In this technology-focused white paper we discuss why the siloed, monolithic MAM approach will die out and why addressing the entire value-chain is becoming increasingly important. We explain how new “Media Logistics Platforms” promise to provide a content and data pathway to the ultimate big data, OTT promise: programmatic service creation.
Death of MAM session at IBC - final sunday13th SeptemberOnFrame Ltd
The document discusses how MAM (media asset management) systems are outdated and no longer suitable for today's digital media landscape. It proposes adopting a "media logistics platform" approach inspired by supply chain management principles. This would involve building decoupled, independently deployable microservices in the cloud to provide improved visibility, control, and analytics across the end-to-end media value chain. While moving assets and processes to the cloud poses challenges, new technologies and standards can help media companies justify the costs and transition to more agile, scalable systems that better address their evolving needs.
1. Nativ is a leading media technology company that offers MioEverywhere, an end-to-end media logistics platform.
2. MioEverywhere allows users to ingest, manage, and distribute content across multiple platforms through integrated modules like Mio Transfer, Mio MAM, Mio Workflow and Mio Publish.
3. The platform is cloud-based, customizable, and scalable with the goal of helping users lower costs, increase efficiency and gain greater visibility into their media operations and supply chain.
Managing the New Content Supply Chain: Efficiently Reach and Monetize Audienc...ETCenter
This document discusses managing content across multiple screens and platforms. It outlines challenges with the current disconnected workflows and multiple vendors required. Key friction points are identified as time to audience, workflow automation, distribution to any platform, and monetizing audiences on all screens. The shift from TV to digital ad spending is noted, requiring content owners to transition to multi-screen publishing. A new approach is presented to broadcast live and unlock value from existing assets by combining elements to automate dynamic live streams across platforms.
Content Supply Chain Management White PaperSigniant
There is a well worn phrase that “content is king” and this remains as true as it ever was except that realizing content’s value is now a whole lot more complicated.
Content can be entertainment - a movie like Avatar, a sports highlight from the World Cup, an episode of the Simpsons. It can be a commercial, a business briefing, a financial report, a satellite map, a medical image or amateur video. A value may be attached to that content by the owner, publisher and ultimately the audience/consumer and may be enhanced by additional content or the context in which it is presented. In essence content is information and in a world of information technology, content needs to be manipulated as information. There is more content than ever and many new ways to consume that content – thus the complexity of managing the flow of that content throughout the supply chain - from creation to the consumer.
Session 1:
Topic: Cloud Computing in Capital and Commodity Markets: Past, present and future
Briefly recap technology innovations that have led to the emergence of the Cloud as a major IT imperative, and examine future possibilities that support its wider adoption. We will review how Cloud technologies are currently being leveraged in the industry, and more specifically, how companies in the capital markets and commodities realm are leveraging them.
Explore factors to be mindful of while planning Cloud adoption for the enterprise and also develop a high level roadmap for moving services to the Cloud.
Speakers: Dixit Patel, Vice President Technology, Sapient Global Markets (London) and Sudip Dasgupta, Director Infrastructure, Sapient Global Markets (London)
Telefonica is a major telecommunications company operating in Europe and Latin America. The document discusses Telefonica's cloud computing services and strategy. It notes that Telefonica provides infrastructure as a service (IaaS), software as a service (SaaS), and other cloud services to business and individual customers. The document also examines the opportunities and challenges for telecommunications companies in the cloud market, including competing with other large cloud providers and adapting services to different customer needs.
Death of MAM session at IBC - final sunday13th SeptemberOnFrame Ltd
The document discusses how MAM (media asset management) systems are outdated and no longer suitable for today's digital media landscape. It proposes adopting a "media logistics platform" approach inspired by supply chain management principles. This would involve building decoupled, independently deployable microservices in the cloud to provide improved visibility, control, and analytics across the end-to-end media value chain. While moving assets and processes to the cloud poses challenges, new technologies and standards can help media companies justify the costs and transition to more agile, scalable systems that better address their evolving needs.
1. Nativ is a leading media technology company that offers MioEverywhere, an end-to-end media logistics platform.
2. MioEverywhere allows users to ingest, manage, and distribute content across multiple platforms through integrated modules like Mio Transfer, Mio MAM, Mio Workflow and Mio Publish.
3. The platform is cloud-based, customizable, and scalable with the goal of helping users lower costs, increase efficiency and gain greater visibility into their media operations and supply chain.
Managing the New Content Supply Chain: Efficiently Reach and Monetize Audienc...ETCenter
This document discusses managing content across multiple screens and platforms. It outlines challenges with the current disconnected workflows and multiple vendors required. Key friction points are identified as time to audience, workflow automation, distribution to any platform, and monetizing audiences on all screens. The shift from TV to digital ad spending is noted, requiring content owners to transition to multi-screen publishing. A new approach is presented to broadcast live and unlock value from existing assets by combining elements to automate dynamic live streams across platforms.
Content Supply Chain Management White PaperSigniant
There is a well worn phrase that “content is king” and this remains as true as it ever was except that realizing content’s value is now a whole lot more complicated.
Content can be entertainment - a movie like Avatar, a sports highlight from the World Cup, an episode of the Simpsons. It can be a commercial, a business briefing, a financial report, a satellite map, a medical image or amateur video. A value may be attached to that content by the owner, publisher and ultimately the audience/consumer and may be enhanced by additional content or the context in which it is presented. In essence content is information and in a world of information technology, content needs to be manipulated as information. There is more content than ever and many new ways to consume that content – thus the complexity of managing the flow of that content throughout the supply chain - from creation to the consumer.
Session 1:
Topic: Cloud Computing in Capital and Commodity Markets: Past, present and future
Briefly recap technology innovations that have led to the emergence of the Cloud as a major IT imperative, and examine future possibilities that support its wider adoption. We will review how Cloud technologies are currently being leveraged in the industry, and more specifically, how companies in the capital markets and commodities realm are leveraging them.
Explore factors to be mindful of while planning Cloud adoption for the enterprise and also develop a high level roadmap for moving services to the Cloud.
Speakers: Dixit Patel, Vice President Technology, Sapient Global Markets (London) and Sudip Dasgupta, Director Infrastructure, Sapient Global Markets (London)
Telefonica is a major telecommunications company operating in Europe and Latin America. The document discusses Telefonica's cloud computing services and strategy. It notes that Telefonica provides infrastructure as a service (IaaS), software as a service (SaaS), and other cloud services to business and individual customers. The document also examines the opportunities and challenges for telecommunications companies in the cloud market, including competing with other large cloud providers and adapting services to different customer needs.
Loft London relies on Signiant's content distribution solutions to efficiently and securely transfer large media files with their partners. Signiant seamlessly integrates with their existing workflows and technologies, and provides fast, reliable file transfers to distribute foreign language versions of content globally. Signiant allows them to prioritize bandwidth usage and ingest content quickly from partners to offer a wide range of content to users.
This document outlines 5 reasons why telco cloud offerings may fail:
1. Not partnering with the right companies and trying to control the entire value chain alone.
2. Not involving customers in product development to understand their needs.
3. Partnering with vendors that do not help develop core competencies or provide the right services.
4. Providing "one size fits all" cloud bundles that do not meet the needs of different customer segments.
5. Using sales channels that are not effective for cloud services, such as those better suited to traditional telecom offerings.
This document summarizes a presentation on cloud interoperability given by Lockheed Martin. It discusses Lockheed Martin's vision to provide cloud services and solutions to customers through a unified catalog. This would allow customers to access infrastructure, platform, and software services from Lockheed Martin and third parties in a standardized way. It would also enable cloud brokering to provision resources from multiple public clouds to best meet customer requirements. The service catalog aims to give customers simplicity, transparency and security while reducing costs through greater choice and competition.
