1. ERIN E. NORDLÖF
230 S. Dexter St Denver CO 80246 / 303-396-2733 / erinnordlof@gmail.com
SENIOR PRODUCT MANAGEMENT LEADER / STRATEGY
‘Listening’ to the market while working with the BOD, C-Level & matrix teams, create and execute strategic
business plans for Products and Platforms. Deliver innovative, market-driven products, services, and solutions
which significantly increase revenues, reduce costs, improve margins, and minimize working capital requirements.
 20+ years managing business & product strategy, technical & UI/UX design, development, sales and marketing
in Enterprise Software Product management roles in start-ups/midsize/Fortune 500 firms in the USA & Europe.
 Influential leader using collaborative and persuasive communication style to effect formal and informal
authority across the organization from C-Level down; consistently promoted to more senior and/or responsible
for multiple roles and teams.
 Manage and lead multi-functional/cultural teams and complex P & Ls. History of turning around
underperforming product lines, integrating acquired businesses and success in launching products in new
verticals and markets.
 Combine 'In-the-trenches” software design experience with solid financial analysis and corporate strategy
background developed in multiple senior product roles, International IT & Management Consulting firms and
owning 3 investment holding companies.
 Success (Presidents Club every year) in software Sales, IT Consulting and Analyst roles, Project, Program
Management and software Marketing allow a unique perspective for creating products that delight users and
build sustainable businesses.
 Pragmatic Marketing Framework, Level 4 Certified & Champion
AREAS OF EXPERTISE
 Develop and Champion Product Vision, Strategy
 Business Case Development and Roadmap
 Product/Portfolio Planning and Execution
 M & A Analysis, Preparation, Due Diligence Support
 Collaboration with Vendors, Partners, Stakeholders
 Market and Competitive Research & Analysis
 Market problems, Requirements, Product Design,
Development and Launch
 GTM programs, sales & channel readiness and support.
 Empowering Agile software development teams in fast
paced environments
 Industries: Insurance, Telco’s, Financial Services, Oil &
Gas, Real Estate, Support Services, Wine Industry
PROFESSIONAL EXPERIENCE
TRANSZAP, INC. (OILDEX) Denver, CO 2014 to Present
Senior Product Manager, Strategy;
Platform & Data Exchange Product Lines
Leading the business strategy around the Oildex Platform development working with Technology to define,
build and manage the ongoing evolution of the Platform and architecture. Focused on foundational features, UI and
capabilities as well as other initiatives such as API strategy and 3rd party integration functionality that enable products
and entities to share data. Also responsible for the Data Exchange Product line Product Management, encompassing 6
products and representing ~$40M in annual revenue, managing a team of Product Owners in an Agile environment.
Ultimately responsible for enabling the Oildex Platform to transact over $3B in financial transactions monthly.

2. IPAY LLC, MOJO LLC, & SOLSTICE LLC Denver, CO 2007 to Present
COO & Owner
Responsible for overall operations, investment strategy and financial analysis for oil & energy and real estate
investment holding companies with assets in the USA, EMEA and SE Asia. Grew business from 2 to 32
properties/investments over the course of 9 years and attained positive cash flow after year 2. Recruited and
partnered with an Oil & Gas executive expert from Shell Oil, formerly a strategist with the USA Presidential
Administration. Consistently locating and evaluating potential investments and opportunities.
PLUMCHOICE, INC. Denver, CO 2011-2013
Senior Software Product Manager
Recruited internally to drive the overall product management, strategy and execution of a newly acquired
Software Support Automation Platform (TIFIC). In 1.5 years, took over an organically grown product line
with no leadership, realigned product and processes to support company objectives, re-targeted marketplace,
worked closely with an Agile development team, designed new features/functionality to platform components
and relaunched platform resulting in a 30% increase in revenues in the US.
Product Manager, Business Services
Hired to create the strategy and launch new SMB services; white-labeled Tier 1-3 technical support solutions
for Fortune 50 companies. In 2011, successfully launched 12 new SMB offerings and created new revenue
stream for the organization.
