A presentation given to the Canadian Snack Food Association on Shopper Insights from Convenience Shopper Canada - Canada's only ongoing study of shopper behaviour in convenience channels
Visa Checkout provides a faster and easier checkout experience for online shoppers compared to other options like PayPal Express Checkout or traditional checkout. A study showed that Visa Checkout had higher conversion rates from shopping cart to purchase. It allows customers to store their payment and shipping information for one-click checkout in the future. Retailers that adopt Visa Checkout are likely to see increased sales due to the faster checkout and higher conversion rates.
This document discusses omni-channel experiences and the evolution of business models from traditional to omni-channel. It defines key concepts like points of interaction, fulfillment, and return which allow customers to engage with a business across physical and digital channels in a seamless way. It provides examples of companies that offer omni-channel experiences and notes that omni-channel shoppers spend 50% more than single channel shoppers. The document emphasizes the importance of integrating online and mobile channels with existing retail channels to provide customers a unified experience and access to all business information.
This document provides an overview and analysis of the convenience store industry. It finds that while the convenience store channel experienced above-average growth in 2012, it faces challenges from increasing competition and reliance on gasoline and cigarette sales. The document recommends that convenience stores innovate to appeal to younger shoppers and expand healthy offerings to attract new customers and drive continued growth.
Uncorking the Canadian Delivery Experience - Karissa Kirlew - Canada PostVin65
Canadian e-commerce grew 15% in 2015, driven by industries like fashion, sporting goods, and wineries. Online shopping is also becoming more frequent, with 78% of Canadian households now shopping online. To meet shoppers' needs, merchants should provide accurate shipping costs and delivery dates upfront, offer delivery speed options, and enable delivery tracking on their website. Providing convenient delivery options like in-store pickup can also increase sales by improving the customer experience. Premium packaging can help differentiate merchants and encourage repeat purchases.
The document summarizes key findings from the 2015 UPS Pulse of the Online Shopper study. It finds that while satisfaction with online shopping is high, satisfaction is lower for shopping on smartphones and in stores. Consumers do research across multiple channels and are increasingly open to alternate delivery options. They also consider social media influences and free shipping options when making purchases.
Convenience stores in some countries have had a strong food-to-go offer for many years (e.g. USA). But food-to-go has been a relatively new development for operators in other countries, including the UK.
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...PerformanceIN
- Retailers face changing consumer behaviors as e-commerce and mobile commerce grow, requiring adaptation.
- Consumers now expect discounts, flexibility across channels, and personalized experiences. Mobile traffic and sales are rising rapidly while conversion rates decline.
- To succeed, retailers must listen to customers, optimize experiences for mobile and location, and personalize offers while maintaining transparency. Strategies should drive the right messages to consumers at the right time and place to increase sales.
Visa Checkout provides a faster and easier checkout experience for online shoppers compared to other options like PayPal Express Checkout or traditional checkout. A study showed that Visa Checkout had higher conversion rates from shopping cart to purchase. It allows customers to store their payment and shipping information for one-click checkout in the future. Retailers that adopt Visa Checkout are likely to see increased sales due to the faster checkout and higher conversion rates.
This document discusses omni-channel experiences and the evolution of business models from traditional to omni-channel. It defines key concepts like points of interaction, fulfillment, and return which allow customers to engage with a business across physical and digital channels in a seamless way. It provides examples of companies that offer omni-channel experiences and notes that omni-channel shoppers spend 50% more than single channel shoppers. The document emphasizes the importance of integrating online and mobile channels with existing retail channels to provide customers a unified experience and access to all business information.
This document provides an overview and analysis of the convenience store industry. It finds that while the convenience store channel experienced above-average growth in 2012, it faces challenges from increasing competition and reliance on gasoline and cigarette sales. The document recommends that convenience stores innovate to appeal to younger shoppers and expand healthy offerings to attract new customers and drive continued growth.
Uncorking the Canadian Delivery Experience - Karissa Kirlew - Canada PostVin65
Canadian e-commerce grew 15% in 2015, driven by industries like fashion, sporting goods, and wineries. Online shopping is also becoming more frequent, with 78% of Canadian households now shopping online. To meet shoppers' needs, merchants should provide accurate shipping costs and delivery dates upfront, offer delivery speed options, and enable delivery tracking on their website. Providing convenient delivery options like in-store pickup can also increase sales by improving the customer experience. Premium packaging can help differentiate merchants and encourage repeat purchases.
The document summarizes key findings from the 2015 UPS Pulse of the Online Shopper study. It finds that while satisfaction with online shopping is high, satisfaction is lower for shopping on smartphones and in stores. Consumers do research across multiple channels and are increasingly open to alternate delivery options. They also consider social media influences and free shipping options when making purchases.
Convenience stores in some countries have had a strong food-to-go offer for many years (e.g. USA). But food-to-go has been a relatively new development for operators in other countries, including the UK.
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...PerformanceIN
- Retailers face changing consumer behaviors as e-commerce and mobile commerce grow, requiring adaptation.
- Consumers now expect discounts, flexibility across channels, and personalized experiences. Mobile traffic and sales are rising rapidly while conversion rates decline.
