The document discusses how to monetize Facebook by using it to raise funds for the charity Save a Child's Heart. It describes a fundraising campaign where champions were given a Facebook app with personalized pages to help raise over $719,000, with 80% of donors being new. Key lessons included inspiring champions, giving them tools like premade posts, letting them compete, and making them proud of their social impact. Factors for success included doing bold things occasionally, rallying around a unique date, setting personal goals, recognizing top fundraisers, and measuring social impact in addition to money raised.

1. MONETIZING FACEBOOK
PRESENTED BY
Rich Levy Lauren Winkler

2. SAVE A CHILD’S HEART

3. SAVE A CHILD’S HEART CHALLENGE

4. MY CHALLENGE

5. MY ORIGINAL PLAN

6. HOW IT REALLY HAPPENED…

7. MY FACEBOOK

8. THE FACEBOOK APP

9. MY PERSONALIZED PAGE

10. CAMPAIGN COMPLETED

11. RESULTS
• $719,018 raised
• $15,000 average/champion
• 12,993 visitors
• 80% of social donors new
• >8% facebook visitors became donors

12. TURN DONORS TO FUNDRAISERS

13. 5 LESSONS LEARNED
1. Inspire your champions
2. Give them real tools
3. Premade templates & posts
4. Let champions compete
5. Make them proud of their social impact

14. KEY SUCCESS FACTORS
1. Do something bold every now and then
2. Rally your troops around a unique date
3. Set specific personal goals ($10K) and let
your fundraisers surpass it
4. Encourage visibility and hall of fame for top
fundraisers
5. Measure social impact, not only $$ raised

15. Q&A

16. THANK YOU
rich@give2gether.com
support@give2gether.com