The document discusses various aspects of product life cycle management. It defines the stages of a product life cycle as introduction, growth, maturity, and decline. It outlines the marketing implications at each stage, including sales, profits, costs, competitors, customers, and appropriate marketing strategies. The document also discusses product line extensions, line stretching and filling decisions, product deletion decisions, new product planning and development processes, and the importance of product market analysis for understanding market size, trends, opportunities, and profitability.
Product Life Cycle (Stages and Extension Strategies)Project Student
Business Studies - Product Life Cycle
The product life cycle stages are explained in depth along with advantages and disadvantages of the product life cycle, extension strategies and the uses. Each stage (development, introduction, growth, maturity and saturation, decline, rejuvenation and decline) are all explained in depth along with a chart and adv. and disadv.
New Product Development & Product Life Cycle Strategies - MarketingFaHaD .H. NooR
New-Product Development Strategy
New-Product Development Process
Managing New-Product Development
Product Life-Cycle Strategies
Additional Product and Service Considerations
Acquisition refers to the buying of a whole company, a patent, or a license to produce someone else’s product
New product development refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development
Product Life Cycle (Stages and Extension Strategies)Project Student
Business Studies - Product Life Cycle
The product life cycle stages are explained in depth along with advantages and disadvantages of the product life cycle, extension strategies and the uses. Each stage (development, introduction, growth, maturity and saturation, decline, rejuvenation and decline) are all explained in depth along with a chart and adv. and disadv.
New Product Development & Product Life Cycle Strategies - MarketingFaHaD .H. NooR
New-Product Development Strategy
New-Product Development Process
Managing New-Product Development
Product Life-Cycle Strategies
Additional Product and Service Considerations
Acquisition refers to the buying of a whole company, a patent, or a license to produce someone else’s product
New product development refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and development
the ppt contains detailed stages of product life cycle with their specific strategy requirements and examples in Indian context, limitations, uses and significance along with special cases of PLC
Marketing strategies for introduction and growth stagekdore
Marketing strategies is a long-term course of action designed to optimeze allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders
Principles of Marketing, by Kotler, Philip; Armstrong, Gary. This chapters focuses on developing new products and managing products through their life cycles.
the ppt contains detailed stages of product life cycle with their specific strategy requirements and examples in Indian context, limitations, uses and significance along with special cases of PLC
Marketing strategies for introduction and growth stagekdore
Marketing strategies is a long-term course of action designed to optimeze allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders
Principles of Marketing, by Kotler, Philip; Armstrong, Gary. This chapters focuses on developing new products and managing products through their life cycles.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
2. Product Life Cycle Management
Definition
• Product life cycle (PLC) is the cycle through which every product goes
through from introduction to withdrawal or eventual demise.
0
1
2
3
4
5
6
7
8
9
Introduction Growth Maturity Decline
SALES
TIME
Product Life Cycle
3. Marketing implications of PLC Stages
Introduction Growth Maturity Decline
Sales Low Sales Increasing Sales Peak Sales Falling Sales
Profits Loss Profit Rises Profit high Profit falls
Costs High Cost per Customer Cost per Customer Falls Cost per Customer is lowest Cost per Customer is Low
Competitors Few Competitors More Competitors Stable No. of Competitors Number of Competitors Falls
Customers Innovative Customers Increasing No. of Customers Mass Market Contract based Customers
Introduction Growth Maturity Decline
Marketing Objectives Create awareness Maximize market share Maximize profit Taper off expenditure
Product Strategies Offer basic functional product Offer product extensions Differentiate by offering
diversity of products
Delete weak products
Distribution Develop selective distribution Build more extensive
distribution
Build more extensive
distribution
Have selective distribution and
stop unprofitable outlets
Promotional Strategies Build product awareness among
early adopters and dealers
Develop Mass market & reduce
sales promotion
Increase sales promotion and
emphasis on brand, quality and
difference
Reduce promotional activities
and just retain few loyal
customers
Pricing Strategies Industrial Product: Skimming
Electronic Product: Penetration
Skimming Penetration Decline if necessary
Strategies Consideration
4. Product line Extension
Definition & Introduction
• A product line extension is when a company creates a new product in the same product
line of an existing brand. The strategy for an extension could be a different color or size,
and it may have different ingredients or come in different flavors. The company is
marketing the value and quality of the existing product line to introduce more choices to
consumers. E.g. Maggi noddle’s, Maggi Atta noddle’s, Maggi Multi-grain noddle’s etc.
