English CV

1. 1
CURRICULUM VITAE
PERSONAL DATA
Name: Paola Ghione
Nationality: Italian
E-Mail: ghionep@gmail.com
Web site: http://it.linkedin.com/in/paolaghione
EXECUTIVE SUMMARY
• I’m a competent professional with over 10+ years of dynamic experience in strategic and operational
marketing, statistical and process analysis, in handling with various ERP, in the construction and maintenance
of databases, in collaboration with IT to face issues affecting the systems, in programs for the marketing
automation, in CRM and business analytics.
In details:
• strategic marketing plans that include macro and micro analysis of the company's core businesses, namely
environmental analysis (PEST), competitive analysis, demand analysis, SWOT analysis and other depending
on the objective
• integration and implementation of new operative marketing plans in coordination with the marketing
department
• statistics for CRM, Product and Processes by using Advanced Excel, R, Python and SAS
• Data Quality and Data Governance
• ETL projects
• data migration projects
• and much more
Over the last two years, I have acquired new skills regarding statistical analyses and machine learning:
• descriptive statistics
• statistical inference
• randomness and sampling strategies
• data preparation, validation and visualization
• clustering algorithms (K-Means Clustering, K-Modes Clustering, Hierarchical Clustering, Fuzzy Clustering)
• classification and regression algorithms:
 CART – Classification And Regression Trees
 Logistic Regression
 Linear Regression
 Naive Bayes
 Neural Networks
 KNN – K-nearest neighbors
 SVM – Support Vector Machine
 and others
EDUCATION
01/02/2008 Master in Marketing and Communication, 2008
Economics University in Torino (110/110)
26/11/2006 Business economics with a specialization in marketing
Economics University of Turin
1985 High school diploma, ‘Liceo’ Gobetti of Torino specialized in scientific studies
LANGUAGES
Italian – Native Language
Spanish – Intermediate
English – Fluent
German – Elementary
French-Fluent

2. 2
PROFESSIONAL EXPERIENCE
2021 - now ENGAGE SPA
Computer Science Company
I was recently hired as Senior Technical Developer with the task of leading a team and the development of a
project in the domain of AI for a multinational client company.
Role vs. solution:
• Development together with the client of strategies for the validation of existing predictive models
• Management of a team that deals with the model validation tasks, and the review of the actions based on the
knowledge of anomalies and errors
• Production of new algorithms using the most advanced machine learning techniques and new statistical and
predictive analysis strategies
2017 - 2019 HIGH MARKETING
High marketing is my personal brand to mark my consultancy offering.
The High Marketing service range comprehends Data Governance projects, data analysis (data mining, data
modelling and predictive statistics in Python and R), strategic marketing, digital and strategic CRM.
By the time being, I am collaborating with a Dutch start-up, Functional Analytics BV, which built a platform
called OwnR to support data science activities from development to production.
Over these last years, I have intensively studied new data analysis techniques. I have tirelessly read English texts
of advanced statistics, Machine Learning and Deep Learning in R and Python, such as:
- Giuseppe Ciaburro, Prateek Joshi. Python Machine Learning Cookbook - Second Edition
- Haslwanter, Thomas. An Introduction to Statistics with Python: With Applications in the Life Sciences
(Statistics and Computing)
- Nicole Radziwill. Statistics with R – Second Edition
- Yoon Hyup Hwang. Hands-On Data Science for Marketing
- Abha Belorkar, Sharath Chandra Guntuku, Shubhangi Hora, Anshu Kumar. Interactive Data Visualization with
Python: Present your data as an effective and compelling story
- Cory Lesmeister. Machine Learning with R – Third Edition
- …
I attended paid and free online courses both on academic sites and on YouTube.
The courses completed in May / June on the Udemy platform are the following:
- Bayesian Machine Learning in Python: A/B Testing
- Building Interactive Apps With Shiny and R
- Deep-learning-prerequisites-the-numpy-stack-in-python.
LELI s.n.c.
Family-owned real estate Company
Since 2017, I have been dealing with the operational management of a family-owned company due to the
administrator's death.
2014 – 2016 KENT ITALIA s.r.l (Berner Group)
A multinational company in the chemical industry
As CRM manager, I was involved in the following tasks:
• coordinate some CRM European projects
• manage customer analytics
• run internal training on CRM activities and marketing campaigns
• measure customer-based actions or other campaigns to build customer value
• check the effectiveness of marketing strategies by reviewing marketing results and takes corrective action to
guarantee that the achievement of marketing objectives hit targeted goals and within designated budgets
• reviews and evaluates market research and adjusts marketing strategy to meet changing market and competitive
conditions.
Since May 2015, I was appointed as Data Governance project leader running the following activities:
• document current status for data, forms, templates, tools, and processes for customer and campaign master data
• optimize JDE/WOE interfaces and cust. /camp. master data model
• establish standards, rules, templates, processes, and quality benchmarks for customer and campaign master
data
• define data maintenance process, forms, and templates
• proceed data quality controlling
• provide a Data Governance handbook