- To succeed, retailers must listen to customers, optimize experiences for mobile and location, and personalize offers while maintaining transparency. Strategies should drive the right messages to consumers at the right time and place to increase sales.
The E-Commerce reference index based on the eShopper journey Planimedia
El índice de referencia de comercio electrónico basado en el eShopper Journey. Análisis y clasificación de empresas líderes locales e internacionales de comercio electrónico a través de 250 criterios antes, durante y después de la compra incluyendo la Omnicanalidad y el Marketing Online
Visa Checkout conversion rates from online shopping carts are significantly higher than those of PayPal Express Checkout or traditional checkout methods. Specifically, Visa Checkout customers complete 86% of transactions from shopping carts compared to 30% for PayPal Express and 51% for traditional checkout. Additionally, Visa Checkout customers make 30% more transactions per person and have higher online shopping site visitation and conversion rates compared to overall online shoppers. This suggests that Visa Checkout helps to reduce shopping cart abandonment.
Max Naylor conducted research on online grocery shopping propositions and the current market. He found that only 4 of the 9 major online grocery retailers - Tesco, Sainsbury's, Asda, and Ocado - offer click and collect, home delivery, and delivery pass options. This gives them a competitive advantage over retailers like M&S, Waitrose, Iceland, and Morrisons that offer fewer options. The research also showed that customer habits are changing, driving grocers to adapt their propositions around value, convenience, and product range. Retailers not keeping up with these changes risk losing market share to more aggressive competitors.
What does the future hold for privale label brandsSameer Mathur
Private label brands are brands that are developed by retailers and wholesalers rather than manufacturers. In countries like the UK and India, major retailers generate a significant portion of their sales, around 50% in the UK, from private label brands. The use of private labels has increased over time, reaching 25% of the US market currently. Retailers choose to sponsor their own brands to gain higher profit margins from lower research, advertising, and distribution costs. Some consumers also prefer certain private labels. Experts believe that private labels likely cannot exceed 50% of the total market volume due to strong national brands, an inability to produce every possible product type privately, and risks of being confused with generic unlabeled brands.
eCommerce appetite and adoption is at an all-time high.
If there was ever any uncertainty as to whether there was sufficient demand for grocery eCommerce, new research has put an end to any doubts, and has provided answers to the question that’s currently top of all retailers’ minds: Should we be selling our products online?
Mercatus has released the results from a survey conducted in the first quarter of 2016 in a brand new report entitled “Insights into Grocery eCommerce 2016”.
Among the key findings in the report:
Your customers, regardless of age, are online, consider themselves to be technologically savvy, and are making more digital purchases than ever before.
Consumers are willing to order groceries from locations other than their favorite store for the convenience of click-and-collect shopping.
1) Technology and changing tastes/lifestyles have intensified competition in the retail industry. Retailers are using technology and data to improve customer service while also meeting demand for healthier products.
2) Economic pressures have divided customers into those seeking low prices and those willing to pay more for quality. Retailers are targeting both segments by developing own brands at different price points.
3) High information access and bargaining power has led to price wars, forcing down unit prices in many retail segments in the UK market. Retailers are focusing on convenience and value-added services to differentiate themselves.
This document discusses strategies to promote the John Lewis and Waitrose click and collect service. Primary research found that 46% of people were unaware of the service, and 90% would be happy to do their shopping at one location. Secondary research showed Waitrose's market share rising to 5.1% in 2014. The document proposes low-cost promotion methods like in-store signage and messaging on receipts. It also suggests higher-cost digital options like improving the mobile apps and payment systems to better advertise click and collect. Future proposals include expanding locker systems and making the collect plus service free for larger orders. The overall aim is to raise awareness and use of the John Lewis and Waitrose online shopping and order pickup options.
This document discusses the growing importance of mobile commerce (m-commerce) and how retailers' perceptions of m-commerce do not always match shopper behaviors and preferences. It notes that shoppers now use an average of 5 devices in their shopping journeys and channel hop between devices. Mobile currently accounts for 33% of online sales in the UK and is projected to hit 44% by 2019. The document advocates that retailers look beyond just mobile shopping and see opportunities for engagement, payments, re-engagement, social interactions, location-based services, and context-aware experiences through m-commerce. Emerging technologies like image recognition, audio beacons, smartwatch apps, and robotic order fulfillment are pushing the boundaries of what
Mobile now accounts for 30% of global ecommerce transactions, with Asia leading at over 45%. The top trends are:
1) Smartphones now generate a majority of mobile transactions in the US, overtaking tablets, especially for fashion and travel.
2) Top quartile US retailers get almost 40% of transactions from mobile, showing room for growth for others.
3) Mobile average order values are close to desktop levels across most categories and devices.
4) It's important to reach Android shoppers as their share of transactions grows in the US and exceeds iPhone in many countries.
5) Japanese mobile sites have over double the conversion rates of US sites, suggesting room for growth as sites improve.
This document discusses digital shelf management and optimization strategies for FMCG (fast-moving consumer goods) brands and retailers. It describes how mySupermarket uses data and technology to help brands and retailers boost their e-commerce performance. Key strategies discussed include fixing basic issues like product presentation, tracking competitors' pricing and promotions, understanding online shopper behavior through analytics, and testing different product images and descriptions. Retailers can increase first-time online shoppers' conversion rates by having them import favorite products from other retailers. They can also increase basket value through personalized product recommendations and suggestions to swap items. Competitive data on assortments, prices and promotions across retailers helps brands and retailers optimize their digital shelf management.