Signiant is the creator of pioneering software that automates, accelerates, manages, and securely controls the movement of high-value digital content within and between organizations and ecosystems.
SI-Tech is a technology company founded in 1995 that provides telecom products and solutions to customers including telcos, government and SMEs. It has 3000 employees across China, Hong Kong, USA and is a leader in cloud, big data and mobile internet technologies. SI-Tech has provided business support systems, billing systems, and other solutions to major Chinese telcos including China Mobile, China Unicom and China Telecom, serving over 1/3 of telecom systems in China and 400 million end users. Recent solutions focus on next generation systems using approaches like socialization, customization, and open platforms to help telcos address challenges of convergent business needs, IT modernization and threats from OTT players.
Ford Motor Company -The Open and Mobile Platform Shreya Ganapathy
The document summarizes a conference about using technology platforms to drive productivity in fleet and asset management. Key discussion topics included Ford's connectivity strategy, Ford Work Solutions products, and collaboration opportunities. The conference highlighted how vehicles now have more computer systems and software than shuttles and airplanes. It also showed how Ford is using in-vehicle technology like navigation, remote desktop access, and telematics to increase productivity for small, medium, and large fleets. The document stresses that true value is created when technology enables changes to business operations through customer-centric collaboration between companies.
This document discusses the future of telecommunications companies (telcos) providing cloud services. It notes that virtualization and cloud computing are allowing enterprises to reduce their operational burden and costs by outsourcing infrastructure. Telcos are well positioned to provide these cloud services using their data centers, networks, and ability to deliver services globally. The document envisions telcos consuming public cloud services for their own IT needs for quicker time to market and costs savings. It also sees telcos offering managed private and hybrid clouds, public cloud connectivity, and acting as cloud brokers with flexible contracts and pay-as-you-go models. This would allow telcos to virtualize more network functions and reduce capital expenditures.
KPN is a major telecommunications company in the Netherlands that is shifting its focus from networks to customer service. It aims to be the preferred supplier of multi-access, managed ICT, and network services. To improve its customer-centric operations support systems and business support systems, KPN is taking a business-driven approach focused on defining the ideal customer experience, governance, ways of working, business processes, and IT architecture.
The document discusses how DevOps approaches can help organizations accelerate software delivery through expanded collaboration, automating processes, and reducing feedback times while balancing speed, quality, cost and risk; it also examines challenges of adoption at scale, maintaining innovation versus optimization in multi-speed IT environments, and how IBM capabilities can help organizations achieve continuous delivery across hybrid clouds.
Cloud is one of that kind of digital services that is already here and materialized. Cloud services landscape is becoming more and more dense but still there is a chance for telecom players to take part in that field. Unfortunately, Communication Service Providers are late to come in and therefore it is not sufficient to put computing capacities and just sell them anymore. The economy of scale reached by current industry leaders can barely be beaten even by the largest CSPs. Therefore, some other smarter options should be found to compete with likes of Amazon, Microsoft and Google. This ppt paper is just an effort to think of CSPs role in cloud services domain and any ideas and suggestions for further discussion is very welcome.
Thank you!
Swift at IBM: Mobile, open source and the drive to the cloudDev_Events
Karl Weinmeister presented on enabling modern application design patterns using open source technologies like Swift, Kitura, and OpenWhisk. He discussed how applications can be broken into user-facing client apps and backend services, and how Swift supports developing both tiers. He provided an overview of Kitura as a web framework for Swift on servers, demonstrated a simple Kitura app, and highlighted sample apps like BluePic. Weinmeister also discussed using OpenWhisk for application events and integration via Swift packages.
This report summarises the findings from the 2016
programme of research and analysis, providing an
overview of the pay-TV innovation landscape and setting
out the views of industry executives around the world
– in Europe, Asia Pacific, Latin America and North
America. It provides a snapshot of industry perspectives
about the innovation challenges and opportunities
facing the industry and outlines a set of innovation
priorities for the pay-TV operators.
Cloud and How It Will Impact the Broadcast and Entertainment IndustryTD Web Services
An overhaul is taking place in the broadcast and entertainment industry since consumers are now demanding oriented content and makers of content have out shined the distributors. New technologies in the area of content delivery, workflow and even entertainment devices open up the field for well performing companies whether big or small to take the helm of the industry, and cloud computing is set to affect this greatly by assisting new breakthroughs. Cloud computing is highly cost effective, flexible and reliable and it is therefore a very viable option for players in the entertainment industry.
CIMM Set Top Box (STB) Lexicon / Glossary of terms May 2010Brian Crotty
This document provides definitions for terms related to the analysis of set-top box data for media measurement. It introduces the need for standardizing terms as set-top box data becomes more widely available and used. Key points:
- Set-top box data has the potential to provide more accurate and granular TV viewership data than current measurement methods by tracking linear viewing, DVR playback, VOD, EPG, etc.
- However, various technical, regulatory, and business issues need to be resolved for set-top box data to be a accepted currency. These include standardizing terms and metrics, algorithms for determining when a TV is on, addressing coverage gaps, and managing data volumes.
- The
Techaccess Media Solutions provides solutions to help media and entertainment companies meet challenges around increasing competition and demand for innovation. Their framework enables customers to create new service offerings, support efficient business processes, and leverage content across distribution platforms. They provide a comprehensive reference architecture that allows rich media to be ingested, managed, transformed, and delivered to applications across different devices and platforms.
This document discusses the potential for carrier Wi-Fi networks to help address Africa's broadband crisis. It notes that despite new submarine cable capacity, true high-speed broadband may not be available for a decade in Africa due to congested mobile networks, insufficient spectrum allocation, and lack of infrastructure investment. Carrier Wi-Fi could provide a lower-cost solution for mobile operators by offloading data traffic onto Wi-Fi networks. New Wi-Fi standards have improved integration with mobile cores, and Wi-Fi offloading could open new business opportunities for mobile operators while reducing spectrum and backhaul costs. The document argues carrier Wi-Fi may be a panacea for Africa's broadband challenges if mobile operators and regulators embrace this technology.
Whitepaper channel cloud computing paper 1Ian Moyse ☁
In this first paper we shall cover
Why the cloud is i • mportant to you as a reseller
• The evolution of cloud computing
• How cloud solutions will change the channel landscape
OTT Video Trends and Opportunity (2018)MC[CO] Labs
This upload features a summary of MC[CO] Labs' work in video streaming and our general perspective on OTT video trends from our more recent work, sanitized to protect the confidentiality of our clients.
CTRM - The Next Generation - ComTechAdvisory Vendor Technical UpdateCTRM Center
There is no doubt that technology has undergone a sea-change over the last decade or so potentially making it possible to build and deploy software faster and more cost-effectively while offering a host of features that help users to work smarter, faster and with less opportunity for error. Additionally, the way that applications are designed and built has also changed to take better advantage of these technologies. While arguably there is no single technology that facilitates a paradigm shift in Commodity Trading and Risk Management (CTRM) software, when you combine advances in all areas of solution development and deployment technology, then such a leap forward is both likely and desirable.
Nowhere is the gap between the possibilities offered by these leaps in technology and what is available as commercial solutions more apparent than in the commodity trading and risk management software category. There are many aging, legacy, solutions still being utilized, marketed, and deployed and yet, this is an industry that is experiencing unprecedented demands and change, which in turn, are placing increasing demands on the software it utilizes. What most commodity firms are seeking is more agile software platforms that can allow them to adapt and evolve through these changes. This growing demand is also accentuated by the younger, more tech-savvy people entering the business whose expectations are not being met by many existing solutions.
