1. Ronald J. Lochte
13130 Lake Mist Drive
281-827-3065 (cell) Cypress, TX 77429 ron.lochte@gmail.com
www.linkedin.com/in/ronlochte
PROFILE
MARKETING PROFESSIONAL
Product Management and Global Marketing
Seasoned professional with a wealth of experience in marketing, strategic planning, product support and
operations within global Fortune 1000 firms. Blend motivation, creativity, and leadership proficiencies to
develop and implement innovative ideas that produce bottom-line results. Consistently project an
energized, goal-oriented management style utilizing financial management skills, knowledge of sound
global marketing / business practices, organizational vision, and analytical capabilities. Motivational
Leader that engage in developing, implementing strategies and policies to support organizational mission.
CORE COMPETENCIES
 Marketing Management  Pricing Development  Competitive Analysis
 Proposal Development  Financial Analysis  Upstream Support
 Product Management  Product Development  Technical Writing
 Cost Benefit Analysis  Customer Relation Management  Strategic Planning
SELECTED PROFESSIONAL ACCOMPLISHMENTS
Orchestrated the management of a product line with more than $462 million in annual revenue
and $42 million in inventory. Managed the creation and introduction of the ProLiant DL590/64 Server.
IMPACT: $462 million in sales (plus the value of associated peripherals: processors, 4 per unit, hard
drives, 16 per unit and memory, 64K per unit) for first year in sales.
Spearheaded initiative to launch an industrial mount computer line and associated peripherals.
Managed product launch of newly designed ruggedized portable computer after planning and targeting niche
market prospects. IMPACT: $11 million dollars in sales in six months.
Enhanced product lines through introduction of new, efficient and more reliable products.
Redesigned existing product line to reduce total machined pieces and improve longevity of sealing components.
IMPACT: a simpler, user configurable product with improved reliability, an increase in consistency and accuracy
of output while reducing total inventory footprint by 30% and boosting company profits 25%.
Established a Product Index to categorize global product lines. Created a configuration code system
that allowed description consistency across all products lines, streamlining common parts inventory. IMPACT:
Reduced inventory and part numbers company-wide allowing efficient individual product line product analysis,
inventory control and strategic planning.
Restructured Pricing policies and long term pricing strategy. Established pricing procedures to
ensure minimum acceptable profit margins are maintained. IMPACT: Consistency in product pricing,
higher profit margins, more competitive in the market place and an increase of the bottom line.
TECHNICAL SKILLS & APPLICATIONS
MS PowerPoint, MS Outlook, MS Word, MS Excel
EDUCATION
Master of Business Administration, Finance & Marketing
Houston Baptist University, Houston, TX
Bachelor of Business Administration, Engineering Management
University of Texas at Austin

2. Ronald J. Lochte
281-374-6669 (cell) ron.lochte@gmail.com
www.linkedin.com/in/ronlochte
Page 2
PROFESSIONAL EXPERIENCE
Day Trader, Houston, TX 2013–Current
FBV, INC., Houston, TX 2012–2013
Valve manufacturer for the Oil and Gas Industry
Marketing Director
 Developed Domestic and International Marketing and Sales Strategy.
 Restructured Pricing policies and long term pricing strategy.
 Established Distributor incentive plan.
 Formulated Exhibition themes, rewrote all Literature, revamped the Website and improved Advertising
messages.
 Provided additional sales opportunities through systematic research.
 Created company policies: Health, Safety and Environmental policy, Company Vehicle usage, Code of
Business Conduct, and Quality Management System (QMS) policy and procedures.
 Overhauled Installation and Operating manuals.
FLUOR / KBR, Mezar E Sharif, Kabul, Kandahar, Afghanistan 2005-2011
Government Construction Services
Operations Manager
 Provided operational support including project documentation, task order close-out support, and
operations center management for 18 camps from 250 - 12000 occupants.
 Managed Maximo Service Operations Desk and served as client interface for facility issues and problem
solving; identified and corrected numerous life, health and safety violations on the camp.
STUBBS HARLEY DAVIDSON, Houston, TX 2002-2005
Retail Distributor of Harley Davidson Motorcycles and Gear
Marketing Manager
 Exceeded quota every year.
 Drove customer satisfaction and won national recognition for customer service.
COMPAQ COMPUTER CORPORATION, Houston, TX 1999-2001
Provider of enterprise technology and solutions worldwide
Product Manager
 Managed Mainstream Servers product line with annual revenues of over $462MM and inventories of
$42MM.
 Created market requirement documents and product definitions through customer feedback, focus groups
and industry analyst information that defined next generation products.
 Interfaced with hardware, software, lifecycle management and service to deliver Plan of Record that
resolved customer issues highlighted in the MRD and product definition process.
 Recognized for providing valuable analysis and “out of box” thinking in establishment of procedure for
pricing of servers resulting in change in department methodology.
 Demonstrated new products and technical features to over 600 companies nationwide, individually and in
groups, at trade shows and offices.
TELXON, INC, The Woodlands, TX 1999-2000
Wireless and portable tele-transaction computers and systems
Product Manager
 Successfully launched new $11.1 MM industrial mount computer and associated accessories.
 Integrated a highly configurable printer into product line after purchase from another company.

3.  Managed the EOL program for discontinued computers and portable printers.
 Developed migration strategy and inventory resolution.
INPUT-OUPUT, INC., Stafford, TX 1998-1999
Technology-focused seismic solutions company
Product Manager
 Worldwide Marine Seismic Energy Sources & Data Acquisition Systems product development and
commercialization champion responsible for the scope, schedule and cost of 4 distinct product lines
generating $40 MM in annual revenues.
 Developed 5 Year Forecast that fed MRP and identified immediate $10MM excess inventory.
 Accountable for accurately capturing market requirements and assuring the commercial success of the
product line.
 Provided product rationalization reports on market and product differentiators, cash flow projections,
target markets, and potential market size resulting in accurate business plan metrics .
 Developed marketing plan describing current, past and present focus for use by all departments and
industry analysts.
 Created and implemented Product Index which categorized all products corporate wide in order to
enable product analysis, inventory control and strategic planning by product line.
NAILOR INDUSTRIES, Houston, TX 1996-1997
Air Control and Air Distribution Systems
Director of Marketing
 Managed HVAC Product Marketing, Product Management, Advertising, Pricing, Literature,
Promotions, Submittal Drawings, Catalogs, Trade Show coordination.
 Increased sales by 24% for 8 months straight after creating innovative advertising campaign.
 Reorganized literature fulfillment and creation into a faster, more cost effective function.
 Streamlined new look across-the-board and appreciation for literature.
PROFESSIONAL AFFILIATIONS and CERTIFICATIONS
AMA, SEG, Valve World
Six Sigma Green Belt Certified