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Yaswanth reddy 4.8 years

YASWANTH REDDY KETHIREDDY
YASWANTH REDDY KETHIREDDY
YASWANTH REDDY KETHIREDDYProduct Management Analyst at Plintron

Sr Product Analyst in telecom company owning all Telecom BSS products

Yaswanth reddy 4.8 years

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YASWANTH REDDY. K
: +91-9884466148
: yaswanthreddy.kmba@gmail.com
MIDDLE LEVEL ASSIGNMENTS
Product Management | Business Analysis
An enthusiastic analyst with over 4.8 years of expertise in strengthening companies to lead in highly competitive
situations with exceptional management skills
Location Preference: Hyderabad (P), Chennai & Bangalore
PROFILE SUMMARY
WORK EXPERIENCE
Dec’11-till date with Plintron Technologies Pvt. Ltd., Chennai
Client Lycatel, London
Growth Path:
Dec’11-Sep’13 as Business Analyst in Product Management
Oct’13-Apr’15 as Product Analyst in Product Management
May’15-till date as Sr. Product Analyst in Product Management
Key Result Areas
• Entrusted with the responsibility of conducting SPOC-BSS (Telecom- CRM/POS/SCM/CBOS/Billing) for all
products.
• Formulating product requirement document which covers product level requirements with elaborated use
cases both system level, end user level, test scenarios & system limitations.
Product Strategy
Requirement Gathering &
Analysis
New Product Evolution Plan
Product Roadmap
Product back-log
Client Relationship Management
Requirement Workshop (KT)
Problem Solving
Owns Product Documents
UAT
Market & Competitor Analysis
Cross-functional Coordination
Go To Market Plan
• Experienced in analyzing the feasibility of gathered
requirements for new systems & enhancements to existing
systems; ensuring the system design fits the needs of the users
• Expertise in liaising between departmental end-users,
technical analysts, information technology analysts &
consultants in the analysis, design & configuration to ensure
optimal operational performance
• Skilled in defining roadmap for the product that I own.
• Competent in developing the strategy for the products by studying
the current and forthcoming trends.
• Proficient in executing strategies with cross-functional teams;
managing external marketing partners such as advertising
agencies, digital marketing firms and production companies
• Experienced in tracking product backlogs for each product by
different sources like RFP’s, support team, self-analysis, client
feedback, competitor analysis, market research, etc.
• Excellent in defining PRD, BRD & FRD with necessary use cases,
user stories, wire-frames (UI/UX) such that all stakeholders
clearly comprehend on what actually is being expected.
• An effective communicator with excellent manpower
management, relationship building and leadership skills.
• Efficient in giving training on product to prospective clients and
new joiners.
• Steering efforts in organizing requirement workshop to elaborate requirement to cross-functional team
involved for that particular requirement and eliminates the understanding gap
• Manages product releases for next 3 month based on client go-live plan and necessity of the enhancements.
• Authenticating the certified requirements and arriving on whether all the covered scope is available as part
of certified product by conducting PAT & UAT.
• Performing market research to understand where the company stands as part of the new features and
suggesting measures from improvement through Product roadmap.
• Proposing the roadmap requirements to management and planning for releases
• Overseeing the team of product analysts and getting the work from them.
• Researching, reviewing & reporting on competitor and rival products at regular intervals
• Performing product training to both internal and external stakeholders.
• Always maintain healthy product back-log and keep prioritizing them based on necessity.
• New product go-live plan and helping marketing team with catalogues.
• Maintains updated product features and capability documents and product documents.
Highlight:
• Played a key role in consecutively bagging Outstanding Rating for 3rd
time in last 4 years
• Handled many projects during my tenure
o 3rd
party integration projects for different activities like registration, top-up, etc
o Lyca TV service integration
o Lyca Chat service integration
o Revamp of CRM
o Revamp of SCM
o IOT Market Study
o RCS Project document for 3rd
party integration
o Mobile Wallet, etc.,
Key Result Areas
As Business Analyst
• Gathered business requirements by understanding exact clients business needs
• Managed clients which is key for this profile for:
o Understanding business requirement
o Release planning
o Suggesting interim/temporary solution with current system capability
• Organized meetings during managing new requirements with both internal technical & external business
stakeholders to arrive at feasible solution to meet business requirement
• Worked with cross functional team to get the work done at the earliest
• Performed market research on customer requirement and arrive at best possible solution
• Entrusted with the responsibility of forecasting the amount of return (Potential) for this new feature
• Conveying the exact requirement (BRD) of client to engineering with sample use cases, user stories and
mockup's wire-frames) which helped developers to understand the requirement clearly without any gap
• Conducted UAT with client and made sure clients initial requirement was covered as part of enhanced product
Highlights:
• Visited client place in London for conducting several requirement meetings to understand the exact
business need; understood the requirements without any gaps in requirements and launched new features.
• Effectively been part of 8 Country F-MVNO launches during requirement gathering and release planning
• Reduced 430 Man hours of manual O & M activities through automating features
• Exhibited efficiency in suggesting many innovative ideas such as part of idea of the week
• Knowledge of telecom features and products helps me in taking decision in fast pace.
ACADEMIC DETAILS
2011 M.B.A. (Marketing & Finance) from Rajalakshmi Engineering College, , Anna University, Chennai
with 7.2 GPA
2009 B.E. (ECE) from TJIT, Anna University Chennai with 72%
ACADEMIC ACHIEVEMENTS
• Actively acted as Member of Madras Management Association during MBA
• Worked as part of soft-skills training during MBA
IT SKILLS
• MS Office (Word, PowerPoint & Excel)
• MS Share Point
• Internal Tools (ALM/FRR/GTAC/SR)
• Wire Frame (Balsamiq, Pencil, Online Tools)
Ad