Next Generation Service Platforms Review 2014Alan Quayle
Review of the Next Generation Service Platforms event brings together 3 events: Telecom APIs, Web Real-Time Communications & Legacy Networks Evolution.
Weblog http://alanquayle.com/2014/07/ngsp-review-art-possible-mantra-self-defeat/
Comarch Technology Review provides expert commentary and analysis on current trends shaping the telecommunications market, as well as insight on how to solve problems most commonly faced by telecom operators.
This unique and comprehensive publication is written by our specialists with expertise in various fields, ranging from BSS and OSS to VAS and professional services.
Thrive with accenture product and platform engineering servicesAccenture Technology
Accenture’s Product and Platform Engineering Services team helps clients navigate through the new wave of platforms. With more than three decades of experience, our deep engineering-skilled workforce of over 8,000 professionals has grown out of the development of our own commercially-available software and platforms. With expertise across more than 40 industries and all business functions, we deliver transformational outcomes for a demanding, new digital world.
Loft London relies on Signiant's content distribution solutions to efficiently and securely transfer large media files with their partners. Signiant seamlessly integrates with their existing workflows and technologies, and provides fast, reliable file transfers to distribute foreign language versions of content globally. Signiant allows them to prioritize bandwidth usage and ingest content quickly from partners to offer a wide range of content to users.
This document outlines 5 reasons why telco cloud offerings may fail:
1. Not partnering with the right companies and trying to control the entire value chain alone.
2. Not involving customers in product development to understand their needs.
3. Partnering with vendors that do not help develop core competencies or provide the right services.
4. Providing "one size fits all" cloud bundles that do not meet the needs of different customer segments.
5. Using sales channels that are not effective for cloud services, such as those better suited to traditional telecom offerings.
This document summarizes a presentation on cloud interoperability given by Lockheed Martin. It discusses Lockheed Martin's vision to provide cloud services and solutions to customers through a unified catalog. This would allow customers to access infrastructure, platform, and software services from Lockheed Martin and third parties in a standardized way. It would also enable cloud brokering to provision resources from multiple public clouds to best meet customer requirements. The service catalog aims to give customers simplicity, transparency and security while reducing costs through greater choice and competition.
Signiant is the creator of pioneering software that automates, accelerates, manages, and securely controls the movement of high-value digital content within and between organizations and ecosystems.
SI-Tech is a technology company founded in 1995 that provides telecom products and solutions to customers including telcos, government and SMEs. It has 3000 employees across China, Hong Kong, USA and is a leader in cloud, big data and mobile internet technologies. SI-Tech has provided business support systems, billing systems, and other solutions to major Chinese telcos including China Mobile, China Unicom and China Telecom, serving over 1/3 of telecom systems in China and 400 million end users. Recent solutions focus on next generation systems using approaches like socialization, customization, and open platforms to help telcos address challenges of convergent business needs, IT modernization and threats from OTT players.
Ford Motor Company -The Open and Mobile Platform Shreya Ganapathy
The document summarizes a conference about using technology platforms to drive productivity in fleet and asset management. Key discussion topics included Ford's connectivity strategy, Ford Work Solutions products, and collaboration opportunities. The conference highlighted how vehicles now have more computer systems and software than shuttles and airplanes. It also showed how Ford is using in-vehicle technology like navigation, remote desktop access, and telematics to increase productivity for small, medium, and large fleets. The document stresses that true value is created when technology enables changes to business operations through customer-centric collaboration between companies.
This document discusses the future of telecommunications companies (telcos) providing cloud services. It notes that virtualization and cloud computing are allowing enterprises to reduce their operational burden and costs by outsourcing infrastructure. Telcos are well positioned to provide these cloud services using their data centers, networks, and ability to deliver services globally. The document envisions telcos consuming public cloud services for their own IT needs for quicker time to market and costs savings. It also sees telcos offering managed private and hybrid clouds, public cloud connectivity, and acting as cloud brokers with flexible contracts and pay-as-you-go models. This would allow telcos to virtualize more network functions and reduce capital expenditures.
KPN is a major telecommunications company in the Netherlands that is shifting its focus from networks to customer service. It aims to be the preferred supplier of multi-access, managed ICT, and network services. To improve its customer-centric operations support systems and business support systems, KPN is taking a business-driven approach focused on defining the ideal customer experience, governance, ways of working, business processes, and IT architecture.
The document discusses how DevOps approaches can help organizations accelerate software delivery through expanded collaboration, automating processes, and reducing feedback times while balancing speed, quality, cost and risk; it also examines challenges of adoption at scale, maintaining innovation versus optimization in multi-speed IT environments, and how IBM capabilities can help organizations achieve continuous delivery across hybrid clouds.
Cloud is one of that kind of digital services that is already here and materialized. Cloud services landscape is becoming more and more dense but still there is a chance for telecom players to take part in that field. Unfortunately, Communication Service Providers are late to come in and therefore it is not sufficient to put computing capacities and just sell them anymore. The economy of scale reached by current industry leaders can barely be beaten even by the largest CSPs. Therefore, some other smarter options should be found to compete with likes of Amazon, Microsoft and Google. This ppt paper is just an effort to think of CSPs role in cloud services domain and any ideas and suggestions for further discussion is very welcome.
Thank you!
Swift at IBM: Mobile, open source and the drive to the cloudDev_Events
Karl Weinmeister presented on enabling modern application design patterns using open source technologies like Swift, Kitura, and OpenWhisk. He discussed how applications can be broken into user-facing client apps and backend services, and how Swift supports developing both tiers. He provided an overview of Kitura as a web framework for Swift on servers, demonstrated a simple Kitura app, and highlighted sample apps like BluePic. Weinmeister also discussed using OpenWhisk for application events and integration via Swift packages.
This report summarises the findings from the 2016
programme of research and analysis, providing an
overview of the pay-TV innovation landscape and setting
out the views of industry executives around the world
– in Europe, Asia Pacific, Latin America and North
America. It provides a snapshot of industry perspectives
about the innovation challenges and opportunities
facing the industry and outlines a set of innovation
priorities for the pay-TV operators.
Cloud and How It Will Impact the Broadcast and Entertainment IndustryTD Web Services
An overhaul is taking place in the broadcast and entertainment industry since consumers are now demanding oriented content and makers of content have out shined the distributors. New technologies in the area of content delivery, workflow and even entertainment devices open up the field for well performing companies whether big or small to take the helm of the industry, and cloud computing is set to affect this greatly by assisting new breakthroughs. Cloud computing is highly cost effective, flexible and reliable and it is therefore a very viable option for players in the entertainment industry.
CIMM Set Top Box (STB) Lexicon / Glossary of terms May 2010Brian Crotty
This document provides definitions for terms related to the analysis of set-top box data for media measurement. It introduces the need for standardizing terms as set-top box data becomes more widely available and used. Key points:
- Set-top box data has the potential to provide more accurate and granular TV viewership data than current measurement methods by tracking linear viewing, DVR playback, VOD, EPG, etc.
- However, various technical, regulatory, and business issues need to be resolved for set-top box data to be a accepted currency. These include standardizing terms and metrics, algorithms for determining when a TV is on, addressing coverage gaps, and managing data volumes.
- The
Techaccess Media Solutions provides solutions to help media and entertainment companies meet challenges around increasing competition and demand for innovation. Their framework enables customers to create new service offerings, support efficient business processes, and leverage content across distribution platforms. They provide a comprehensive reference architecture that allows rich media to be ingested, managed, transformed, and delivered to applications across different devices and platforms.
