This document discusses managing content across multiple screens and platforms. It outlines challenges with the current disconnected workflows and multiple vendors required. Key friction points are identified as time to audience, workflow automation, distribution to any platform, and monetizing audiences on all screens. The shift from TV to digital ad spending is noted, requiring content owners to transition to multi-screen publishing. A new approach is presented to broadcast live and unlock value from existing assets by combining elements to automate dynamic live streams across platforms.

1. Manage the New Content Supply Chain
To Efficiently Reach and Monetize
Audiences on All Screen

2. Robert Forsyth
Robert Forsyth, Chief Innovation
Officer of Worldnow, has more than
25+ years of experience in
broadcast television. Robert has
worked all aspects from studio
technician to technology lead,
including the construction of three
TV facilities. Prior to Worldnow,
Robert spent 17 years with
Allbritton Communication.

3. Critical Factors For Success
Produce
Manage
SyndicationMonetize
Analyze

4. Critical Factors For Success

5. Where We Are Today
Industry Challenges:
• Disconnected workflow across supply chain
• Daisy chain of vendors and custom integrations required
• One directional workflow
• Multiple points of failure
• Significant ongoing integration management and maintenance

6. Current Industry Challenges

7. Key Friction Points
1. Content: Time-to-audience across customer experiences
2. Workflow: Editing, processing, production
3. Automation: Reducing manual effort
4. Distribution: Publishing content to any experience
5. Monetization: Monetize audiences on all screens
Field/Studio Systems Distribution Points
Live Field
Desktop
Mobile
Over-
the-Top
(OTT)
Content
Sources
Acquisition
Digital
Sub-
Channels

8. The Major Shift From TV To Digital Ad Spending
Online has replaced broadcast TV as the biggest advertising medium

9. Where We Are Going
“I skate to where the puck is
going to be, not where it has
been.”
– Wayne GretzkyAs the $40BN broadcast television market
transitions from linear to digital, content
owners must transition studio personnel to
multi-screen publishers to effectively
monetize both linear and digital screens.

10. Capitalize on the New, Multi-Screen Era

11. Managing the New Content Supply Chain

12. Broadcast Live & Unlock Value of Existing Assets
A new way to distribute and monetize rich content by combining the major elements of a broadcast
facility to launch and support fully automated and branded dynamic live streams to web, mobile,
over-the-top (OTT) and digital sub channels.

13. Thank You
Robert Forysth
Worldnow
Rforsyth@worldnow.com