Managing DIY Fundraisers Workshop at 2013 Run Walk Ride Conference
•Download as PPTX, PDF•
1 like•124 views
After years of resisting supporter requests to “do their own thing”, smart nonprofits realize that there is lots of money to be made in allowing supporters to leverage peer-to-peer fundraising in their own ways. Donna Wilkins of Charity Dynamics and Nancy Palo of Blackbaud show you how to increase revenue by providing independent fundraisers with the support they need without overextending your staff.
Recommended
More Related Content
What's hot
What's hot (18)
Viewers also liked
Viewers also liked (20)
Similar to Managing DIY Fundraisers Workshop at 2013 Run Walk Ride Conference
Similar to Managing DIY Fundraisers Workshop at 2013 Run Walk Ride Conference (20)
More from Nancy Palo
More from Nancy Palo (8)
Recently uploaded
Recently uploaded (20)
Managing DIY Fundraisers Workshop at 2013 Run Walk Ride Conference
- 2. Past, Present and Future What Activities Raised the Most in the Past? What Is Trending in the DIY Space? What Are Our Strategic Goals?
- 3. Keep Up With Technology Responsive Configuration Social Gamification
- 4. Mobile Friendly is the New Standard
- 5. Social Media is Not An Option
- 10. Managing Your DIY Fundraisers ACQUISTION COACHING RETENTION ONLINE EXPERIENCE
- 11. Acquisition
- 12. Acquisition: Marketing Internally: always promote your campaign as on option to support your organization. • Promote it on your website homepage • Create display ads for your most visited pages • Feature successful fundraisers – both individuals & activities via every asset: website, social media, e-newsletters and printed materials Externally: Create a brand for your campaign and utilize your organization’s media partners to promote the campaign. • DIY fundraisers make great local news stories • Tie DIY fundraising to awareness campaigns • Paid advertising may be appropriate in special situations
- 15. Acquisition: Lapsed Participants Life Happens. Give Participants Another Option to Fundraise.
- 16. Acquisition: Donors Introduce DIY fundraising in welcome series email campaign and encourage donors to do more. Use it as a gateway to P2P fundraising for major donors, board members, volunteers and more.
- 17. Acquisition: New Donors Org Donors: 20% Event Donors: 36% DIY Donors: 71% *Data from single organization in 2013
- 18. Coaching
- 19. Coaching: Staff Support Qualify Fundraisers Through Registration Assign Staff Time By Potential Monitor Through Reporting
- 20. Sample Ranking Matrix Connection to Cause Family: 3 Other: 2 None: 1 Goal $5K: 3 $1K: 2 $100: 1 Previous Fundraising Experience Event: 3 Other : 2 None: 1
- 22. Recognize your DIY fundraisers in the same manner you recognize your other fundraisers, volunteers and donors. Coaching: Recognition
- 24. Coaching: Email Strategy 16weeksout 15weeksout 14weeksout 13weeksout 12weeksout 11weeksout 7weeksout 8weeksout 9weeksout 10weeksout 8weeksout 7weeksout 6weeksout 5weeksout 4weeksout 3weeksout 1weekout 2weeksout LAUNCHEVENT RECRUITMENT: Past Participants RECRUITMENT: New Acquisition COACHING: Registered Participants Milestones Autoresponders Suggested Messages -----Varies----- Weekofevent Within24hours 1-2weeksafter
- 25. The event date The event type (bake sale, marathon, etc.)* When the participant enters the coaching stream** When the participant should no longer receive coaching emails * You may have this information depending on the setup of your event ** This applies to traditional events as well What You Won’t Know ?
- 26. Registration Date Personal Goal Number of Donations Amount Raised Percent of Goal Emails Sent Self Donor Status Team Captain Status Team Member Status Personal Page Status Sample of What You May Know
- 27. How To Use What You Do Know Dynamic Content Static Content
- 28. Retention
- 30. 5 Ways to Retain DIY Fundraisers 1. Just like events, show their impact and how their fundraising has made a difference. 2. Refresh your campaign annually and invite them to refresh their fundraising. 3. Identify fundraising timelines and develop triggers to reengage. 4. Create annual fundraising awards or celebrations for DIY fundraisers to encourage competition. 5. Provide passport opportunities for fundraisers to try multiple ways to fundraise for you.
- 32. Online Experience: Website Website Registration Process • Contact Information • Fundraising Activity Details • Inspire Goal Setting and Self Donations • Drive Action Fundraising Tools • Personal Page • Email Tools
- 33. Sent Email Updated Personal Page Made a Self Donation Updated Goal Optimize Online Behaviors That Drive Revenue
- 37. Keep Up With Technology Responsive Configuration Social Gamification
- 38. Mobile Friendly is the New Standard
- 39. Social Media is Not An Option
- 41. DIY Campaign Styles Online
- 42. All Inclusive
- 43. All Inclusive
- 46. Two Ways to Fundraise
- 47. Two Ways to Fundraise
- 48. Two Ways to Fundraise: Two Campaigns
- 49. Multiple Ways to Fundraise
- 50. Multiple Ways to Fundraise
- 52. Build Upon Existing Campaign
- 53. Build Upon Existing Campaign
- 54. Questions?
Editor's Notes
- Last but not least, ask those who have already fundraised for you.
- First and foremost, your online experience is the foundation of any DIY campaign in today’s fundraising landscape. However, we are going to focus on Acquisition, coaching and retention first and finish with the online experience so that you can see how it ties everything together.
- This type of strategy won’t work for DIY events. We need to start thinking in a new way about the participant experience for DIY. And why?
- Because these are DIY events, there is no set date, there is no set event type, there is no way of really knowing which message from your coaching campaign will be the first message for a participant (without a lot of work), and there’s no way of knowing when to stop sending coaching emails to a participant because their event has concluded. This makes a lot more work for us. Or does it?
- It’s not as hard as we might think because we have DATA! Participant data is our best friend especially in DIY events. We might not know some key pieces like when a participant’s event is taking place, but look at what we do know and look what we have to work with to create relevant, personal coaching emails for our DIY participants. Even better, all of this data is easily accessible in the TeamRaiser Coaching Emails tool from the WYSIWYG. So…how can we use it?
- We can create personalized emails that are relevant to each individual participant, which are dynamically populated and require minimal effort on our part. What we’re doing here in this example is using the data we do know about our participants to provide regular progress updates and fundraising snapshots, which help accomplish what we need in coaching emails – regular reminders about how well they’re fundraising efforts are going or just the opposite – how well they’re not going. That’s definitely one way to motivate folks to fundraise! You even have the option to display the top 10 fundraisers and top 10 teams in email if that’s something else you’re interested in sharing. Let’s take a look at some real world examples of this dynamic template in action.
- The foundation of an online Do It Yourself fundraising campaign includes a website, registration process, and fundraising tools. The website should provide your constituents information about your campaign, mission and organization. The registration process should collect the information you need to communicate and cultivate your DIY fundraisers. The online fundraising tools should give your fundraisers a personal fundraising webpage and email tools for them to be able to solicit donations. Once you have the foundation built your can expand your campaign in many different directions.
- No matter what platform you use to manage DIY fundraisers, you should be seeing signififcant higher fundraising totals from fundraisers that do these types of activities online.