This document discusses the potential for carrier Wi-Fi networks to help address Africa's broadband crisis. It notes that despite new submarine cable capacity, true high-speed broadband may not be available for a decade in Africa due to congested mobile networks, insufficient spectrum allocation, and lack of infrastructure investment. Carrier Wi-Fi could provide a lower-cost solution for mobile operators by offloading data traffic onto Wi-Fi networks. New Wi-Fi standards have improved integration with mobile cores, and Wi-Fi offloading could open new business opportunities for mobile operators while reducing spectrum and backhaul costs. The document argues carrier Wi-Fi may be a panacea for Africa's broadband challenges if mobile operators and regulators embrace this technology.
Whitepaper channel cloud computing paper 1Ian Moyse ☁
In this first paper we shall cover
Why the cloud is i • mportant to you as a reseller
• The evolution of cloud computing
• How cloud solutions will change the channel landscape
OTT Video Trends and Opportunity (2018)MC[CO] Labs
This upload features a summary of MC[CO] Labs' work in video streaming and our general perspective on OTT video trends from our more recent work, sanitized to protect the confidentiality of our clients.
CTRM - The Next Generation - ComTechAdvisory Vendor Technical UpdateCTRM Center
There is no doubt that technology has undergone a sea-change over the last decade or so potentially making it possible to build and deploy software faster and more cost-effectively while offering a host of features that help users to work smarter, faster and with less opportunity for error. Additionally, the way that applications are designed and built has also changed to take better advantage of these technologies. While arguably there is no single technology that facilitates a paradigm shift in Commodity Trading and Risk Management (CTRM) software, when you combine advances in all areas of solution development and deployment technology, then such a leap forward is both likely and desirable.
Nowhere is the gap between the possibilities offered by these leaps in technology and what is available as commercial solutions more apparent than in the commodity trading and risk management software category. There are many aging, legacy, solutions still being utilized, marketed, and deployed and yet, this is an industry that is experiencing unprecedented demands and change, which in turn, are placing increasing demands on the software it utilizes. What most commodity firms are seeking is more agile software platforms that can allow them to adapt and evolve through these changes. This growing demand is also accentuated by the younger, more tech-savvy people entering the business whose expectations are not being met by many existing solutions.
Next Generation Service Platforms Review 2014Alan Quayle
Review of the Next Generation Service Platforms event brings together 3 events: Telecom APIs, Web Real-Time Communications & Legacy Networks Evolution.
Weblog http://alanquayle.com/2014/07/ngsp-review-art-possible-mantra-self-defeat/
Comarch Technology Review provides expert commentary and analysis on current trends shaping the telecommunications market, as well as insight on how to solve problems most commonly faced by telecom operators.
This unique and comprehensive publication is written by our specialists with expertise in various fields, ranging from BSS and OSS to VAS and professional services.
Thrive with accenture product and platform engineering servicesAccenture Technology
Accenture’s Product and Platform Engineering Services team helps clients navigate through the new wave of platforms. With more than three decades of experience, our deep engineering-skilled workforce of over 8,000 professionals has grown out of the development of our own commercially-available software and platforms. With expertise across more than 40 industries and all business functions, we deliver transformational outcomes for a demanding, new digital world.
Whitepaper Channel Cloud Computing paper 1Ian Moyse ☁
This document is the first part of a four part series about reselling cloud computing solutions. It discusses how cloud computing is becoming mainstream and changing the IT landscape. It explains what cloud computing is and some of the benefits it provides to customers. It also discusses predictions that the cloud computing market will experience significant growth and why resellers need to adapt to selling cloud solutions. The document provides an overview to set the stage for the topics that will be covered in the remaining parts of the series.
Technology Review | In Focus: Customers & ProductComarch
Published twice a year, Comarch Technology Review (Telecom Edition) provides expert commentary and analysis on current trends shaping the telecommunications market, as well as insight on how to solve problems most commonly faced by telecom operators
This document discusses the need for telecommunications companies (telcos) to transform themselves into technology companies (techcos). It outlines three main drivers for this transformation: improving customer friendliness to meet rising consumer expectations set by internet companies, increasing innovativeness to compete with large global tech firms, and enhancing efficiency to become leaner. The document argues telcos must transform both their front-end digital experiences and back-end operations through automation in order to successfully make this transition and remain competitive. It examines different approaches telcos are taking to achieve IT transformations and the challenges they face.
Welcome Address from Alan Quayle: Industrialization of Telecom Application Development.
Review of the past year by the numbers, what TADSummit has in store over the next 2 days, and introducing some of the TADHack Global winners from around the world. Telecoms is democratized and innovation using telecom app development is happening everywhere.
Presented at TADSummit 2016, 15-16 Nov, Lisbon.
Beat the content crunch enhancing video delivery with (mobile) edge computingAlexander Cherry
- The Streaming Challenge, or Bringing the Mountain to Mohammed
- Edge Computing for Network Operators: The Content-Delivery Business Case
- Put the Cash back into Caching
- Unleash Mobile Video with LTE Broadcast (eMBMS)
- Optimising Streaming Media in Real Time
- Next-Gen Killer Apps with Edge Video Orchestration & Analytics
- The Internet of Caches
Between Creation and Consumption: The Muddle in the MiddleOnFrame Ltd
But until recently, there’s really
only been one channel available
for delivering it: broadcast TV.
For brand marketers, that meant expensive TV ads. For media and content owners, it meant a tightly
managed channel to market controlled by a few power players. However, recent advances in consumer
devices and ubiquitous broadband have changed this. Today, there are numerous ways to get content in
front of viewers and a large number of business models to play with.
At one end, content creators have increasingly powerful and sophisticated tools at their fi ngertips and
at the other end, consumers are hungry for more and more high quality entertainment. The range of
outlets through which audiences consume content has also grown and diversifi ed with new technologies
and devices allowing them to watch and listen anytime, anywhere. This recent explosion of new channels
and business models has led to an equally dramatic infl ux of innovators, disruptors and challengers – all
competing for a fi nite resource: the time and attention of consumers.
On the surface, everything seems fi ne, however many content owners, distributors and marketers
responsible for getting their content to market are unable to make the most of what should be a golden
age. The tools and systems currently being used to manage and distribute content belong to the past.
They are expensive to run, often add unnecessary bureaucracy to everyday processes, limit commercial
and creative agility and usually rely on third parties to execute requests.
Fortunately, it doesn’t have to be like this. If, that is, the industry recognises that its traditional ways of
managing and distributing fi lm and TV content are no longer sustainable in today’s multi-platform world.
If content owners are to regain control of their own destiny, they need to embrace new technologies and
platforms to eliminate the friction and infl exibility imposed by the old ways of managing media. Consumers
are demanding ever more fl exibility in the ways in which they consume and control content, shifting
constantly between different screens and devices.
The purpose of this first edition of the Market Trends Report is to shed light on the way digital technologies reshape trade finance, a sector which often does not get as much publicity as B2C financial services.
Given that disruption often comes from adjacent sectors or from the application of an existing technology to a new field, we found it essential to begin with a broad analysis of the latest trends before zooming in progressively on financial services and on trade finance specifically.
The report is structured around four chapters, starting from the general core techno trends, and converging towards the changes impacting the trade finance ecosystem:
1- Core techno trends, business model and social changes
2- Disrupted industries, changes in the way we live and work
3- FinTech disrupt (and partner with) banking and insurance
4- Conclusion: Trade Finance is also ripe for disruptive innovations
We really hope that you will like this Market Trends Report and that you will find it useful. When you read it, please keep in mind that it is still being refined. We welcome your feedbacks, insights and suggestions.
