A product line refers to a group of related products manufactured by a single company. The width of a product line depends on the number of similar products, while the depth depends on product variants. Managing a large product line width and depth poses risks, such as difficulty overseeing performance and competitors filling gaps. Firms must assess risks and correct issues. When sales of products in late maturity decline, firms can either revitalize through modification or new markets, or eliminate the product. Revitalization requires investment while elimination requires thorough analysis.