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Razoo Training for Great Apes Giving Day
October 4, 2016
@Razoo Razoo Giving
SEND US YOUR QUESTIONS!
Jordan Brown
Philanthropic Partnerships Manager
razoo.com
Razoo is crowdfunding for causes.
Together, we can lift the world.
Why Crowdfunding?
New Donor
Acquisition
Social
Networking
Community
Engagement
Create Your Page
Create Your Page
Be sure that you are always using and directing people toward:

greatapes.razoo.com/YOURPAGE
greatapes.razoo.com
A Quick Brand Lesson
Create Your Page
• 1 individual from each
participating
organization has
administrative access.
Administrative Access
1
Create Your Page
Fundraiser
Name
Image/Video
Gallery
Social Sharing
Fundraiser
Summary
& Story
Donation
Goals
Donation
Levels
Admin Panel
Admin
Panel
Create Your Page
• Tell the story of how
your nonprofit meets
needs in your
community
• Edit and update text
in the Edit tab of your
page.
Tell Your Story2
• Highlight the value of
a donor’s investment
with suggested
donation amounts
• Use descriptors that
tell a donor what their
money will be used for
after the event
Set Your Goals3
Create Your Page
• Show your nonprofit
at work with images
and video
• Use captions to
further tell your story
• Upload videos from
YouTube or Vimeo
• Select an Image to be
your thumbnail
Images & Video4
Create Your Page
• Thank your donors
twice as often as you
ask them
• Upload a Thank You
Video for a personal
touch
• Include a message in
your donor’s automatic
receipt to create that
warm fuzzy feeling of
donor engagement
Thank Donors5
Create Your Page
• Spread the word via
Social media on the
“share” tab
• Ask supports reach
out their inner circle of
social media friends to
support you on the
day
• Use QR Codes at live
events
Share6
Create Your Page
• An email notification is
sent to your user
account email when a
donation is made
• Click on the
“Donations” tab to view
donor information and
download the report
• Donations are
disbursed on the 10th of
each month
Donations7
Create Your Page
• Display a dollar-for-dollar
matching grant on your
page
• The match does not need
to be verified through
Razoo
• The matching grant icon
will appear on your page at
midnight of the start date
and track the amount left
of the grant as donations
are made
Matching Grant8
Create Your Page
Empower Your Ambassadors
• Utilize your most engaged
supporters to fundraise for you
• Profile your database to identify
most engaged by interactions
and social media
• Equip ambassadors with the
tools and a strategy to promote
• Allow them to tell THEIR story
about your organization to
engage their networks
Empower Your Ambassadors
• Anyone can fundraise on
your behalf, they just need
to create a user account
Empower Your Ambassadors
• Your Ambassadors will have an
admin panel to edit their page
similar to yours
• Contact information at bottom
refers to the nonprofit
Empower Your Ambassadors
Scheduled Donations
• Start Accepting Scheduled Donations TODAY (9/12/2016)!
• The donor will NOT need to create a user account to donate
• All scheduled donations will be viewable to the nonprofit through your admin panel,
in the donations tab under “Pending Donations”
• All donations will be processed immediately and donors will receive a receipt at that
time
Pledged Donations
Take your fundraiser
from good to great
with Razoo’s tools.
Crowdfunding Tips
Crowdfunding Tips
• Create a communication plan, draft templates
• Recruit others to amplify your message
• Media Sponsors
• Business Partners
• Use multiple channels
• Facebook/Twitter/Google+
• E-mail, e-mail signatures, e-newsletters
• Word of mouth
• Flyers in a local business
• Video
Communication
Crowdfunding Tips
• Send 3 main e-mails
• Fundraising progress
• Reminder of goals and prize incentives
• Reason to give again and share to social network
• Be on the ground
• Invite people in – open house, happy hour
• Go to where the people are with iPads and on
mobile.
On the Giving Day
Crowdfunding Tips
• Thank in real-time
• Use social media for shout outs
• Send follow-up e-mails
• Follow-up 2-5 days after the event
• Physical notes to top donors
• Make phone calls
• Long-term
• Provide ways for them to receive updates
• Let them know the end results
Thank Your Donors
Crowdfunding Tips
• Try something new, experiment
• Have an internal competition
• Active Your Volunteer Base
• Get Your Board members involved
• Fundraise with your personality
• Connect online and offline with the actual
work you do
Be Creative
Crowdfunding Tips
• Online Fundraising does not
replace traditional fundraising, it
expands impact and donor base.
• It is not one size fits all: some
strategies may work for your NPO,
others not so much.
• It is not an over-night success story:
commit the time needed to your
online campaign.
Keeping It Real
• A monetary goal is not always the
only goal: awareness, volunteerism,
followers, likes, conversation, lessons
learned- it all has value.
• You will raise more money online
than you think! SO COMMIT TO THE
CHALLENGE!
Crowdfunding Tips
Be
Specific
1
Fundraisers
do better when
they are tied to
a specific
campaign, initiative,
or project.
Be
Savvy
2
Use all of the tools
at your disposal.
Pages with high
quality images/
video are 2x likely
to reach their goal.
Be
Encouraging
3
Make your best
donors and
partners feel
special. They’re
your best channel
to quick growth.
Be
Connected
4
Use your donor
data to stay in
touch with your
network during and
after your
fundraiser.
Be
Creative
5
Don’t get stuck
doing the same old
things. New ideas
(Twitter, YouTube,
live events) can
reach new donors.
Our Top 5 Tips
Thank you!
support@razoo.com

