1. POP TRAIDEJ
Address : 354 Soi.Settakit 22-10 Phetkaseam Rd. Bangkae Bangkok 10160
Mobile: 085-840-1230
Email: mr.popgolfer@gmail.com
SUMMARY OF QUALIFICATIONS
 Over 10 years of in-depth experience in Information Technology.
 Extensive knowledge and skills in computer languages,tools, and database.
 Experienced and knowledgeable Information Technology Professional seeking to contribute IT solutions.
 Successfully in finding solutions to meet the customer needs.
 Strong analysis, research, organization and problem solving skills.
 Hard working with the communication skill to work at all levels of organization.
 Works well in both team environment and individual assignment.
 Skilled in providing customer and end-users support.
 Excellent communication and presentation capabilities.
COMPUTER LANGUAGES AND TOOLS
 ASP
 PHP
 JSP, Java Script ,J2SE
 Visual Basic 6.0
 Visual Studio 2003,2005 (VB.Net)
 Perl
 Tomcat , Apache,IIS
 Power Designer
DATABASE KNOWLEDGE
 SQL Server7.0
 SQL Server 2000, 2005
 Oracle 8i , 9i , 10G
 Ms Access
 MySQL
WORK EXPERIENCES:
GSK (Thailand) Co.,Ltd April 2015 – Present
SFE Executive
Responsibility:
 Work closely with management team/sales & marketing team/IT team to transform business
requirements into comprehensive solutions using the appropriate methods,tools and technologies
- Sales Force Activity
 Work with management team, Sales & Marketing team and Global team to establish
process
 Customer Data management
 Customer Segmentation and Targeting
 Manager Competency Management - Field Coaching Management
 Employee movement
 Sales Force Compensation (Sales Incentive)
 DDD reports (Market share data)
 Document retention (Audit tracker)
 Implement methods, tools to find out the appropriate solutions to support the
processes
 Gather the requirements from working team
 Identify GAP and provide feasibility
 Propose solutions
 Implement the solution to cover End to End process
(Implementation/Execution/Operation/Supporting)
Key projects
 Sales Force Compensation Service, to work with regional team to
implement the service to perform the calculation. Sales team will have the

2. visibility to review/confirm the incentive payment via Online & Offline
dashboard and HR will have the summary payment to submit payroll
system.
 Segmentation & Targeting application, to develop web application to
support sales team to identify customer classification and also provide the
reports to manager for coaching.
 Masterdata management, to establish the process and tool to make sure the
customer data is up-to-date and correct.
 MCM (Multi Channel Media), to work with working team to implement the
process to develop the media eg. interactive guideline, new journal update
by brand to ensure all the media will be provided properly to sales team with
effective and efficiency
 DDD database,to design and develop the data warehouse to create the
correlation report between market share data and internal sales data by
customers
- CRM system
 Existing system- IJSFA
 To maintain the current systemand BI reporting tools to work well in terms
of data accuracy, application performance, reporting tool and etc.
 Provide ad-hoc reports to support sales teamsuch as Target Customer
report, Call Activity report, Time-off report, Coaching report etc.
 New system- VEEVA
 Work with regional team to understand the project scope/objective ofCRM
application to support the new way of working and implement to Thailand
 To provide the feasibility gap and work on the implementation process such
as Change/Communication/Training management, Data & Content
migration, Risk Management, Reporting tool and etc.
 Work with regional team to implement the new systemto ensure the project
is on track and able to deliver the expected outputs within timeline.
 To prepare and conduct the training to the related team such as Sales team,
Product manager, Admin team and etc. to have the understanding with the
features and be ready for the changes in the future.
 Develop BI reporting tools to support New CRM with regional team
o Work with LOC & Regional team to provide:
 Local (Thailand) requirements
 Existing reports
 New report requirements
o Summarize GAPs and feasibilities to ensure BI reporting is ready
and cover the whole requirements
 Functions and features clarifications
 Phasing roll out plan
 Deployment plan
 Feedback and comment
o Conduct usertraining
 Identify the appropriate contents and prepare course
outline by users level
 Management level
 Sales team Level
 Marketing team level
 Supporting team level
o Deploy BI reporting tool as roll out plan by ensuring all users are
able to access and use the reports as usual
o Get feedback and comments to find out the area of improvements

