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WRAST, Worldwide Repository for Assets. Project Cloud QTR meeting @ Disney/ABC

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WRAST : Worldwide Repository for Asset Storage and Transport. A C4-compliant b2b/b2c content distribution platform

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WRAST, Worldwide Repository for Assets. Project Cloud QTR meeting @ Disney/ABC

  1. 1. WRAST Worldwide Repository for Asset Storage and Transport A C4-COMPLIANT B2B/B2C CONTENT DISTRIBUTION PLATFORM Chris Chen Doug Reinart chris.chen.cto@gmail.com jdreinart@gmail.com
  2. 2. Production in the Cloud • For the past two years, ETC@USC has explored cloud technology application for content development and production • Luna & Suitcase: Two ETC@USC projects that demonstrate the technologies for Production in the Cloud ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 2 Development Production Distribution Presentation
  3. 3. Moving Beyond Production… • The next logical extension is to explore ways cloud technologies can improve content distribution and presentation • What opportunities exist to establish interoperable standards and build prototype tools to address real business challenges downstream? ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 3 Development Production Distribution Presentation
  4. 4. Business Challenges Abound • Proliferation of technical standards and requirements for B2B delivery • Bespoke systems and approaches used by studios and media services vendors • Redundant asset creation and transformation • Disparate sources of metadata and assets • Limited supply chain visibility • Frayed connections between digital marketing, sales, operations, and finance • Costly and complex streaming infrastructure as a barrier to retail entry • Content owners slow to capitalize on digital offer differentiation ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 4
  5. 5. The Opportunity What can cloud technologies do to: • Accelerate the adoption of industry standards • EIDR, AD-ID, EMA-Avails, DEG-EMA Core Metadata, IMF, Common Media Manifest • Create traceability of assets through distribution and presentation • C4-ID • Eliminate redundant asset creation and handling steps • Significantly simply how producers take their content to market • Enable more outlets for content • Generate growth for the entire Media and Entertainment ecosystem ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 5
  6. 6. The Initiative • Build a neutral protected content repository that all studios can use and share • Support distribution for all retail models from EST to PPV to SVOD • Allow for various content packaging as required by geographies and licenses • Enable just-in-time dynamic packaging • Support bonus content and navigation • White box distribution platform for retailers • Promote USC ETC C4 and other standardized workflow technologies for content operations and distribution ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 6
  7. 7. Key Concepts: Identification • Uses both EIDR and C4 IDs • Promotes positive and immutable identification and auditing • Media assets and metadata changes • Distribution and delivery events ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 7
  8. 8. Standardized Servicing Library with Dynamic Packaging • Assets can be uploaded in almost any fashion but stored as individual components • Packages can be dynamically created by metadata and manifests • “Greatest Common Factor” of assets • Business rules (e.g. Avails) ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 8
  9. 9. API-Driven Services • API services to power • Ingestion • Automatic and on-demand transformation of content • Delivery • Presentation • Reporting of transactions and consumption ETC@USC Project Cloud Quarterly Meeting – Disney/ABC 9
  10. 10. More to Come… WE LOOK FORWARD TO WORKING WITH YOU Project Cloud Quarterly Meeting 10

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