1. One third of shoppers in the US will order groceries online in 2017, up from 19% in 2016 and 8% in 2015, showing rapid growth in online grocery shopping.
2. Retention rates for online grocery shopping are high, with 80% of those who tried it in 2016 planning to use it again in 2017. Once shoppers try online grocery shopping they tend to continue using it.
3. Grocery retailers need to offer online grocery shopping to remain competitive as it will determine if they grow or lose market share. The quality of the online shopping experience can influence shoppers' decisions about where to shop.
What you must know to benefit from China's E-Commerce BoomAdrian de Riz
The document discusses how cross-border e-commerce has become an important channel for foreign brands to enter China since the pandemic reduced Chinese consumers' ability to shop overseas. More than 29,000 brands from over 5,800 categories had joined Chinese cross-border e-commerce platforms by the end of 2020, with over 80% entering China for the first time. The document also notes that niche brands have big opportunities in China through e-commerce as Chinese consumers tend to share less recognized brands on social media and prefer labels that feel more premium.
Omni-channel is more than “Connecting the channels” Its blending the channels. Get in touch, if any help needed.
An expert in #retail #technology #digitilization #eCommerce.
him! international conducted a study of 1,000 shoppers in Ireland to understand grocery shopping habits and the role of convenience stores. Key findings include:
- Irish shoppers do most of their main grocery shopping at large supermarkets and visit convenience stores more frequently than UK shoppers.
- Top-up shopping between main shops is more common in Ireland, with 83% doing some top-up shopping weekly.
- Current convenience store shoppers in Ireland tend to be female, aged 35-54, living in cities/towns, and working full-time.
- High prices and a limited product range deter more Irish shoppers from visiting convenience stores. The report provides recommendations to improve perceptions.
As the COVID-19 pandemic has swept across the world, it has impacted almost every aspect of the retail industry, accelerating existing trends and giving rise to new trends in the industry.
These impacts can be divided into two categories: the point of sale and the underlying supply chain. We can think of the point of sale, whether it's a brick-and-mortar store or a website, as the front end of a retail operation, with the supply chain as the corresponding back end.
him! international conducted a study of 1,000 shoppers in Ireland to understand grocery shopping habits and the convenience store channel opportunity. Key findings include:
- Irish shoppers do more of their grocery shopping in convenience stores (49%) compared to UK shoppers (31%).
- Top up shopping between main grocery trips is more common in Ireland (83%) than the UK.
- The typical Irish convenience store shopper is most likely to be female, aged 35-54, living in a city/town, working full-time with children.
- High prices and a limited product range are the main barriers deterring Irish shoppers from convenience stores more often. The report provides recommendations on how stores can improve perceptions
This document discusses the rise of omnichannel retailing globally. It presents the Strategy& Global Omnichannel Retail Index, which ranks 19 countries/regions on their omnichannel readiness across 9 retail segments. The US, UK, and Australia rank as the top 3 omnichannel countries. China ranks 5th overall and leads in apparel/footwear and grocery omnichannel. Many European countries lag in adopting omnichannel strategies. The index provides insights for retailers on omnichannel opportunities and maturity in different markets.
The document discusses how shopper behavior is changing due to time constraints and lifestyle changes. It analyzes different shopper need states and how retailers can adapt merchandising and store layout to satisfy these evolving needs. Key insights include that cleanliness, selection, and convenience are very important to shoppers. The beverage category can be organized into different consumer need states that retailers should clearly message to drive shopper conversion.
The E-Commerce reference index based on the eShopper journey Planimedia
El índice de referencia de comercio electrónico basado en el eShopper Journey. Análisis y clasificación de empresas líderes locales e internacionales de comercio electrónico a través de 250 criterios antes, durante y después de la compra incluyendo la Omnicanalidad y el Marketing Online
Visa Checkout conversion rates from online shopping carts are significantly higher than those of PayPal Express Checkout or traditional checkout methods. Specifically, Visa Checkout customers complete 86% of transactions from shopping carts compared to 30% for PayPal Express and 51% for traditional checkout. Additionally, Visa Checkout customers make 30% more transactions per person and have higher online shopping site visitation and conversion rates compared to overall online shoppers. This suggests that Visa Checkout helps to reduce shopping cart abandonment.
Max Naylor conducted research on online grocery shopping propositions and the current market. He found that only 4 of the 9 major online grocery retailers - Tesco, Sainsbury's, Asda, and Ocado - offer click and collect, home delivery, and delivery pass options. This gives them a competitive advantage over retailers like M&S, Waitrose, Iceland, and Morrisons that offer fewer options. The research also showed that customer habits are changing, driving grocers to adapt their propositions around value, convenience, and product range. Retailers not keeping up with these changes risk losing market share to more aggressive competitors.