Addressing Commodity Market Challenges With Digitalization Enabled By Platfor...CTRM Center
The pace of change in the global commodity markets is accelerating and historical relationships among buyers, sellers and traders, and even the markets in which they operate, are being interrupted, reformed and reshaped at an ever-increasing pace. Trade wars, military conflict, climate change initiatives, regulatory mandates, sustainability and even as recently demonstrated, market shocks brought about by disease pandemics are shifting supply sources and demand patterns and interrupting industrial output, forcing commodity trading companies to adapt in almost real time.
The document summarizes findings from the 2018 Pay-TV Innovation Forum exploring key developments affecting the pay-TV industry. It finds that competition is intensifying from OTT services and other providers. Pay-TV subscriptions are plateauing in most markets as viewers increasingly access content on multiple screens. To grow, pay-TV providers will need to offer more flexible packages, improve the user experience across devices, and potentially act as aggregators amid an fragmented landscape. The top innovation priorities are product and commercial changes, improving the operating model, and investments in technology platforms.
MioEverywhere is a media logistics platform composed of several modules that empower users to create, manage, and monetize TV content. The core modules include Mio Core for media workflow automation and integration, Mio Workflow for composing automated workflows, Mio Objects for custom data modeling, Mio MAM for asset management, Mio Analytics for data analysis, Mio Publish for content delivery, Mio Transfer for file ingestion, and Mio Screener for review and approval. Together these provide an end-to-end solution for TV content across its entire lifecycle.
The document discusses how traditional media asset management (MAM) systems are outdated and no longer meet industry needs. It proposes that a new approach called a Media Logistics Platform (MLP) is needed, which uses microservices, cloud computing, and other modern technologies. An MLP would break applications into independent, interchangeable services. This would provide benefits like improved scalability, flexibility, and faster innovation. The document gives an example of how an MLP was implemented for a production company, allowing end-to-end workflow management and data continuity across different applications and teams. While challenges remain in fully adopting cloud-based systems, new standards and success stories indicate the industry is evolving toward this new media logistics approach.
Nativ / Vubiquity breakfast briefing 26 June 2014OnFrame Ltd
The document discusses the future of digital asset management (DAM) systems and how new technologies could enable a new approach. It suggests that traditional, monolithic DAM systems are breaking down due to factors like consumer technology trends, media markets, and workflow needs. New technologies like cloud infrastructure, modern web interfaces, mobile, microservices, and service-oriented architectures could provide the foundation for a new type of "media logistics" system focused on end-to-end media management rather than just DAM. While barriers remain for media companies, enablers like standards, cost savings potential, and successful examples indicate the industry is ready to evolve DAM systems to take advantage of new technologies.
Nativ / Vubiquity breakfast briefing 26 June 2014OnFrame Ltd
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Broadcast is no longer the only show
in town when it comes to delivering
TV and film content to the masses. In
recent years the consumption of such
content over Internet-enabled devices
has exploded.
From connected TV and consoles to tablets and mobiles, there is a rush to dominate the Internet
TV service proposition and offer TV anytime, anyplace and in high definition.
For consumers, this is a great time as TV and film services become richer, more customisable and
“always on”.
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owners can no longer bet on a single Internet TV platform - they must sweat value from their content by
leveraging multiple deals to stay in the game. The fulfilment and delivery side of things can be incredibly
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workflows and digital delivery that help overcome this.
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Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
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Bob Boule
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1. The Muddle in
the Middle Series
Dealing with a problem child and
the birth of something new
A Nativ Whitepaper/ www.nativ.tv
WE NEED
TO TALK
ABOUT
MAM
3. 3
Media asset management and
its family of relatives have been
around for decades and are still
an omnipresent subject in media
technology circles.
The industry continues to generate numerous “Request for Proposals” stating the need
for a new “MAM System”.
However, MAM increasingly represents a nebulous term - a silver bullet to solve all media
management woes. More worryingly, it no longer seems to encapsulate many of the problems the
industry faces when managing the creation and distribution of TV content in today’s data-driven,
multi-platform world.
In this technology-focused paper we discuss why the siloed, monolithic MAM approach will die
out and why addressing the entire value-chain is becoming increasingly important. We explain
how new “Media Logistics Platforms” promise to provide a content and data pathway to the
ultimate big data, OTT promise: programmatic service creation.
4. A Changing World
If you were to ask somebody at the turn of the millennium to define media
asset management, you’d probably be told that it meant maintaining control
and access to your media assets. A MAM system was a place to put your
audio-visual content, to store it, to sort it and to categorise it. Ultimately,
some would argue that the MAM was also a place where content went
to die – such was the closed and clunky nature of early MAM systems.
Back then, when broadcast TV dominated, workflows were
well understood and technology was keeping pace with market
demands. It was assumed that business processes would
remain unchanged for long periods, or at least be subject to
only minor modifications, and I.T. systems were built to support
this assumption. In addition, the broadcast engineering division
was a very different beast to the in-house I.T. department and
it wasn’t always clear where a MAM should sit in an organisation,
or whom should manage it.
Much has changed in recent years. Multi-platform OTT video
has grown from a stuttering start to a worldwide powerhouse.
Digital TV Research predicts that OTT video revenues are set
to rocket to $42 billion by 2020. In fact, OTT video services are
now threatening to disintermediate many incumbents, bringing
greater targeting and richer content. Although few would
suggest that OTT will replace linear broadcast altogether,
most would agree that the TV landscape has changed
radically and forever.
This explosion of OTT services creates opportunity and threat
in equal measure. Although demand for TV content is growing,
increased competition requires content owners to produce
more content more efficiently and target audiences wherever
they are. To address this new TV marketplace, content owners
and distributers are facing huge challenges both commercially
and operationally as they seek to navigate a dizzying array of
technologies, standards and commercial models. In this new
TV ecosystem the risks are high, the rewards are great and
the competition is fierce.
So, although consumers are awash with
great content on exciting new platforms,
behind the scenes the logistics elements
of the TV supply chain are creaking and
starting to show their age: The old MAM
architectures no longer meet the new
media management challenges.
4 A Nativ Whitepaper/ www.nativ.tv
5. 5
A Broken Concept
What’s clear is that the file-based, multi-platform TV industry hasn’t just placed
demands on the delivery side of TV. It has put pressure on the entire value
chain, from commissioning and production all the way to post-production and
distribution. This in turn has forced the MAM system to do so much more.
The list of requisite features is now seemingly endless; ingest,
QC, storage, transcoding, metadata enriching, tagging, editing,
approvals, publishing and on and on. In fact as the list of features
grows, MAM seems an increasingly amorphous concept; more
of a catch-all agglomeration of features relying on software
architectures that are rapidly showing their age. To make matters
even more confusing, new terms have arisen such as “PAM”,
“OVP” and “video content management”, so that purchasers
are faced with a Venn diagram or evolving concepts.
In addition to the long list of “must-have” features, some
of the non-functional characteristics of a traditional MAM
are just as problematic:
• Monolithic – typically one or two servers carrying all the
software. No option for scaling horizontally and sharing
resource across multiple machines in the cloud.
• On-Premise – usually the MAM is an internal
technology that sits behind the corporate firewall
with no multi-tenancy support.
• Siloed and partially closed – It has an API which is more
of an afterthought, using outdated integration technologies.
• Workflow is a separate consideration – this is seen
as a completely separate piece of software that must also
be bolted on.
• One-size-fits-all user interface - The UI needs to offer
myriad functionality while providing contexts to support both
operational and creative users.
• Requires a lengthy integration project – The above
characteristics mean that a new MAM project can easily
cost you upwards of a million dollars.
• Risky implementation – Most traditionally managed,
large-scale I.T. integration projects fail.
Combine these with the rapidly changing
demands of the new TV ecosystem and
it’s no wonder so many MAM projects
fail to deliver on their promise.