3. 3
• manage rollout and provide training
• manage data cleansing and capture with data stewards
• establish a new industrial segmentation; review the automotive segmentation and a new procedure to enter this
specific customer data
• test/analyze the Salesforce software and start up all the procedures for its integration with all the customer-
targeted processes.
Goals and principal results achieved
✓ Improved data quality through new procedures to maintain and collect customer data
✓ More redemption of the existing marketing campaign
✓ More reliability and more awareness of the corporate strategy inside the group
✓ The analytics generated more reliable analysis and as a consequence, a more profitable marketing campaign
✓ Through a customer data analysis, I find out two profitable clusters that I code in the ERP, then I handle
with a specific marketing campaign and I gained 400 reactive customers and 800.000€ in 6 months (the
average order value was 200€)
✓ Ready to migrate from the Oracle database to Sap ERP
2013-2014 MENOPERCENTO
Digital start-up
I worked as a consultant for I3P, the Innovative Enterprise Incubator at the Polytechnic of Torino, and devoted
most of my time and energy to Meno Percento.
Goals and principal results achieved
✓ Trade agreements were acquired with dozens of associations and employee recreational clubs, which bring
dozens of thousands of potential users.
✓ Raise public awareness about Menopercento
2012 ALTAIR ENGINEERING
A multinational company focused on engineering software
As Marketing and Communication EMEA Manager, I was involved in the following tasks:
• find out prospect lists
• coordination and management of marketing and communication initiatives
• renew the brand identity and the stakeholders’ relations
• carry out sector analysis and loyalty and development strategy (especially automotive industry driven by the
Italian key player that is FCA)
Goals and principal results achieved
✓ Acquisition of some lead lists to make up a suspects and prospects database (about 1,300 suspects + 3,000
prospects)
✓ 30% of the prospects became customers
2011-2012 CNA FITA (Via Libera)
Industrial association
I undertook the position of Marketing and Communication Manager and Key Account Italia with the following
responsibilities:
• develop a strategic/operational marketing plan, a loyalty plan and customer satisfaction strategy
• analyze and test the project to shift database from Excel/Access to AS400
• develop a web marketing plan for the website and the newsletter
Goals and principal results achieved
✓ Opening the company to the market, bringing it closer to its target, and forming an open and more
competitive mind
✓ At last, build the satisfaction of the customers and of the internal staff
2010-2011 ACOVES
Association for the defense of the rights of motorists
In the position of head of marketing and communication, I developed the business running all the necessary
planning.

4. 4
Goals and principal results achieved
✓ The association has doubled the enrollment of individual motorists in a few months and it obtained business
customers which Acoves did not have before
2008 – 2009 AUNDE ITALIA S.p.A.
Multinational Company in the textile industry
As International Outbound Logistics and Sales Manager, I was involved in the following activities:
• manage the inbound logistics planning, the delivery timing with foreign suppliers (especially Spanish speaking
area), and the customer relationships within the logistics function
• analyze the inbound supply flow and manage the MRP process
• analyze the ERP to find a solution to the logistic problems
Goals and principal results achieved
✓ Improved response times and problem-solving between customers and internal and external suppliers of the
product.
2003 – 2004 EUPHON COMMUNICATION S.p.A. (G Group International)
Company in the entertainment and event industry
Sales Manager
2001 – 2002 BITRON VIDEO S.r.l. (Urmet)
Manufacturer of intercoms and video intercoms
Export Manager
2000 – 2001 DELPHI AUTOMOTIVE SYSTEMS S.r.l.
A multinational company and leader in the automotive industry
Project Manager to run the migration from MMX to SAP
1998 -1999 DELPHI AUTOMOTIVE SYSTEMS S.r.l.
Logistic/purchase Manager and Project Manager for the migration from AS400 to MMX
1995 – 1998 DELPHI AUTOMOTIVE SYSTEMS S.r.l.
Sales Assistant
Goals and principal results achieved
✓ All the data migrations were successfully executed maximizing ROI from enterprise application, improving
customer service and logistic performance, and achieving better accountability and ability to meet
compliance targets
1990 – 1995 FRANCOROSSO INTERNATIONAL S.p.A.
IT KNOWLEDGE
ERP
MMX, AS400, SAP R2, JDE R9.2, JDE Enterprise 1, Oracle
CRM
Salesforce, Sugar CRM
DB
MySQL, SQL
Operating system
Windows Server
Statistics tools
R, Python3, SAS University Ed., Tableau Public, Pyspark, Matlab, Advanced Excel
Data Mining
Knime

5. 5
Other
GIT, GitHub, LaText, PyCharm, Jupyter Notebook, RStudio, Databricks, Apache spark
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