What does the future hold for privale label brandsSameer Mathur
Private label brands are brands that are developed by retailers and wholesalers rather than manufacturers. In countries like the UK and India, major retailers generate a significant portion of their sales, around 50% in the UK, from private label brands. The use of private labels has increased over time, reaching 25% of the US market currently. Retailers choose to sponsor their own brands to gain higher profit margins from lower research, advertising, and distribution costs. Some consumers also prefer certain private labels. Experts believe that private labels likely cannot exceed 50% of the total market volume due to strong national brands, an inability to produce every possible product type privately, and risks of being confused with generic unlabeled brands.
eCommerce appetite and adoption is at an all-time high.
If there was ever any uncertainty as to whether there was sufficient demand for grocery eCommerce, new research has put an end to any doubts, and has provided answers to the question that’s currently top of all retailers’ minds: Should we be selling our products online?
Mercatus has released the results from a survey conducted in the first quarter of 2016 in a brand new report entitled “Insights into Grocery eCommerce 2016”.
Among the key findings in the report:
Your customers, regardless of age, are online, consider themselves to be technologically savvy, and are making more digital purchases than ever before.
Consumers are willing to order groceries from locations other than their favorite store for the convenience of click-and-collect shopping.
1) Technology and changing tastes/lifestyles have intensified competition in the retail industry. Retailers are using technology and data to improve customer service while also meeting demand for healthier products.
2) Economic pressures have divided customers into those seeking low prices and those willing to pay more for quality. Retailers are targeting both segments by developing own brands at different price points.
3) High information access and bargaining power has led to price wars, forcing down unit prices in many retail segments in the UK market. Retailers are focusing on convenience and value-added services to differentiate themselves.
This document discusses strategies to promote the John Lewis and Waitrose click and collect service. Primary research found that 46% of people were unaware of the service, and 90% would be happy to do their shopping at one location. Secondary research showed Waitrose's market share rising to 5.1% in 2014. The document proposes low-cost promotion methods like in-store signage and messaging on receipts. It also suggests higher-cost digital options like improving the mobile apps and payment systems to better advertise click and collect. Future proposals include expanding locker systems and making the collect plus service free for larger orders. The overall aim is to raise awareness and use of the John Lewis and Waitrose online shopping and order pickup options.
This document discusses the growing importance of mobile commerce (m-commerce) and how retailers' perceptions of m-commerce do not always match shopper behaviors and preferences. It notes that shoppers now use an average of 5 devices in their shopping journeys and channel hop between devices. Mobile currently accounts for 33% of online sales in the UK and is projected to hit 44% by 2019. The document advocates that retailers look beyond just mobile shopping and see opportunities for engagement, payments, re-engagement, social interactions, location-based services, and context-aware experiences through m-commerce. Emerging technologies like image recognition, audio beacons, smartwatch apps, and robotic order fulfillment are pushing the boundaries of what
Mobile now accounts for 30% of global ecommerce transactions, with Asia leading at over 45%. The top trends are:
1) Smartphones now generate a majority of mobile transactions in the US, overtaking tablets, especially for fashion and travel.
2) Top quartile US retailers get almost 40% of transactions from mobile, showing room for growth for others.
3) Mobile average order values are close to desktop levels across most categories and devices.
4) It's important to reach Android shoppers as their share of transactions grows in the US and exceeds iPhone in many countries.
5) Japanese mobile sites have over double the conversion rates of US sites, suggesting room for growth as sites improve.
This document discusses digital shelf management and optimization strategies for FMCG (fast-moving consumer goods) brands and retailers. It describes how mySupermarket uses data and technology to help brands and retailers boost their e-commerce performance. Key strategies discussed include fixing basic issues like product presentation, tracking competitors' pricing and promotions, understanding online shopper behavior through analytics, and testing different product images and descriptions. Retailers can increase first-time online shoppers' conversion rates by having them import favorite products from other retailers. They can also increase basket value through personalized product recommendations and suggestions to swap items. Competitive data on assortments, prices and promotions across retailers helps brands and retailers optimize their digital shelf management.
1. One third of shoppers in the US will order groceries online in 2017, up from 19% in 2016 and 8% in 2015, showing rapid growth in online grocery shopping.
2. Retention rates for online grocery shopping are high, with 80% of those who tried it in 2016 planning to use it again in 2017. Once shoppers try online grocery shopping they tend to continue using it.
3. Grocery retailers need to offer online grocery shopping to remain competitive as it will determine if they grow or lose market share. The quality of the online shopping experience can influence shoppers' decisions about where to shop.
What you must know to benefit from China's E-Commerce BoomAdrian de Riz
The document discusses how cross-border e-commerce has become an important channel for foreign brands to enter China since the pandemic reduced Chinese consumers' ability to shop overseas. More than 29,000 brands from over 5,800 categories had joined Chinese cross-border e-commerce platforms by the end of 2020, with over 80% entering China for the first time. The document also notes that niche brands have big opportunities in China through e-commerce as Chinese consumers tend to share less recognized brands on social media and prefer labels that feel more premium.
Omni-channel is more than “Connecting the channels” Its blending the channels. Get in touch, if any help needed.
An expert in #retail #technology #digitilization #eCommerce.
him! international conducted a study of 1,000 shoppers in Ireland to understand grocery shopping habits and the role of convenience stores. Key findings include:
- Irish shoppers do most of their main grocery shopping at large supermarkets and visit convenience stores more frequently than UK shoppers.