6. What’s Breaking It?
The usefulness of traditional MAM systems is being indirectly eroded by
rapid changes in consumer-driven technology and audience behaviour.
Advances in these areas have brought about user-friendly devices, with
fast processers to enable smooth video decoding and high resolution.
Fixed line and mobile networks have enabled delivery of high
quality video and a true multi-platform TV experience. Cloud-based
services have paved the way for easy file sharing, social
media and cross platform, scalable services.
These advances have catalysed a disruptive OTT play from new
entrants such as Google, Amazon, Apple, Netflix, and Spotify.
To combat this, many broadcast incumbents have also moved
to create new personalized, multi-screen service experiences
to test audience appetite. Whether you’re a disrupter or an
incumbent, the results of these early experiments are clear:
this is what consumers want. The services are successful.
The experiment is becoming the core business.
Multi-screen, personalized video services and the competitive
requirement to deliver on-demand content at scale hugely
increases the complexity of a now non-linear supply chain.
The commercial cost of getting this supply chain management
wrong is also increased. In this context traditional MAM
architectural models, engineered for predictable and linear
schedule services, become unfit for purpose. The challenge
here is further compounded by a lack of file format
standardization, and the problem of legacy systems still
largely engineered for a logistics model dictated by tape.
This leaves a media logistics and supply chain gap for premium
media and brands. On the delivery side, the market is served
by solutions that offer service delivery and service management
for the multi-screen consumer, the now mature Online Video
Platform (OVP) market. This space has reached a point in its
development where there are a small number of market-leading
players such as Ooyala, thePlatform, Brightcove, and Kaltura,
as well as major vendors such as Ericsson and Cisco.
However, as the OVP platform market has
matured, it has exposed the vital need
for upstream logistics solutions, and the
immaturity of current offerings in this area.
The best solution must provide both new-generation OTT service
providers and traditional broadcasters with hosted platforms
for production integration, media/data management, content
exchange and workflow control.
6 A Nativ Whitepaper/ www.nativ.tv
7. 7
Vertical to Horizontal: The Birth of Media Logistics Platforms
As the fight for audience continues, there is a need to target viewers more
accurately with the right content and the right commercial model. The upstream
elements of the value chain need to support an end-to-end platform-approach
and replace silo-ed media management systems if this efficiency is to be realised.
So if MAM as you know it is dying out and there is a need
to create and deliver file-based content more cost-effectively
and intelligently, what fulfils this need?
The new TV marketplace requires modular media
management platforms and services to help media
companies manage this complexity – to help them be that
vital media management and staging platform for producers,
aggregators, and service providers. This demand has created
supply. A range of players in the media technology and
services market have launched platform propositions in
these otherwise undefined markets. These include
incumbents such as Technicolor, Deluxe and Sony DADC,
as well as new entrants such as Nativ.
These new platforms are being
developed using new technologies
and new architectures to address
the next big challenge.
8. Consumer-Driven Technology:
The New Building Blocks
Perhaps ironically, the same consumer technology that has broken the old
enterprise MAM approach is offering opportunities to fix media logistics
problems brought about by cross-platform, personalised TV.
When coupled with a lack of clarity around long-term cloud
pricing and the obligatory security concerns, it’s no surprise that
this new concept has seemed all too risky and more of a barrier
than an opportunity.
Things are now changing fast though as the media and
entertainment sector becomes an increasingly important
target market for IaaS vendors. As the price wars continue and
technology improves it’s becoming increasingly viable to manage
large media file storage and processing natively in the cloud.
The good news is that many of the forward thinking software
vendors are highly aware of this and are staking their future on
the cloud; and it’s clear that many more will follow.
The hype is over, IaaS technologies are
maturing and most would agree that the
writing is on the wall – cloud technology
is here to stay.
There are a number of new technologies and architectural
approaches that are finally paving the way for a more efficient,
end-to-end media logistics strategy. Although they have evolved
to support huge consumer-driven cloud-based propositions they
are now mature enough to be harnessed farther upstream in the
TV supply chain. They promise to deliver true cost savings and
allow more budget to be invested in the creation process rather
than overspending on media logistics.
Infrastructure as a Service (IaaS)
Replacing in-house I.T. infrastructure (“the server room”) with
cloud-based services enables companies to swap capex
for opex and meet spikes in demand by auto-scaling their
infrastructure as and when required. At a glance this seems an
attractive proposition when considering that many elements of
the production industry are project-based and budgets are tight.
It’s a great opportunity to throw out old on premise kit and start
afresh with a new, more flexible procurement model. In addition,
cloud offers advantages for providing end-to-end services as
infrastructure can reside outside the corporate network and
therefore be made available to partner companies, offering
enhanced collaboration and streamlined workflows.
However, the media and entertainment industry is one of the
last industries to embrace cloud en masse and end-to-end. This
has been for good reason, as production file sizes can be vast
and the cost and time taken to move heavy assets in and out of
the cloud has been prohibitive. Also a hybrid approach has made
software re-architecture hugely complex - cloud-based media
services have been too isolated from on premise systems and
lacked the rich APIs to make wider enterprise-integration viable.
It’s now clear that for content owners to enjoy the level of scale
and cost-savings offered by cloud platforms, the software must
make the leap to being “cloud-native”. The entire platform must
reside on a scalable, virtual environment, either in a private or
public cloud.
8 A Nativ Whitepaper/ www.nativ.tv
9. 9
Web Technologies
The same market forces that have moved consumer software
to the cloud have brought about a rapid evolution in user
interface technologies, both in the browser and the back end.
Across all facets of enterprise I.T., user interfaces are becoming
increasingly HTML5-based.
Since the dot com bubble burst, HTML standards have moved
at pace. The latest HTML5 standard is evolving quickly and,
combined with powerful new JavaScript and CSS libraries, it’s
becoming quicker and cheaper to make beautiful user interfaces
that work well on desktops and tablets alike. The web start-up
world is buzzing again.
These new standards allow developers and designers to create
user interfaces that offer the same degree of sophistication
and responsiveness as desktop applications. As users more
frequently access web-based services through mobile devices
and apps, they have come to expect more elegant user
experiences in the enterprise I.T. space. This has brought about
a slew of disruptive start-ups aiming to replace the older, clunky
enterprise I.T. applications of the past. This new generation of
web start-ups has spawned many new technologies, frameworks
and device technologies, all of which can be harnessed for next
generation media management platforms.
These new technologies offer significant benefits for
future media logistics platforms because where end-to-end
collaboration is concerned, isolated desktop apps are not
going to cut it.
Consumerization of IT
Thanks to the consumerization of enterprise I.T., smartphones,
mobile apps, and cloud storage are the norm and users
increasingly enjoy almost unthinkably simple access to
business applications. It’s therefore no surprise that there
is an increasing trend towards BYOD (Bring Your Own Device),
where workforces bring their own technologies into the
work place and expect to use them for work purposes. The
smartphone and tablet revolution offers huge benefits when
it comes to media management workflows. Users can interact
with workflows at any time, in any location, which can bring
efficiencies to workflows and save time and money.
Mobile devices, with their limited screen size, naturally lend
themselves to an app-based approach. Media technology
companies can embrace this by offering simpler applications
that allow users to participate in media workflows without
having to log in to the full system. This approach offers discrete
functionality which can be accessed on the move – functions
such as review and approval, commenting and real-time
business analytics.
Microservices
Perhaps the biggest change brought about by the intersection
of enterprise I.T. and consumer cloud technologies relates to
underlying software architectures. As mentioned, the public cloud
offers almost limitless access to cheap compute and storage
with a promise that a shared technology platform can expand
and contract to meet demand. However, taking advantage of
commodity compute and storage at scale can only be harnessed
if a platform is architected to scale horizontally across hundreds
of servers. It will also only feasibly work if the application user
interface is web-based and the platform is multi-tenanted.
