Interactive marketing is defined as a two-way relationship between marketer and customer where the marketer seeks to develop a greater familiarity with customer desires. It has salient features of voluntary participation from customers and starting with interaction between marketer and prospective customer. Strategies for success include using multimedia, opt-in features, personalization, telling a compelling story and including an effective offer.

1. Interactive marketing
Ankit Shrivastava—GMBA08A155
Aravindhan R---
Dinesh Goyal—GMBA08A
Hardik Doshi---GMBA08A117

2. Agenda
•Definition
•Salient features
•Competitive advantage
•Strategies for success
•IM in practice

3.  “Interaction” is a two-way relationship
 Voluntary participation from the consumer
 Starts with interaction b/w Marketer and
Prospective customer.
 Marketer seeks to develop a greater
familiarity with the desires of the prospective
customer incorporating in product
development.
 fashion a website that appeals to the internet
user

4.  Push Model  Pull Model
 Message is being  The audience is enticed
“pushed” from the ad and encouraged to
experience and interact
with the message.
to the audience
 Online gaming, social
 Print Media /
Television networking

5. How it works

7. Clicks to Bricks

8. Clicks to Bricks

9. Advantages

10. Vehicles used

11. Popularity of each vehicle
Source: www.mckinseyquarterly.com

12. Global Perspective
Source: www.mckinseyquarterly.com

13. Opinion of executives after making investment in interactive marketing?
Industry wise investment in interactive marketing
Source: www.mckinseyquarterly.com

14. Market Potential—corporate
perspective
Source: www.mckinseyquarterly.com

15. STRATEGIES FOR INTERACTIVE
MARKETING
Multimedia
Opt in
Personalization
Tell a story
Include an compelling offer
Usability
Effective ROI

18. www.forbes.com as on 01 Jan 2006 Source: http://www.archive.org/

19. www.forbes.com as on 11 Feb 2008

20. www.weather.com as on 12 Apr 2006 Source: http://www.archive.org/

21. www.weather.com as on 11 Feb 2008

22. www.automationdirect.com as on 11 Feb 2008

23. www.doubleclick.com as on 11 Feb 2008

24. www.CEOEXPRESS.com as on 11 Feb 2008

25. Some of the best interactive websites out there
http://www.agencynet.com/
http://www.virginradiointernational.com/
http://chrysler.com
http://honda.com