- Top-up shopping between main shops is more common in Ireland, with 83% doing some top-up shopping weekly.
- Current convenience store shoppers in Ireland tend to be female, aged 35-54, living in cities/towns, and working full-time.
- High prices and a limited product range deter more Irish shoppers from visiting convenience stores. The report provides recommendations to improve perceptions.
As the COVID-19 pandemic has swept across the world, it has impacted almost every aspect of the retail industry, accelerating existing trends and giving rise to new trends in the industry.
These impacts can be divided into two categories: the point of sale and the underlying supply chain. We can think of the point of sale, whether it's a brick-and-mortar store or a website, as the front end of a retail operation, with the supply chain as the corresponding back end.
him! international conducted a study of 1,000 shoppers in Ireland to understand grocery shopping habits and the convenience store channel opportunity. Key findings include:
- Irish shoppers do more of their grocery shopping in convenience stores (49%) compared to UK shoppers (31%).
- Top up shopping between main grocery trips is more common in Ireland (83%) than the UK.
- The typical Irish convenience store shopper is most likely to be female, aged 35-54, living in a city/town, working full-time with children.
- High prices and a limited product range are the main barriers deterring Irish shoppers from convenience stores more often. The report provides recommendations on how stores can improve perceptions
This document discusses the rise of omnichannel retailing globally. It presents the Strategy& Global Omnichannel Retail Index, which ranks 19 countries/regions on their omnichannel readiness across 9 retail segments. The US, UK, and Australia rank as the top 3 omnichannel countries. China ranks 5th overall and leads in apparel/footwear and grocery omnichannel. Many European countries lag in adopting omnichannel strategies. The index provides insights for retailers on omnichannel opportunities and maturity in different markets.
The document discusses how shopper behavior is changing due to time constraints and lifestyle changes. It analyzes different shopper need states and how retailers can adapt merchandising and store layout to satisfy these evolving needs. Key insights include that cleanliness, selection, and convenience are very important to shoppers. The beverage category can be organized into different consumer need states that retailers should clearly message to drive shopper conversion.
This is a quick snapshot of a very comprehensive study conducted by GMA, Shespeaks & Booz & Co. titled Shopper Marketing: Unleashing the next wave of value. It is a pretty insightful study. Hope this quick snapshot version helps
Turning shopper insights into company-wide memes: Danone disrupts shopper res...InSites on Stage
Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that generates immersive data to feed in this platform. Dannon has set up Consumer Activation Studio, a cross-department collaboration platform where employees are inspired to interact with the research results and turn shopper insights into concrete ideas, stronger brands and future-proof business concepts. Feeding this platform is the “Healthy Minded People community”, a tribe of almost 100 shoppers across seven retailers in the US taking part in mobile ethnography, shopper safaris and ideation challenges.
This document provides instructions for installing and configuring mod_perl on an Apache web server. It begins with steps to download, compile and install mod_perl. It then discusses configuring Apache's httpd.conf file to load the perl module and set the handler. Benchmark tests show that a hello world script runs over 15 times faster under mod_perl than CGI. The document encourages switching to mod_perl for improved performance and lower server loads. It presents mod_perl as a simple upgrade that makes existing Perl-based websites run faster and more efficiently.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled SHOPPER INSIGHTS. Ashmeed Ali-Senior Manager at Yahoo! & David Gill-Vice President at The Nielsen Company discussed when Mobile Goes Shopping. This presentation explored how consumers use their mobiles to research products and advertising on mobile devices. Manila Austin-Director of Research at Communispace Corporation moderated the discussion.
Nielsen Q1-2016 global consumer confidence report digital finalVinh Nguyen
Global consumer confidence remained stable in Q1 2016, edging up one point to an index of 98. Confidence levels varied significantly across regions, with confidence declining in 17 European markets but rising in 11. In North America, US confidence was resilient at 110 but declined 6 points in Canada. In Western Europe, concerns about terrorism and immigration weighed on confidence in the UK and Germany, which declined 4 and 1 points respectively. Confidence also declined in France and Italy amid concerns about unemployment and terrorism.
Nielsen identified a segment of shoppers called "super shoppers" who make up 19% of shoppers but contribute to over 55% of in-store sales. Super shoppers are characterized as big spenders who actively engage with products and have higher ownership of durable goods compared to other shoppers. Their new product trial rate is 20% higher and impulse shopping is 40% higher, presenting opportunities for retailers to influence them in-store. Super shoppers can help identify consumer needs and trends and serve as unofficial spokespeople to gauge market reception.
This document discusses using market and shopper insights to drive business growth. It provides a case study on fresh produce sales in Australia, noting that Queensland is outperforming while New South Wales is declining. Pre-packed fruits and vegetables are growing faster than loose options. The document suggests ways insights could be used, such as adjusting supply to states, considering pre-packaging, and targeting families and young adults. A second case study examines apples sales in South Australia, which are lagging the overall market.
Grace's articulation on Hyphen's early take into archiving and (at the same time) researching on the dioramas that Edhi Sunarso was commissioned during 1960s-2000s.
