The document discusses how to build links through relationships rather than directly seeking links. It recommends making a list of influencers, starting a conversation to provide value at each step, and measuring results. The key is to notice the influencer on social media, follow them, comment on posts, send a personalized message after research, and track communications using email plugins to measure effectiveness. The goal is to establish authority in the industry and expand one's audience beyond just a SEO boost.

1. Build love, not links:
How to build links through
relationships

2. 5 years ago…
@Alextachalova

3. Getting Links
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4. Russians are very direct
@Alextachalova

5. What was the deal?
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6. Links are still links
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7. SEO Links
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• SEO traffic boost
• Tiny referral
traffic and Social
Media traffic
Relationship
Links
• Social approval
for the brand
• Referral traffic
and Social Traffic
(strong!)
• Establishment as
an authority in the
industry
• Expanded
audience
• SEO boost

8. System
• Make a list of influencers
• Start a conversation & provide value at each
step
• Get & Measure results
@Alextachalova

9. Tools to use
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10. There’s no action without reaction.
Paul Madden

11. Start a conversation?
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12. My thoughts…
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13. Make them notice you
Share their content
Follow them on SMM channels
Comment their blog posts
@Alextachalova

14. Set a goal of a communication
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15. Do research about the person
@Alextachalova

16. Taylor a personalized(!) message
@Alextachalova

17. Example
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18. No response?
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19. Track your emails
@Alextachalova

20. Email Tracking Plugins for Gmail
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21. Measure you results like a
Boss!
@Alextachalova

22. My toolbox
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23. SEMrush vs Searchmetrics
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24. @Alextachalova

25. Thanks for attention!
@AlexTachalova
bit.ly/alex-linkedin
Facebook.com/alexandra.tachalova
alextachalova@gmail.com