Hence, the availability of cloud services has helped usher
in a new way of architecting software where enterprise
applications are broken up into simpler, shared services that
can be developed and managed separately and scaled out and
deployed independently. This “microservice” concept is based
on a service orientated philosophy and allows faster development
and roll out through better decoupling of functionality, and
of course huge scale and cost-savings for shared platforms.
In the MAM world, these “cloud-native” platforms are few
and far between and in fact most MAM systems are single-server,
monolithic and cannot scale horizontally. It’s all very well
deploying a legacy MAM system to a virtual machine in the cloud,
but it offers few benefits if the underlying scalability is not there.
10. What Defines a
Media Logistics Platform?
There are some key features that the new TV
supply chains demand and that define the
new breed of media logistics platform.
Production Integration
In order to manage end-to-end, file-based content workflows,
MLPs must be integrated into the heart of pre-production and
production processes. Such systems must be deeply embedded
into edit and logging environments and support workflows
related to commissioning, storage and data management.
Gathering data at source is key to understanding the
performance of content, so MLPs must support the gathering
of a rich set of business data and content metadata that can
be embellished throughout post production and distribution.
In many existing workflows, loss of data can inhibit the
successful exploitation of content for new services.
Asset Management
An MLP has to be more than just a faster and more efficient
content pipe. It has to be an asset management platform in its
own right. One major inefficiency of the systems architecture
of many media companies is that multiple content and data
repositories make it difficult to track and retrieve content.
The MLP needs to offer a pathway to a single hosted asset
management system that enables media to flow into, and be
warehoused in, one common platform. It must integrate with
hierarchical storage management systems to support advanced
retention policies and economical storage of content at scale.
End-to-End and File-based
In order to enjoy real cost savings when managing the creation
and delivery of TV content it’s important to consider an end-to-end
approach to manage both data and media. Shifting content
from file to tape and back again is hardly going to bring about
cost savings. Only when a file is digitised can it be stored and
processed on commodity I.T. It’s only by allowing content and
data to pass more efficiently along the value chain that money
can be saved and content can be better targeted.
Multi-tenanted
Multi-tenancy is an architecture in which a single software
platform serves multiple customers. Each customer is called
a tenant. Multi-tenancy allows MLPs to support fine-grained
access control and the ability for internal and external users and
systems to interact with content and data services in a secure
fashion. From an architectural standpoint, this is also a critical
function if economies of scale are to be offered via shared
microservices, scaled across commodity cloud infrastructure.
Data Continuity
End-to-end data continuity is critical. It’s all very well delivering
content to myriad platforms, but without a rich set of data,
how will it be matched to audiences and their on-demand
viewing profiles?
Much of MAM has been focused on managing assets and
limited metadata and yet data is the key to the OTT promise
of a personalized TV experience and high content performance.
A lack of taxonomy standardization and the proliferation of
silo-ed MAM systems means that from creation to consumption,
much valuable metadata is lost between each stage of the
supply chain.
The key to supporting search, profiling, advertising and TV
monetization in general is capturing as much data as possible
at the commissioning stage and preserving and enriching it
through production, post and distribution, without the need for
manual data wrangling. Hence, a core requirement of an MLP is
the ability to translate and preserve business data and metadata,
manage taxonomies, and validate exchange formats end-to-end.
10 A Nativ Whitepaper/ www.nativ.tv
11. 11
API Driven
As your media and data travels its end-to-end journey, it will
need to visit any number of integrated and third party services,
including transcoders, QC applications, review and approval apps
and edit tools. A rich API is key to avoiding vendor lock-in and
cheaply plugging into best of breed services both on premise
and in the cloud.
Clearly in the complex world of media management, openness
is key. This can only be realised by MLPs offering a robust and
flexible API that plugs into third party systems can use and for
new apps to be developed independently. In fact, in the vast
ecosystem of media technology software, many would argue
that the rich, web-based API is now far more important than
the MAM feature set.
This open API approach is a very different one to traditional
MAM systems. Rather than being an afterthought, modern
web-based APIs allow developers to rapidly develop new cross-platform
apps that capitalise on existing services, to decrease
time to market and allow them to focus on usability and features,
rather than building system level services like storage, transcode
and workflow from scratch.
Flexible Delivery
The need to increase the revenue yield on content acquired or
produced is common to all media companies. Hence an MLP
needs to facilitate the packaging and delivery of content to
a broad library of common third-party publishers, as well as
intermediary distribution infrastructure such as content delivery
networks. This will enable profitable exploitation of new outlets.
In this context plug-ability and data interchange is key.
Cloud-Native
The advantages of a cloud infrastructure model for a premium
video logistics platform cannot be ignored.
First, it enables a media company to more effectively scale its
capacity as the volume of media managed and stored by such
a platform grows. Second, it allows an MLP to offer a common
roadmap of new features and capabilities that enables its
customers to manage the common changes and challenges
facing all premium media companies, such as new file formats.
Third, it helps an MLP to directly reach production staff, service
managers, and producers who need new tools to manage their
media and, potentially, are not being appropriately served by
internal IT or broadcast engineering – or both.
Collaboration
The increasing complexity of the TV supply chain is driving the
need for greater collaboration between all parties in the media
ecosystem. An MLP model enables new and more flexible tools
for collaboration.
The cloud model also enables more efficient remote access
by increasingly nomadic operators working across multiple
screens. In a market where even the workhorse PC, the Mac
Pro, is effectively a portable device, anywhere and anytime
collaborative access to a cloud platform is highly valuable.
Workflow Automation
It is clear that many elements of the TV supply chain are
fundamentally creative and can neither be mechanized
nor commoditised. However, for everything else, workflow
automation can cut out manual labour, offer greater scale and
remove human error. In a file-based world, workflow automation
is a core component in the quest to lower the cost of creating,
managing and delivering premium content at scale. Workflow
is the cornerstone of the composable enterprise.
Composable
Greenfield opportunities in premium media are very rare.
The norm is legacy systems, idiosyncratic workflows, and file
format diversity. Hence it is vital that MLPs are highly modular
and extremely configurable to address huge complexity and
support existing legacy systems and processes.
To support the new composable media enterprise, APIs will
play a large role, but much more is required. To handle the level
of diversity in technologies, standards and business models,
every element of an MLP must be highly configurable, including
workflows, metadata, business data and access control, with
low operating impact and cost.
Data Driven
End-to-end business intelligence is key to “closing the loop”
and feeding end-user content performance data back into the
production process to maximise future production investment.
It also plays a critical role in providing insight into the
performance and efficiency of your media supply chain.
Successful content creation and monetization requires near
real-time analytics to enable content and finance operations
to understand viewing performance at a per-asset level and
help manage all content touch points for assets, from ingest to
delivery. This can only be enabled by tracking data across the
entire supply chain which in turn requires open media logistics
platforms (and is often hindered by siloed MAM systems).
Coupled with a composable enterprise, adaptability and
competitiveness can be sustained.
12. Shattering the Monolith: The Composable Enterprise
Below we discuss a fundamentally different architecture for future media
management based on our own MioEverywhere platform design and the
more general “Composable Enterprise” approach.
Search Workflows
Structured
Unstructured
This model takes horizontal process integration to an entirely
new level by assuming that operating functions, processes,
products and services will undergo continuous change and
re-configuration. Recombinant “building blocks” can be selected
and assembled in various combinations to satisfy specific
user requirements.