Significance
• Risk
• Loyalty
• Market Expansion
• Versions
• Development
• Branding
5. Product Line Decisions
Definition & Introduction
Product line refers to a group of same products. Product line decisions refer to decisions relating to
addition or deletion of product from the existing product line. Addition and deletions in product can
be explained as follows:
• Line Stretching Decisions: Line stretching implies increasing the length of product line. It can take
place in three directions.
• a) Downward Stretching: Downward stretching refers to addition of a new product into existing product line but at
a lesser price. For example; TATA introduced low cost car "Nano" in the market.
• b) Upward Stretching: Upward stretching is the opposite of downward stretching. When an organization adds a
new product in the current product line but at higher price than the existing one, it is called upward stretching.
For example; Parle started with low cost biscuits like Parle G then introduced high cost product of same category
like Hide and Seek.
• c) Two-way Stretching: Two way stretching refers to addition of product in product line in both the directions. So, a
low priced as well as a high priced product are added at the same time in product line. Marriot- Hotels & Resorts
started Renaissance Hotels to serve upper end of the market and Town Place suites to serve lower section of the
market.
• Line Filling Decisions: Product line filling involves adding a new product in the existing product
line to face competition and increase consumer base. Under product line filling price of the new
product is normally same. For example, Maruti Suzuki introduced Alto when Maruti Zen was
already available in the same range.
• Line Pruning or Deletion Decisions: Line pruning decisions refer to removal of unprofitable
product from the product line. For example Pepsi launched Pepsi Gold but the product was not
successful in the market. So after some time it was removed from the market
6. New Product Planning & Development
Launch
Planning: Project Management Techniques: Total Coverage Launch, Roll Out Launch
How to Launch: Pre-Launch Preparation, Announcement,
Beachhead, Early Growth.
Market Testing
Planning: Conventional testing & simulated testing Techniques: Door to Door Selling, Free Sample, Local Advertisement, Coupons
Product Development
Planning: Technical knowledge on Product Design & Development Techniques: Prototype marketing, Alpha & Beta testing
Business Analysis
Planning: Data for financial decisions Technique: Estimate- Demand, Cost, Profit, Environmental Impact
Concept Development & Testing
Planning: Creativity & Design Development Techniques: Test the Concept
Idea Screening
Planning: Market & Cost Information Techniques: Checklist
Phase: Ideation
Planning: Creativity Techniques: Brainstorming, Market Analysis, Gap Analysis, Morphological analysis etc.
7. Product Market Analysis
Introduction
• A product that has survived the screening stage of development called the New Product Development or NPD stage needs a focused product market analysis next. The
analysis of product market will not only reveal the demand that the market has for the product but also the expected profits in the future years along with a fair idea of
survivability of the product. It will also assist firm in determining the cost of proposed NPD. An analysis that has been carried out fairly will go a long way in helping firm
eliminate inappropriate ideas as well as unnecessary costs involved in product marketing.
Dimensions of product market analysis
• Market size
• Market trends
• Market growth rate
• Market opportunity
• Market profitability
• Industry cost structure
• Distribution channels
• Success factors
Benefits of Product Market Analysis
• Estimation of product price
• Identification of product’s market potential
• Forecast sales volume
• Identification of break-even point
• Determination of minimum sale price
8. Thanks For Your Time
Kindly come prepared for Synopsis test during next class