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Reactivating Twitter Accounts:
Proven Methods and Techniques
Twitter? What’s the point?
It’s working! Amazing!
Twitter is for business!
We can’t ignore it!
How can you activate your
dormant Twitter and
expand its effectiveness?
1. Build
your
audience
3. Check
results
2. Establish
effective
engagement
The Wheel of Twitter Success
Build an Audience
My current audience is small
But it’s a relevant audience
Build a RELEVANT
audience
Getting relevant followers:
• Your subscribers database (leads and
clients)
• Searching for new followers
• Analyzing competitors’ followers
How to turn your clients
emails into Followers?
Full Contact API
Use this simple tool to get the
Twitter Handles:
http://bit.ly/brightonseo_tool
Use Listpedia to add Twitter
handles to a list:
Pro Tip
Use Twitter API
to speed up the
process!
Searching for new Followers with
Buzzsumo:
Searching for new Followers with
Followerwonk:
Analyzing competitors’ Followers:
• Crowdfire
• Followerwonk
• Buzzsumo
• RivalIQ
Pro Tip
Find and copy
only relevant
users!
Engage your audience
Should I
Tweet about
Boobs or
Cats?
I have no
idea…
Here are some options for tweets:
• Industry news
• Posts from tops sites in my niche
• My company products/services
• My company news
• Content where your company/services were
mentioned
• Content on my site
• Content produced by my company, but not on my site
• Content that was generated by your
partners/clients/friends
• Live Tweeting from events
How do I find about what I
should tweet in my industry?
Analyzing rivals and industry
leaders with Followerwonk:
Analyzing rivals and industry
leaders with RivalIQ:
Check results
Here are my results:
Hold on!
Do you
remember what
was our final
goal?
My goal was to bring traffic
to my blog.
Here are my results:
1. Build
your
audience
3. Check
results
2. Establish
effective
engagement
Conclusion
Join us at Digital Olympus!
DigitalOlympus.net
Thank you!
bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
alextachalova@gmail.com
Alextachalova.com

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Reactivating Twitter accounts: proven techniques and methods - BrightonSEO April 2016

Editor's Notes

  1. My relationship with Twitter. Confusing, dismissive.
  2. My relationship with Twitter. Confusing, dismissive.
  3. My relationship with Twitter. Confusing, dismissive.
  4. It was above the average on Enterpreneur by social shares.