There are several speeches that intrigues me and somehow connect the things that I have been (and am currently) working on. These speeches are very powerful because these people are pretty certain of what they want (now). At the same time, these speeches are also very emotional because their future remains unknown and they know it. They are: President Sukarno's major address delivered before the 15th United Nations General Assembly (Friday, September 30, 1960); Lana Wachowski’s acceptance speech for Human Right Campaign Visibility Award (Saturday, October 20, 2012); Prof. Alice Howland’s speech as an earlyonset alzheimer from the film Still Alice (2014).
DePaul Deck for Insights Presentation_May9thAResearchSense
The document provides information about consumer insights for consumer packaged goods companies. It defines what an insight is and is not, discusses how to develop insights, and outlines a typical consumer insights process. The key points are:
- An insight is psychological, empathetic, and explanatory, rather than behavioral, judgmental, or descriptive. It is not exclusive, proprietary, or temporary.
- Developing insights requires distinguishing them from fun facts, product requirements, shopping behaviors, and judgments. It also means not targeting too broadly, observing narrowly, questioning shallowly, or allowing personal biases.
- A typical consumer insights process involves researching trends, the target consumer and their unmet needs, the brand and category role, and
1) The document discusses various shopper trends for 2015 that will impact retailers and brands. It notes that 2015 will be a major year for NFC payment adoption and will push incentives and loyalty programs to higher levels.
2) It also discusses how shopper verification and reviews will continue to influence decisions, requiring brands to better manage influencers.
3) Grocery shopping trends are changing, with more promiscuous store switching for bigger trips, requiring retailers to improve experiences.
Global market trends, understanding how consumers' lives are changing: Michae...Ben Moroney
Michael Walton, Executive Director Consumer and Business Intelligence, Nielsen Pacific presented on global consumer trends including insights and data demonstrating how consumers’ lives are changing and the impact this will have on wine as a category. Michael explored trends including premiumisation, the impact of social media and how consumers choose wines to purchase.
The document discusses shopper behavior in the Baltics. It finds that while shoppers are increasingly hurried, this varies by category. Some categories see shoppers in "grab 'n' go" mode, while others prompt more browsing. It also finds that strategies need to account for differences between markets, despite some commonalities in how categories are evaluated. Overall, Baltic shoppers have more store options but also less time, requiring retailers to ensure variety and availability.
The document discusses marketing trends in Indonesia in 2012 and beyond. It notes the rise of the middle class in Indonesia and changing consumer behaviors. Some key points include the emergence of "Consumer 3000" who have higher buying power, are more knowledgeable and connected; the mass luxury explosion as more products become affordable; and food trends focusing on health, convenience and indulgence. It also discusses the competitive landscape and importance of integrated marketing communications, storytelling and buzz marketing.
Shopper path to purchase three biggest decisions you can influencedkcvoom
This document discusses shopper insights and the path to purchase. It begins by establishing that shoppers are different than consumers and outlines a framework showing the cyclical decision making process between consumer demand and shopper purchases. It then provides a case study analyzing a specific retailer's top shopper segments to provide recommendations on how to influence key decisions around store choice, category purchases, and promotions to drive sales. The recommendations are tailored for each high-value segment and focus on leveraging digital tools, customizing assortments and messaging, and promoting strategically in high-performing store locations.
Influence of word of mouth communication towards indonesian online shopper pu...Eka Yuliana
Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online shopping can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, through sophisticated levels of communication, as the personal influence, online community, and also by sharing they experience. Since the effect of Word-of-mouth communications on marketing and has proven to stimulate online consumer’s perceptions, 374 person of House of Taaj Facebook users in all over Indonesia, in which 280 female (75%) and 94 male (25%) has expressed their perceptions toward online purchase intention, and Word-of-mouth. This research presumes that Word-of-mouth from another online consumers, share information and features can influence online shopping intention and entice them to modify or even transform their original shopping predispositions by providing them with attractive and enhanced interactive features and controls of buying. To achieve the research objectives and the test hypotheses, factor analysis, and linear regression are used to analyze the significant level of each variable indicator of this study.
The result of the test may conclude that the Facebook users perceived more intention to search information by online, caused of the effectiveness of time using online community to search information and review the other experience. A more positive online shopping experience led to consumers’ positive perceptions for online purchase intention. Thus, this study may conclude that indicator variable of perception that really influence the Facebook users online purchase intentions are their perception towards the effectiveness of time that they can be used to evaluate, and find information by online, and the best indicator is their online community that can deliver and influence Facebookers online purchase intention.
Indonesia has a large and growing online population, with over 60 million people accessing the internet via mobile phones. Social networks like Facebook are hugely popular in Indonesia, with over 40 million users. Mobile phones are ubiquitous in Indonesia, and teenagers especially use their phones primarily for instant messaging rather than calls or texts.
'This is Beauty & Health' is a market research conducted in January 2017. We gathered hundreds of insights about the beauty- and health market. This presentation gives you a unique view on the main insights, placing them in a retail-perspective.
Although Vietnam is famous for the dominant traditional channels, it recently has an increasing number of modern trade channels (supermarket, convenience stores etc). We have investigated how this change has affected the shopping behaviors among Moms in Vietnam
TC Media - Insights from the 2013 Shopper Journey StudyIAB Canada
At IAB Canada's X-Series: Metrics event on December 4, 2013, TC Media presented an in-depth look at the shopper landscape in Canada. Rich data points can be found within this presentation.
