to deliver an updated spreadsheet with accurate revenue and
connections. Assisted each GAM with constant maintenance in salesforce.com with additions, changes, and updates to
sales opportunities communicated by the GAMs. Exported Excel spreadsheets across all product verticals outlining final
revenues weekly. Supported GAMs in obtaining pricing from NAMs and finalized sales proposals.
• Supported 30 major accounts including Nike, Ford, Accenture, Cisco, P&G, Google, Apple, Novartis, and Motorola.
FORSYTHE, INC - Skokie, Illinois June 2008 to December 2009
Product Sales Support Analyst
Created complex product configurations and price quotes for proposed IT solutions involving the Storage product line. Interacted
directly with storage architects, account managers, partners and clients to resolve questions/issues and provide solutions for
activities related to the quote to cash process. Identified opportunities for margin growth and made recommendations on products
and pricing based on technology and industry knowledge. Validated proposals/quotes met Client’s pricing and technological
needs and expectations, and revised proposals/quotes as needed. Finalized deal package by carefully proofreading specifics and
verifying pricing. Used Oracle.
• Storage Team successfully increased in overall revenue year over year, 12% and 14% in 2008 & 2009 respectively.
• Demonstrated consistent and successful quota attainment that led to 30% increase in completed quotes in 2009.
ZEBRA TECHNOLOGIES - Vernon Hills, Illinois May 2006 to December 2007
Product Specialist
Implemented product lifecycle management activities (development, launch, maintenance, obsolescence) assigned by the Senior
Product Manager (SPM). Assisted SPM in coordination of product development and launches across business functions and
established strong relationships with Printer and vertical marketing groups. Researched and analyzed competitor products/pricing
data using SWOT analysis. Conducted E-commerce web analysis with a focus on internet sales, site enhancements, usability, site
content and structure, user behavioral analysis, and product segmentation. Assembled informational PowerPoint slides with
Excel charts summarizing key E-commerce sales tracking and trend information essential for implementing confident business,
marketing, and sales decisions. Analyzed data for trends and provided critical weekly and monthly reports summarizing Zebra
Supplies key metrics. Managed an assistant. Attended and worked various trade shows. Quarterbacked product photo shoots and
videos to guarantee marketing stratagem. Used Oracle Discoverer and WebTrends.
• Spearheaded the Supplies sample program, sample room and vertical market kits used to promote and test Zebra
Supplies. A service which allowed distributors the ability to view samples through cost efficient measures.
• Reduced cost of Sample Pack production by 55% by outsourcing sample pack production through Lambs Farm, a third
party source that empowers more than 250 people with developmental disabilities.
• Administered the “Zebra Care” Online Configurator, which improved maintenance history search efficiency average of
completion from 10 minutes to less than 1 minute.
• Voted “Team Player of the Quarter” in Q1 of 2007.
MOTOROLA SOLUTIONS - Schaumburg, Illinois August 2002 to May 2006
Account Manager promoted to E-Commerce Support Specialist
Provided Motorola On-Line (MOL) technical, non-technical, and navigational aid and assistance. MOL is a Motorola Authorized
Two-Way Radio dealer website used to perform various business objectives. Worked in partnership with Motorola Authorized
Dealers to analyze market trends, initiate marketing/promotional campaigns, and identify possible sale opportunities within
specific geographical territories. Proactively monitored and researched dealer’s sales history and communicated a summary of
sales statistics related to Motorola Authorized Dealer’s incentive program “Coming in First.” Collaborated with all internal
departments to analyze, troubleshoot, and resolve MOL related issues. Responsible for monitoring, routing, and resolution of all
Global Customer Care web-created issues (GCC cases) related. Used Oracle, SAP, and Brio Query.
• Proactively increased efficiency 20% in 2004 as a selected member of the Process Improvement Team.
• Nominated 5 times for Motorola People’s Choice Award.
• Motorola Certificate of Excellence Award achieved in 2003, 2004, 2005.
• Appointed Systems Matter Expert (SME) on MOL team.
• Consistently met and exceeded departmental performance and sales goals for the Indirect Western Division averaging
more than $63 million in annual sales. Impacted territory revenue by 31% increase.
• Instrumental in implementation of Upsell/Crossell program in January 2004 resulting in 24% sales increase in parts and
accessories.