3. - BI Analytic Project
 Work with Regional team & Thailand team to lead and implement Thailand BI report
(Reporting tools) by ensuring the BI Analytic Project will be go-live within timeline
and able to be supported to all Thailand users.
 Develop project timeline, milestone and key activities of all stake holders to align
with Regional project timeline.
 Gather Thailand requirements from all stake holders such as Management team,
Sales & Marketing team, Medical team, HR, Finance team and etc.
 Summarize the requirements and the existing reports such as Company performance
trackers, sales reports, market/competitor performance report, call activity reports,
sales team performance by ensuring all the requirements are in scope of the BI
Analytic project
 Work with regional team to prepare the screen/mock-up/example to review and
confirm the report’s requirement with Thailand working team
 Work with the Regional BI testing team to do testing and provide the feedbacks and
comments.
 Design and develop BI standard course to Thailand users such as BI for Management
team/Sales & Marketing/Medical/Admin by ensuring Thailand users have the fully
understanding ofall reports.
 Develop and support users for the reports in terms of the analysis level such as the
Sales Force KPI tracker, Customer Insight Tracker, MCM-Digital tracker and etc.
 Prepare user manual and conduct the training to Thailand users
 Management Team – Business Unit Director
 Sales Team – Head of Sales, Sale Manager, Sales representative
 Marketing Team – Product Manager
 Medical Team
 HR/Finance Team
 Get feedbacks and comments from Thailand users to continually improve the BI
analytic project.
Pfizer August 2014 – April 2015
Project Coordinator - Commercial Team
Responsibility:
 Work closely with management team/sales & marketing team/IT team to transform business
requirements into comprehensive solutions using the appropriate methods,tools and technologies
- Sales Force Activity
 Work with sales & marketing to establish the customer segmentation process and
summarize the business requirements and transform into the solution to develop the
appropriate tool such as Guidance for customer segmentation process, Web
Application to identify customer classification, Analysis report to support manager to
review and have the insight data for coaching etc.
- CRM system
 Work with regional team to understand the project scope/objective ofCRM
application
 Provide the feasibility and insight gap to regional team
 To ensure the existing functions of CRM application will be aligned with the local
process
 Turn features of CRM application to benefits and provide the information to
management team for Go/No Go with the particular feature of CRM application
 To conduct the training to ensure sales team have the fully understanding in terms of
CRM systemsuch as call definition, best practice sharing, how to work more
effective and efficient on CRM system
 To gather the requirements and summarize/analyze to create the reports to support
commercial team such as call activity report, Seen/Unseen customer report,
Segmentation report etc.

4. MSD (Thailand) Co.,Ltd May 2011 – August 2014
IT Staff (Business/Technical Analyst)
Responsibility:
 Work closely with management team to transform business requirements into comprehensive solutions
using the appropriate methods, tools and technologies
- Sales data, Online activity request system, Sales reports, Sales incentive application, HR
online system
 Provide IT knowledge and technical expertise in business process and technology initiatives to improve
business performance
 Make recommendations based on requirements and specification relating to proposed IT solutions to
ensure the most efficient and cost-effective can be achieved
 Develop functional and systemdesign specifications for client engagements
 Support local applications for sales and marketing department
 Provide technical advice to customers in response to user service requests
 Continually seek opportunities to increase usersatisfaction and deepen client relationships
 Develop and deliver training sessions relating to responsible IT solutions
 Perform vendorsourcing and work closely with selected vendorfor IT solutions
Advanced System Consulting Co.,Ltd Sep 2007 – Mar 2011
Business/SystemAnalyst
Responsibility
 Analyzed business processesand transformed business requirements to application functions
 Designed solutions and systems requirement specification
 Led IT projects
- DTAC: Distribution Core System, Sales Tracking System, Direct Sales System, USSD
Service system, SIM Management
- Toyota Motor Thailand: Systemand database design,Logistic application and KPI system
maintenance
- Business Online Public Company Limited: SMS systemintegration design and development,
Programming specification development, User acceptance test document developement
 Developed Programming Specification
 Analyzed System and designed database.
 Performed Unit Test,Modify and Revise coding
 Executed User Acceptance
 Developed User Manual and delivered Training
 Provided application supports
11infotech Co.,Ltd July 2006 - Sep 2007
Project Leader/System Analyst
Responsibility
 Managed and Planned Project & Resources.
 Developed Program By PHP, JSP, J2SE

5. Samart Info Media Co.,Ltd August 2004 - June 2006
Software Engineer
Responsibility
 Implemented New Platform of Call Center System (Web Application) ( JSP & Oracle )
 Designed Specification of Hardware and Software.
 Developed Program Call Center System(VB6)
 Performed Server Maintenance (Sun Solaris : Ldap Server)
 Migrated Database From DB2 to Oracle
 Managed Outsource to implement System. (OCT & MFEC : Develop Program By VB6, PHP,
ASP, JSP, Perl
Netconcept And Consulting CO.,Ltd. July 2003 - August 2004
Project Leader
Responsibility
 Analyzed and designed the work flow and systemflow
 Designed and analyzed database structure to ensure optimization
 Developed Web Application by PHP, ASP, JSP
- Web Base Email (Revenue Deparment : https://webmail.rd.go.th)
- Document Management System(Revenue Department)(PHP & Sql Server2000)
- Web Application of Cooperative Promotion Department (CPD) (PHP & Oracle)
- Online Testing System (ASP & Sql Server2000)
- Knowledge Basement System(PHP & MySQL)
- Content Management System(PHP & ASP & MySQL)
- Human Resource Management System(PHP & Oracle)
- Develop website of Suphahburi Province (JSP & Sql Server2000)
- Kodak B2B System(PHP & MySQL)
 Provided usersupports
Numap Co.,Ltd July 2001 – July 2003
Software Engineer
Responsibility
 Developed Program about Gis System and Tax Map System
 Developed Web Application for Stock Control System and Human Resource Management System
EDUCATION:
Bachelor Degree from Rajabhat Institute Bansomdej Chaopraya majoring Computer Science