The document discusses trends in the retail industry post-financial crisis, including changing customer mindsets, new shopping formats like online and multi-channel shopping, and the challenges of differentiation and social media. Retailers must stay relevant to customers who value health, freshness, and sustainability. New shopping modes like online and multi-format stores are on the rise. Developing brands and creating value will require effective use of social media while managing reputational risks.
Clive Woodger: Creating Added Value. Post Crisis Trendsb2bcg
The document discusses trends in customer mindsets, shopping behaviors, and strategies for brand differentiation in retail following economic crises. It notes lifestyle changes have influenced customer values around health, freshness, and choice. Shopping now occurs across multiple channels as customers demand convenience. Successful brands will enhance customer experience through their products, services, culture and reputation to maintain relevance in this shifting landscape. Social media presents both opportunities and challenges to build awareness and manage reputations.
Settimo appuntamento di Exhibitionist, incontri tra innovatori di fiere ed eventi. Protagonista Richard Winter, presidente POPAI. Experience design: dal retail alle fiere
The document discusses shopping tourism and defines it as travel primarily focused on shopping. It then lists the top 5 shopping cities as ranked by CNN: 1) New York, 2) Tokyo, 3) London, 4) Kuala Lumpur, and 5) Paris. Each city is rated on factors like transportation, value, variety, and experience. The document also provides recommendations for popular shopping areas in each city and sample shopping tourism videos.
UK Retail - Rising Role Of Mobile For Modern Grocery BuyersInMobi
InMobi Vertical Insights series helps brand
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X raying nigeria beverage industry-retail scopeRetailscope
This research studied consumer preferences and buying behavior for Milo and Bournvita chocolate drinks in Lagos, Nigeria. A survey of 400 consumers and retailers found that 73% of consumers preferred Milo over Bournvita due to its taste. The most popular sizes purchased were Milo 20g and Bournvita 20g due to their price of 50 naira. Taste was the most important factor for consumers when choosing a chocolate drink brand. Retailers all sold Milo as it was the fastest selling product.
This document discusses factors that influence consumer shopping behavior and food retailing. It covers topics like gravity models that influence where consumers shop, attributes that drive store choice like location and price, types of shopping trips, consumer segments, the impact of the in-store environment on emotions and behaviors, and retail strategies around pricing, private labels, and information use.
This document is a white paper from UPS that summarizes the results of a global study on online shopping behaviors. Some of the key findings include:
- The "flex shopper" is emerging, switching between channels and devices to suit their convenience when researching and purchasing products. Information and control are important.
- Consumers want more delivery and payment options for convenience. Free shipping is also important.
- Satisfaction with the online shopping experience is higher than in-store globally, though preferences still exist for researching and buying in physical stores.
- Mobile barriers remain for shopping, like small images and hard to compare products. Desktops are still preferred for online research and buying.
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Building PriceCheck to a world beating app.Andre de Wet
- PriceCheck was created to develop and promote e-commerce in South Africa, and is a market leader in shopping comparison and the first stop for online shoppers in SA with over 1.4 million unique visitors and 3 million page impressions per month.
- It offers access to over 30 million products from more than 350 online shops, and was the first in Africa to launch a price comparison barcode scanner and mobile app, handling over 190,000 unique visitors on mobile.
- The presentation discusses how consumer shopping behavior is shifting to mobile, with many using their phones to compare prices, read reviews and search inventory while shopping both online and in stores.
The document discusses opportunities to grow the confectionery category in retail stores. It identifies a $10 billion growth opportunity by improving merchandising practices based on research. Key findings include that top performing retailers devote more space to confectionery, use best practices like blocking items into segments, and provide more points of purchase interruptions including perimeter and checkout displays. Seasonal merchandising and new product innovation are also opportunities.
The document discusses the shift from multi-channel to omni-channel commerce. It notes that technological advancements and changing consumer expectations are enabling new channels like mobile and digital that consumers use simultaneously. Research shows that omni-channel shoppers who use multiple channels spend significantly more. Retailers now need integrated strategies and data across channels to provide a consistent brand experience for these omni-channel consumers.
This document summarizes the findings of a study comparing brand consciousness between rural and urban customers in India's fast moving consumer goods (FMCG) sector. The study involved surveys of 20 retail outlets in rural Muzaffarpur, Bihar and 25 outlets in urban Durgapur, West Bengal. Key findings include that rural customers tended to be more price conscious and ask for products by price point rather than brand. However, they did prefer certain brands for cigarettes, face cream, hair oil, and soap. Urban customers predominantly asked for specific brands in categories like baby care, toothpaste, mosquito repellents, shampoo, and biscuits/cakes. Certain brands like Maggi, Mortein, and V
This document discusses driving c-store eLoyalty through mobile rewards programs. It begins by outlining how building eLoyalty with mobile consumers can boost in-store sales through targeted promotions, coupons, and rewards delivered via social networks and mobile devices. It then provides background on the speaker company and an agenda covering c-store industry trends, the history of c-store loyalty programs, and how mobile rewards programs can engage today's consumers.
1. Global retail concentration will continue as large retailers like Walmart and Tesco account for a significant portion of grocery sales in their markets.