ROGUE WAVE SOFTWARE, INC. Boulder, CO 2006-2009
Senior Product Manager / Product Marketing Manager
Created the product strategy and launched new high performance computing software product line for the
largest independent provider of cross-platform software development tools and embedded components in the
world. Owned the product line P & L, managed cross functional teams, led vendor and partnering efforts, and
all GTM activities for high performing, parallel processing, multi-threaded software applications. Successfully
launched 4 new products in less than two years with a highly technical target market (Senior enterprise
architects and engineers in financial services, telecommunications, healthcare, and government).
Senior Marketing Manager Boulder, CO 2007-2009
After departure of a long-term Marketing director, was asked to step in and take over the corporate marketing
department (in addition to PM role). Owned overall corporate marketing strategy and communications.
Designed and implemented annual marketing plans with a >$1.5M budget. Managed a team of 4 employees
and 6 consultants to execute on campaigns, events, SEO/SEM programs, graphic designers, partner
relationships and joint marketing opportunities. One highlight of success was the complete redesign of the
company website; owned the project plan, layout approval, writing of content and deployment within 100K
project (deployed on time and within budget), that resulted in a 20% increase in site traffic in the first year
after deployment (after Google indexing).
MBA INTERNSHIPS Stockholm, Sweden 2004-2005
 Delivered a business and financial strategy to the management team of a biotechnology company; project
focused on issues of growth and competitiveness within the Biotech clusters in Europe.
 Created a new business strategy and IT systems management development plan resulting in a 5% (first
year) increase in customers for Sweden's largest retail and commercial bank (Lansforsakringar).
 Completed a consulting project that identified, analyzed and resolved managerial issues for Stora Enso, one
of the world’s oldest companies (7 centuries) and largest producers of pulp and paper multinationals.

3.  Proposed new business strategy for Wine importing to the CEO of Spendrups AB, one of the largest
producers of beer in the world, in preparation for future EU deregulation on alcohol (1 year project).
IT & MANAGEMENT CONSULTANT
Independent Consultant
Stockholm, Sweden 2003-2004
Consulted on several management and IT projects (business and marketing strategy, IT project management,
testing, technical documentation, etc.) as needed for the largest retail systems development company in
Scandinavia, Retail Business Systems AB. Also worked with Ekvatorn Konsult AB, a small CPA/Management
consultancy firm representing both local and international clientele.
QUANTSHIFT COMMUNICATIONS, INC. Novato, CA 2001-2002
Product Manager & Software Release Lead
Owned the mobile and software products and strategies and launch activities for previously in-house used
software as we went to market with our (previously attained) reseller customers. Managed a cross functional
team of 22 responsible for capturing and documenting system requirements, developing, testing and
implementing; oversaw development of network plan, pricing and billing. Process Engineering; initiated,
created and implemented all SDLC and team processes within the organization.
AMERICAN MANAGEMENT SYSTEMS, INC. (now CGI, Inc.) Denver, CO 1999-2001
IT Business Analyst
Client: Qwest Communications Int'l; Positions included: Requirements Analyst and Lead, Training & Course
design lead for a Java-based internet Telecom wholesale services provision system.
Client: Verizon Wireless: Project Manager/Requirements Lead; streamlined implementation, requirements,
worked with vendors for hardware and software, and oversaw the nationwide deployment of Verizon's
proprietary fraud detection system.
OTHER POSITIONS HELD
Senior Account Manager, RMS Systems Inc. Denver, CO 1997-1999
Senior Account Agent, California Casualty Management Company Walnut Creek, CA 1994-1997
EDUCATION
University of California Los Angeles (UCLA)
Bachelor of Arts, Political Science (focus on Pre-law)
Stockholm School of Economics (Handelshögskolan)
Master of Business, MBA
Los Angeles, CA
1991-1993
Stockholm, Sweden
2004-2005
LANGUAGES AND INTERESTS
Travel, Swedish (fluent – Swedish citizen), Irish and Mexican (Spanish- once fluent) cultures, spending
time in the mountains, hiking, camping, French intensive gardening, construction/remodeling/decorating,
and getting some beach time in at least once or twice a year. Most importantly, teaching my 1.5 and 7-
year old amazing daughters to enjoy the great outdoors, music, and sharing with them my love for all the
remarkable things this world has to offer!