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Yaswanth reddy 4.8 years

  • 1. YASWANTH REDDY. K : +91-9884466148 : yaswanthreddy.kmba@gmail.com MIDDLE LEVEL ASSIGNMENTS Product Management | Business Analysis An enthusiastic analyst with over 4.8 years of expertise in strengthening companies to lead in highly competitive situations with exceptional management skills Location Preference: Hyderabad (P), Chennai & Bangalore PROFILE SUMMARY WORK EXPERIENCE Dec’11-till date with Plintron Technologies Pvt. Ltd., Chennai Client Lycatel, London Growth Path: Dec’11-Sep’13 as Business Analyst in Product Management Oct’13-Apr’15 as Product Analyst in Product Management May’15-till date as Sr. Product Analyst in Product Management Key Result Areas • Entrusted with the responsibility of conducting SPOC-BSS (Telecom- CRM/POS/SCM/CBOS/Billing) for all products. • Formulating product requirement document which covers product level requirements with elaborated use cases both system level, end user level, test scenarios & system limitations. Product Strategy Requirement Gathering & Analysis New Product Evolution Plan Product Roadmap Product back-log Client Relationship Management Requirement Workshop (KT) Problem Solving Owns Product Documents UAT Market & Competitor Analysis Cross-functional Coordination Go To Market Plan • Experienced in analyzing the feasibility of gathered requirements for new systems & enhancements to existing systems; ensuring the system design fits the needs of the users • Expertise in liaising between departmental end-users, technical analysts, information technology analysts & consultants in the analysis, design & configuration to ensure optimal operational performance • Skilled in defining roadmap for the product that I own. • Competent in developing the strategy for the products by studying the current and forthcoming trends. • Proficient in executing strategies with cross-functional teams; managing external marketing partners such as advertising agencies, digital marketing firms and production companies • Experienced in tracking product backlogs for each product by different sources like RFP’s, support team, self-analysis, client feedback, competitor analysis, market research, etc. • Excellent in defining PRD, BRD & FRD with necessary use cases, user stories, wire-frames (UI/UX) such that all stakeholders clearly comprehend on what actually is being expected. • An effective communicator with excellent manpower management, relationship building and leadership skills. • Efficient in giving training on product to prospective clients and new joiners.
  • 2. • Steering efforts in organizing requirement workshop to elaborate requirement to cross-functional team involved for that particular requirement and eliminates the understanding gap • Manages product releases for next 3 month based on client go-live plan and necessity of the enhancements. • Authenticating the certified requirements and arriving on whether all the covered scope is available as part of certified product by conducting PAT & UAT. • Performing market research to understand where the company stands as part of the new features and suggesting measures from improvement through Product roadmap. • Proposing the roadmap requirements to management and planning for releases • Overseeing the team of product analysts and getting the work from them. • Researching, reviewing & reporting on competitor and rival products at regular intervals • Performing product training to both internal and external stakeholders. • Always maintain healthy product back-log and keep prioritizing them based on necessity. • New product go-live plan and helping marketing team with catalogues. • Maintains updated product features and capability documents and product documents. Highlight: • Played a key role in consecutively bagging Outstanding Rating for 3rd time in last 4 years • Handled many projects during my tenure o 3rd party integration projects for different activities like registration, top-up, etc o Lyca TV service integration o Lyca Chat service integration o Revamp of CRM o Revamp of SCM o IOT Market Study o RCS Project document for 3rd party integration o Mobile Wallet, etc., Key Result Areas As Business Analyst • Gathered business requirements by understanding exact clients business needs • Managed clients which is key for this profile for: o Understanding business requirement o Release planning o Suggesting interim/temporary solution with current system capability • Organized meetings during managing new requirements with both internal technical & external business stakeholders to arrive at feasible solution to meet business requirement • Worked with cross functional team to get the work done at the earliest • Performed market research on customer requirement and arrive at best possible solution • Entrusted with the responsibility of forecasting the amount of return (Potential) for this new feature • Conveying the exact requirement (BRD) of client to engineering with sample use cases, user stories and mockup's wire-frames) which helped developers to understand the requirement clearly without any gap • Conducted UAT with client and made sure clients initial requirement was covered as part of enhanced product Highlights: • Visited client place in London for conducting several requirement meetings to understand the exact business need; understood the requirements without any gaps in requirements and launched new features. • Effectively been part of 8 Country F-MVNO launches during requirement gathering and release planning • Reduced 430 Man hours of manual O & M activities through automating features • Exhibited efficiency in suggesting many innovative ideas such as part of idea of the week • Knowledge of telecom features and products helps me in taking decision in fast pace. ACADEMIC DETAILS
  • 3. 2011 M.B.A. (Marketing & Finance) from Rajalakshmi Engineering College, , Anna University, Chennai with 7.2 GPA 2009 B.E. (ECE) from TJIT, Anna University Chennai with 72% ACADEMIC ACHIEVEMENTS • Actively acted as Member of Madras Management Association during MBA • Worked as part of soft-skills training during MBA IT SKILLS • MS Office (Word, PowerPoint & Excel) • MS Share Point • Internal Tools (ALM/FRR/GTAC/SR) • Wire Frame (Balsamiq, Pencil, Online Tools)