2. Private label brands will remain a threat to branded packaged goods as their market share grows, particularly in developed nations.
3. Shoppers are increasingly researching products online before purchasing offline (ROPO behavior), influenced by growing smartphone and internet access. Many final purchase decisions are also now made at the point of sale in stores.
• According to the surveys of urban and suburban customers, we concluded which features and the feature combination could make Dominick's become a strong player in Fresh Produce.
• Used perceptual mapping to find Dominick's market place and which factors that customers are concerning when purchasing. We found Dominick's should place itself between Trader Joe's and Farmer's Markets.
• Then we utilized SPSS to make conjoint analysis, and we found more information could help us make good feature combination.
• Combined the results of two tools, we made a feature combination that can help Dominick's get bigger market share from 32% to 46%. We provided effective recommendations.
Similar to Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation) (20)
This document provides 5 steps for Canadian companies to conduct successful Chinese New Year promotions. The steps are to 1) join in the celebration through gifts or social media posts, 2) use social media platforms popular with Chinese Canadians like Weibo and WeChat, 3) have promotions in stores since over 90% of Chinese Canadians visit stores during the New Year, 4) offer branded collectibles which are a popular way to participate, and 5) leverage existing marketing assets from Asian markets where the brand operates.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
How Unilever Connected with New Canadian ConsumersRobin Brown
A presentation we gave to the Canadian Market Research & Intelligence Association. We have stripped out proprietary insights but still may be interesting.
Shopper Marketing and the Path to PurchaseRobin Brown
The document discusses measuring how consumers purchase consumer packaged goods (CPG) categories. It suggests that research should focus on both "why" consumers purchase as well as "how" they purchase. It examines different trip types and buying styles, and how these may impact attitudes and behaviors toward price, brand, and category purchases for various CPGs like coffee, potato chips, frozen meals, and more. The document advocates measuring both the "how" and "why" of consumer purchase decisions and behaviors.
Canadian Consumer Response to RecessionRobin Brown
Canadian consumer confidence declined sharply in 2008 to levels last seen during recessions in the early 1980s and 1990s, though it rebounded slightly in December. Western Canada had a more optimistic outlook than other regions, but concern over the economy rose across Canada in the last few months of 2008. Canadians have been less enthusiastic consumers than Americans in recent years, with fewer reporting that buying new things is a pleasure or that they want to learn about new products immediately. Certain trends like reduced grocery shopping trips, more spending per trip, and increased use of discount stores and flyers are likely to be further accelerated by economic uncertainty.
1) Canadians take a variety of trip types to grocery stores, including quick trips, general stock-up trips, emergency trips, and personal care trips.
2) The Canadian population is aging and immigration is contributing to population growth, which will impact retail shopping patterns.
3) Different household structures like single adults, families with children, or retirees have different annual grocery spending and number of trips.
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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10. Convenience Shoppers The Shopper Josh - aged 19 Goes to 7-11 between classes at UBC Usually buys a single serve CSD The Facts 55% of 7-11 shoppers are under 40 37% of 7-11 shoppers are ‘thirsty’ when they visit and leave the store with a beverage The Challenge 30% of 7-11 beverage shoppers only buy one category 7-11 basket value is 24% lower than the average
11. Convenience Shoppers The Facts 64% of Esso shoppers are male 44% are 40+ 24% of trips are in the morning and 14% are triggered by coffee The Challenge Esso is missing female shoppers Only 4% buy milk at Esso only 7% buy any groceries The Shopper Tim - aged 49 Stops at Esso On The Run Buys coffee in the morning, sometimes lottery ticket
17. Decision Making on Convenience Trips Pricing, assortment & out of store promotion Merchandising, secondary displays and promotion Pricing, merchandising, packaging, out of store communication
Thank you very much for inviting me here to speak today – especially at such a wonderful location I am going to talk about a topic I like to talk about and one that I think a lot about – convenience shopping And hopefully share with you some insights that can help you with your business and help you support your retail customers To give a brief background – in March this year Environics launched Convenience Shopper Canada – Canada’s only continuous monitor of sales and shopper activity in Convenience channels – based on over 10,000 consumer interviews – essentially as a category management tool for these channels The information I will share with you today comes from that program
But that is not what I want to talk about I ant to talk about shopper insights. That is essentially an understanding of who shoppers are and why and how they are shopping Of course that information alone doesn’t help you. You must be able to take it and work with retailers to develop strategies that are aligned with the objectives of both manufacturer and retailer.
These are the categories that drive shoppers to the store. It is important to understand these because the strategy to sell these items is different to items that are bought on impulse. Milk for example is an important driver – and Shoppers Drug Mart makes good use of that …we know from our data that they also get significant secondary sales of dairy, chocolate and salty snacks
Those 11 billion sales come from basket sizes of an average of $5 …so if you can get an incremental purchase from a significant number of trips the benefit to sales is dramatic
As I said before there is no silver bullet. You really need to have the information and piece it together. Shoppers over 40 tend to buy lottery. Secondary purchases tend to be chocolate and gum and items at the checkout. Because they don’t turn around. If you are selling nuts – an increasingly popular snack for older shoppers – try to have them on the checkout – or at least some communication at the checkout to provide those shoppers an alternative to chocolate