Whether you’re a small college or a multi-campus institution, you already have existing fundraising efforts waiting to leverage the networks of your donors. Find out how your organization can use crowdfunding to build and segment your fundraising pipeline for annual giving success. You’ll learn how to: -Build an integrated fundraising brand -Create a multi-channel marketing plan -Curate engaging fundraising initiatives -Identify donor segments -Leverage targeted stewardship efforts From giving days to general funds to research projects, you can easily supplement your fundraising initiatives and develop an integrated marketing strategy to drive donor engagement across all of your channels. Want more information? Attend or request the recording from webinars in our free series, The Crowdfundamentals of Annual Giving, here: http://hubs.ly/H018tKJ0

1. The Crowdfundamentals Webinar Series
presented by Community Funded Enterprises

2. Ryan Stover
Co-Founder & Success Team Manager
Community Funded Enterprises
Ryan@CommunityFunded.com
McCabe Callahan
Co-Founder & CEO
Community Funded Enterprises
McCabe@CommunityFunded.com
With you today:

3. Today:
• Why are universities crowdfunding?
• What can crowdfunding do in addition to fundraising?
• How to integrate crowdfunding into your strategy

4. Why are universities
crowdfunding?

5. EDUCATION ADVANCEMENT FACES THESE PROBLEMS:
New Donor Paradigms
A NEW TYPE OF DONOR
Next generation donors
must be engaged and
stewarded differently.
1. Engage with causes to help people, not
institutions.
2. Support issues rather than organizations.
3. Prefer smaller actions before larger
commitments to a cause.
4. Are influenced by the behavior of peers.
5. Treat all their assets (time, money, network,
etc.) as having equal value.
Top 5 findings from the Millennial Impact Report

6. EDUCATION ADVANCEMENT FACES THESE PROBLEMS:
OUTDATED TACTICS
Ineffective & Inefficient
Postcards. Phone banks.
CC Forms. Bake Sales.
New Donor Paradigms
A NEW TYPE OF DONOR
Next generation donors
must be engaged and
stewarded differently.
PeopleOrganization

7. EDUCATION ADVANCEMENT FACES THESE PROBLEMS:
New Donor Paradigms
A NEW TYPE OF DONOR
Next generation donors
must be engaged and
stewarded differently.
Must Do More With Less
DWINDLING ROIs
Poor cost/results.
Prohibitive costs to reach
new donors.
OUTDATED TACTICS
Ineffective & Inefficient
Postcards. Phone banks.
CC Forms. Bake Sales.

8. CROWDFUNDING PROVIDES THE SOLUTION:
Doing More With Less
BETTER ROIs
Gives advancement
powerful new abilities.
Fits New Donor Paradigm
FOR TODAY’S DONORS
Donors are engaged and
stewarded correctly.
NEW TOOLS & TACTICS
Effective & Efficient
Fundraising
Marketing
Community Development

9. CROWDFUNDING PROVIDES THE SOLUTION:
Crowdfunding is becoming the new standard for online fundraising.
CU Boulder Year 1:
• 1,000+ Donors Engaged
• 60% New Donors
• 56% Millennials (18-24 yrs old)
• >$110K Raised

10. What can crowdfunding do
in addition to fundraising?

11. “CROWDFUNDING” THE PERCEPTION:
1. Student Initiatives
2. Faculty Initiatives
3. Small campaigns

12. CF
PLATFORM
Programs
Campaigns
Funds
Centralized Fundraising Platform
Platform
Marketing
Campaign
Marketing

13. “CROWDFUNDING” IS:
1. A centralized story telling tool
2. Fundraising
3. Enhanced Marketing
4. Community Development

14. How to integrate Crowdfunding
into your
Fundraising Strategy

15. There is a process
Get Stakeholder “Buy-in”
Find Campaigns
Promote the platform
Launch
Stewardship

16. Step 1
Get Stakeholder “Buy-in”
Find Campaigns
Promote the platform
Launch
Stewardship

17. Get Stakeholder Buy-In
Alumni
Office
Key Development
Officers
Athletics
Marketing / Communications
Dept
Department
Heads
Foundation