Rather than considering “islands” of functionality in the cloud
or on premise, such as transcode and storage, we adopt an
approach where the entire platform resides in a public or
private cloud environment and business processes are broken
down into the minimized set of “atomic” functions.
The bottom layer represents commodity infrastructure as a
service. The MLP “plugs in” to storage, network and processing
services such as transcode, QC and rendering via its Resource
layer. The Resource layer controls access to enterprise
resources and ensures there are limitations based on access
control and quotas.
12 A Nativ Whitepaper/ www.nativ.tv
Screener /
Portal
Mio
Console
Review & MAM / CMS OVP / OTT
Approval
Creative Tools Logging
Adobe
Avid
Tasks
Jobs
Events
Event Processing
Jobs
Actions
Timed Actions
Players
Templates
Assets
Ingest
Packaging
Delivery
Data
Metadata
User-defined objects
Resources - Storage, I/O, Processing
REST API
Mio Objects
Mio Services
SDK / Java / Scripting
Compute Storage Network
Apps Mio Cloud
Access
Users
Roles
Accounts
Analytics
Above the resource layer sit a number of media management
microservices that interact but are loosely coupled:
• The Asset service provides access to functionality
offered by a traditional MAM system, such as storage
management, metadata management, media manipulation
and content structuring.
• The Access service provides security and fine grained access
control. It layers on a multi-tenanted approach where objects
and services can be accessed securely.
• The Workflow service is a key component that allows upper
level applications to automate repetitive tasks at scale and
orchestrates between machine-based work and remote user-based
tasks.
• The Job service supports the simultaneous execution of an
array of different background media processes which can be
monitored and tracked.
13. 13
• Perhaps the most important service is the Data service.
It goes much further than managing metadata for assets.
It allows users and developers to define completely new
object types and complex data hierarchies, for example,
productions, series, episodes and rights information. This
means that a single platform can manage and maintain data
from pre-production and commissioning all along the supply
chain to distribution to OTT and broadcast platforms. Data
continuity is key to allowing content to be personalised,
searched and found.
On top of the service layer sits the RESTful API, which provides
access to the underlying services. This open, web-based
interface allows applications to be built on top of these services.
The upper Application layer is where individual, cross-platform
media management apps reside. The app approach allows
individual applications to fulfil coherent roles and independently
address both creative and operational needs for media asset
management, workflow and beyond. (This goes against the
traditional MAM model where a single user interface has to serve
all functionality to all people.) App types can vary from traditional
content management systems to mobile review and approve
apps. Some products such as Adobe Premiere and Prelude
already support this architectural approach and have worked
successfully with an MLP. It seems likely that others will follow.
What are the Barriers
and the Drivers for MLP?
There are still some barriers that have until recently slowed the
progress of an MLP approach. For example in the cloud space
alone, there are some big issues to tackle:
• Moving heavy assets in and out of the cloud can
be expensive.
• The price fluctuation of cloud service providers
is hard to predict long term.
• Cloud often raises a fear of losing control of
one’s content.
• Worry about a public cloud platform suffering
a sustained outage.
Another barrier has been a lack of software solutions to bring
the MLP promise to life, as for many vendors, re-architecting
an on premise, monolithic platform from scratch is a real stretch.
The composable / microservices approach is the complete
opposite to the static, monolithic approach and re-engineering
is a costly and complex challenge.
Luckily many of these barriers are finally being overcome and
accelerated by standards efforts from organisations such as
DPP and AMWA, which are helping to make software and media
interoperability more standardised. This in turn drives down costs
and helps to commoditize the media logistics platform.
A further catalyst is the increased maturity of cloud and IaaS
and the fact that procurement is catching up with this approach
to utilising I.T. infrastructure. As consumer IT breaks into the
enterprise, BYOD and other trends are forcing enterprise
software companies to think about usability and portability
in their software design.
Perhaps the biggest driver is confidence. There have now
been some high-profile success stories in the realm of cloud
TV and media management. (Netflix, BBC iPlayer, Amazon
Instant Video to name but a few.)
14. Conclusions
The web-connected consumer is forcing the traditional TV supply chain to evolve.
The new TV market is a digital audience of one, where the consumer is in control and
demands access to a personalized media experience across multiple, fragmented
platforms. Maintaining competitive differentiation requires continuous innovation as
product and service lifecycles continue contracting. In other words change is a constant.
There is now a need to drive down the cost of producing and
distributing content in a cross-platform way and to address
emerging business models for monetising content. It is a reality
of the media landscape today that supplier relationships, logistics
networks, product design and customer service all live in a state
of permanent flux. Hence, sustainable competitive advantage
requires a high degree of operational adaptability.
The same consumer-driven technologies which have paved
the way for personalized, multi-platform TV have in turn made
upstream processes in the production and post-production world
really show their age. Many media I.T. services were built to serve
static and often functionally siloed operating model which are
rapidly dying out. The incumbents are frequently weighed down
with unwieldy, patched-together technology stacks. They still rely
on outsourced manual labour and extensive workarounds and
front offices are disjointed from their colleagues at the back.
Media I.T. needs to become much more horizontally integrated
and dynamically composable to keep pace with the speed
of media businesses today. Fortunately, new consumer
technologies can be harnessed to improve the entire TV and
video supply chain. This can only be brought about by removing
silos and introducing new end-to-end, data-driven architectures
that rely on composable, web-based technologies that can
operate cheaply at scale. It brings about the need for a new
media management paradigm as drastic as the paradigm
shift from linear broadcast to OTT.
The overwhelming complexity of cross-platform TV can only
be managed by a completely new family of software products
that replace the old on premise, monolithic MAM systems.
By harnessing MLPs, content owners will be unhampered by
outdated IT paradigms and these new platforms will keep the
wheels of the TV industry spinning freely and quickly in response
to changing demands.
Just as the OVP market has seen rapid growth and an
accelerated journey to maturity, so the MLP market is now
set for growth, as premium media companies look to solve
the media management and logistics challenges that are
today acting as an impediment to growth.
The core drivers of growth for the MLP market will be the
expansion of multi-screen TV markets, the growing complexity
of media management, and the increasing maturity of technology
and platform strategy at media companies. It will also be driven
by the need for richer data about content and its usage in the
market place.
14 A Nativ Whitepaper/ www.nativ.tv
15. 15
In summary:
• New technology offers a new start for MAM and new ways
of working mean we need one! In fact MAM isn’t dead – it’s
evolving to something new.
• Workflow is more important than MAM. Storing and
retrieving content is a “must have” but vital is the requirement
to mobilise media and think in terms of workflow and media
logistics. It’s about making the journey from creation to
consumption as short and profitable as possible.
• Data continuity and end-to-end, data-driven platforms
are key to assessing the performance of TV content and
targeting the right audiences with content which they are
prepared to pay for and advertising which they are prepared
to watch. In the long term, audience insight coupled with great
content will separate the winners from the losers.
• Not every MAM vendor will make the leap to an MLP
model. The unwelcome truth is that for a system to really
scale in the cloud, it requires the opposite architectural
approach to traditional MAM systems. Not all vendors will
have the capital or the time to invest in this transition and will
continue to milk the aging MAM market.
• Technology started it, user behaviour will drive it.
Ultimately consumer technology ignited cross-platform TV
and it is now driving innovation upstream in the production
and post-production markets. The key priority now is making
production and distribution of premium content at scale as
efficient as possible and continuing to focus on the data itself
to drive this evolution.
Contact us to talk about your Media Logistics challenges:
t: +44 207 580 9488
e: info@nativ.tv
www.nativ.tv
16. Contact us to take back
control of your content
t: +44 207 580 9488
e: info@nativ.tv
: @NativLtd
www.nativ.tv