1. KELECHI M. CHINAGOROM
3, Sab Ojewale Street Phone: +234(0) 8034786040,
Soluyi Estate, Gbagada, Lagos Email: chinagorom_kelechi@yahoo.com
Focused, assiduous, highly creative contributor who consistently deliver strong outcomes and maintains a superior
level of customer satisfaction. Marketing Researcher / Data Analyst expert with more than 13 years strong track
records in all phases of data management construction, telecommunication, estate, resort, consumer behaviour,
research and analysis, business development, consumer data processing, developing and designing qualitative
sampling strategies, data collection design and implementation, analysis and model development. Accustomed to
working in fast-paced time-sensitive environment to achieve results. Possess the ability to recognize and address
problems with the appropriate sense of urgency and mediation from onset to resolution. Demonstrates the ability to
drive process, implement improvements, solve problems and consistently produce results Possesses proactive attitude,
capability to think in & out of the box.
AREAS OF STRENGTH AND EXPERTISE
 Budget / People Management
 Marketing Research
 Business Development
 General Management
 Innovative / Creative Thinking
 Strategic Planning & Analysis
 Data Management
 Segmentation
 Marketing
PROFESSIONAL EXPERIENCE
KMC Insights Limited November 2013 – Date
Marketing/ Marketing Research Specialist
Efficiently interpreting briefs, writing proposal and winning businesses also processing and analyzing market research
data. Management and development of Associates on work (Marketing) ethics and promotion of teamwork, providing
support to teams and groups and allocating work resources.
Key Accomplishments:
 Successfully built and sustained successful partnership between the different units in the organization to ensure
client/customer requirements are communicated, understood and achieved.
 Planned and executed field research projects including the organization of customer interaction and retention
program to enhance brand loyalty to clients’ products.
 Organized trainings for customer relations, meetings for Clients aimed at clearly identifying customer needs in
order to build mutually satisfying customer-focused relationship.
Market Pulse January 2012 – October 2013
Research/Special Project Co-ordinator
Effectively organized trainings for customer relations, meetings for clients aimed at clearly identifying customer needs
in order to built mutually satisfying customer-focused relationship. Offered support to teams and groups and allocating
work resources.
Key Accomplishments:
 Professionally built and maintained successful partnership between the different units in the organization to ensure
client requirements are communicated, understood and achieved.
 Planned and executed field research projects including the organization of customer interaction and retention
program to enhanced brand loyalty to clients’ products.
Market Research Consultancy Limited May 2011 – November 2011
Data Processing & Analysis Manager
Processed & analyzed research data for onward delivery to Clients. Built and maintained successful partnership
between the different units in the organization to ensure client requirements are communicated, understood and
achieved.
Key Accomplishments:
 Offered support to teams, groups and allocating work resources as well as Management and Development of
Associates work ethics and promotion of teamwork.

2. KELECHI M. CHINAGOROM Resume, Page 2
ACNielsen Nigeria Limited 2005 – 2009
Input Validation Processing & Output (IVPO) Manager
Analyze research data for onward delivery to clients. Supervised and developed associates, promoted teamwork,
delivered support and allocated work resources accordingly. Controlled productivity & quality improvements on
research data, handled System upgrades and communicated changes and enhancements to Associates.
Key Accomplishments:
 Successfully coordinated the processing centre according to Nielsen Standard as well as developed and controlled
departmental budget.
 Built and maintained successful partnership between Production, Statistics, CSS and Field to ensure Client
Requirements are communicated, understood and achieved (Presided over Operational Meetings).
 Ensured that regular backups & disaster recovery procedures followed and maintained communication channels
with regional operations for feedback and support.
ACNielsen Nigeria, Victoria Island, Lagos 1998 – 2005
Data Management Systems Manager
Skillfully loaded and validated raw data input, entered new products/shops in the system on a regular basis, exported
raw data and outlet file for processing. Accurately update data distributor environment with all necessary
parameters/flags including Auditor/Shop link, Category/Type/Shop links and other flags, produced data files and
questionnaires (in case of manual audit) for Auditors on time.
Key Accomplishments:
 Competently run and provided field crew with Automatic Shop Trend Inspection (ASTI) reports and to ensure
synchronization with Sample Control Software (SCS) and Item Master Database (IMDB).
CEPCO Communication Nigeria Limited 1996 – 1998
Systems Analyst
Act as computer training instructor/coordinator. Encompass public Relations & Protocol experience, periodic report
Writing. Systematized sales and marketing of company products.
Key Accomplishments:
 Successfully designed and coded computer programs using Microsoft FoxPro Viz. Procurement System, Stock
Control System, staff management program, Accounting System, Bill of Material Processing.
 Developed and organized corporate and individual training on Computer Applications and Communication
Software.
H.F.P Engineering Nig. Limited 1990 – 1996
Computer Programmer
 Designed and coded computer programs using Microsoft FoxPro Viz. Stock Control System, Staff Management
Program, Accounting System, Bill of Material Processing.
EDUCATION, TRAINING AND CERTIFICATION
Bachelor of Science (B.Sc.) Marketing, Abia State University, 2004
National Diploma (N.D) Computer Science, Rimax Institute of Computer, Arts and Business Studies Meiran-
Ojokoro Lagos, Nigeria, 1988
General Certificate of Education (W.A.E.C.) Secondary Technical School Umuezegwu Ihitte/Uboma L.G.A.
Imo, Nigeria, 1985
Coaching for Change (Practical Approach), South Africa, February, 2008.
Finance for the Non-Finance Managers, South Africa, February, 2008.
Raw Data Manager/Processed Data Manager (RDM/PDM), ACNielsen Cyprus, September, 2004 to March, 2005.
Data Management System/Item Master Database (DMS/IMDB) In a Networking Environment, ACNielsen
Cyprus, May, 1999 and July 2002
PERSONAL DETAILS
Date of Birth: February 4TH, 1966 • Sex: Male • Nationality: Nigerian