18. Assemble Your Team
Campaign Creators
Curators
Platform Admin

19. Step 2
Get Stakeholder “Buy-in”
Find Campaigns
Promote the platform
Launch
Stewardship

20. Determine Campaign Types
Funds Creators
“Donate to the XYZ
annual fund!”
“Help fund my project!”

21. Existing funds
Internal marketing about the platform
Campaign Creator Meet-ups / Trainings
Curator Network
WHERE TO FIND CAMPAIGNS

22. Campaign Types
Funds
Day of Giving
Class Gifts
Capital Campaigns
Faculty Campaigns
Student Campaigns
A phased approach

23. Step 3
Get Stakeholder “Buy-in”
Find Campaigns
Promote the platform
Launch
Stewardship

24. Promote the Platform
Platform vs. Campaign promotion
Leveraging existing channels

27. Build Your Brand

28. Leverage Existing Channels

29. Outbound Email
Campaigns
to targeted lists

30. Social Media
A survey of more than 12,000 consumers asked how their friends’ social media posts
affected their purchase decisions, 81% of U.S. respondents said they were moderately-
to-highly influential. Nearly an equal number – 78% - said the posts by companies they
follow on social media impact their purchases. - http://www.marketforce.com/press-
releases/item/research-social-media-influence/

31. Social Media
Create platform assets
Create a social media strategy
Leverage existing channels
30% of social media fans share
‘to recommend a product, service,
movie, book etc.,’
- http://www.ipsos-na.com/news-polls/
pressrelease.aspx?id=6239

32. Result: Increased Awareness & Involvement
source:thecrowdcafe.com

33. Step 4
Get Stakeholder “Buy-in”
Find Campaigns
Promote the platform
Launch
Stewardship

34. M
A
N
A
G
E
S
E
M
P
O
W
E
R
S
Admin PlatformOrganization
FUNDING
P
R
E
M
O
T
I
O
N
CREATION PROMOTION ITERATION
LIVE
CAMPAIGNS REVIEW
ANALYZE
PLAN
GOAL REPEAT
GOAL
GeneralFundsCampaignCreators
Admin Creates
Campaigns
Creators Submit
Campaigns
S
U
B
M
I
T
A
P
P
R
O
V
E
R
E
V
I
E
W

35. Step 5
Get Stakeholder “Buy-in”
Find Campaigns
Promote the platform
Launch
Stewardship

36. Stewardship Redefined
1. Campaign Creator Updates
2. The “donor hand off”
3. Wealth screening

37. 1. Campaign Creator Updates
Communicating success!
Use of funds
Final Appreciation

38. 2. The “donor hand off”
List building
Proper communication based on appeal
Alternate forms of giving

39. Multi-Channel Donors
2011 Donor Centrics Internet and Multichannel Giving Benchmark Report

40. 3. Wealth Screening

41. Crowdfunding as an Extension of Major Gifts
Planned or
Principal Gifts
Major Gifts
Annual Giving
Crowdfunding Prospects

42. Crowdfunding as an Extension of Major Gifts
Planned or
Principal Gifts
Major Gifts
Annual Giving
Crowdfunding Prospects
Identify Donor
Passions

43. Crowdfunding as an Extension of Major Gifts
Planned or
Principal Gifts
Major Gifts
Annual Giving
Crowdfunding Prospects
Analyze Giving
Capacities

44. Crowdfunding as an Extension of Major Gifts
Major Gifts
Annual Giving
Crowdfunding Prospects
Build Lasting
Relationships
Planned or
Principal Gifts

45. Integrating Crowdfunding Into your
Fundraising Strategy: Summary
Get Stakeholder “Buy-in”
Find Campaigns
Promote the platform
Launch
Stewardship

46. The Crowdfundamentals Webinar Series
presented by Community Funded Enterprises
THANK YOU!

47. The Crowdfundamentals Webinar Series
presented by Community Funded Enterprises
Wednesday, October 14, @1pm MDT