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Great Apes Giving Day - Fundraising Training 2016

  • 1. Razoo Training for Great Apes Giving Day October 4, 2016
  • 2. @Razoo Razoo Giving SEND US YOUR QUESTIONS!
  • 4. Razoo is crowdfunding for causes. Together, we can lift the world.
  • 7. Create Your Page Be sure that you are always using and directing people toward:
 greatapes.razoo.com/YOURPAGE greatapes.razoo.com A Quick Brand Lesson
  • 8. Create Your Page • 1 individual from each participating organization has administrative access. Administrative Access 1
  • 9. Create Your Page Fundraiser Name Image/Video Gallery Social Sharing Fundraiser Summary & Story Donation Goals Donation Levels Admin Panel Admin Panel
  • 10. Create Your Page • Tell the story of how your nonprofit meets needs in your community • Edit and update text in the Edit tab of your page. Tell Your Story2
  • 11. • Highlight the value of a donor’s investment with suggested donation amounts • Use descriptors that tell a donor what their money will be used for after the event Set Your Goals3 Create Your Page
  • 12. • Show your nonprofit at work with images and video • Use captions to further tell your story • Upload videos from YouTube or Vimeo • Select an Image to be your thumbnail Images & Video4 Create Your Page
  • 13. • Thank your donors twice as often as you ask them • Upload a Thank You Video for a personal touch • Include a message in your donor’s automatic receipt to create that warm fuzzy feeling of donor engagement Thank Donors5 Create Your Page
  • 14. • Spread the word via Social media on the “share” tab • Ask supports reach out their inner circle of social media friends to support you on the day • Use QR Codes at live events Share6 Create Your Page
  • 15. • An email notification is sent to your user account email when a donation is made • Click on the “Donations” tab to view donor information and download the report • Donations are disbursed on the 10th of each month Donations7 Create Your Page
  • 16. • Display a dollar-for-dollar matching grant on your page • The match does not need to be verified through Razoo • The matching grant icon will appear on your page at midnight of the start date and track the amount left of the grant as donations are made Matching Grant8 Create Your Page
  • 18. • Utilize your most engaged supporters to fundraise for you • Profile your database to identify most engaged by interactions and social media • Equip ambassadors with the tools and a strategy to promote • Allow them to tell THEIR story about your organization to engage their networks Empower Your Ambassadors
  • 19. • Anyone can fundraise on your behalf, they just need to create a user account Empower Your Ambassadors
  • 20. • Your Ambassadors will have an admin panel to edit their page similar to yours • Contact information at bottom refers to the nonprofit Empower Your Ambassadors
  • 22. • Start Accepting Scheduled Donations TODAY (9/12/2016)! • The donor will NOT need to create a user account to donate • All scheduled donations will be viewable to the nonprofit through your admin panel, in the donations tab under “Pending Donations” • All donations will be processed immediately and donors will receive a receipt at that time Pledged Donations
  • 23. Take your fundraiser from good to great with Razoo’s tools.
  • 25. Crowdfunding Tips • Create a communication plan, draft templates • Recruit others to amplify your message • Media Sponsors • Business Partners • Use multiple channels • Facebook/Twitter/Google+ • E-mail, e-mail signatures, e-newsletters • Word of mouth • Flyers in a local business • Video Communication
  • 26. Crowdfunding Tips • Send 3 main e-mails • Fundraising progress • Reminder of goals and prize incentives • Reason to give again and share to social network • Be on the ground • Invite people in – open house, happy hour • Go to where the people are with iPads and on mobile. On the Giving Day
  • 27. Crowdfunding Tips • Thank in real-time • Use social media for shout outs • Send follow-up e-mails • Follow-up 2-5 days after the event • Physical notes to top donors • Make phone calls • Long-term • Provide ways for them to receive updates • Let them know the end results Thank Your Donors
  • 28. Crowdfunding Tips • Try something new, experiment • Have an internal competition • Active Your Volunteer Base • Get Your Board members involved • Fundraise with your personality • Connect online and offline with the actual work you do Be Creative
  • 29. Crowdfunding Tips • Online Fundraising does not replace traditional fundraising, it expands impact and donor base. • It is not one size fits all: some strategies may work for your NPO, others not so much. • It is not an over-night success story: commit the time needed to your online campaign. Keeping It Real • A monetary goal is not always the only goal: awareness, volunteerism, followers, likes, conversation, lessons learned- it all has value. • You will raise more money online than you think! SO COMMIT TO THE CHALLENGE!
  • 30. Crowdfunding Tips Be Specific 1 Fundraisers do better when they are tied to a specific campaign, initiative, or project. Be Savvy 2 Use all of the tools at your disposal. Pages with high quality images/ video are 2x likely to reach their goal. Be Encouraging 3 Make your best donors and partners feel special. They’re your best channel to quick growth. Be Connected 4 Use your donor data to stay in touch with your network during and after your fundraiser. Be Creative 5 Don’t get stuck doing the same old things. New ideas (Twitter, YouTube, live events) can reach new donors. Our Top 5 Tips